Union Minister of State for Skill Development and Entrepreneurship [Independent Charge], Rajiv Pratap Rudy released the India Entrepreneurship Report 2015 by Amway. The reports aims to understand the latent enthusiasm for entrepreneurship in the country, as well as factors that motivate and obstruct the creation of new enterprises.
Research partner Nielsen India surveyed 250 households in each of the 21 states across 50 different cities. One male & one female member in the 21-65 age group were interviewed from each household taking the total no of respondents to 10,768 individuals [Male 5,402 and Female 5,366].
Unveiling the report, Rajiv Pratap Rudy
The contribution of MSME sector in India, is much less as compared to some of the developed nations. This needs to change. It is critical that there is entrepreneurship led boom at the grass root level so that India can leverage the demographic dividend to the maximum possible extent. The understanding of motivations, attitudes towards entrepreneurship, offers valuable insight to the policy makers.
Anshu Budhraja, CEO, Amway India, said
We are aiming to engage different stakeholders on what drives entrepreneurship in India and contribute to the on-going discussions on the role of skill development and self-employment in improving employability of the youth.
Entrepreneurship is a way for people to realise a better life for themselves and their families. Entrepreneurs also create jobs and encourage competition. They spur economic growth and bring opportunities to communities. So, it’s important that businesses like Amway know how entrepreneurs think and act in order to better support and encourage them.
Findings of India Entrepreneurship Report 2015
Two-Thirds of Indians view entrepreneurship positively
Entrepreneurship is valued in India. India Entrepreneurship Report 2015 reports tangible enthusiasm for entrepreneurship as being a good prospect to earn a livelihood in India, with nearly two-thirds of the respondents viewing it favourably. Kerala [78 percent], Punjab [77 percent] and Uttarakhand [76 percent] were the states with most positive attitude towards entrepreneurship.
Access to finance [41 percent] and Family support [35 percent] emerged as the most important factors to start one’s own business. 73 percent of the respondents believe that anyone can be trained/educated to be an entrepreneur. 62 percent of all respondents thought that the education they had right now was sufficient to start their own business.
Nearly 50% of respondents considering to start their own business
Almost one in two respondents [47 percent], said that they had either thought about starting their own business or are actively pursuing one. Overall, 19 percent of respondents said that they are “very open to starting a new business and in fact are actively pursuing one”. Jharkhand has the highest number of respondents [60 percent] who say that they are actively pursuing a new business, followed by Uttarakhand [40 percent] and Uttar Pradesh [29 percent].
Environment for entrepreneurs to start business in India has improved
Nearly half of all respondents [45 percent] said the environment to begin a business in their state has improved over the past five years. 11 percent of the respondents felt that the environment has ‘improved significantly’.
Financial institutions play a key role
83 percent respondents voted banks as their main port of call for starting a business. This insight clearly point to the role of financial institutions in fostering and facilitating entrepreneurship. Friends and family came second on this index with 78 percent.
Fear of Failure
Across gender, income and age, the fear of failure emerges as a clear obstacle to starting a business with 63 percent of the overall respondents saying so. The fear of failure is composed of different factors. 31 percent of respondents found “financial burdens up to bankruptcy” as the “most important” cause for the fear. Non-conducive market conditions [24 percent] and fear of unemployment [23 percent] were the other key causes of the fear.
The complete report can be downloaded from here
About Amway India
Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is one of the largest Direct Selling companies in the world with presence in over 100 countries & territories.
Globally, Amway is over 56 year old, US $ 9.5 billion, manufacturer and direct seller of high quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 1,150 patents granted and another 500 patents pending. Amway has more than 950 scientists across 75 research and development and quality assurance laboratories worldwide. Amway India sells more than 130 daily use products across categories like Nutrition, Beauty, Personal Care and Home Care through individuals who make personal recommendations regarding the use of distinctive high quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use. For more information, please refer Amway India
Source – Euromonitor International Limited