CashKaro, India’s largest Cashback & Coupons site did a survey titled E-Shopping Revelations 2016 to understand the ever evolving preferences and behaviour of online shoppers. The survey was conducted at a pan-India level and registered more than thousand respondents.
On the survey Swati Bhargava, Co-founder CashKaro.com commented
As one of the largest affiliate sites in India, we are in a unique position to talk about the e-commerce ecosystem and what drives consumers to shop online more. CashKaro survey is a reflection of how buying habits of the Indian online shopper are changing and increasing importance of softer aspects like fast delivery, prompt customer service, discounts and cashbacks. 2016 was an eventful year for Indian e-commerce. The advent of subscription based services like Amazon Prime, Flipkart First, Snapdeal Gold etc. helped in enhancing shopping experience while Cashback offers became mainstream. Post demonetization, we saw a great increase in the use of payment wallets and also witnessed an increased number of users using Cashback sites like CashKaro to save on their daily transactions.
Key findings
- Amazon.in is the most preferred site when it comes to Quickest & Hassle-Free Deliveries
- Flipkart ranked the best for Customer Care Service
- Paytm rules as the best payment wallet followed by Freecharge
- 55% respondents feel Subscription based services like Amazon Prime, Flipkart First, Snapdeal Gold etc. enhance online shopping experience
- Shopping for daily items/groceries online has gained momentum
For more information, please visit CashKaro on E-Shopping Revelations’ 2016