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|In: Android|Last Updated: | 1 Comment

How many times do we encounter a situation where our phone becomes dam’n slow 🙁 Many times, clearing cache, uninstalling apps also does not help. This might be more frequently observed in older Android phones which have less than 1 GB of memory. I still own a Samsung Galaxy Note-I which has 862 MB of RAM & 2 GB of internal storage.

Limited internal storage keeps me on my toes whenever I have to install any new “Memory Hungry” app & limited RAM ensures that I run minimum number of apps in background so that there is less CPU consumption. Ultra-economical handsets priced under Rs 5,000 are also a fast-growing segment of the Indian Android market. Hence, it becomes very important for companies to cater to the users in emerging markets like India.

As per the State of the Android Mobile Web report released by Opera, 77% of it’s users on Android, accessing the web from phones that cost Rs 10,000 and under. In order to cater to this segment, ‘Lite’ versions of the app are released which can also work on phones with less RAM [or require lower internet band-with]

Keeping the phone secure & junk-free becomes an utmost priority for these BOP Android users 🙂 Today, we have a look at 360 Security Lite which is Mobile antivirus and Performance application for Android users & an ideal #MadeForIndia app [I am reviewing the 360 Degree Security Lite App for the #MadeForIndia activity at BlogAdda]

360SecurityLite

Why – 360 Security Lite

The primary difference between 360 Security Lite & 360 Security is that the app is only 4 MB in size & it works flawlessly even on phones with less than 1 GB of memory. We installed the 360 Security Lite on Samsung Note-1 and there were no issues. There was no lag in the phone’s performance after the installation & scanning for junk took only few seconds [Time would depend on the data available on the device].

360 Security Lite is the only all-in-one Android optimizer, Speed booster, Battery saver and antivirus app that optimizes your background apps, manages the memory space, cleans junk [cache] files and extends your battery life, while keeping your device safe from virus and Trojans.

We also executed the Top command & there was minimal increase in CPU load after it’s installation.

Key Features – 360 Security Lite

As mentioned earlier, the key factor of the ‘Lite’ version of 360 security is it’s low memory footprint & lowest power consumption [Remember, this app might be scanning for Junk/Viruses etc. in background depending on it’s settings].

  • Boost: Offers options to kill energy-consuming apps that result in extension of Battery Juice.
  • Clean: Scans & cleans junk files to free up the storage space.
  • Antivirus: One tap-option to scan your phone for Viruses & Trojans. It is trusted by more than 200 million users.
  • Low memory footprint – 4 MB installation package.

Battery Saver, Junk Cleaner & Security – 360 Security Lite

As per the 360 Security blog, they have tested the Lite version on number of low end devices [phones with less than 1 GB memory].

  • Battery Saver – They have analyzed numerous app’s at the source code level to identify CPU hungry apps. ‘Battery Saver’ feature extends the phone battery life by more than 40%. Along with the battery saver, they could have also provided an option to set different ‘Battery Profiles’ which is available in other app’s like DU Speed Booster.
  • Junk Cleaner – App Caches, Thrash files & WhatsApp files constitute to 90% of the Junk that is found in our phones. 360 Security lite cleans this junk & also identifies Large Files and provides recommendations to users for it’s removal.

  • 100% Security – There is ‘Real-Time Protection’ Setting which ensures that your device is 100% secure. It scans newly installed apps, new updates & file system to protect your mobile security in real time which also could hide your private messages. The ‘Quick-Scan’ option when enabled would perform a full system scan.

Clean Up – 360 Security Lite

There are numerous settings in the app like ‘Clean Up Reminder‘ which sets weekly reminder to clean up the Junk, ‘Uninstall Reminder‘ that notifies when an App is uninstalled so that it can be completely removed from the device, ‘Clean Safe List‘ where user can add app’s that they feel are Safe [like Banking Apps etc.] and that can be ignored during clean-up.

100% Secure – 360 Security Lite

User can set ‘Real-Time Protection‘ that scans any new file/app etc. that is located on the device. However, this might slow down the phone a wee-bit but slight hit in performance is better than loosing sensitive data 🙁 You can set ‘App Installation Alert‘ where every new app would be scanned during the installation time. We recommend that you keep this setting enabled as it would keep your phone secure from apps that are downloaded accidentally [by clicking on the ad’s] which indirectly ensures that your data is also safe !! Similar to the ‘Clean Safe List, there is ‘App Ignore List‘ where you can add Trusted Apps so that they are not scanned on install/update/uninstall.

