Truecaller
unveiled TrueSDK which enables third party apps to easily on-board users with their Truecaller profile and their Truecaller verified phone number. This service can be used by developers to sign up, update a user’s information or purely verify the user’s phone number based identity in their mobile apps through user consent. Available to registered third party apps & currently Android only, this feature is launched with 12 partners who have on-boarded to simplify the app on-boarding and user verification process. Some of our esteemed partners include India’s popular apps namely Quikr, Mobikwik, redBus, CarDekho, BharatMatrimony, ixigo, OYO Rooms, TO THE NEW Digital, FreshMenu, Terraa, Cash Care & ShopClues
Nami Zarringhalam, Chief Strategy Officer & Co-founder of Truecaller said
At Truecaller, our mission has always been to provide as much information as possible to users about their calls and enabling them to use that information in meaningful ways. In this process, we realized the power and importance of a mobile number, especially when it comes to personal identification. Our aim is to empower third party apps with a credible verification option and enable users to use the app of their choice by making their phone numbers their identity.
TrueSDK helps both the users to quickly use their credentials that are already verified with Truecaller to easily engage with 3rd party apps of their choice.
[L-R] Kari Krishnamurthy – VP Growth & Partnerships Asia and Country Manager Truecaller, Nami Zarringhalam – Co founder and CSO Truecaller, Priyam Bose – Director Worldwide Dev
Commenting on the newly launched platform, Priyam Bose, Director Worldwide Developer Relations at Truecaller said
Phone numbers are quickly becoming the primary personal identity to verify users in the global mobile arena. App Developers are looking for ways to minimize friction in user on-boarding & engagement flows. TrueSDK gives developers an opportunity to fulfill these needs and overtime bridge offline and online identity gap. Instead of having every app developer build and maintain their own systems, they can now use TrueSDK and instead focus more on their core aspects of their app led offering.
Offering’s of TrueSDK
- Phone number based on-boarding and verification
- Free to use and no verification cost for existing Truecaller users
- Significantly reduces friction in user on boarding
- Permission based flow
- Light weight client side SDK and minimal changes needed on developer’s back-end
Anurag Saran, CPO-Chief Product Officer, Quikr added
As one of India’s most trusted brands, security of consumers while transacting on our platform is crucial. Truecaller has a large existing community and the integration of TrueSDK on our mobile app reduces friction for mobile number verification. This gives our consumers an added layer of convenience and security.
Bipin Preet Singh, Founder & CEO-Mobikwik said
At Mobikwik, we’re taking every step keeping customer experience at the centre of focus. By integrating TrueSDK from Truecaller, we look forward to solve many challenges in one shot in our app. Our users while signing up on Mobikwik now will have an auto fill mechanism with their Truecaller verified phone number. Verified phone number based user on-boarding will significantly reduce friction in the user journey and minimise drop-off’s which could be a key in the entire consumer engagement life-cycle.
More reactions from TrueSDK partners
ShopClues is one of the first in the industry to move to the use of verified phone numbers for user registration on our app by tying up with TrueSDK from Truecaller. ShopClues is committed to making the user journey as smooth and seamless as possible. By using Truecaller verified phone number-led credentials we are ensuring that the customers’ propensity to on-board with us is enhanced.
Sanjay Sethi, CEO & Co-founder, ShopClues
By integrating our app with a solution such as the TrueSDK we are solving many problems at one go. Users will no longer need to fill in information manually with the auto-fill option. By auto filling their contact credentials we will be able to considerably reduce friction in user journey. Additionally, owing to the vast user community of Truecaller we will have ready access to a bank of verified phone numbers making the process much simpler and safer. Going forward, we consider this to be a big step in enhancing our in-app experience.
Rajnish Kumar, Co-founder & Chief Technology Officer (CTO), ixigo
TrueSDK is the first major product to offer verified phone number based sign up/login feature. For OYO Rooms, where we are mobile first and use phone number for user account creation, this really helps in reducing customer friction in signing up. With Truecaller’s large user base, we hope this feature will benefit a large number of our users.
Anurag Gaggar, VP, Products, OYO Rooms
We are pretty excited to partner with Truecaller which has an extensive customer base with verified phone numbers. Personalization on a fast-growing growing channel mobile is key to our success and we strongly believe that this partnership will help us ease the process of signup which is a pre-requisite to our personalization efforts
Krishnan Ramaswami, Head of Products, Analytics and Acquisition Marketing- redBus
CarDekho believes in making our user’s experience seamless and frictionless. The potential of integrating with Truecaller promises authentic details without making users fill forms or enter OTP for verification. We are certain such innovative solutions will be accepted enthusiastically by consumers.
Rahul Yadav, Director-Products, CarDekho
All our profiles carry a verified phone number. The TrueSDK helps the Truecaller user to verify the phone number but also auto fill personal details while registering for Bharat Matrimony App for a seamless experience.
R Chandrasekar, Chief Technology Officer and Information Officer, BharatMatrimony
We are excited to partner with Truecaller on TrueSDK integration with our TV Everywhere and OTT Video platform apps ‘Video-ready’. The True SDK is a revolutionary concept for Video applications as it aids in significant improvements to User Experience by enabling a seamless and verified phone number based authentication process as well as allowing applications to understand the user journey in much more detail and useful ways. The same data can be used in aiding to multiple experiences across personalised content and user engagement.
Dave Mann, EVP-Video Solutions, TO THE NEW Digital
TrueSDK is currently only available for selected partners on Android platform, but will be open to public in near future. To sign up for TrueSDK contact truesdk@truecaller.com with your app details.