It is said that actions speak louder than words hence,picture representation is more effective to communicate than words.An interesting PICTORIAL presentation by the so called Guru of Blogging – Robert Scoble.
- Blog cause you want to
- Read other blogs
- Pick a niche you own(be different)
- Link to other blogs
- Admit mistakes
- Write good headlines
- Use other media
- Have a voice
- Go outside the blogosphere
- Market yourself
The points which I liked the most are in Bold.Let me explain why I found those points effective:
- Blog cause you want to: Many time,you want to communicate your thoughts to someone and feel there could be some other medium through which you can communicate.This is where Blogs come into picture.Makes simple to express your ideas to the audience.So when you blog,keep your blog updated else the readers would shy away from your blog(slowly and steadily)…So,blog because you feel blogging is required and not because someone else tells you to blog.
- Pick a niche you own(be different): Very important to write posts that fit your theme and yes,theme should be well thought of
My best example to this would be MobilePundit – weblog of MobileMonday,Mumbai organizer Veer Bothra….You won’t find any post on his blog which is outside the Mobile Arena…This is what is required to catch the eyeballs of the readers.Write what suits your blog. - Write good headlines: To accumulate and write content,takes less time than to think about a decent headline.Around 30% of your time(in writing a post) should go in deciding your header since,the header communicates what the article would contain and that too,in a single line…so think..think…than publish your article For eg. I changed the headline of this article 4 times,before freezing on this title,I hope it was well thought of
- Go outside the blogosphere: This statement has an depth meaning.Many times,out of excitement,I speak about my blog in front of the wrong audience.But this helps me understand the audience and based do on their behaviour,I get another article….what do you say?
- Market yourself: This is very important when you have a brand new blog.During this stage,your initial articles should be eye catching and informative.Follow the right ways to market your blog and make the audience feel the presence of your blog.Remember,if you have a good blog,marketing effort would be minimal since, your blog is better(than others) and unique
Agree to almost all the points.
I’d like to add here that besides being a good marketing tool there’s another dimension to blogging. ‘A wonderful medium to express your thought process, knowledge and emotions etc.’, which can’t have any defined theme but will definitely be random in nature. Yes! why should somebody bother about it or if somebody should bother about it is one’s own understanding.
Given the fact that people are both introverts and extroverts. Not many introverts take blogging as a marketing tool like extroverts do. Thus, most of the ’10 pointers’ target to extrovert bloggers. Who is guiding these introverts then?
It is therefore important to make a person realize that Blogging can be adopted for several many reasons and not all ’10 Pointer’ or ‘5 Pointer’ threads are meant for them.
I myself write a personal thought based blog and do not see many readers than just 2-3 dedicated ones but that doesn’t bother me from writing as I being an introvert have found a medium to release my energy and give direction to my thoughts. After about 40+ blogs it helps me a lot in self analysis as well.