SoundLogic, one of the fastest growing brands in the audio and electronics industry, has roped in India’s most successful captain, Mahendra Singh Dhoni, as a partner-evangelist. As SoundLogic looks to build on its presence in the Indian market to enter new segments and build marketshare, MS Dhoni will be an integral part of the journey.

Mahendra Singh Dhoni, Indian cricketer & SoundLogic’s partner-evangelist, said

Music drives me to do more on and off the field and there is no better fit than SoundLogic’s range of audio products. Right from the first meeting with Sagar and team, I realized that this is a group of young professionals with a clear and ambitious roadmap. I am excited to be part of their journey and I am sure consumers will also be as enthusiastic about the products as we are.

As an audiophile himself, ‘Captain Cool’ understands the cutting-edge technology involved in the designing of these audio products, which was a factor in his decision to extend his support to SoundLogic’s vision.

Speaking about the partnership, Sagar Gwallani, CEO of SoundLogic said

Mahi is the epitome of leadership and self-belief. He is driven by passion and continues to inspire millions. Like SoundLogic, Dhoni represents the new age of Indians – confident, cool and savvy. We look forward to working with him to develop innovative and engaging collaborations with consumers.

SoundLogic recently appointed PointNine Lintas as its full service agency. The agency is working with the team at SoundLogic and Mahi to create the marketing roadmap for the brand.

According to Vikas Mehta, CEO, PointNine Lintas

Mahi coming on board is of great significance for SoundLogic. We now have a confluence of best-in-class products and a perfectly apt persona. The fact that this isn’t yet another brand ambassador deal but a deeper partnership; makes it a great runway for real innovations as we take SoundLogic’s products to market.

This partnership aims to connect with the brand’s target audience and to strengthen the brand’s appeal and stature.

About SoundLogic, India

SoundLogic was founded in the USA in 2006 and has presence across various markets including India, UK, Europe and Australia. The brand entered the Indian market in 2011 and soon became one of the fastest growing brands in the audio and electronics industry providing consumers with innovative products at affordable prices.

Introducing innovative gadgets, SoundLogic has an array of gadgets and gizmos for daily lifestyle. The SoundLogic team believes in providing premium products with the latest technology. SoundLogic is a leading brand in e-commerce sales and one of the top performing audio equipment brands on Flipkart. It is a key player in the US providing white label products to leading in-store brands in the region. For more information, please visit SoundLogic, India

Smartphones have changed the way we perceive and use technology. We expect our devices to start up faster, compute faster and recharge faster. Our days are fluidic and being on the move is a rule and not an exception anymore. Laptops have an irreplaceable role, when it comes to collaboration, creation and productivity. Lenovo believes that PCs too need to transform to keep with our uber-connected lifestyles.

A global technology brand and one of the world’s leading PC and Tablet player, Lenovo unveiled its latest range of Ultra-slim laptops which combine the best of mobility, high performance and great battery life available at amazing price points. Ideapad 530S is competitively priced, starting at INR 67,990 and Ideapad 330S starting at only INR 35,990 is an ideal offering for students.

[L-R] Rajesh Thadani [Executive Director of Consumer Business & E-commerce, Lenovo India], Rahul Agarwal [CEO & MD, Lenovo India] & Diptesh Chandra Ghosh [Director, Consumer Products, Lenovo India]

‘S’ in the new line-up stands for SLIM. Rajesh Thadani, Executive Director – Consumer Business and E-commerce, Lenovo India said

Our new Ultra-slim portfolio reinforces Lenovo’s commitment to continuously innovate and create truly different experiences. With our announcements today, we are bringing ultra-portable laptops for the Indian market across price points and making the latest technology accessible to all. Ideapad 530S is Lenovo’s premium offering in the Ultra-slim portfolio. Powered with 8th Gen Intel® Core™ processors for seamless computing, reliable 512 GB SSD storage for faster boot ups and up to 8 hours of battery life, the laptop is the best bet for consumers who are always on the go.

