GadgetWood, India’s first professionally-managed multi-brand repair and support service provider for Mobiles, Smart phones and Tablets, recently entered into a partnership with Xiaomi, the world’s third largest mobile phone company, based in China.

As a part of the association, GadgetWood will provide pick and drop repair services for Xiaomi smartphones and tablets within the next business day of placing the request. This ensures that all Xiaomi owners in India can now enjoy the fastest repair and after-sales product services, without the hassle of shuttling between service centres.


Jayant Jha, Co-Founder and CEO, GadgetWood commented

The Xiaomi brand has created ripples in the Indian market. With the combined synergies of this globally-reputed brand and GadgetWood, consumers can benefit from a great user experience as well as quick and seamless repair services. The partnership is a testament to the fact that we, at GadgetWood, are committed to solving all technical and usage-related concerns of the Indian consumer through our unmatched services.

 Prior to the official announcement of the partnership, GadgetWood ran a pilot programme for two and half months in Delhi-NCR. The programme was a thumping success as over 500 Xiaomi customers used GadgetWood services to repair their smartphones and tablets with alacrity. Through this alliance, GadgetWood will provide assistance to Xiaomi in India through its innovative technology solutions.

About GadgetWood

GadgetWood is India’s 1st professionally managed smartphones and tablets repair service. We can help you repair all brands of smartphones and tablets you own. GadgetWood helps with problems including accidental damages like broken screen, broken touch and display, damages in body, damages due to water, dead smartphone, broken USB or charging jack, non-responsive devices, dead devices and not only this, you can also take help on most common software problems i.e. software update, hanging problem, slow performance, application download, removing unresponsive apps, data backup and restore, email setup and with everything that you may come across.

GadgetWood guarantees fast and time bound services to its customers with an industry leading CSAT rating of over 97.5%, trained experts and Integrated Support Service Management System. It promises easy access, code of conduct, 100% resolution for any kind of gadget, guaranteed and prompt service and privacy protection. More information here


AdobeMicrosoft Corporation announced a strategic partnership at Adobe Digital Summit, that will redefine how enterprises manage their marketing, sales and services to better engage with customers across all touch points.

The partnership will include the integration of Adobe’s industry leading Marketing Cloud Solutions with Microsoft’s best-in-class Dynamics CRM and allow brands to deliver experiences that take all customer engagements into account – from reach and acquisition to retention and loyalty. This new integration will help eliminate frustrating customer experiences that result when marketing, sales and service interactions are soiled.

Speaking at the occasion, Kirill Tatarinov, executive vice president, Microsoft Business Solutions said

Helping our customers reinvent productivity and business processes is one of our top priorities. Partnering with Adobe enables us to deliver a comprehensive set of customer engagement processes to enterprise customers to help them be more productive and better engage with their customers. The integration of our industry-leading Dynamics CRM solution with Adobe Marketing Cloud will enable business professionals to maximize their investment in technology and deliver breakthroughs in marketing, sales and customer care.

Microsoft Dynamics Marketing, Microsoft’s integrated marketing management solution, includes capabilities like marketing resource management that are complementary to Adobe Marketing Cloud to provide added value to customers.

The partnership will bring an integrated CRM-Marketing solution to marketers across many industry segments including financial services, travel and leisure.

This partnership offers customers the ability to do the following:

  • Align sales and marketing activities by tightly integrating audiences and their behaviors, which can help guide sales or service calls, identify sales opportunities or inform lead scoring.
  • Find high-value audience segments and provide them with real-time offers on the website or enable targeted display ads.
  • Combine Web behavior data with order history, return history, loyalty status and call center history to not only identify where in the sales life-cycle stage a customer is in, but then also deliver the right content at the right time, whether that content resides on a landing page, in a service follow-up email, or as an alert in a mobile app.

Adobe Campaign & Adobe Experience Manager are now certified on Microsoft Azure. The companies are also working on a connector that would enable data and insights from Adobe Analytics to appear in Power BI, Microsoft’s business analytics service that enables people to see all of their data through a single pane of glass, providing a consolidated view across a business.

About Adobe Marketing Cloud

Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, Web and app experience management, testing and targeting, advertising, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to instantly activate creative assets across all marketing channels.

Fast-rising digital penetration and use along with massive and far-reaching shifts in India’s digital-user base mean big changes for marketing and media companies.

