PurpleHealth, a 360-degree ‘Health On Demand’ platform have announced the appointment of Dr. Nagarjun Mishra as the Co-founder and Chief Officer – Business & Strategy, to lead the sales operations and drive the business strategy for the company. An Emergency Physician by education, Dr. Nagarjun comes with a wealth of experience in the Healthcare and Wellness sector. Prior to joining PurpleHealth, Dr. Nagarjun was leading Health & Wellness teams of top Indian insurance companies such as Reliance General Insurance & ICICI Lombard where he founded and engineered the strategy for preventive health.
![[Image Credit - PurpleHealth]](https://blog.himanshusheth.net/wp-content/uploads/2016/06/PurpleHealth.png)
Speaking on his appointment, Dr. Nagarjun Mishra said
What brought us together was the vision of creating a difference to the health and wellness industry by providing technology driven holistic healthcare solutions. India faces a huge shortfall of Doctors and the current healthcare ecosystem operates in silos. PurpleHealth has an innovative product roadmap answering to this concern & I am looking forward to contributing to it. I truly believe in PurpleHealth’s mission to empower people in improving their health index by making healthcare more affordable and accessible.
During his tenure at Reliance General Insurance, he conceptualised and designed several innovative services like Go Fit [A technology enabled fitness program with gamification], Health-o-pedia [Post Claim Advisory], R HealthBeat ([n-house Wellness magazine], Wellness Carnival [Corporate Wellness initiative], besides many more healthcare programs. In addition, Dr. Nagarjun helped found one of India’s first healthcare portals, TotalHealthNeeds.com, back in 2008, which won multiple national accolades. His foresight and vision was deeply appreciated by industry peers, corporates and healthcare providers alike.
Vikram Nair, Co-founder & CEO, PurpleHealth.com welcomed Dr. Nagarjun Mishra on board and said
We are very pleased to have Dr. Mishra join the PurpleHealth team. He has a great understanding of the healthcare domain, and brings in a rare combination of medical expertise and business acumen with a technology bent. His deep industry relationships will help accelerate our deployment, and his involvement will only strengthen our product design and roadmap.
Dr. Nagarjun is an alumnus of Hyderabad Public School and pursued Emergency Medicine through Apollo Hospitals, Hyderabad.
About PurpleHealth
PurpleHealth is a 360-degree health platform that delivers a large and diverse spectrum of solutions, services and products to consumers, healthcare providers and institutions. Currently, the Healthcare delivery ecosystem operates through individual, independent and unconnected silos. PurpleHealth aims to build collaborative healthcare distribution models with a common customer pool, through integrated technology. PurpleHealth enables consumers to take active control of their health by providing a one stop seamless interface with it’s fast growing healthcare network, which is already 38,000 Doctors and 4000 Hospitals strong.
The platform empowers its users to choose the right medical practitioners, schedule appointments, set up video & audio chats with doctors, and much more. PurpleHealth’s range of products and services spans the entire spectrum of health and wellness needs. PurpleHealth believes that in order to achieve a positive impact, it is important to provide quantifiable, personalized and accessible care, services and solutions to the consumer. In addition, PurpleHealth provides bundled Health and Wellness solutions to corporates – customized at individual and group level – due to the growing incidence of chronic and preventable lifestyle ailments. The goal of these solutions is to reward healthy behaviours and positively reinforce healthy living habits amongst its users. For more information, please visit PurpleHealth