A few weeks back we reviewed the offerings from DigitalOcean and how it is addressing the needs of the developer community. Apart from DigitalOcean, there are options like Microsoft Azure, Amazon Web Services, etc. that are available for developers as well as enterprise. However, the only bottleneck of having many options is that choosing the right option becomes much more difficult since you need to keep a tab on the budget as well as your technical requirements.
The major benefit of moving to the cloud is that you can now focus on your core business rather than spend time on setting up server infrastructure! Hence, choosing the right tool or platform can definitely result in reducing the overall development time, whether it is a website or a mobile application. The only difference between a website and mobile app is that there is less real-estate on the mobile and understanding the user behaviour becomes a key to retention.
Evolving mobile landscape
There could be plenty of reasons why a user uninstalled an app, could be annoying push notifications, frequent hangs, battery drainage, etc. hence as an app developer you only have a moment to create a good impression. As per a study, 97% of the apps are abandoned within 30 days of installation and 80% of the apps are deleted after one use [Source]. In today’s hyper-competitive mobile environment, apart from acquiring new users it also becomes important to retain existing users. This is where engaging users during the mobile moments [a point in time and space when someone pulls out a mobile device to get what he or she wants immediately, in context] becomes much more critical.
However, for developers to follow fast effective app development & release cycle they need to roll out the features quickly, solve bugs, retain users, etc. and this is where right set of tools for mobile app development are of importance.
Mobile app development tools – They do matter
Building apps can be a daunting task [which varies on the type of application and the scale at which it is solving the problem] and the plethora of development tools available for app developers are a blessing in disguise. Since there are many tools available, developers do not have to re-invent the wheel and can follow the lean methodology of app development i.e. build, test, release, measure, feedback & follow the same cycle.
There are mobile app development tools like ST.Tarter that provide powerful features for developers to build and scale their apps through user-engagement & retention programs. With ST.Tarter, you can develop responsive mobile apps quickly!
ST.Tarter : Addressing developer needs
ST.Tarter is a product from India-based startup SpurtreeTech. With user retention and Referrals being the core of ST.Tarter, it combines many features that are necessary for any mobile app:
Communicator – It has an instant messaging framework with support for Private, Group Chat and Broadcasting support. With this feature, developers can now send personalized push notifications as well as generic broadcast messages!
Coupons – With Coupon support, developers can now retain as well as reward customers thereby optimizing the overall sales funnel.
Referrals – With ST.Tarter, developers can devise customized referral marketing campaigns and boost the app downloads!
Wallet Support & Power API for development – You can now setup any content structure and retrieve the same via API’s supported by ST.Tarter. The best part of this is that you need not do a rebuild of the code! With India now moving towards becoming Digital India, wallets can no longer be left behind 🙂 ST.Tarter support implementation of all the Closed Wallets
The best part of ST.Tarter tool is that it does not require any local installation since it is a 100% cloud-based platform. It uses NLP for Spam detection and Abuse detection. Within minutes, developers can now build bulletin boards, group chats and enable sharing features on their app [that too at a click of a button]. ST.Tarter is an ideal tool for someone who is trying to test waters of app development but has limited coding knowledge 🙂
Since it supports closed Wallet integration, building a shopping cart, converting visitors into shoppers via referrals, coupons and other campaigns can be done at ease with ST.Tarter.
ST.Tarter : Conclusion
There are a plethora of tools for mobile app development but as a developer, it becomes very critical to choose the right set of tools that can help in developing and scaling the app with ease. Considering the features of ST.Tarter that has development, retention, and marketing [of the app] in the forefront, it looks an interesting and lucrative proposition!
ST.Tarter is definitely an ideal tool for developers who follow the lean development methodology. If you are an app developer, do give ST.Tarter a try and leave your feedback in the comments section…