According to a report released today by The Boston Consulting Group [BCG], Digital India: Insights for Marketers and Media Companies, there will be as many as 550 million connected consumers—40 percent of the population—in 2018. Equally significant are the changes taking place in who these consumers are and how they are using their devices. The report is based on two recent consumer surveys by BCG’s Center for Consumer and Customer Insight.

Some interesting insights of the report below:

  • Users are getting older. In 2013, 40 percent of users were 25 years old or older; in 2018, 54 percent will be 25 or older. Because older users have more disposable income, they will likely transact more online.
  • More users will live in rural areas. In 2013, 29 percent of users lived in rural areas; in 2018, approximately half will reside in smaller towns and villages. This will open up significant growth opportunities for marketers and service providers that keep in mind the dynamics of the rural market in India, such as using online distribution through e-commerce to ensure wider product availability.
  • The user base will include more women. In 2013, 25 percent of users were female; in 2018, women will represent a third of all users. The increasing gender parity will have a major bearing on the Internet economy—women control 44 percent of household spending in India.
  • The ways in which consumers use the Internet are also changing. Mobile connections will increase from 60 to 70 percent in 2013 to 70 to 80 percent in 2018. A majority of Indians who embrace the Internet, particularly rural consumers, have bypassed the PC and are using mobile devices to get online on the go. Some 70 percent of rural users access the Internet from their mobile handsets.
  • Content will become more vernacular as the user base diversifies and grows to include larger numbers of rural consumers. The use of vernacular content online is estimated to increase from 45 percent in 2013 to more than 60 percent in 2018, mirroring broadening consumption patterns in off-line media such as print and television.
  • Consumption is becoming a shared experience for many. Social interaction, pictures, blogs, and videos are growing in importance. Websites and apps such as Google, Facebook, and YouTube are often the first destination for digital consumers.
  • Shifting digital use also has a strong impact on media consumption, with usage increasing as users gain digital maturity and as more content options become available. Consumers who have been online less than a year spend 30 percent of their media-consumption time on their devices, but after a year the percentage of digital consumption jumps to 34 percent, and after three years, it jumps again, to 39 percent. Those with more than five years of digital experience spend 42 percent of their media-consumption time on digital devices. This shift comes primarily at the expense of television. Print consumption remains relatively constant as digital consumption increases.


Speaking about the report, Nimisha Jain, a BCG Partner & Co-Author of the report said

Marketers have an opportunity to engage with consumers in new and powerful ways and to develop new offerings based on clearly identified user groups

Marketers that fully embrace the changes taking place can go even further and craft offerings that address the personal preferences of micro-segments or even individuals, on the basis of data that defines their online behavior

Kanchan Samtani, a BCG partner and co-author of the report said

The question for publishers and electronic-media companies alike is one of opportunity. Can publishers translate off-line print dominance into digital attraction? Can print and TV companies stake out digital territory with ancillary genres in the short term and core news genres in the long term so that they maintain loyalty and relevance with existing readers and viewers as well as attract new ones ? Or, if they do not move quickly enough, will they cede audience to digital upstarts ?

A copy of the report can be downloaded from here

About features the latest thinking from BCG experts as well as from CEO’s, academics, and other leaders. It covers issues at the top of senior management’s agenda. It also provides unprecedented access to BCG’s extensive archive of thought leadership stretching back 50 years to the days of Bruce Henderson, the firm’s founder and one of the architects of modern management consulting.


A month after the first StartEdu competition, Unitus Seed Fund held its second online event, called StartEdu 1B. After receiving record number of applications for the startup competition, only ten made the finals.

Get Set Sorted emerged as the winner securing 5 Lakhs, while Classalyze bagged the runner up title. Both the winner & runner-up get introduced to angel investors who are interested in early stage education companies. The companies were assessed based on factors including Impact on the masses, Team, Innovation, Business Model, and Presentation after hours of reviews and deliberations.

More about the Winner & Runner-Up

Get Set Sorted based out of Pune is a career guidance platform offering end-to-end guidance to high school students through online and offline channels. They suggest top 3 career options based on: Aptitude, Interest, Personality, Career motivations as well as connect them to counselors along with providing career content. 

Classalyze, located in Gurgaon is an online tool that helps teachers check for & improve understanding using formative tests. Besides creating high quality formative tests, which can be conducted both offline and online they also provide meaningful and actionable feedback through online dashboards to teachers and principals.

Speaking about the event, Will Poole, managing partner & co-founder, Unitus Seed Fund said

We extend huge congratulations to the competition winners. The prize money, as well as receiving the benefit of training and mentoring from our Speed2Seed incubator and accelerator partner is sure to secure a bright future for these innovative startups.

