There is a very famous quote – The only thing that is constant in life is Change. This applies to every aspect of life including business. Any sector that a business operates in, it has transformed itself to stay relevant with the changing times. This even applies to the real-estate industry that has witnessed positive changes like usage of Precast technology in residential real-estate projects, the introduction of Real Estate Regulator Bill [RERA] that is a boon for consumers and much more. Technology is also evolving at a very rapid pace, with technologies like Machine Learning, AR/VR, Artificial Intelligence [AI], etc. acting as change-agents for the real-estate industry.
Though there are many positive changes in the sector, the realty industry still faces trust issues owing to market conditions and other factors. Urban Housing is also facing challenges like rising inflation, average construction quality offered by many builders, increasing manpower costs, etc. Hence, when customers are planning to invest their hard-earned money in real-estate projects, the first thing they look out for is ‘trust’ in the real-estate brand which can only be earned by continuously delivering quality at a consistent pace. One such company is SOBHA Limited that has been a torch-bearer in the real-estate sector with their exceptional quality RERA approved projects, technology adoption, affordable price, etc.
SOBHA Limited has projects that cater to a diverse set of customers, whether they are interested in buying flats, villa, plots, etc. SOBHA Limited was the very first real-estate developer in India to use the Precast Technology for development of their project SOBHA Dream Acres. With precast technology, SOBHA Dream Acres has been able to reduce the overall cost without compromising on quality. SOBHA Limited has managed to complete the first 200 homes of SOBHA Dream Acres, 20 months prior to its completion date, which is way #AheadOfTime. In Bengaluru, they also have projects like SOBHA Habitech in the heart of Whitefield that has exceptional amenities and ‘technology’ that forms the core of the project. They also have a Pan India presence across 25 cities in 13 states and also a strong presence in the Middle East. By focusing on quality, trust, timely project delivery and customer delight; SOBHA Limited has been able to maintain their numero UNO position and has also won many accolades including The Most Trusted Brand by customers in a PAN INDIA survey by track2realty.
Even in an unstable real-estate market that was impacted by Demonization, RERA, GST, etc. SOBHA Limited could still keep up with the changing market situations and deliver delight to its customers. During our previous interaction with Mr. Raj Pillai, ED of SOBHA Limited, he had mentioned that SOBHA Limited has world class machinery and they have invested significantly in it over a period of time. In fact, the group has more than 8K skilled “certified” tradesmen [either employed with SOBHA or working on contract]. Just imagine the impact if a ‘quality brand’ like SOBHA hosts a sale of all its PAN India properties, wouldn’t it be beneficial for the customers who aspire to invest in quality homes from SOBHA. Well, people could witness the excitement in a #NowOrNever sale that was organized on 13th & 14th January 2018 at Shangri-La Hotel in Bengaluru. The sale had properties from Pune, Bengaluru, Kochi, etc. that were showcased at dedicated booths. Customers had the option to choose from 2, 3, and 4 Bed Apartments, Villas and Plots ranging from Rs. 75 Lakhs ~ Rs. 9 Crores. There was also a dedicated booth for NRIs who are planning to invest in India’s growth story.
There was a live SALE Counter ]that showed the count of flats sold in the SALE] which shows the amount of trust that customers have in the SOBHA Brand. SOBHA Limited also hosted some of their prominent projects across Bengaluru. SOBHA Palladian, SOBHA Dream Acres, SOBHA City, SOBHA International City, SOBHA The Park and The Plaza to name a few. As mentioned earlier, SOBHA Limited has been a leader in adopting technology in the real-estate market, and this was evident from the setup at the event! Drones were being used to capture glimpses of the event, and a dedicated workforce with tablets ensured that customers spend very minimal time in registrations. There was also a VR setup where customers could get a real-time glimpse of some of the projects by SOBHA. Dedicated sales team from different locations in India had flown to Bengaluru to ensure that doubts were cleared by members who had complete knowledge about the projects in their sector. All the projects displayed at the sale are RERA approved which means that customers are putting their money in the right place! Some of the glimpses from the two-day sale is below:
Whether it is Budget Housing or Expensive Villas, SOBHA Limited has ensured that they deliver delight to its customers. Though many of SOBHA’s competitors spend massive amount of money on marketing, SOBHA’s superior products and technological advancements do the talking.
If you are a SOBHA customer, do leave your thoughts in the comments section…