While the influence of technology has permeated every industry and sector conceivable, whether it’s Banking, Manufacturing or Healthcare, the role technology is playing in shaping the real estate & construction industry is of transformational nature.  Of particular interest is the role new-gen technologies like Blockchain, Internet of Things [IoT], Machine learning, Artificial Intelligence and Robotics are playing in shaping the industry. And among them Blockchain related technologies seems to be most talked about and most misconstrued as well. Industry pundits, across the globe, seem to reckon that Blockchain could have a large and lasting impact on the way real estate gets done, but it requires big changes, not just minor tweaks.

Image Source – BlockChain

Estimates peg the global market for Blockchain at $708 million in 2017, anticipating it to reach anywhere close to $60.7 billion in 2024. Hence the impact this technology is poised to play in the near future cannot be undermined. However, before we delve any further on how Blockchain is set to impact the industry, we need to understand the underlying technology.

At the core of it, Blockchain is a digital ledger containing digital record of transactions, maintained by a network of computers. This means information of a financial or non-financial transaction is shared with a decentralized network and validated by the entire network. With Blockchain technology, one can transfer assets digitally without the need for a central verifying authority.  This is in itself is a revolutionary way of doing things. A Blockchain framework effectively reduces the chances of data manipulation and leaves lesser scope for a hacker to corrupt the computer system.

While the legality of crypto-currencies is still being debated in India, companies have begun shifting focus to the utility of Blockchain technology. According to an industry report, 56% of Indian businesses are inclined to make Blockchain a part of their core business. You may ask, how does it all Pan-out for the real estate & construction industry? The answer is that, Blockchain could open up newer models of ownerships like shared ownership helping first time buyers to purchase only part of property and proportionately earn rental incomes on the same.

In the construction industry, which requires bringing together large teams to design and shape the built environment the potential uses of this technology can be a real differentiator. With technology and in particular Building Information Modeling [BIM] becoming more widespread, openness to collaboration and new ideas is increasing across the industry. This momentum could be leveraged to bring the use of Blockchain technology to the fore. The potential uses of Blockchain, among many could be: Recording Value Exchange; Administering Smart ContractsCombining Smart Contracts to form a Decentralized Autonomous Organization [DAO]; and finally certifying proof of existence for certain data.

Hence, through this technology there is an opportunity to create a leaner procurement method which better engages the individuals who make up a project team. This will result in reducing costs by removing intermediaries, where a client has more control and transparency of cost, time and scope on their project.

A Blockchain-powered online ledger could overcome complications on multiple owners by securely and reliably tracking the size and value of individual stakes in the property in the same way as stock in companies is recorded on exchanges. Incorporated into land dealings and real estate, Blockchain could provide immense business opportunity in the future making way to a reliable property search, efficient management of property and cash flows. Blockchain integration constantly records and shares information to address traditional process inefficiencies in the commercial real estate industry.

While there are more advantages to it, there are few hurdles that the industry collectively needs to address before capitalising on the benefits of Blockchain. The adoption of Blockchain in real estate would require legislative changes, standardisation and education around Blockchain concepts so that every stakeholder understands the various stages of the transaction. The success or failure of this attempt will surely determine how government organizations feel about implementing these solutions in the future.

As per analysts, putting India’s land records on Blockchain would greatly increase efficiency and reduce fraud. While the Indian government has renewed its interest in digitizing land records through the Digital India Land Records Modernization Programme [DILRMP], the implementation of a distributed ledger first to digitize existing land records and set the precedent for future transactions ensures a legitimate, government-approved record of transactions.

It’s heartening to see that some of the Indian states have taken the lead in adopting this technology to solve real-world problems, which include – Karnataka, Andhra Pradesh, Telangana, Maharashtra, Gujarat and Rajasthan. While the adoption of Blockchain is still in a nascent stage and the world is still experimenting, it will undoubtedly create a new platform with a scope of positive outlook in the real estate market. With digital transformation taking place everywhere, Blockchain is all set to revolutionize the real estate sector, thereby bringing in reforms in the country.