In a nutshell,  360 Security Lite is definitely ‘Lite’ in size but heavy on ‘Features’ 🙂 We would definitely recommend this app for sub 5K Android phones since there was no lag in performance after it’s continuous useage. With features like Android Speed Booster, Junk Cleaner, Intelligent Power Saver and Exclusive Booster, this app will keep your phone functioning as new for a long time.

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We leave you with the 360 Security Lite commercial that rightly states – Don’t get stuck in your phone

Head on to the Play Store & download the 360 Security Lite. If you have used the app, please share your thoughts in the comments section.

|In: General|Last Updated: | 0 Comments

With India becoming world’s fastest growing startup ecosystem country today, Startup India is the new buzzword by the Government of India. The numbers are telling—from 3,100 startups in 2014 to a projection of more than 11,500 by 2020… this is certainly not a passing trend.

Venture capital investments in India reached INR 15,600 crore till June 2015, surpassing the total INR 14,850 crore invested in entire 2014, setting the stage for another record year as interest in local technology startups peak.

In order to highlight the specific areas of growth opportunities and challenges being faced in and by the incubation ecosystem, Incubation India 2015, a Conference on Business Labs comprising the Investor, Incubator startups ecosystem was organized in Delhi.

Dr. Raghunandan Rajamani, Executive Director, Indian Steps & Business Incubators Association said

India needs several folds increase in mechanism such as incubation & acceleration that can assimilate entrepreneurs to make them globally successful.

Incubation in India is not more than decade old but it has and can create a huge impact. Incubation in healthcare and life sciences is far too complex if we were to compare it with IT. Healthcare is a very social subject hence tightly regulated and needs a completely different and dynamic ecosystem to take the product from bench side to bed side.

As per the detailed analysis by BIORx Venture Advisors, Healthcare is a favourable incubation sector and liked by all the investors as long as it is asset light but technologically sound and patentable.

Mr. Gandhi, Founder & Executive Director, BIORx Venture Advisors Pvt. Ltd said

Medical devices is one such sub sector which is gaining a lot of traction from all the players of the ecosystem. This is largely on the assumption that India’s own domestic consumption for such products is very high hence financially lucrative and viable for the medium to long-stage investors who will benefit the country’s healthcare needs.

Various Key decision makers, Start-ups, Incubators, VC’s & Young Entrepreneurs were the part of this first of its kind niche Conference in India to discuss the Initiatives taken to promote the concept of technology and business incubation in India, Marketing & communications strategies for early stage startups Incubating in Healthcare sector:Opportunities and Challenges

According to Mr. Kapil Malhotra, Founder Marketing Director, Total Solutions Group

A part of the Total Solutions Group Have been investing in startups over the past decade ranging from telecom, FMCG, IT, skill development amongst others. We believe that India is at the perfect point to offer entrepreneurs opportunities for growth through incubation that has not been previously available. Events like Incubation India are the perfect platform for bringing entrepreneurs, incubators, funders &mentors together. We believe that many of the start ups present today will become unicorns of the future.

Themed ‘Creating Value 360°‘, the Incubation India 2015 conference provided an opportunity for interactive discussions and insights on incubation trends, solutions and unique initiatives. 

According to Mr. Ashish Taneja, CO-Founder & Managing Director, Grow X Ventures

It’s a great initiative by Incubation India to raise awareness about role of an Incubator and Accelerator on the Initial step of Startup.

Some of the Key issues discussed in the conference

  • Impact of Business Incubation on the economy.
  • Value creation strategies in Business Incubation.
  • When does a Start-up turn into a Scale Up?
  • Valuing to exit and exiting for a value: Startups, VC’s, Incubators.
  • Marketing and communication strategies for early stage startups
  • Growing impact of Venture Capital in Business Incubation.
  • Fuelling entrepreneurial activity: Incubators, Accelerators, Co-Working Spaces,Technology Hubs.
  • Initiatives taken by the Government and Non-Government organisations, educational institutions to promote the concept of Technology and Business Incubation.
  • Opportunities for startups in investment management services.

For more information on Incubation India, please visit Incubation India Homepage

|In: Entrepreneurship|Last Updated: | 0 Comments

Web Summit, the planet’s largest and most influential tech and startup event, is launching its Indian edition as SURGE 2016. Aimed at the tech and startup communities in India and internationally, SURGE 2016 will be held in Bangalore on February 23-24, 2016.

Paddy Cosgrave, CEO of Web Summit, announced the event along with Vikram Ahuja, founder, Byond Travel outlined how SURGE will act as a catalyst in supporting the startup community in the country and the region.