It comes with a complete metallic finish and a Rapid charge feature which provides 2 hours of usage with 15 minutes of charge. Extremely sleek and slim with a weight of 1.49 kgs and a thinness of 16.4mm, the device has three-sided narrow bezels for a life like view. It is entertainment ready with a 35.49 cm [14.0″] Full HD IPS display and Harman speakers with Dolby audio. A fingerprint reader, backlit keyboard, faster data transfer with reversible Type C port and dedicated 2GB Nvidia MX 150 graphics make it a sleek powerhouse.

Lenovo has also launched its Ideapad 330S for consumers seeking affordability. Available in both 35.49 cm [14.0″] and 39.49 cm [15.6″], it is an easy on pocket notebook designed for students and professionals who have longer commutes. Starting at just 1.67 kgs, the laptop comes with a metallic finish on the top cover and is 24% lighter compared to the traditional clam-shells at the same price. The device is powered with 8th Gen Intel® Core™ processors, features a Full HD IPS display and HDD/SSD storage option. It has a backlit keyboard and supports up to 4GB dedicated graphics for great efficiency.

The all new portfolio is available with the Back To College offer where consumers can avail two years of additional warranty, one year of Premium Care, one year of Accidental Damage Protection along with gift vouchers at breakthrough prices. Lenovo products can be experienced at the wide network of Lenovo Exclusive stores and multi brand stores such as Croma, Reliance Digital and Ezone. You can also find a Lenovo Exclusive store at BuyaLenovo or at ShopLenovo.

VeriSign, Inc., a global leader in domain names and internet security, today announced that approximately 1.4 million domain name registrations were added to the internet in the first quarter of 2018, bringing the total number of domain name registrations to approximately 333.8 million across all Top-Level Domains [TLDs].

Image Source – Domains

The increase of approximately 1.4 million domain name registrations globally equates to a growth rate of 0.4 percent over the fourth quarter of 2017.1,2. The Domain Name Industry Brief [DNIB] further shows that domain name registrations have grown by approximately 3.2 million, or 1.0 percent, YoY.

Key Highlights

  • The .com and .net TLDs had a combined total of approximately 148.3 million domain name registrations in the domain name base3 at the end of the first quarter of 2018 This represents an increase of approximately 1.9 million domain name registrations, or 1.3 percent, compared to the fourth quarter of 2017
  • As of March 31, 2018, the .com domain name base totaled approximately 133.9 million domain name registrations, while the .net domain name base totaled approximately 14.4 million domain name registrations
  • The .com and .net TLDs had a combined increase of approximately 4.6 million domain name registrations, or 3.2 percent, YoY
  • New .com and .net domain name registrations totaled approximately 9.6 million at the end of the first quarter of 2018, compared to 9.5 million domain name registrations for the first quarter of 2017
  • Growth of .com and .net domain names redirecting to popular global social media and e-commerce sites compared to Q1 2017 is dominated by Instagram [70%] followed by Etsy [18%] and LinkedIn [16%].
  • Total new gTLD [ngTLD] domain name registrations were approximately 20.2 million at the end of the first quarter of 2018, with a decrease of 0.4 million domain name registrations, or 2.0 percent, compared to the fourth quarter of 2017. ngTLDs decreased by approximately 5.3 million domain name registrations, or 20.7 percent, YoY.

Verisign publishes the Domain Name Industry Brief to provide statistical and analytical research and data on the domain name industry. The second quarter 2017 Domain Name Industry Brief, as well as previous reports, can be obtained at

  1. The figure(s) includes domain names in the .tk ccTLD. .tk is a free ccTLD that provides free domain names to individuals and businesses. Revenue is generated by monetizing expired domain names. Domain names no longer in use by the registrant or expired are taken back by the registry and the residual traffic is sold to advertising networks. As such, there are no deleted .tk domain names. More here.
  2. The generic top-level domain [gTLD] and ccTLD data cited in this brief: (i) includes ccTLD Internationalized Domain Names, (ii) is an estimate as of the time this brief was developed and (iii) is subject to change as more complete data is received.
  3. The domain name base is the active zone plus the number of domain names that are registered but not configured for use in the respective Top-Level Domain zone file plus the number of domain names that are in a client or server hold status.