About the author

Antao AV is the Chief Operating Officer of Synergy Property Development Services. More details about him can be found here

India’s popular Live TV App JioTV has introduced India’s FIRST interactive sports experience for consumers watching the ongoing tri-nation Nidahas trophy which is being shown exclusively on JioTV in India. With this, JioTV consumers can interact with the game while watching it – A revolution in the Live TV space.

Customers who watch the tri-series can do the following

  1. Customize their viewing experience by selecting from 5 different camera angles
  2. Experience audio from stump mic & stadium ambience, giving an immersive feel
  3. Choose commentary in a language of their choice – Hindi, English, Tamil, Telugu and Kannada
  4. Get access to leading cricket experts and commentators including Zaheer Khan, Ashish Nehra and Gaurav Kapoor
  5. View score and other details on demand, on a single click
  6. Watch catch-up (past content) in case they have missed a ball or a six

Once again, Jio has put the power of technology in the hands of the consumers, enabling them to challenge status quo. Till date, viewers are fed a single feed with broadcaster controlled video, commentary and score-boarding. With this innovation of digital interactivity, the game-viewing experience will get redefined.

Akash Ambani, Director, Jio, said

Interactivity in sports will transform the way sports is consumed in India. Jio continues to deliver the best and most premium content exclusively to its users through the Jio apps. Additionally, we have challenged status quo and redefined the existing user experience, with the help of technology. Jio will continue to bring a superlative consumer experience in the areas of sports, AR, VR, Immersive viewing and more in the coming days.

JioTV users need to update to the latest version of the app from relevant app store to get this feature. JioTV, which recently won the prestigious Global Mobile [GLOMO] Award 2018 for the ‘Best Mobile Video Content’, has acquired the exclusive India digital rights for the T20 cricket series Nidahas Trophy – a tri-nation T20 competition being played at Colombo from March 6 to 18, 2018 between host Sri Lanka, Bangladesh and India. JioTV will provide comprehensive coverage of the triangular series, enabling millions in India to access live and catch-up content on their mobile devices.

Gearing up for the Indian summer season, Bajaj Electricals Ltd., India’s leading consumer durable and lighting company, today launched the first of its kind IoT enabled air cooler– Bajaj COOL.iNXT. With the launch of this IoT product, Bajaj Electricals aims to improve customer’s experience through smart technology and intuitive designs. In the next two years, the company expects a huge potential for IoT enabled air coolers, not only from the residential space but also commercial.

Image Source – Bajaj Electricals

The unique features of Bajaj COOL.iNXT can be accessed through a smartphone from anywhere in the world. The specially designed app provides complete control to its unique features and functions at the fingertips of the user making the cooling experience smart and convenient.

Being the pioneer of new age intelligent IoT technology, Bajaj COOL.iNXT has the following features that differentiate it from other air coolers:

  • 3 Methods of Control: With the state of the art mobile app; IR remote and digital control panel
  • Easy ‘Wi-Fi  & Internet Enabled’ operation with the mobile app
  • Intelligent Sensor that reads the temperature and humidity of the room
  • Auto mode to automatically adjust the fan and cooling speed on the basis of the temperature and humidity of the room
  • 5 level speed control and 4 cooling levels
  • Digital control and display panel
  • Digital low water level indicator
  • Honeycomb cooling media for efficient cooling
  • Ice Chamber for faster cooling
Mr. Anant Bajaj, JMD, Bajaj Electricals Ltd. at the launch of India’s first IoT enabled Air Cooler in Bengaluru

Anant Bajaj, JMD, Bajaj Electricals, speaking on the launch said

We are extremely excited and proud to launch India’s first IoT enabled Air Cooler. Real intelligence is when technologies interact with one another to make things effortlessly happen. We want the technology to earn a permanent place in everyday life, where IoT technology will play a crucial role making the process of cooling homes and commercial spaces smarter, effective and effortless. Realizing the market dynamics and the ever-evolving consumer needs, we at Bajaj Electricals Ltd. promise you to bring in technology that will improve consumer lifestyle.

