ScoopWhoop, India’s most exciting youth media brand has renamed its Hindi content platform – Gazabpost to ScoopWhoop Hindi. The new brand will continue to engage specifically with Hindi-speaking millennials & Gen Z’ers with addictive, interesting and relatable content while also bringing in the quintessentially ScoopWhoop flavor that audiences across India know and love. The content will cover everything from entertainment & social news, to infotainment to original video content and series created exclusively for Hindi-speaking youth.
The future of content is most decidedly regional. Media & entertainment needs of regional audiences are constantly growing, and the youth market specifically has been underserved for quite some time. ScoopWhoop Hindi is an opportunity to capture hearts & minds of young Bharat by combining Gazabpost’s existing reach with the brand love around ScoopWhoop.
Sattvik Mishra, CEO – ScoopWhoop said
With this rebranding, we are poised to build India’s only content brand that engages the Hindi belt’s youth at scale. We are confident that advertisers too would see greater value in an integrated ScoopWhoop offering that reaches young audiences across India & Bharat.
About ScoopWhoop
Founded in 2013, ScoopWhoop is India’s most exciting youth media platform for social news & entertainment largely appealing to the 16~35 demographic. About 30 million unique users visit the website monthly and it’s widely considered to be India’s most popular social content brand with over 250 million video views and over 400 million content views across social media per month.
Apart from the flagship portal, ScoopWhoop, the company has multiple properties that include ScoopWhoop Hindi [ScoopWhoop’s Hindi publication], Vagabomb [a go-to publication for the modern Indian woman], OKTested [a youth-oriented channel for challenges, ties and other game shows] and Unscripted [a video platform for interesting and untold original stories from around India].