Bengaluru goes social again with the fourth edition of Social Media Week [SMW] with the theme being Upwardly Mobile: The Rise of The Connected Class. Multiple sessions through the week will explore the dynamic ways of how social media strategy is converging in multicultural market & how mobility devices like laptops, tablets and smartphones along with social technology have transformed the way we work. This international festival is hosted twice a year, in India by R SQUARE Consulting, an integrated marketing services firm.
About Social Media Week
The five-day event hosted at various venues in the city such as The Leela Palace, News Cafe & Big Pitcher among others; will bring together brands, agencies, influencers, practitioners, academic thinkers, entrepreneurs, public officials, celebrities & international experts, who will provide a blend of information and ideas through panel discussions, debates, master classes & more.
The event is scheduled from Feb,23rd ~ Feb,27th 2015. Registrations are already open & you can register for SMW, Bengaluru here
Key Highlights
Some interesting events in this edition of SMW include the following:
- Social Media Strategy Challenge
- ‘App’athon
- Tweetathon
- Blogging Challenge
SMW’15 February edition is scheduled simultaneously across the world in seven cities– Bangalore, Copenhagen, Hamburg, Jakarta, Lagos, Milan & New York.
Speaking on the initiative, P. Krishnakumar, Executive Director & General Manager, Consumer & Small Business, Dell India said
The marketplace today constitutes of a dynamic set of consumers who are constantly evolving the manner in which they engage with brands and with each other. Social media has been one of the pillars of this evolution and Dell has embraced it as a key medium for outreach to keep in step with them. A consumer brand must recognize the value in being able to reach out to its audience in the manner that they prefer to connect.
We believe that SMW is a platform which explores the dynamic nature of social media. We also see it as the right platform to demonstrate that technological innovation is imperative in this context; and that a successful experience comprises of both the right technology as well as the right medium.
Rohit Varma, Founder R SQUARE Consulting & Director – Social Media Week Bangalore said
The aim of SMW 2015 is to understand how technology will impact the way we Live, Work and Create in a connected world and also how new ideas, innovations and technology will change our lives. The change is happening quite fast and platform like Social Media Week becomes very important to discuss, understand and implement social strategies for the connected class.
SMW mobile App can be downloaded from here
About R SQUARE Consulting
R SQUARE Consulting is one of the fastest growing marketing firms focusing on building Communities through Brand Properties and executing Marketing Communication strategies for Clients through Events & Activations, Digital Marketing & Technology and Creative Services. For more visit their website