About Bajaj Electricals Ltd

‘Bajaj Electricals Limited’, a trusted Indian company is a part of ‘Bajaj Group’. A globally renowned company, Bajaj Electricals is present across Consumer Products [Appliances, Fans and lighting], Luminaires, EPC [Illumination, Transmission Towers and Power Distribution] and Exports divisions. The company has 19 branch offices spread across the country with approximately 462 customer care centers and around 70 exclusive showrooms called ‘Bajaj World’. For more information, please visit Bajaj Electricals Ltd.

Joining the worldwide celebrations of International Women’s Day, Truecaller released its most comprehensive report yet, titled Understanding the Impact of Harassment & Spam Calls on Women. The report looks into the state of harassment calls made to women, what steps they can take to prevent them, and how big of problem they are, encouraging women facing harassment and spam to ‘Call It Out’.

Sexual Harassment: Where does it stop?

It comes as an ugly truth that 1 out of 3 [36%] women in India is receiving sexual & inappropriate calls or SMS’. Of those, 78% of women claimed to receive harassment calls with inappropriate and sexual content at least once a week, and 82% claimed to receive unsolicited videos and pictures with inappropriate and sexual content at least once a week.

On average, 50% of these calls and texts were anonymous, 11% were made by stalkers, and 3% were from a person known to them.

In particular, 90% of respondents in Jaipur reported receiving calls and texts with offensive and sexual imagery or videos on a weekly basis, making it the highest in India.

The Fine Line between Nuisance and Harassment

While most women viewed cold calls from telemarketers, salespeople and fraudsters as a ‘nuisance’, 81% of women surveyed that blank calls were ‘harassment’. Blank calls in the survey were defined as an anonymous phone call made with the intention to threaten, harass or offend a caller, without a sales or phishing-related objective. In fact, blank calls were the one type of spam call overwhelmingly felt to be harassment as opposed to nuisance.

Payments and Phishing: The double-edged sword

As per Truecaller’s Insights 2017 report, India is plagued by the highest number of spam calls in the world, with the average Truecaller user receiving 22.6 spam calls per month. With India’s ever-expanding payments landscape, phishing calls collecting payment information have become rampant.

At least once a week, 72% of the women surveyed received calls from fraudsters seeking to collect payments or sensitive personal data, with 4% receiving counterfeit calls almost daily.

Calling It Out

Close to two-thirds [65%] of women reported feeling angry or irritated by harassment calls, while almost one-fourth [22%] felt troubled, worried or offended. The report also found that close to two-thirds [62%] of the women have taken measures against these calls, which is very encouraging.

The most common [65%] way to tackle this problem was to block the harasser’s number, install a call blocking app [48%] or search for the number online [41%]. Only 10% of all women filed a complaint to the police [10%] or named and shamed the spammer on social media [7%].

Truecaller found that 90% of women in India use Truecaller to block harassers and spammers and 95% use Truecaller to identify, name and shame unknown callers. According to Truecaller’s internal data it was found that, overall, women in India report 18% more unwanted calls than men do, which is not surprising at all considering all the harassment calls they receive. This is an increase with 5% from last year, which was at 13%.

Research Methodology

This research was conducted by Truecaller in collaboration with an independent market research, Ipsos Research in India. More details about them can be found here. Ipsos used the mobile based approach of data collection. The survey was conducted January 20th – February 22nd 2018 among 2,004 women aged 15-35 across 15 cities in India [SEC A & B1.] This was done on a smartphone interface, using a self-complete methodology ensuring short length of interview in an engaging format. The internal data in this article was aggregated anonymously from spam reports in India during the period of December 1st, 2017 to December 31th, 2017 to understand the trends and usage.

