In the past, there have been several articles on this blog where we mentioned how important “Digital Media” has become to anyone’s business. Social Media is now playing an important role in “customer buying behavior” & customer-sentiment echoes about your brand and might affect “buying behavior of prospective customers”.
Social media marketing is hailed as one of the best ways to promote a start up. It is cheap, relatively easy and pretty effective in helping a company establish its own identity and brand. While there are certainly many benefits to social media marketing, truly benefiting from your efforts requires a certain level of skill and dedication. With the wrong approach, your social media presence could even harm your fledgling business.
How many times have we deleted an item from a cart on e-commerce websites after reading customer reviews or seller reviews etc ? Social Media has become an important tool for ensuring that you get repeat/new customers, solving customer pain-points & getting useful feedback from them. In a nutshell – “Listening to customers & Monitoring your brand on Social Media channels would directly/indirectly affect sales“. It is also a channel to WoW your customers 🙂
In this article, we share some of the tips which would help your start-up in making most of Social Media & maximizing results in Monitoring.
Choose,Focus & Focus
Social Media has evolved rapidly due to which daily we see startups claiming to be the next Facebook, Twitter or LinkedIn. This indicates that there are options however, choosing the right platform for your brand & it’s nature of business [B2B or B2C] is of prime importance. It would be better to start small, listen, track and than spread your wings. If you are a startup dealing with Jewellery or any product dealing with aesthetics, than instagram is a great platform in which case, instagram analytics would be of prime importance.
Interact, Build relations & increase business
In many cases, the ultimate goal of social media marketing is to increase exposure, drive traffic and create leads. This leads to some misconceptions on how to use the platform. Simply promoting yourself everywhere you can will only find a small level of success. The true power in social media lies in building relationships, establishing authority & offering benefits to subscribers. Monitoring what is being said about your brand & interacting with your subscribers creates a very positive influence. Social Media monitoring tools like ThoughtBuzz can come in very handy in this case. The tool gives detailed analysis & insights into the reach, engagement hence, RoI for different social media platforms like YouTube, Facebook, Twitter etc.
Monitor Influencers
Opening a social media account is just the first step for your startup. As a startup, there should be responsible, timely & active participation on the channel. A great way to do this is to find other relevant social media accounts, blogs, sites and services and mention them on your social media feeds. You need to identify the social media influencers – A i.e. identify relevant social media accounts, blogs & services and mention them on your social media feeds.
ThoughtBuzz has a good feature that helps you identify the “social media stalwarts” who matter the most for your brand based on the interactions of the fans with the community.
In a nutshell, Social Media cannot be ignored and at the same time, it needs to be monitored with the right set of tools. In this article, we have a look at ThoughtBuzz which suffices all our requirements.
ThoughtBuzz is an interactive social media management tool which has been launched by ThoughtBuzz, a Singapore based creative digital agency, with office in Delhi, Mumbai in India. We review the tool & mention some of the salient features which would make Social Media Management easier for professionals.
Dashboard
Once we login to ThoughtBuzz it prompts you to enter details about the presence of the brand on different social media channels. Users have the options to add profiles for Facebook, Twitter, LinkedIn, Instagram. Once added, user can monitor them at periodic basis.
User Feed
The latest ThoughtBuzz interface focusses on “Real Time Communication” where it would give you real-time notifications on the latest user activities across your social profiles on Facebook and Twitter. This can help the brand manager to filter the important messages & also ensure that there is timely communication.
Influencers identification & Content Insights
As mentioned before, “Influencers” are the one’s that matter the most for the brand. It could be a positive or negative sentiment that might be generated by the user on Social Media channels. But it becomes necessary to have key insights of your content available on people who are helping taking your content viral on these channels.
Conclusion
Just to summarize, there is no special Mantra to achieve success on Social Media. Certain tactics might work for the competitors however, might not work for your startup. Identify the right hash tags, make timely announcements, identify the influencers & convert passive audience into active audience so that you get the most of your social media channels. At every point, use Social Media Monitoring tools to track & re-iterate your online strategy.
Image Source – Web-Live.it