With over 100 million daily active users, and a growing number of Truecaller Pro subscribers, Truecaller has reintroduced the much requested ‘Who Viewed Your Profile’ feature for its Pro subscribers. The feature allows users to see who has viewed their profile, keeping them prepared for which calls to expect and from whom.

How does it work?

Truecaller Pro users will receive a notification when another user has viewed their profile using Truecaller. However, this only applies if someone has tapped on the profile to view it, not searched for it.

Depending on the user’s privacy settings, contact information such as their phone number added by a user could be hidden. Users will still have to send a Contact Request for additional details.

By going to the ‘Privacy center’ in the Settings of their Truecaller app, users can always control who views what information on their profile.

Image Source – TrueCaller

Private Mode

When a user becomes a Pro subscriber, they can toggle on or off the Private mode, which means that another user will not be notified if they’ve viewed their profile.

This is a first of many new Truecaller Pro features that Truecaller will be releasing soon. In the coming weeks, the Pro feature will be re-branded to Premium and the company will be adding more features to make communication safe & efficient.

The newest entrant in the taxi business in Mumbai – S3 cabs is finding indigenous ways to benefit the cab drivers and reduce their operational costs. While rival taxi companies are slowing down on the EV plans, due to lack of charging points; S3 has got the approval for a mobile bio-diesel distribution pump. The pump will be used to fill bio-diesel for its cabs across Mumbai.

Speaking on the development Sohel Kazani said

I am very excited that we have received a fantabulous response from the drivers and riders both. As a company, Sahyadri Smart Safe Private Limited was a late entrant in the business, but we always wanted to be the path leaders. Going forward with our vision, we have procured the equipment and supply for bio-diesel distribution.

The mobile bio-diesel distribution van will travel all over the Mumbai and have fixed timings at South Mumbai and near all Mumbai entry points. In the first stage we only want to supply the fuel to our taxis, if we are surplus, we will distribute it to other vehicles too.

The average consumption of fuel by the cab owners based on 300km per day traveling amounts to 30 liters of diesel, and that equals to INR 2200 per day. A 40% reduction would mean INR 880 saving per day on fuel account or as much as INR 26,000 approx a month by using bio-diesel and the oxy-power unit. A pilot study made us understand that it keeps the fuel systems and fuel injector cleaner thus reducing the vehicle maintenance cost and increasing the mileage. It will also help in additional employment generation. We would like to work closely with the government to make the shift to bio-fuels happen and we hope that they lower the GST on bio-diesel to 5%.

Bio-diesel blend has been made a mandate in many countries. The government had recommended a blend in 2017 but the same has not been made compulsory. Bio-fuels also reduce the emissions making the environment cleaner. It would help the economy by reducing crude import; India imports approximately 8 lakh crores of crude oil annually. Also, it is priced lower than convention diesel, resulting in savings for the drivers. Shifting to bio-fuels is also a long-term solution to the problem of rising fuel prices.

At the commercial inception of the cab services, S3 had provided a patented technology registered as ‘Oxy Power’ to all its drivers. This technology requires an external fitment in the car and helps in the better utilization of the fuel resulting in 20% and 30% reduction in fuel consumption. Reduced fuel consumption helped the taxis to operate at flat fares all the times. Now with Bio-diesel, there will be further 5% to 10% reduction in fuel costs resulting in Net overall 40% reduction in fuel bill to be paid by the taxi owners.

Biodiesel can be used in any diesel car without any additional modification as in the case of CNG. It is cleaner and more efficient than regular diesel. Biodiesel can be used alone or blended with regular diesel in any proportions.

About S3 Cabs
S3 cab service has been launched in Mumbai city in the month of May and currently operate around 3000 taxis in the city. Passengers who do not have the application downloaded or without a smartphone, have the option of booking the cab through service representatives designated at different parts of the Mumbai region and also through a phone call. SOS service with CCTV camera in every cab and voice recording has been implemented for passenger safety. Riders are able to customize the trip using language options, tourist guide option, etc. The service is an initiative by the Bharat Freight, a logistics company.