The quality of the projects presented by all of the entrants proves that India is brimming with innovation and energy from a growing community of visionary entrepreneurs focused on the opportunities in the education sector

The 2nd edition of the StartEdu competition was held over a 4.5 hour marathon online pitch-fest, with viewers in Seattle and Boston USA, Bangalore, Jaipur, Goa, Hyderabad and Noida. The StartEdu program is presented jointly by Unitus Seed Fund & Sylvant Advisors.

Announcement of 3rd edition of StartEdu

Applications for the third & final edition of StartEdu competition for 2015 would open from July 1st, 2015. For more information, please refer the official StartEdu Page

About Unitus Seed Fund

Unitus Seed Fund is a new $23 million seed-stage investment fund based in Bangalore and Seattle that invests in startups innovating for the masses in India. More information here

About Sylvant Advisors

Sylvant Advisors works with entrepreneurs and early stage companies to accelerate their growth. Beginning with critical investment or fund raising effort, drafting business strategies, providing operational support and being a part of an entire growth lifecycle are the key levers to accelerate the growth of these entrepreneurial ventures. Sylvant is based in Bangalore. More information here


Yuvraj Singh’s recently floated Startup Fund Youwecan Ventures has invested an undisclosed amount in Mobile Beauty and Wellness Platform Vyomo in its seed funding.


Vyomo is the first investment of the Youwecan ventures. Explaining his excitement, Yuvi said

We would like to support empowerment of millions of Beauty Professionals and help them improve their lives, income and be part of their personal milestones. Ultimately, we decided to invest in Vyomo based the execution capability of the team headed by MBAs from the London Business School, a truly great product and our belief in the vision of Vyomo that the Artificial Intelligence and Data Analytics can simplify the lives of millions of Indians

According to KPMG report, Beauty and Wellness Industry in India will be US$13 billion by 2017 and within MENA region it was US$25.5 billion in 2014 as per the global market intelligence firm Euromonitor International.

The Vyomo Mobile App for Salons, Spas and Stylists will be available for both IOS and Android from May 2015. The Customer App will be launched in July.

Speaking at the occasion, Abhinav Khare, Founder & CEO, Vyomo said

Signing-up with Youwecan Ventures for securing our seed funding is an important milestone for the company, and one which will allow us to scale and expand to meet the demands of our global users.

In 3 years, Vyomo will shift the paradigm of Beauty and Wellness Industry where the Stylists and Beauty Professionals will get the place they deserve. Vyomo will bring more than 1 million stylists on the platform by 2017 and improve their earnings by allowing millions of customers to instantly access and book a hassle free Salon and Spa experience.

Our aim is to create a complete solution for Beauty Professionals to manage and grow their business through a smart-phone, and customers to book appointments instantly through their mobile devices, and ultimately repeat the success story of tech startups within Cab industry.

The App for Salons will provide professionals from the Beauty Industry an end to end salon management software that grows and simplifies their business by providing increased traffic, CRM, ERP, EPOS, Performance Management, Booking Management and Online Presence backed by state of art Data Analytics & Artificial Intelligence.

About Youwecan Venture Fund

Youwecan is a 50 CR seed fund that is created to empower young entrepreneurs on their journey to build brands and successful business ventures and improve the life standard of society. More information at their website.

About Vyomo

Vyomo is a Mobile Beauty and Wellness Platform that is backed by Artificial Intelligence and Data Analytics to simplify the way beauty & wellness services are requested offered and rendered. It was founded by the London Business School classmates Abhinav Khare and Poonam Marwah.

  • Abhinav Khare Founder-CEO is Strategy and Corporate Development Expert with 10 years’ experience in 3 continents and 32 countries in the domain of Market Entry, Strategy Execution and Building Analytics products. He has an MBA London Business School and MSc in Technology Management from ETH Zurich.
  • Poonam Marwah Co-founder-COO has got 16 years Operations, Internet Marketing & Technology. Successfully lead 3 new ventures, growing organizations and managed complex projects. She holds MBA from London Business School, Masters in Computer Application, PMP, she is also a US Patent Holder.

Image Creditpixr8

Zoho has launched Inbox Insight, a minimalist mobile app for Zoho Mail that works like a search engine for the inbox. Inbox Insight fetches and displays only relevant messages based on user search queries, rather than bring in a barrage of emails and then sort them, as mobile apps do today. The new app is available for both iOS and Android smartphones.


