A Diageo Group Company is embracing conversational interfaces with the launch of India’s first artificial intelligence powered chat-bot that offers bar-tending solutions. Simi-Your Personal Bartender is a Facebook Messenger chatbot, developed by Yellow Messenger, a Bengaluru based start-up that has developed customized Digital assistants through botplatform.io technology.
Simi-Your Personal Bartender chatbot will offer over 200o DIY cocktail recipes which can be made with simple ingredients like juices, mint, lime, cola etc. and mixed with USL – Diageo’s iconic brands like Black Dog Whisky, Black & White Whisky, Johnnie Walker Whisky, Smirnoff Vodka, Tanqueray Gin and Captain Morgan Rum among others.
The chat bot has been designed to gain intelligence through conversations and will start by offering bar-tending recommendations based on combination of ingredients and alcohol preference. Going forward it will also offer cocktail recipe choices based on celebratory themes like brunch party, family celebrations, easy evenings and bachelor party. Simi will also get integrated across all USL-Diageo brand pages on Facebook and with the company’s lifestyle website.
Commenting on the launch, B. Sridhar, VP – Digital at USL – Diageo said
There is a shift in the way consumers are interacting with brands today and through this conversational interface we wanted to build a first of its kind bar-tending solution that is not just cutting edge, but can also help us offer our consumers personalization at scale. We believe Simi will open up a world of drinks and has the potential to transform how alcohol is consumed at home
Raghu Ravinutala, Founder of Yellow Messenger said
There are over 3 billion highly engaged users on messaging platforms globally and we believe chat bots powered by artificial intelligence will prove to be the next big technology intervention which will prove to be a game changer in how brands engage with its consumers to provide a unique, interactive and personalized experience. In India, USL-Diageo is pioneering the use of artificial intelligence among consumer brands through Simi and we are happy to partner them in developing and powering this experience.
About United Spirits Limited
United Spirits Limited (USL) is a subsidiary of Diageo plc which is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. Founded in 1826, USL is the largest Indian spirits company, selling around 120 mn cases annually, involved in the manufacture, sale and distribution of beverage alcohol. For more information, please visit United Spirits