On-demand services are catching momentum across various cities in India. It is a well-known fact that the with the penetration of mobile internet daily requirement services are not only limited to metropolitan cities now, tier II & III cities are now becoming a larger playground for all the leading service providers across India. While the unorganized sector i.e. your local dhobi, still rules the roost, organized players are slowly making inroads into the industry.
It is estimated that by the end of 2020, more than three million Indian households would be requiring laundry services on a weekly or even daily basis. However, Laundry market in India has always lacked structure and has been lacking in terms of quality and commitment for an average.
To cater to this rapidly rising demand, DhobiLite is launching its Laundry and Dry cleaning operations in Lucknow.
DhobiLite is a Noida based cleaning service startup that has its footprints all across Delhi & NCR. DhobiLite having around 7 years of expertise in Laundry business is the pioneer of Online Laundry in India. Besides Laundry, DhobiLite provides Premium Laundry, Premium Dry Cleaning, Dry Cleaning, Organic Laundry services for garments.
Dhobilite wants to make laundry a hassle-free chore for consumers along with bringing a structured approach to the present market, a market with a 2x growth trend. Dhobilite with its Android based application and website provides end-to-end solution for all your laundry needs from placing order, tracking order, rate list, payment solutions & integration with PayTm, history, complaints, rating, referral and coupons. Dhobilite not only provides end-to-end solutions to its customers but also to vendors it is associated with. Everything is at one place.
Nishant Tripathi, Co- founder- Dhobilite, said
We are focused on making our services affordable to every middle household in India. Owning the entire supply chain is critical for this. This helps us provide the best possible customer experience. It’s not rocket science, people wear clothes and they get dirty. With busy schedules it is getting frustrating for people to do these jobs at home, hence this is a daily need and not a need of some specific segment.
May be at this stage only a % of population can afford but like food, laundry is a day to day thing. So, if there is a need there has to be a service catering to that need. A very important aspect of any service based business is to deliver quality service every time and for this DhobiLite has used technology in day to day operations right from customer placing order to processing the order and then to delivery and feedback. With the help of this fully integrated in house developed solution, DhobiLite ensures that the franchise partner doesn’t have to worry about maintaining accounts or tracking orders or communication channel with the customer.
Abhishek Kumar, Co- founder- Dhobilite said
We entered the market at the right time in 2011 that allowed us to have valuable experience regarding market and technology. Now the market is set to explode and Dhobilite is best placed to completely exploit the fruits of expansion. Market need is simple, they want laundry. Technology, branding and other things is not what they are looking for.
For us technology is the enabler to meet customer expectations, other competitors are facing issue in expansion because of this reason. We are providing our services to vendors as well which is helping them increasing operational efficiencies by at least 20~25% thereby resulting into reduced costs and better profitability for vendors and creating a win-win environment for all.
After expanding its services in every nook and corner of Delhi NCR region, DhobiLite is now opening in Lucknow and inviting people for franchise opportunities.
DhobiLite has a different model of franchising where entry ticket to open franchise is small and subsequent payouts are based on Pay-as-you-grow model. DhobiLite views its franchisees as partners in growth and if franchise succeeds than company succeeds automatically. Experience of more than 6 years in industry has helped them to develop a unique understanding of laundry process and have been able to bring gross profit margin at 38% which gives enough room of profitability for franchisee and franchisor. Small entry ticket and a low royalty fee of 8% gives the franchise owner a flexibility to utilize the funds for marketing which helps in scaling the business faster.
Depending upon the interest of business owner, DhobiLite offers a range from pure offline model franchise [in Delhi NCR region and Lucknow] to a fully owned master franchise. Each franchise model is uniquely designed after study of the demographics of the area, the geographical spread of the area and then arrive at the fee structure.