Criteo, the leading commerce marketing technology company, debuted findings from its Global Commerce Review, analyzing shoppers’ activities, behaviors and preferences across all devices and browsing environments. The report, which highlights a growing importance of mobile apps among shoppers, reinforces the ‘mobile-first’ mindset, and will help inform omnichannel commerce marketing strategies worldwide. Another key finding includes the relevant touch points for a shopper’s journey.

Image Source – Mobile Commerce

Expressing his views on the findings of the research, Siddharth Dabhade, General Manager, Criteo India said

With increase in smartphone usage, app adoption and mobile browsing is the largest media consumption for Indian consumers.  And with this, an interesting omnichannel shopping pattern has also emerged.  Our latest study also illustrates this, where smartphones are seen contributing to nearly fifty percent of the total online transactions in India. It is the perfect time for brands and retailers to leverage the rise of mobile-commerce in India and invest in mobile apps and mobile advertising, to effectively connect with shoppers to yield greatest possible commerce results.

Research Highlights

Mobile Growth

Mobile web usage has reached a maturity point, but shoppers rarely stay in one place for long, moving in and out of walled gardens, and are still buying on-the-go, with varying levels of frequency, on all connected devices. Also with rise in the mobile usage, the frequency of the shopper engagement is also increasing.

  • In India, smartphones contributes 45% of total transactions [App excluded].
  • Smartphone usage has been increasing at 6% since Q4 2016, showing that smartphones continue to be the most preferred environment.

Omnichannel Matters

The omnichannel strategies help educate shoppers during their winding journey, which in turn drives positive online results.

  • Global omnichannel customers offer the highest lifetime value to brands and retailers, generating 27 percent of all sales, despite representing only 7 percent of all customers.
  • Globally, retailers that are successful in combining offline and online data are able to apply more than four times [4X] as much sales data to improve marketing efforts.

App Opportunity

App has now become a crucial touch point for a shopper’s journey. Owing to this fact, apps are presenting a huge opportunity in terms of reaching out to the mobile first shoppers. In order to better connect with these mobile-first shoppers, enhance mobile shopper engagement and get substantial sales, retailers and brands need to invest in mobile app optimization and build a targeted marketing strategy.

  • Conversion rates are 5 times higher on app, about 20% then on mobile web, which is 4%, in the Asia-Pacific region.
  • Globally, advertisers saw nearly a 50 percent year-over-year increase of in-app transactions, climbing to 46 percent in the fourth quarter of 2017.

Shopping Moments

Consumers continue to trade desktop for mobile, and back again, depending on the time and day they are shopping online.

  • Retailers looking to target the busy working customer cannot ignore the dominance of desktop during business hours, especially between 9 A.M ~ Noon.
  • Alternatively, optimizing for smartphone and tablet targeting remains critical in the evenings and throughout the weekend.

Cross Device Data

Cross-device data combinations can help retailers make up lost ground from lower shares of mobile sales. It also helps in revealing where the shopper will go based on where their journey began.

  • In India, 25% of post click sales are preceded by a click on another device.

Combining cross-device data to better understand and target shopper intent allows marketers to capture higher-value shoppers. This trend is apparent in Travel & Retail category.

VuLiv Player, the most advanced and intelligent audio-video platform that uses Artificial Intelligence and Machine Learning to build predictive & prescriptive content recommendations, today announces the launch of EyeVu™ .

Image Source – VuPlayer

An A.I. powered advanced tracking technology marvel that gauges a viewer attention to digital content and enables brands & marketers to track even the slightest eye movement of a consumer while watching brand advertisement’s or digital video content . This will generate accurate data as to which part of the advertisement was actually viewed [not just played passive] and at which part of the viewers’ attention was lost.

