Intex Technologies, one of the leading consumer durable & IT Peripherals brand, has roped in Indian cricket player and captain of Gujarat Lions Suresh Raina as the brand ambassador for its new range of Speakers segment.
The Star face has been signed for 1-year. During this period, Suresh Raina will be seen in a series of brand campaigns and activations for Intex Speakers.
Nidhi Markanday, Director & Business Head, Consumer Durables & IT Peripherals, Intex Technologies said
We are delighted to have our captain, Suresh Raina, as the brand ambassador for the speakers segment, which made Intex a household name for more than two decades and still continues to do so. Suresh Raina is a brilliant sportsperson & team leader that makes him the perfect choice to endorse our long-standing speakers segment and further enhance the consumer connect.
Expressing his excitement on the association with brand Intex, Suresh Raina, Indian Cricket Player and Captain of Gujarat Lions said
I am very happy to begin a fresh chapter with brand Intex. Apart from the love for cricket, music is what unwinds me and Intex speakers have been a predominant name for years. I am looking forward to this association and endorsing the new range of Intex speakers.
The oldest category in Intex product portfolio, IT Peripherals, had been the mainstay of the company in the initial years and continues to remain strong in face of changing consumer preferences. Intex has a rich portfolio of B2B and B2C speakers with over 70 models. Intex still enjoys a commanding position in Speakers, headphones, UPS and Power Bank.