All work and no play make Jack a dull boy is an age-old adage that still holds a lot of relevance. For a matter of fact, this saying is becoming more & more relevant with changing times and one factor that has made this adage more relevant is Stress! Stress, one word that lately each one of us can easily co-relate to. In this fast paced life, stress can sometimes get over you and can hamper your productivity & also your personal life. Stress levels have been on the rise and number of factors like increased work pressure, personal finance, peer pressure, instability in the world economy, etc. are some of the major contributors leading to it’s phenomenal rise 🙁 It is not only the adults who have stress, this menace is on the rise amongst children.
However, where there is stress there needs to be a stress buster, a way to calm your body and mind. The mechanism or methodology a person follows to beat stress is also unique e.g someone might find happiness in doing Yoga or reading or playing games or playing adventure sports, etc. My biggest stress buster is playing cricket since many times it becomes important to move away from our phones/laptops and have some fun.
Talking about Adventure Sports, it is not only an effective way to beat fatigue but it is an industry that is garnering a lot of attention especially after PM Modi’s initiative of World Yoga Day. As per Mahesh Sharma, Minister of State for Tourism and Culture – Seeing tourist presence and investors interest, it seems adventure sports are the future of tourism in India. We honor Prime Minister Narendra Modi’s decision to promote extreme sports. Our government, as well as the state government is committed to developing this region as a serene and safe spot for adventure sports [Source]. Adventure Tourism is also a burgeoning industry and the availability of low-cost airlines is acting as a catalyst for its growth. Vacation over beach side, sight seeing are loosing their Midas touch to adventure activities like skydiving, scuba diving, kayaking, etc.
As per a recent study about the Adventure Tourism Market
The international adventure tourism market is likely to grow at a fast pace during the forecast period and is anticipated to post a CAGR of more than 46% by 2020. Much of the segment’s growth can be attributed to the increased popularity of international holiday destinations among global tourists. This analyst forecast the global adventure tourism market to grow at a CAGR of 45.99% during the period 2016-2020. According to the adventure tourism market report, increased preference for adventure over other tourism activities will be a key driver for market growth.
Though India is not a very popular adventure tourism destination [when compared to Europe, other Asian countries, etc.], adventure sports like Paragliding, Mountain Biking, Scuba Diving and Kayaking in India are garnering popularity. Whitewater Kayaking is a niche sport and initiatives like Malabar River Festival by Kerala Kayak Academy and Madras Fun Tools acts as a medium to take this sport to Kayaking enthusiasts.
Since Kayaking and other such water sports have a niche fan following, availability of high-quality paddling equipment’s [both online and offline] could further boost the interest in the sport as well as adventure tourism. They are not even stocked [or not available] at sporting retailers like Decathlon. This core problem could only be solved by passionate & enthusiast kayakers as they not only love the sport but have also experienced this problem first-hand! Madras Fun Tools started by Jacopo Nordera, Manik Taneja, Raymond Shaw is the only online equipment store dedicated to the sport of White Water Kayaking where you could buy SUP in India.
Madras Fun tools specialize in distributing and retailing high-quality white-water & recreational kayaks, stand up paddle boards [SUP] from famous brands such a Dagger, AT paddles, Wavesport, etc. Enthusiasts can log on to Madras Fun Tools, place an order and get the order delivered at their doorstep. They have also established a partnership with Confluence Outdoor, #1 manufacturer of Kayaks, Canoes, and Accessories.
Niche e-commerce portals like Madras Fun Tools are solving a genuine problem that could otherwise clog the growth of the sport in India. If you are a sporting enthusiast with inclination towards white-water sports/adventure sports, you need not hamper your passion as high-quality kayaks in India are just a click away @ Madras Fun Tools