Built on native android library , EyeVu™ ,is an intelligent technology that works on human eye movement across a set of angles or even eye blinking to create an algorithm that calculates the exact number of seconds or video frames a consumer’s attention was lost or regained and generates real time data that provides rich creative insights for brands to investigate a consumer’s viewing interest pattern to a particular ad campaign or video content.This eliminates the problems of misleading data on consumer’s viewing patterns and combats frauds in digital advertising.

The data generated can also help decode the science of compelling storytelling by advising marketers to rework on the content frame by frame and create A-B video testing samples to analyze audience response by exposing them to different edits of video under controlled conditions.

AI and Big data Analytics powered EyeVu technology empowers marketers and creative story tellers to create insightful, creative and unique content to ensure that the message weaved in an advertisement or the entertainment video reaches to the right audience, at the right time.

Speaking on launch of the feature, Manoj Kumar Gupta, Founder & CEO, VuLiv Player, said

In a world of technology as marketing becomes increasingly automated, brands need to ensure creativity and innovation don’t suffer as a result. Today, human attention to an advertising campaign on digital platform is being measured by the number of seconds a video content is played without assigning any importance to what is actually being watched/viewed.

With EyeVu AI, marketers first time will receive scientific measurement of a video content’s emotional engagement and predictive effectiveness of target audience, thereby creating the most effective formulae of gripping story telling for brands. This technology combined with AI and Big Data can unearth human science data to build right creative content, be it for advertising or entertainment.

According to marketing research firm eMarketer’s data, mobile will account for more than half [~62.0%] of overall digital ad spending, which is expected to hit a total of $2.8 billion by 2020. Globally, mobile ad spending touched $36.6 billion in 2016, accounting for 51% of overall digital advertising spending, according to IAB’s Internet Advertising Revenue Report.

With VuLiv Player’s EyeVu data, marketers can analyze the creative lift of entertainment video piece that is been targeted to the consumer, predict and analyze their actual viewing pattern, understand where the customer’s attention is dropping or where they are most attentively watching in a video advertising session and create more relevant, compelling and gripping brand advertising content, saving almost 90% marketing dollars and generate accurate conversions to the campaign.

About VuLiv

VuLiv Player, is native media platform, that bridges offline-online entertainment playback experience on smartphone, by bringing users all Videos, Music, Photos & 400 hours of popular online entertainment into just 1 smartphone application, thereby Simplifying Entertainment for the emerging market internet consumer. For more information, please visit VuLiv Player

Picture these simple yet ideal use-cases while you are at your workplace:

  • You want to give instructions to the nanny who takes care of your little one
  • You want to check on how your little one is doing at home
  • You want to see how your parents are doing at your home-town since each one of us are emotional and deeply care for elders!

Well, in such scenarios either a simple phone call or a video-call could come in very handy since it keeps you informed that your loved ones are safe & secure at that very moment. However, if you are looking for a more secure, robust and long-term solution, you have the option to go for ‘Security Camera’ since trouble is real and it can knock at anyone’s door, anytime.

Image Source – Security

Whenever we think about security cameras, we visualize it as a camera that would be stationary, wall-mounted, involve a complex installation setup and require drilling for the wiring. These are all concerns of the past since Godrej Security Solutions [GSS], India’s leading security solutions provider recently launched a range of products based on the SmartLife concept. These products have been designed based on consumer insights and following a design-led approach, with a view to make the category increasingly relevant, convenient and affordable for consumers specifically in the children and senior citizen category.

These innovations were based on the findings of the survey ‘Consumer Attitude towards Home Security‘ that had very important findings

  • Only 34% of women take security measures while traveling.
  • Biggest security measure taken by women while traveling [28%] was to inform their relatives.
  • Only 9% of women use security applications on their mobile phone.
  • A minuscule [2%] were using pepper spray as a measure of their security.

These are problems that needed to be solved but via a secure & long-term solution. This is where Wi-Fi enabled home cameras – EVE Series and video door phone SEE THRU PRO from Godrej Security Solutions could be a real game-changer in the Home & Office security segment.

