Zappfresh, a fast growing online fresh meat brand focusing on delivering high quality ready to cook meat products has tied up with SRS Grocery, a Delhi based e-tailer having both, online and offline presence with over 100,000 plus customers. This tie-up will not only help Zappfresh to reach out to the customer base of SRS grocery but also give them access to newer markets.
Customers of SRS Grocery will now be able to choose from a wide range of over 40 high quality fresh non-vegetarian options including chicken, mutton, fish & pork and pre-cooked items like ham, sausages and salami. SRS’s already has a comprehensive online product catalogue of over 7500 SKU’s and reach in Gurgaon, Noida & Faridabad. This tie-up will enable them to enter into a new product category altogether. This service is currently available in Gurgaon and South Delhi and would shortly be available in other cities.
Zappfresh, founded by Shruti Gochhwal and Deepanshu Manchanda in 2015, is one of the fastest growing direct to consumer online fresh meat brand focusing on delivering high quality ready to cook meat products. Currently available in the Gurgaon and Delhi, Zappfresh is already delivering to over 10,000 happy customers in these two markets and aims to reach 30,000 customers by mid-2016.
Zappfresh currently delivers fresh meats, fish, pork, chicken, sea food and other non-vegetarian ready to eats. The company has also partnered with ‘ColdEX’, India’s number one cold chain logistic company for managing their supply chain inventory.
Commenting on the tie up, Shruti Gochhwal, co-founder, said
The meat business in India is growing at an impressive rate. The segment has grown at an average 18% CAGR across category. Chicken tops the list followed by fish and other meat products. The Poultry industry alone is a INR 40,000 crore market now. Even if we are able to scratch the surface of this market, we are talking about Zappfresh being in pole position. We have aggressive expansion plans and are looking at similar synergies in newer markets.
Deepanshu Manchanda, Co-founder, Zappfresh further added
We are very pleased on our association with SRS Grocery, as it aligns with our strategy of delivering high quality products to customers. With this tie-up we look forward to further increasing our market share in the geographies we are currently present in and also get access to newer markets. Currently we are reaching out to over 30,000 unique customers a month and expect to double this number by the mid-2016.
Pratik Jindal, Managing Director of SRS e-Retail Ltd., said
Zappfresh has created its own niche in the meat space industry by providing neatly packaged and carefully inspected high quality meat products. With this association we want to leverage Zappfresh products and offer a convenient solution to consumers who want to shop for quality and hygienic meat products but are strapped for time.
Zappfresh had earlier raised INR 2 crore [$300,000] in angel round of funding from a couple of high profile investors in 2015.
About ZappFresh
Founded by Shruti Gochhwal and Deepanshu Manchanda in 2015, Zappfresh is one of the fastest growing direct to consumer online fresh meat brand focusing on delivering high quality fresh and ready to cook meat products. Currently available in the Gurgaon and Delhi, Zappfresh is already delivering to over 10,000 happy customers in these two markets and aims to reach 30,000 customers by mid-2016. The company has already created local fulfillment centers in these markets and have partnered with several online and offline channels to further boost delivery. They have one central processing unit in Gurgaon and two delivery hubs in Delhi. The company has also partnered with ‘ColdEX’, India’s number one cold chain logistic company for managing their supply chain inventory.For more details, please refer Zappfresh
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