APUS, world’s leading technology company specializing in Android development and information services announced plans to bring the next phase of disruption in India’s gaming industry through its unique live quiz game ‘Go Millionaire‘, launched on its flagship product APUS Launcher. The company plans to give away over Rs. 4 crores as cash prize to the winners of the game, typically millennials, working professionals or non-working individuals aged between 17 to 35 years of age. The quiz game aims to bring together a seamless integration of entertainment, knowledge and surprise.

Image Source – Go Millionaire

The quiz game starts every day at 10:00 PM IST with cash prize of Rs. 1,00,000/- daily and Rs. 2,00,000/- on Sundays being given out to the winners. Over 80% of the questions are related to the local culture with 12 questions from diversified topics such as entertainment, politics, history, culture, nature, sports and technology. In the last two months, the game has resonated well with the fun, cool young Indian minds who are always in a quest to re-invent their mundane lifestyle.

Speaking about the upswing in India’s gaming industry and overall reaction to APUS’ ‘Go Millionaire’ quiz game, Raymond Chen, APUS India, said

Go Millionaire has managed to open opportunities for young Indian minds to stay connected with the outside world and serve as a window for the world to understand Indian culture and delve into the lives, thoughts and dreams of the millennials.

We, at APUS, are betting big on the potential of India’s digital gaming industry which is growing rapidly. This country’s mobile games market is expected to touch a whopping figure of $1.1 billion by 2020. And, the number of smartphone users is projected to become 628 million by then. There is no doubt that it is a very interesting time to be in India – where the rising interest in mobile gaming is running in parallel to the rise in smartphone adoption as well.

Go Millionaire is not just a unique platform that elevates the knowledge quotient of India’s young minds but also renders a sense of financial independence combined with elements of surprise thereby providing a fascinating user experience. The APUS users, the players of the game, who typically earn nearly Rs. 4000 everyday, have unique stories to tell.

Priyanka Wagh, a homemaker from Dhule, Maharashtra, an avid player of the game said

My friends introduced me to the game on social media and I have been playing it ever since. I love the concept of the game as it enhances my knowledge, makes me financially independent and is fun too. Last week, while playing on ‘Go Millionaire’, question after question, I crossed all hurdles and to my complete surprise that day I earned Rs.4264/-. I used the money to pay off the loan amount for that month. Now, I play the game at least 3-4 times a week.

Another ‘Go Millionaire’ enthusiast Satya Srivastava who works at an education focused firm in Mumbai said

I have been playing ‘Go Millionaire’ for a while now as I see a great combination of learning and fun in this. I also thought it would be a good idea to use this platform to re-invent the work culture in our company. And now all my team members play this game. I have introduced it to the students’ community too that liaisons with us daily as it is a brilliant opportunity for them to improve their learning curve and earn decent money as well.

Currently, the quiz game is seamlessly integrated into APUS Browser, which is best known for its boosted speed and privacy protection features.  In the next phase, the game will move to a continuous live quiz show format and will be made available in all APUS products. Additionally, the game is in English at this stage and will be launched in multi-lingual version to cater to the larger segment of India’s young audience very soon.

About APUS Group

Beijing Headquartered APUS Group is one of the world’s leading technology company specializing in Android development and information services. Founded in June 2014 by APUS Group CEO Tao Li, the former vice president of Qihoo 360, APUS Group’s mission is to deliver the world’s most intuitive user experience to Android smartphone users worldwide.

In today’s era all small and large corporate are sitting on a gold mine of data, however, the biggest challenge they are facing to use these data to get business insights which they can to take effective business decisions and optimize their business.

Image Source – Business Optimization

‘Data Science’ is one of the most talked about topics in the CXO community and even leading analysts like Gartner and Forrester have quoted 2018 as a milestone year for organizations, with over 70% of them expected to leverage Data Science for Business Optimization.

Data Science is an automated method to analyze massive amount of data from various sources and extracting insights from them. Data science starts with examining raw data followed by applying statistical techniques for the purpose of drawing business related conclusions about the information and for modelling and predicting business outcomes.

