When it comes to clothing, electronics & many other segments, there are many options namely e-commerce websites, price comparison engines etc that are available. However, when it comes to buying motor-bikes, brand value plays a very important role. In a city like Bangalore, where traffic is growing at a breath-taking pace; motor bikes & bi-cycles come in very handy to beat the traffic !!!
As per one of the recent research paper on consumer behavior, consumers usually buy a bike with the intention of keeping for a long period of time; further, you can buy a new bike, since it is an industry with a well-developed secondary market. But bikes are also experience goods: you cannot ascertain every characteristic of the bike before buying the bike as far as your utility function is concerned. You can learn a lot about bikes before buying them, but you still learn a lot after driving them; in particular, you learn whether they are a good match or a bad match for you.
With fuel prices climbing higher and higher, more consumers are interested in motorcycles for their fuel economy. The size and shape of your bike will have a huge impact on its gas mileage though.
There are different kinds of consumers, here we look at the buying motivations of buying a bike
Source : Study on Motivation factor for purchasing bikes study
Well, but there are many different kinds of consumers namely:
- Convenience seeker – Buyers from this segment feel that bike should have good resale value, it should be very convenient to drive on rough roads and bike should be comfortable to drive even for long journey. Hence researcher names these buyers as convenience conscious buyers..
- Brand seeker – Brand seeker buyers are those who feel that they always first look at the brand name before buying and they prefer to buy a bike whose original spares parts are easily available. These buyers named as brand conscious buyers.
- Liberty seeker – Liberty seeker buyers feels that bike gives them sense of independence, enjoy when they drive the bike and feel proud when they drive the bike .These buyers are known as liberty conscious buyers.
- Quality seeker – These buyers thinks that foreign collaboration bikes are always quality products and they want to buy a good quality product even at higher price. These buyers reflected quality conscious i.e. they named quality conscious buyers.
- Economy seeker – In this segment, buyers want to buy cheap bike and prefer to buy bike on installment basis. Researcher named these buyers as economy conscious buyers.
Now that we know that each one of us as a consumer fall in any of the above categories, we look into couple of options for people who are searching for bikes in Bangalore
While we were searching for Honda bikes, Yamaha Bikes in Bangalore which are not only reliable but one of the biggest brands in bikes; it becomes necessary to buy it from the right partner J And yes, not to forget that it should provide mileage & the after sales-support should be good. We collate some of the options for consumers planning to buy Yamaha Bikes
Now, that you being a brand conscious customer have picked up your favorite bike, but what if there is a starter problem or any other issue in the warranty period !!! It becomes important that the “Authorized Dealer” provides best service. This is where choosing the right dealer would help.
So, if you are planning to buy Bike than compare prices online & choose the “Trusted Delaer” in your locality which would be a win-win situation.
We hope that these tips help you in buying your favorite Yamaha or Honda bikes in Bangalore. If you are any other tips, please leave them in the comments section !!!
