Wigzo, a Next Generation Marketing Automation Platform, which blends customer intelligence with marketing automation to offer personalized experiences, has revamped its machine learning algorithm driven dashboard to an all new Customer-Intelligent Suite.
The upgraded version will change the dynamics of reporting and analytics when it comes to digital marketing and ensure increased customer acquisition for brands. The new dashboard is one of the most mature set of automation tools, incorporating a full suite of features that not only help marketers manage basic communication campaign, but also provides everything a marketer needs – Behavioural Automation. Brands can now log in and see what kind of traffic they missed out on optimising and recommendations from Wigzo’s Machine Intelligence on what to do to retain and engage more customers.
The avant-garde dashboard will connect the marketers with the customers, culling out the behavioural patterns and insights, required to make business decisions. It will be the one-stop platform aiding marketers in taking strategic business decisions, on a daily basis, which will yield maximum conversions.
India has emerged as a key player in the global data analytics sector, particularly in the domain of B2B service provision. The speedy transition from IT to next-generation technologies like Big Data, Artificial Intelligence and Data Analytics has impacted businesses in a big way.
Umair Mohammed, CEO & Founder at Wigzo Technologies commented
Shifting internet trends have increased the importance to stay abreast with the behavioural changes and key decision making factors of the existing and potential customers. We offer the perfect solution for brands, who understand the significance of personalization to acquire and retain customers. Our new dashboard is an advanced version of digital reporting that would provide the marketers with a more in depth analysis both in terms of real time numbers and recommendations. At the innovation lab of Wigzo, we have been continuously working on ways to redefine the importance and value of interactive and intuitive communication
It took the team two months to come up with this extremely intuitive dashboard which will help streamline the process of data management for marketers with all essential information clubbed under various tabs on a single screen. It will enable them to quickly access important information, design their engagement plan and implement it in one go and monitor the actions across all the communication channels on a single screen.
Umair Mohammed further added
Wigzo’s revamped dashboard is designed to simplify big data for brands and improve the communication between the company and its users. Data is useful when you are able to take actions on it. And not redundant, generic actions, but rather personalized and 1:1 message that can create a long term relationship with its customer, and impact the LTV of that customer for that brand.
Wigzo is currently looking at 100+ clients across industries like – Banking, e-commerce, Content & gaming across India and in UK. Looking at the current market standards and their reach, the company is looking forward to an increase of 3x in the annual numbers.
About Wigzo
Wigzo is an Enterprise marketing automation suite built on top of proprietary Machine learning algorithms and a Predictive engine that allows Brands and Marketeers to personalise any form of communication across multiple channels including Email, Push, Browser Push as well as Facebook and Google Ads from a single infinitely-scalable dashboard. In layman terms, Wigzo empowers brands to send marketing content that people want to receive.