Truecaller and Bharti Airtel, India’s largest telecommunications services provider, said that the Airtel Truecaller ID service now has over 1 million paying subscribers across India.
Launched in March 2017, this first-of-its-kind service is aimed at bridging the digital divide between the urban and growing semi-urban and rural markets in India. The service has helped more people experience a data-only product in offline mode and enabled them to make their communication safe and efficient.
Expressing his elation on the landmark, Arun Krishnan, Director, Strategic Partnerships, Truecaller said
With the Airtel Truecaller ID service, we opened data-centric inroads to offline users, who gave us an extremely positive response by subscribing to Truecaller in its flash message form. We hope to further empower these feature phone users in India and safeguard them from spam calls and making sure there are no unknown calls.
India being a large feature phone friendly population, Truecaller expanded its caller ID feature to this quintessential group of users in April last year.
About Airtel Truecaller ID
All feature phone users in India using Airtel can subscribe to ‘Airtel Truecaller ID’ to get a caller ID service. The identity of unknown numbers is delivered to users via Flash SMS before the call hits the user’s mobile.