Image Source – EVE

EVE is a contraction of the product’s core USP – Easy Viewing Everywhere and comes in three different variants – EVE Mini, EVE Cube and EVE PT.

EVE – Easy Viewing Everywhere

The EVE series of products from Godrej Security Solutions [GSS] is capable of directly streaming live feed of a premise to the smart phones of the home owners, and helps one to watch over their loved ones remotely from anywhere in the world. The EVE range of Home Cameras is also equipped with an auto- record function based on motion sensing and triggers notifications to the owners handset everytime it senses some untoward motion.

The EVE series starts at a price point of around Rs. 5,000, and has a range of models to suit the security requirements of the customers. Since Bengaluru has a strong affinity for high-tech solutions, Bengaluru has been delivering an annual revenue growth of 18% for GSS.

Also, Bengaluru is a mature market with strong understanding and appetite for technology based products since a majority of the working population comprises of young professionals related to the technology affiliated industries. Due to all these favorable factors, GSS chose Bengaluru as a launchpad for these innovative products.

Today, we review the EVE PT Wi-Fi Network Camera system from GSS w.r.t useage, installation and features perspective.

EVE Feature Overview

As mentioned earlier, EVE PT is a Wi-Fi Network Camera whose major focus is on the security of children and senior citizens. PT in the name stands for ‘Pan and Tilt’. Some of the salient features of the EVE PT are below:

  • 0 to 355 degree PAN
  • -10 to 90 degree Tilt control to choose a desired view using the app
  • IR LED’s for clear images in a dark environment [up to 10m]
  • Works on Wi-Fi, no additional cabling required for installation
  • Supports up to 128 GB SD Card for on camera recording
  • Built in Mic and Speaker for high quality two way audio communication
  • Instant alerts on the Mobile App
  • 1 MP, 720p HD video to view each detail clearly

EVE Design and Installation

The EVE PT is light weight, elegantly designed and made of superior plastic material. Since the camera serves a very different market when compared to normal CCTV camera, hence lot of thought has gone into making the camera more portable. You can easily carry the camera from one room to another, but it would need either Wired or Wi-Fi internet connectivity.

There are no buttons on the camera which was huge surprise for us, but it is designed in order to make it more secure so that there is no tampering done on the receiver side. The Camera runs on external power source that is connected via a normal micro USB cable. Since there are no specific power requirements, you could even use your normal phone charger [that has micro USB support] in order to power-up the EVE PT. You could even power up the camera using an external power bank, if it satisfies the input current requirement of the EVE PT.

Along with the LAN input, there is a slot for external SD Card that can be used in case you want detailed video recording. There is a Speaker and a Mic on the camera that is used for two way communication. We connected the camera to a Jio Fi Dongle and there was no lag whatsoever in the video or audio output.

There is an indicator LED in the front of the camera that indicates the status of the camera. Since there is no physical wiring required, you do not have to worry about dangling wires and even a novice can setup the camera. In order to setup the EVE PT, you need to download the EVE app from the Play Store or the iOS store.

EVE  App Overview

Since there are no physical buttons on the camera, the EVE PT can be controlled only via the mobile app. For the review, we downloaded the Android app and the setup was super-easy. The Godrej EVE app is designed to work with DNRs, NVRs and IP cameras which support Cloud P2P function. Once you install the app on your mobile phone, you need to create an account and add the EVE PT camera device to your device list.

It took less than 20 seconds for the entire installation and setup [including pairing with the camera]. At each step, the camera would inform the status of the installation. In case you need to give access of the camera to your family members, they just need to follow the same steps and you can configure their Access Rights from your app since that would have the admin access control. You can add more than 10+ slaves whereas there would only one master. The other devices that are connected to the camera can also use the app for simultaneous viewing.

Since the Master app has access to all the camera controls, you can use the app for Pan & Tilt, capturing camera snapshot, recording live video, addition & deletion of slaves, access control of the slave app, two way voice communication, etc.

