YuppTV, the world’s largest Over-The-Top [OTT] provider for Indian content, has launched YuppTV Bazaar, a marketplace for high-quality video content. With the launch of YuppTV Bazaar, YuppTV will now host curated premium video content across various genres such as Education, Short Films, Web Series and Trailers etc.
The move will be music to the ears of independent video content creators, who often find it tough to monetise and market their premium content through traditional video-sharing portals, satellite and DTH platforms. Through assured quality supervision and a large native user base, YuppTV bazaar will allow these entrepreneurs to showcase their high-quality videos on a trusted platform and reach out to an audience ranging in millions across the world through devices such as Smart TVs, smartphones, tablets & PCs.
Speaking on the launch, Uday Reddy, Founder & CEO, YuppTV, commented
With the proliferation of unregulated video content on the digital platform, content monetization and visibility is a prime concern for premium video content creators who often find their content being lost in a deluge of casual user-generated content. YuppTV Bazaar is being launched as a solution that will overcome the traditional roadblocks associated with free-for-all video sharing platforms. We are confident that this development will be a major success and will empower content developers with the perfect medium to share and monetize their offerings.
Shri Vidyasagar Rao, Governor of Maharashtra added
In today’s digital age, with technology having changed the way many industries operate today, YuppTV’s launch of its premium video content platform YuppTV Bazaar comes as a very welcome move. By providing a medium to independent creative content creators for showcasing their works, YuppTV has taken the spirit of entrepreneurship to a new level. I support the initiative wholeheartedly and wish YuppTV and YuppTV Bazaar all success.
Abhishek Bachchan, who was also present at the launch, added
India, at the moment, is brimming with talent looking for an outlet for their creativity. The launch of YuppTV Bazaar from YuppTV is a welcome move that will provide the indie movie-makers with a trusted and curated platform for showcasing their talent.
Since its India launch in October 2015, YuppTV has been creating ripples across the digital entertainment industry owing to its unique approach and extensive network. Today, YuppTV is the world’s largest internet TV and Video On Demand [VOD] streaming provider with more than 5 million mobile app downloads & an audience base reaching 400+ million households through Smart TVs.
It is also the 2nd most popular app in Google Play Store and the most popular TV app on LG and Samsung Smart TVs in India.
About YuppTV
YuppTV is one of the world’s leading Over-the-top [OTT] content providers for South Asian Content. YuppTV was founded in 2006, with headquarters in Atlanta, GA and has branch offices in the USA and India. YuppTV started with two channels and has grown to deliver more than 200+ TV Channels today. YuppTV is accessible on more than 25 internet enabled – Connected TVs, Internet STBs, Smart Blu-ray players, PCs, Smart Phones and Tablets.
For more information, please visit YuppTV