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Case Study : Customer Evangelism

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There is an interesting e-book “Testify-How remarkable companies are creating customer evangelists” which focuses on how companies are winning customers and effectively making each one their evangelist !!!

It is a very interesting compilation, the companies about which I enjoyed reading the most are:

You can download the ebook from here

Comments (5)

  • This is true for most of Open source companies right now!

    (Warning… technical contents below!)
    e.g. Eclipse IDE from IBM and JAVA Beans from SUN are very much similar. Very much like “non-idendical” twins…

    You would, most of the times, fine the same feature in both places, may be under lying implementation would be different…

    The technology is proven… and most of the time there is no point of return once you have chosen on either of the IDE…

    There is an active development community to guide others! (Power of opens source)

    What do you need here, for increasing your market reach! Evangalists.

  • Hey,
    @Purnank:
    Excellent example.Don’t have much about Java Beans(since I am somewhat naive to these technologies :() but yes,Open Source is a great example

    When I started using PHP for some official work,I was totally in love with it and I recommended it to several other people(and guess what,many used it as well).

    -Himanshu Sheth

  • is there any IDE for PHP???

  • Hey,
    @Meet:
    Thanks for the comment.Sure, while I was using PHP,I used Notepad++ which you can download from here.

    Also,if you are not very satisfied you can have a look here

    Do mail me on himanshu.sheth@gmail.com in case you need any further help/suport.Would be more than happy to help you 🙂

    -Himanshu Sheth

  • Very nice sample and blog post!

    I also have my own Entrepreneurship site that you might be interested to..

    🙂

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