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|In: e-commerce|Last Updated:

A common concern for people shopping for furniture is finding the right way to dispose their old furniture. Either they do not know who to dispose their old furniture to or are hassled by the trouble of transporting it to the right person.

To help customers solve this problem, Urban Ladder, India’s leading online furniture and home decor company has tied up with Milaap to launch the ‘Exchange for Good’ initiative in Bangalore.

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When a customer chooses the exchange offer on the website, they receive a 10% discount on the new purchase and the Urban Ladder  team picks up the old furniture to ensure it is donated to someone in need.

Through Milaap, Urban Ladder has partnered with 11 NGOs across Bangalore who will receive the old furniture. The initiative provides an opportunity to customers to donate their old furniture while purchasing at Urban Ladder and give others a chance to start their life afresh. These NGO’s contribute towards Women Empowerment and are involved in Education, Health and Community development.

Here is how ‘Exchange for Good’ Programme works :

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Currently, the Exchange for Good initiative is active only in Bangalore.

For further information you can log on to https://www.urbanladder.com/exchange-for-good#ngo

|In: e-commerce|Last Updated: | 1 Comment

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Furnishing your new home, or getting your clothes and shoes a heavenly abode such as a wardrobe can be a pain point! Urban Ladder has aimed at addressing this very issue with the launch of Urban Ladder’s wardrobes.

Urban Ladder, India’s leading online furniture & décor company is now set to redefine the modular wardrobe segment with a simple 3 step process: A,B, C: Ask for consultation, Build on the app and Convenient Installation.

Urban ladder’s launch of modular wardrobes enables its customers to build their customized wardrobes with the ease of access to their wardrobe consultants and specialist paired with wardrobe configurator app, Urban Storage!

It’s as easy as selecting a suitable time for the consultant to visit your home, once at your home the wardrobe specialists will use the Urban Storage app to take you through Urban Ladder’s designs and help configure the right internal partitions for your space, and storage requirements.

Urban Ladder offers a choice of swing or sliding doors, PLPB or Plywood based carcasses, multiple internal configurations based on understanding of customers’ needs and fully customized lofts. You will also get a sense of what our finishes look and feel like with the help of the swatches that the consultants carry. You can configure the design and other intricate details with over 1000 configuration options on the wardrobe configurator app.

Best of materials, hardware and expert care all at a click of a button.

More details about the Urban Ladder’s Modular Wardrobes can be found here

Note : Free wardrobe consultation available for Bangalore, Mumbai, Pune, Hyderabad and Delhi customers [will be extended to more cities soon].

|In: Business|Last Updated:

Urban-LadderWeb & Technology entrepreneurs Anand Rajaraman and Venky Harinarayan have made an investment in Urban Ladder, India’s leading online furniture and home decor company.  The Silicon Valley based entrepreneurs have come on board as investors at a time when the company is ramping up its technology platforms and offerings, to redefine furniture shopping in India.

Technology will be a key driver in Urban Ladder’s growth. The company is working on several tech innovations to solve complex furniture e-commerce problems.

Some of the key focus areas for Urban Ladder are mobile, data and analytics and product visualization. In an effort to provide world class furniture shopping solutions, the company will triple the size of its tech team in the next 6 months.

Speaking about the latest round, Ashish Goel, CEO & Co-founder, Urban Ladder said

We are thrilled to have veterans like Anand and Venky onboard as investors to mentor and guide us. They have done some fantastic work in technology, and set very high global benchmarks. It is great that they believe in the potential of the Indian e-commerce industry and are reinvesting in the ecosystem

Speaking about the funding, Anand Rajaraman, Founding Partner, Cambrian Ventures said

Furniture and home décor is a highly unorganized category in India, and Urban Ladder has been able to fill the need gap by finding great solutions for customers. The company’s journey has been very impressive. It’s a great team, off to a terrific start, and well positioned to be the leading furniture and home decor company in India

Urban Ladder is on massive growth path to achieve its vision of making a million homes beautiful. The company is strengthening its product portfolio and introducing new categories, along with geographical expansion to 30 cities by the end of the year.

Urban Ladder has thus far raised $77 million from Sequoia Capital, TR Capital, Kalaari Capital, SAIF Partners and Steadview Capital in the last 3 years. Ratan Tata, Chairman Emeritus, Tata Group made a personal investment in the company in November 2014.

|In: Business|Last Updated:

Urban Ladder, India’s leading online furniture & home decor company has raised $50 million in a new round of funding. Sequoia Capital led the round along with TR Capital and existing investors Steadview Capital, SAIF Partners & Kalaari Capital.

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Urban Ladder was launched in July 2012 with a vision of making a million Indian homes beautiful. It offers a curated range of over 4000 products across 35+ categories in furniture and home decor. The company is on a massive growth path and is making distinctive designs and exceptional customer service accessible to many Indian shoppers.

Speaking about the round, Gautam Mago, Managing Director, Sequoia Capital India Advisors.

We are delighted to partner with Urban Ladder in their vision of making quality home products available online to millions of Indian consumers, and look forward to working with Ashish, Rajiv and the rest of the Urban Ladder team to help build an enduring business.

Ashish Goel, CEO & Co-founder, Urban Ladder mentioned:

Over the last 3 years, we have stayed sharply focused on our design thinking, product quality and customer experience. While these will continue to be important themes, geographical expansion will also be a key focus area this year. We will be present in 30 cities by the end of 2015.