According to recent industry reports, by the year 2020, about 1.7 megabytes of new information will be created every second for every human being on the planet. Hence, unraveling insights from this enormous amount of information will require the seamless adoption of big data technologies, stronger data security, and integration of AI, machine learning and cognitive technologies applications with business operations.

In 2018, the following trends around Data science and Big Data would likely surface. Trends which include – Prescriptive analytics is poised to drive proactive decision-making, which would impact HR processes; Demand for data scientist will substantially increase, while finding data scientists will be an equally arduous task; Cognitive technologies and Artificial Intelligence [AI] will help reshape business processes; Machine learning [ML] is fast becoming the fulcrum of big data platforms and analytics; Enterprises will increasingly adopt a cloud-first strategy and cloud-based platforms for big data analytics.

Use Cases – Key Success factor for any Data Science Program
There are 2 key success factors when it comes to a Data Science program. First one is the identification of the right business use case and the second one is the availability of underlying data. While many organizations are in the process of preparing their systems to be able to apply Data Science and reap its true benefits, the true challenge is with nailing down the right business cases. Business use cases always needs to start with expected outcome and has to be a combination Business Benefits, Organizational Readiness and Technical Complexity.

Business use cases are often specific to the industry and it is important to select the right use case for your data science program based on your industry.  Let’s look at the top practical use cases by each Industry.


Unlike traditional analytics, Data Science programs are focused on a more specific optimization area but yield multi-fold business value. The key lies in the selection of the apt business use case and program execution – right from the data understanding to model deployment. Most of the successful data science program are executed in an iterative manner to refine the scope of the business case to achieve the desired outcome.

About the author

Srinivasan Rengarajan is the VP & Global Head of Data Science and Analytics at 3i Infotech Ltd. More details about him can be found here

3i Infotech Limited, a global Information Technology company unveiled its latest service offering, Conversational Banking at the recently concluded American Banker event in Colorado Springs, US. Voice & Chat which are central to conversational banking and advanced analytics such as channel interaction analytics and voice mining are integrated in this solution to increase cross-selling and minimize channel attrition leading to a friction-less omnichannel experience. Conversational Banking is a part of Altiray’s Omnichannel Solution – Conversational Services and is powered by Artificial Intelligence. The solution provides a 360 degree and holistic approach to converse with customers and enhance their experience.

The voice-led omnichannel solution finds easy application across various industries like banking, insurance and healthcare. It demonstrates how a customer initiates simple or complex transactions, like applying for a loan, applying for insurance, checking account balance or renewing policies etc., using voice interaction and if necessary continue through other digital channels like bot, mobile and portal. It converses with customers, understands requirements, captures requisite data and pre-populates forms where possible, and uses social media like LinkedIn or bank aggregators as source.

Speaking on their Next-gen offering, Mohua Sengupta, EVP and Global Head of Services, 3i Infotech said

Following the recent rebranding of our services business unit to Altiray, we are pleased to announce one more innovative offering from our stable, which is poised to be a game-changer in the industry. This further reinforces our commitment to help enterprises in their digital transformation journey. What this service provides, essentially, is to allow banks to have seamless interactions with their customers. We have also forayed into Conversational Insurance and Healthcare to extend these benefits to insurers and healthcare providers.

In an environment where Voice is the next UI of choice, we want to be the leaders driving the change. There are reports that by 2022 almost 40% of consumers will use voice assistants, compared to 24% today and another 31% will use a voice device instead of visiting a branch or store, compared to 20% today; hence this is a market that’s burgeoning and waiting to be tapped.

The key features of Omnichannel Conversational Services include Security, Dialoguing, Persistence and Open API. Here, there is no device dependency. The approach to the conversational services, is to use Q&A to answer generic queries; use cognitive services to answer intelligently; interface with the right back-end system through APIs to get responses; create NLP based responses and present to chat client; and hand-off to human interactions at appropriate time during conversations.

Guest Articles by Ms Mohua Sengupta can be found here and here.