When it comes to smartphone, I still own age old Samsung Galaxy Note-I. When I purchased the device, the App Ecosystem was not so mature but now, Fast-Forward 2015; my device is VERY low on memory & installing/updating existing apps is a hurricane task.
I used Any.Do for Task Management since the app works like a breeze. However due to memory issues, I had to uninstall the App.
As humans, we always appreciate if someone addresses us by name i.e. instead of writing “Hi” in email, “Hi Himanshu” sounds much better since it is more PERSONAL. Upon un-installation, I received an e-mail from the CEO of Any.Do requesting me to “Come back to Any.Do” & the message was innovative & personal 🙂
[Click on the image below]
This email definitely created a LARGER impact since it was addressed to the “User” & might act as a catalyst for “User Retention” [Insightful discussion on User Retention here]