Tally Solutions Pvt. Limited [TSPL] announced the launch of its new channel partner program Vriddhi, to enable its channel partner ecosystem to deliver higher quality experience to customers, while maximizing profitability in business. The program offers opportunities to both new and existing partners to develop greater specialization in their respective domains and lines of business.
The Vriddhi framework will classify partners into Certified Partners, Associate Partners, Partner Developers and Distributors. The program will institutionalize Tally Solutions’ partner enablement process through certification, ensuring partners are in specialized roles to deliver better and more streamlined services to Tally customers.
Speaking about Vriddhi, Tejas Goenka, Executive Director, Tally Solutions Pvt. Ltd. mentioned
With Vriddhi, we intend to create the country’s largest, and most profitable software ecosystem that can deliver great experiences on our world-class products to the diverse customer base that we serve. The new model recognises that growth for the existing ecosystem requires serious focus, dedication, and support from the principal company – especially given the uncertain times that this market is going through right now. With Vriddhi, we will have customers getting access to better sales and support facilities. We will also see more profitable partners pursuing growth like never before.
Partners have been classified based on their organisational strengths and their aspirations with Tally business.
The Certified Partners [CPs] specialize in the sales, implementation and solutions of Tally products. They are characterized by their ability to deliver a great customer experience which enables them to grow faster. They are process-driven organizations and based on the kind of customers they reach out to, they will be classified as 3 star partners and 5 star partners. While the former group will meet regular and generic business solution needs, the latter will cater to more complex business requirements.
Tally also has a clear path to ready its aspiring partners for certification. These partners would use the expertise that they have developed in Tally products to advise businesses on their Tally related requirements. As they grow in this capacity they will graduate to becoming Certified Partners.
The next category is the Associate Partners [APs], who will play a pivotal role in Tally solutions’ expansion plans. These partners will essentially be IT hardware vendors who are looking to add Tally to their portfolio and thereby addressing more customers, along with serving their existing customers better.
Partner Developers [PDs], will be the niche set of partners who will appoint, train and mentor the Certified Partner category and assist them with certification. Tally desires to do both, grow its existing partners, as well as expand its network to get more and more partners certified. Partner developers will play a key role with this objective and drive their business growth with this model of growing partners.
Distributors will be the bridge for the product between Tally Solutions and all customer-facing partners. They will ensure maximum coverage and access for these partners which will lead to the ease of commerce overall.
Led by the firm belief that Tally will grow only if its partners grow, Vriddhi is defining new beginnings with a greater experience for all its customers, continuous knowledge update for partner resources and sustainable, consistent and fast-paced growth for all Tally partners.
About Tally Solutions Private Limited
Tally Solutions Pvt. Ltd. is a pioneer in the business software products arena. Since its inception in 1986, Tally’s simple yet powerful products have been revolutionizing the way businesses run. Having delivered path breaking technology consistently for more than 27 years, Tally symbolizes unmatched innovation and leadership. Today, it caters to millions of users across industries in over 100 countries and continues unchallenged as the industry leader in the enterprise resource planning software domain. For more details, please visit their website