We’re all familiar with games, right? From board games to video games to card games, there’s a little luck and a little skill involved in winning—but with winning comes rewards, too [even if it’s just gloating power for a few hours]. Companies have long evolved an approach to gaming with ensuring or enhancing customer loyalty.
Airlines are the best example – Earn miles and you can earn flights or other types of rewards. So the more you spend with that particular airline, the more you earn, and the better you feel about your purchases. That is called gamification of the buying experience.
And gamification isn’t just about rewards; boosting the gameable aspects of your customer service also has a feel-good aspect. Gamification also allows you to think differently about what rewards you want to use. So what’s the process and how can you boost the gaming in your process? The graphics below explains the same
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Via Salesforce