The EVE app also allows you to play back recorded video to search every milestone of your life.When motion detection alarm is triggered, you can get an instant message notification from Godrej EVE app.

Other notable features of the app are:

  • Real-time monitoring
  • Video playback
  • Motion detection alarm notification
  • Addition and monitoring of upto 16 EVE cameras from the app

EVE Camera and Audio Quality

When we talk about any camera, the quality of the pictures is what defines the overall experience. Godrej EVE PT comes in two different variants – 1 MP, 720p HD and 2 MP, 1080p HD. We received the 1 MP, 720p HD variant for review.

The picture quality is very good and there is not much lag when you perform a Pan or Tilt operation. Also, since EVE PT is a security camera, it becomes primarily important that the core subjects are identifiable. The camera scores well in that area, even when it is used in low-light conditions. The camera comes equipped with an IR illumination LED for enhanced night viewing.

Image Source – Godrej EVE

The audio quality also is very good. We used the Mic for giving voice commands from the EVE PT and sent some Audio commands from the mobile App. In both the scenarios, the audio quality was top notch and this feature can be used in case you want to give some instructions to someone at your home, whether it is your parents/care taker/nanny, etc. The audio is encrypted, which ensures that the focus of this product has been on ‘Security’!

The recorded video/photos are usually saved in the gallery of your mobile but you always have an option to save the same on external SD card on the EVE PT. With the advent of IoT, devices are becoming more connected and hence, it would be great if the future versions of the EVE PT app could bring in the ‘interoperability‘ so that it could be used in conjunction with the Amazon Echo, Amazon Alexa, Google Home, etc.

EVE – Closing Thoughts

The EVE PT is an ideal fit for the urban working class people who have to manage their personal as well as professional time effectively. With this camera, you can keep a watch on your kids, elderly parents since it is better to be safe than sorry. Priced at around INR 10,000, it has all the features to ensure that you can focus on your work and leave some of your household worries to the EVE camera 🙂

What do you think about the Godrej EVE series, please leave your feedback in the comments section…

Microsoft Corp. has announced the completion of its first renewable energy deal within the Karnataka state of India. The agreement will see Microsoft purchase 3 megawatts of solar-powered electricity from Atria Power to help power its new office building in Bengaluru. This will meet 80 percent of the projected electricity needs at the new facility.

This deal is part of a state government of Karnataka program to encourage investments in local solar energy operations, in line with the larger Indian government goal to ramp up solar power generation to 100 gigawatts by 2022, as part of India’s efforts to mitigate the effects of climate change.

Anant Maheshwari, President, Microsoft India, said

Investing in local solar energy to help power our new Bangalore office building is good for Microsoft, good for India and good for the environment. We are proud to be deepening our long history of partnership and investment in India with this agreement. This deal will help us grow sustainably and supports the growth of the Indian solar energy industry, so that the entire country can more easily and reliably access clean electricity.

Rob Bernard, Chief Environmental Strategist, Microsoft, said

Microsoft, like India, has ambitious commitments to use more renewable energy. By purchasing local solar power to meet some of our local electricity needs, we’re not only meeting our goals but also supporting the growth of local clean energy industries. This growth leads to more clean electricity capacity, which will help India meet its targets for the Paris Agreement, reduce carbon emissions and provide clean electricity to its growing population. We’re proud to play a small role in this Indian energy transformation.

This is Microsoft’s first solar energy agreement in India, and one of the first in Asia — the company completed a new solar agreement in Singapore last week. Once completed, this project will bring Microsoft’s total global direct procurement in renewable energy projects to nearly 900 megawatts. The deals in Asia follow wind projects in Europe and a substantial portfolio in the United States, and mark continued momentum toward the corporate clean energy commitments set by the company in 2016. Microsoft’s goal is to rely on wind, solar and hydro-power electricity for at least 50 percent of its energy usage worldwide by the end of 2018.