It says “Instead of building a startup by the normal means” try this – “Building a lean, scrappy, nimble company without raising piles of money“.The focus is more on value since, once we have the right value, wealth would follow!!!
Below are the top 10 new rules for Entrepreneurs and Investors:
Fundamental Objective:
Old rule: Create wealth
New rule: Create value
Getting started:
Old Rule: Brilliant entrepreneur
New Rule: Brilliant entrepreneurial team
Sharing the vision:
Old Rule: Craft a Mission Statement
New Rule: Create a Mantra [Old Guy Kawasaki statement]
Management style:
Old Rule: Plan the work, work the plan
New Rule: Ready, fire, aim!
Business Model:
Old Rule: Raise capital
New Rule: Generate revenues
Foundation of Innovation:
Old Rule: Good old American know-how
New Rule: Good new Global know-how
Competitive advantage:
Old Rule: First mover advantage
New Rule: Fast adaptor advantage
Marketing Strategy:
Old Rule: Build it and they will come
New Rule: Everyone sells
Pace of change:
Old Rule: Innovation is accelerating
New Rule: Market penetration is slow
Source of Innovation:
Old Rule: Technology drives innovation
New Rule: People trump technology
It was very important for me to repeat these rules here since, they are to be memorized !!!
Read the complete presentation from here