Rajiv Srivatsa, COO & Co-founder, Urban Ladder said

Technology will be a key driver in Urban Ladder’s growth. The company is working on several tech innovations to solve complex furniture e-commerce problems. “We are investing heavily in technology to introduce world class tech innovations that will massively simplify furniture shopping

Urban Ladder has attracted $27 million from Kalaari Capital, SAIF Partners and Steadview Capital in the last 3 years. Ratan Tata, Chairman Emeritus, Tata Group made a personal investment in the company in November 2014.

|In: acquisition|Last Updated:

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Urban Ladder, India’s leading online furniture company has acqui-hired the BuynBrag team. Prithvi Raj Tejavath, co-founder of BuynBrag along with key team members has joined Urban Ladder as “VP – Home Decor” in an effort to strengthen and increase the talent pool of Urban Ladder.

Urban Ladder was launched in July 2012 with the vision of making a million Indian homes beautiful. So far, the company has remained focused on the furniture category and its closely curated furniture range has become synonymous with world class designs and impeccable quality.

Speaking about the acqui-hire, Ashish Goel, CEO & Co-founder, Urban Ladder:

Over the last two years, we have been able to do very interesting work in the furniture space and we are delighted with the feedback we have received from our customers. While we will continue to provide our customers with best in class furniture, we feel now is the right time to add a wider home decor range to our catalogue. We are happy to have Prithvi and the BuynBrag team join us to work their magic in the home decor category.

BuynBrag was launched in 2012 and is known for its contemporary design and extensive decor & furnishings range.

Joining the Urban Ladder team as the VP of Home decor, Prithvi Raj Tejavath said:

Urban Ladder has made a huge impact in the furniture category and has created a niche for itself. My team from BuynBrag and I look forward to contributing our expertise in the home decor segment for Urban Ladder. The amalgamation of the teams will lead to producing the best in the home decor space in the times to come.

Off-Late Urban Ladder has been in news for receiving funding from Mr Ratan Tata & launching it’s Augmented Reality App “Living Spaces”

|In: Business|Last Updated:

Ratan Tata, Chairman Emeritus, Tata Sons has made a personal investment in online furniture company Urban Ladder.  The investment comes four months after the company raised Series B funding from Steadview Capital and existing investors SAIF Partners & Kalaari Capital.

The home decor and furniture space in not new to Ratan Tata. He is a design enthusiast and holds a degree in Architecture from Cornell University.

As per Ashish Goel, CEO & Co-founder, Urban Ladder:

Mr. Tata understands the furniture space very well, specially our focus on product design since he has a lot of knowledge of the subject. His inputs and guidance will be very valuable for us.

Mr. Tata’s decision to invest in Urban Ladder marks a milestone in the company’s two and a half year old journey.  We are extremely proud that Urban Ladder caught Mr. Tata’s attention. His investment in the company reassures us of the path we have taken towards creating value for customers with great products and exceptional service.

About Urban Ladder

Urban Ladder was launched in July 2012 by co-founders Ashish Goel & Rajiv Srivatsa with the aim of making a million beautiful Indian homes. It offers over 1000 products across 25 categories in furniture such as wardrobes, beds, sofas, dining tables and coffee tables.

The company has been on a massive growth path and aims to be the biggest furniture seller in India in the next 18 months. World-class product design and exceptional customer experience have been Urban Ladder’s key differentiators. The company is also focusing on using innovative technology to further elevate customer experience to bridge the gap between online and offline shopping.

Urban Ladder’s “Living Spaces” App

In the past, we had reported about UL’s Augmented Reality App “Living Spaces” & you can read about the same here

Important Read – Tata gearing up for e-commerce with management re-shuffle

|In: Android|Last Updated: | 1 Comment

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Urban Ladder announced the launch of ‘Living Spaces’ – a one of its kind app in the on-line furniture segment. Living Spaces is a world class augmented reality app & a unique initiative to tie in Urban Ladder’s long term vision of providing best in class customer experience by integrating technology.

The Living Spaces app lets users virtually place multiple options of Urban Ladder[UL] sofas in their living space by using augmented reality.  Users can place life size models of UL sofas to visualize their entire living room & select multiple colour and seating options without having to involve any physical furniture.

The next version of the app will have additional notable features such as pulling in a silhouette and ambient lighting.

The app is conceptualized by the Urban Ladder team & developed in collaboration with Whodat & House of Blue Beans, both Bangalore based tech startups. The user experience is designed after in-depth research on sofa buying patterns so that the flow of the app is seamless. The app aims at making the interactions natural & the sofa design takes into account imperfections of the real world like wrinkled cushions and fabric folding at the edges. All these details make the user experience real & help solve several customer pain points.

Urban Ladder had earlier introduced another innovative initiative called ‘Trial Room’ where one can experience different models of UL sofas from the comfort of their home.

As per Rajiv Srivatsa, COO & Co-Founder, Urban Ladder

Over the last year sofas have emerged as one of our best-selling categories. This confirms a strong demand for the category and the potential for it to grow. Initiatives such as Trial Room, and now the Living Spaces app aim at converting the apprehensive shopper into a confident and content one”.

“We strongly believe that innovative technology is the solution to improve the ‘touch and feel gap’ in on-line furniture buying. We are proud that UL Labs is setting new benchmarks globally in the technology and e-commerce space. Living Spaces is another effort to stay true to our commitment of bringing innovative changes in the furniture industry globally, and we are proud to take technology to the world from India”

Living Spaces is the second app to be launched in the UL Labs series after Urban Storage which focuses on wardrobes. ‘UL Labs’ is a collaborative outreach effort where teams from Urban Ladder will work with digital start-ups across the world to come up with pioneering solutions in various aspects of furniture buying.

Download Link

UL Living Spaces can be downloaded from Android Play-Store from here

For more information on ‘UL Living Spaces’, please visit the following link. Do give UL’s Living Spaces a spin & share your comments/feedback !!!