AdLift, a leading global digital marketing agency and YouWeCan Ventures, a Yuvraj Singh initiative, launch a disruptive new platform – Yral [pronounced ‘viral’] – that seamlessly connects advertisers with celebrities by leveraging their social media network. Yral delivers the right audience and scalable reach to its advertisers by leveraging modern social media platforms.
Yral provides registered advertisers with the right set of information that enables them to identify and interact with brand advocates, helping advertisers reach customers throughout all stages of the purchase funnel.
Globally, advertiser-paid social media spend is slated to increase 26% in 2016 and will reach $29.91 Billion, representing 15% of all digital ad spending. In Asia-Pacific, Year-Over-Year growth is stronger – 30.6% with $9.6 Billion in social media ad spending. As more brands and businesses adopt paid social media advertising, yral provides the right tools to advertisers to help them scale their social media initiatives and enhance their reach. Celebrities and brand advocates provide that very reach.
According to reports by Statista from January 2016, the world’s most followed celebrities have a Twitter following averaging to 50 million followers; while Instagram celebrities attracting an average of 55 million followers. Facebook celebrities have acquired an average of 80 million followers. Through the power of viral publicity, a single post from an influencer can start a global conversation.
In addition, the frequency of posts can vary from one to 5 posts per day, further increasing the scope for effective monetization of resources to leverage brand visibility. In India, according to a report on the ‘Fastest-Growing Celebrities Profiles in India‘ by Socialbakers, celebrities have an average Twitter following of close to 18 million followers. On Facebook, the average number of celebrity followers is more than 19 million. These numbers themselves indicate the staggering scope of influencer reach on social media platforms, which is ascending by the day.
Yuvraj Singh, Founder of YouWeCan Ventures said
We want to transform the way celebrities engage with brands – making it a whole lot easier and faster for advertisers to efficiently connect with the right celebrities. Yral is our first foray in to the digital space – we’re excited to partner with AdLift in making this happen.
Prashant Puri, CEO & Co-Founder of AdLift said
Today, brands need to jump through multiple agencies to connect with the right brand evangelists – yral streamlines this process, leveraging celebrities’ immense fan following in doing so. Our partnership with Yuvraj Singh is a direct extension of our mission to create disruptive social discovery experiences, and we’re thrilled to leverage his extensive experience in working with global brands and increasing their share of voice.
Nishant Singhal, Founder & Chief Investment Officer of YouWeCan Ventures added
The total reach of the top 50 celebrities is close to 100M which is 33% of India’s Internet population. Digital marketing spends are estimated to reach $2B by 2019 and if only 5% is led by celebrities we estimate the market size to be $100M.
Yuvraj Singh recently launched YouWeNow in association with Yral, which is an entertainment platform featuring popular and trending videos within the Sports and Lifestyle vertical. The content is closely curated by Yuvraj Singh and his team.
About YouWeCan Ventures
YouWeCan is a 50 CR seed fund that is created to empower young entrepreneurs on their journey to build brands and successful business ventures and improve the life standard of society. More information at their website.
About AdLift
AdLift is a leading global digital marketing firm founded in 2009, which focuses on delivering niche-marketing solutions that focus on ROI. They have served an impressive roster of clients ranging from small start-ups to marquee brands, including numerous Fortune 100 companies. In 2013, AdLift was named 8th fastest growing mid-size company by INC 500