Inbox Insight Highlights

Faster retrieval Inbox Insight presents a simple search box. Users specify criteria, like sender name, subject, attachments or date range. Inbox Insight whips out only relevant emails from the server.

Saved searches Users can save searches and enable push notifications, so they get notified when new emails match their search. Saved searches are also available when users get back on their web browsers.

Quick sorting Messages can be sorted quickly by simply swiping left to flag, label, archive or delete.

Learning algorithms With every use, Inbox Insight learns more about the user and offers suggestions that make searches even faster.

Inbox Insight works with Zoho Mail, the company’s business-focused email application that combines a clean, ad-free interface with powerful features geared for professional users. Zoho Mail is free for up to 25 mailboxes.

Pricing and Availability

Inbox Insight is free and available immediately for iOS and Android smartphones.

For more information on Inbox Insight, please visit the Official Zoho Page

Things are heating up in the Smart-Phone segment with many manufacturers entering into the sub 15K~ 20K range. The latest to join the bandwagon is ASUS with it’s latest model – ZenFone 2. The much awaited ASUS Zenfone 2 would be launched in India & like other companies, the model would be available exclusively on Flipkart from 23rd April. The phone would be officially launched by the

We have a look at some of the interesting facets of the ASUS ZenFone 2 including it’s price.


ASUS has followed the same design principle used in ZenFone 5. ZenFone 2 has a highly-intuitive control layout, incorporating a physical rear key as part of the new Ergonomic Arc design. The ZenFone 2, with its curved back and thinnest edge measuring just 3.9 mm, is designed to comfortably fit your palm for ultimate comfort without sacrificing style – the back cover features an exquisite hairline design with a metallic finish. The back comes with a metallic cover.

The added rear key helps the user to perform naive functions like changing volume-control etc. using the index finger. Considering that “selfie” has become a part of every smart phone user’s life, the added rear key gives added comfort to take selfie’s 🙂


Though the back-cover is removable, user cannot replace the battery. There are dual-sim slots & a single micro-sd card slot.

Design features in a nut-shell

  • Premium Color Options
  • Ergonomics Arc Design
  • 72% Screen-To-Body Ratio
  • Rear Key for Convenient Access


The phone is powered by Intel Quad Core 64-bit Atom Z3580 with PowerVR Series 6 G6430 GPU.  The device sports 5.5 inch LED backlit IPS display with Gorilla Glass 3 and Anti-Fingerprint Coating. The resolution is 1920*1080 px which makes display very sharp & vivid. It has 4GB LPDDR3 RAM which makes the performance fast & snappy !!!

It comes in 3 variants:16 GB/32 GB/64 GB & has 13MP Rear Camera. It has 5MP Front Camera for selfie lovers. It has WiFi, BT 4.0 & AGPS. The phone has mammoth 3000mAh batery that has support for “Fast-Charging”.

It weighs 170 gm [Dimensions – 152.5 x 77.2 x 10.9-3.9mm]

Performance in a nut-shell

  • Intel Atom Z3580/Z3560 64-bit Processor
  • BoostMaster Fast-Charging Technology
  • Dual Active SIM
  • LTE Cat 4 connectivity


  • World’s best Low-Light Mode
  • World’s Best HDR Mode
  • Beautification mode and Panorama Modes

Display & Camera

The ASUS ZenFone 2 packs a Full HD 1920 x 1080 resolution IPS display complemented by an ultra-thin bezel. The 403 PPI is more than any phone in its price range and provides for an ultra-sharp viewing experience and a brightness of 400 nits ensures that you can see the screen in even the brightest of days.

Camera is one of the most critical features in any smart phone & ASUS has coined the term “PixelMaster” term to reference the suite of camera features provided with ASUS Smartphones. ASUS provides 16 different built-in picture modes to allow the user the most amount of flexibility in the pursuit of the perfect shot. PixelMaster on the ZenFone 2 include the world’s best low-light and HDR modes.


ASUS ZenFone2 camera has Auto-Suggestion feature that recognizes the current environment & suggests preset’s to capture the best moment. It also has Try-It option. ASUS claims that the ZenFone 2 captures best images in Low-Light mode compared the competitors in the same price segment.

ASUS PixelMaster intelligently adjusts noise-level, color and contrast automatically. Smart Pixel Merging and Pixel Perfecting results in 400% better light sensitivity, 400% noise reduction, and a 400% increase in contrast.

It also has best oriented pictures for capturing the best shots. Super Resolution Mode allows you to maximize your camera’s ability. ASUS PixelMaster makes it possible to use the 13MP rear camera in order to take images with up to 4X more clarity, up to 52MP, by extracting a high-resolution image from multiple lower-resolution images of the same subject.

ASUS ZenFone 2 Variants

The ZenFone 2 comes with two variants – ZE500CL & ZE550ML. ZE500CL is tagged as an “entry level” ZenFone 2 & would come with a price-tag of Rs. 12,000. ZenFone 2 ZE551ML is tagged as “top-end” model & would come with a promotional price of Rs. 20,100.

Zen UI & Zen Motion

ASUS has optimized the Android experience through its custom ZenUI to provide a simple, direct, and unique look that can be modified to each user’s liking. It has made an excellent attempt to follow the “Material Design” principles and same is visible from it’s UI.


Double tapping on the phone takes the device out of suspend-mode. ASUS has focused a lot on usability side & Zen Motion ensures that the user’s reach to their favorite apps using Gesture Control shortcuts [C – Launch Camera, B – Launch Browser, e – Launch Email]. The phone comes with a Kids-Mode [where user can manage app list for kids, control time they spend on phone etc.]. Like other phones, like comes with an Easy-Mode that would come in handy when the device is running out of battery !!!

Verdict & Availability

ASUS Zenfone 2 is a superb phone in the price segment where it competes with the Moto G, Huawei Honor 6 Plus amongst others. But given that it sports 4GB RAM & 64 bit CPU, that would definitely add a great amount of juice to the performance. Definitely a phone that every user would be eager to buy !!!

ASUS ZenFone 2 would be launched on 23rd April  & would be available exclusively on Flipkart.

To know more about the device, please visit the ASUS India FB Fan Page or visit ASUS ZenFone 2 link

NASSCOM organized its third regional edition of the NASSCOM Product Conclave 2015 at the Novotel Hotel in Hyderabad. The one day conference served as a vital platform for Indian product start-ups and emerging companies to access knowledge & support available in the ecosystem.

The inaugural address was given by Rajiv Vaishnav, Vice President, NASSCOM & the key note address by Ravi Gururaj, Chairman,NASSCOM Product Council. The conference was attended by industry leaders from the products industry, venture capitalist, entrepreneurs and consultants, who shared their views on the evolving product landscape.


The Hyderabad edition of the conclave witnessed curated sessions for budding entrepreneurs, early stage founders and start-up product teams on the intricacies of structuring a business entity, protecting your intellectual property, raising initial capital, growing your product business & building market momentum for early stage products. The conclave additionally showcased interesting startups that were a mixture of burgeoning product innovations and exciting new solutions.

Speaking at the occasion, Ravi Gururaj, Chairman, NASSCOM Product Council said

The product landscape has witnessed tremendous growth, and is now considered as one of the fastest developing domains of the industry. With the Internet of Things being the new land of entrepreneurial opportunity, there is a need to create an ecosystem for transfer of knowledge and technological know-how amongst start-ups and academia.

Hyderabad has been a breeding ground for some of India’s largest business houses, and has always been very supportive for the new businesses with its friendly policy structures. It was a pleasure to witness some of the most innovative product companies at the conclave with offerings ranging from e-commerce to cloud platforms.

The rapid growth in establishment of new technology product & digital start-ups has positioned India as the 4th largest base of start-ups world-wide. India currently boasts of over 3,100 start-ups, with an addition of 800+ start-ups in 2014 alone. Product startups, for their sheer scope and with their impressive applications and numbers, have formed the backbone of the ecosystem which in turn is playing a key role in the growth of the Indian economy.

The conclave recognizes that the time for the Indian product story is ripe as the country’s IT industry moves beyond its leadership in the services sector towards IP and products. The Hyderabad edition of NPC, witnessed a turnout of over 400 delegates encouraging companies located in the region to participate and interact with some of the super achievers in the Indian Products arena.


NASSCOM is the premier trade body and the chamber of commerce of the IT-BPM industry in India. NASSCOM is a global trade body with more than 1800 members, which include both Indian and multinational companies that have a presence in India. NASSCOM’s member and associate member companies are broadly in the business of software services, software products, consulting services, BPM, e-commerce and web services, engineering services and animation and gaming. NASSCOM’s membership base constitutes over 95% of the industry revenues in India and employs about 3.5 million professionals.