Paddy Cosgrave, co-founder of Web Summit said

Web Summit is now the biggest and most influential startup gathering in the world. In recent years, we’ve seen a significant rise in the number of Indian startups attending our global conferences. India is increasingly producing globally competitive startups that have disrupted markets and the way we live. Bangalore is a significant part of the global startup ecosystem and we think it is the ideal venue for SURGE 2016.

In its first year SURGE 2016 is expected to attract more than 4,000 attendees, including startups, investors, media and speakers, from India and beyond. The Web Summit flagship event, held in Dublin for the last five years has seen growth from 400 attendees to over 42,000 from more than 134 countries in 2015.

Vikram Ahuja, founder Byond Travel, said

Bangalore is leading the way for the rapidly developing startup ecosystem in India. It’s great that SURGE is coming to Bangalore. I am sure SURGE will be an important part of the startup ecosystem in India within a very short space of time.

In the past, Web Summit has hosted some of the most influential speakers including Da Vinci Code’s Dan Brown, Tinder’s Sean Rad, Instagram’s Ed Catmul & Tour De France Winner Chris Froome along with 30,000 attendees, over 2000 start-ups, 1000 investors and 650 speakers.

Paddy Cosgrave added

100’s of Indian startups and founders have been to our events in recent years, principally to Web Summit in Dublin. This year 80 Indian startups came to our RISE event in Hong Kong.

Attendee numbers are rising fast and we expect to have several thousand entrepreneurs, investors, media and speakers at SURGE, including 500 of the most exciting startups from across the region. We already have 300 startups and 2,000 attendees registered.

They have been telling us for some time that Web Summit should come to India and we have been blown away by their creativity and innovation. India has arguably the most important and accessible startup ecosystem in the world right now and we want to support it by giving them a world-class event where they can gather, network and grow.

Speakers already confirmed for SURGE

  • Nicolas Brusson, Co-Founder & COO, BlaBlaCar
  • Sachin Bansal, Co-Founder & CEO, Flipkart.com
  • Rohit Bansal, Co Founder & COO, Snapdeal
  • Ambarish Mitra, Founder & CEO, Blippar
  • Greg Moran, Co-Founder, Zoomcar

Investors already confirmed for SURGE

  • Dave McClure, Founding Partner, 500 Startups
  • Subrata Mitra, Partner, Accel Partners
  • Saul Klein, Founder, Seedcamp
  • Bharati Jacob, Managing Partner, Seedfund

For more information about Web Summit please visit this link In order to register for the event, please visit SURGE 2016 Registration Page

About Web Summit

Web Summit is a global technology conference hosted annually in Dublin. It was founded in 2010 by Paddy Cosgrave along with Daire Hickey and David Kelly. In 2014, more than 22,000 attendees from over 100 countries flew to Dublin for Web Summit. Speakers have included the founders and CEOs of Twitter, YouTube, Netflix, Skype, Tesla, PayPal and Oculus VR.

In addition to Web Summit, the team runs a series of founders events, which have been described by Bloomberg as “Davos for Geeks” and are regular gatherings that include 150 CEOs of the world’s leading technology companies.

In 2015 Web Summit has hosted a number of international events including Collision and RISE, based in the US and Hong Kong respectively. Over 50,000 people have attended Web Summit events across the globe in 2015.

|In: Technology|Last Updated: | 0 Comments

LeTV is rumoured to hit the Indian market with the launch of its Super phones bundled with local content giving users a first-of-its-kind experience at disruptive pricing. It is also reported that the company is in an advanced stage of talks with local partners.

The partnership would entail acquiring locally relevant content, with the objective of creating an ecosystem experience for its Indian users. The company is expected to bring in key differentiators which can certainly be a game changer in the Indian market.

LeTV has been improving user experiences and content delivery by implementing a series of marketing strategies, including extensive copyrights acquisition of famous TV shows and films as well as marketing and operations through a multi-screen strategy.

LeTV has acquired a huge content library which has more than 100,000 episodes of TV shows and over 5,000 copyrighted films in China. It is the industry leader in terms of quantity and quality of content, containing the most comprehensive and varied video library in the country.

To add to its extensive content collection, the company has established its own production house – Le Vision Pictures [LeVP] and also acquired Flower Film & TV. LeTV has created new film production trends for the Internet era by roping in leading celebrities from the film fraternity in China as content creators. This includes some eminent names like:

  • TV Series Director – Zheng Xiaolong
  • Film Director, Screenwriter and Producer – Tsui Hark
  • Chinese Musician, Songwriter, Producer, Director and Talk Show Host – Gao Xiaosong

LeTV’s unique O2O [Online to Offline] distribution system, content production and library have been major factors for the success of Le Content Ecosystem. LeTV is a celebrated enterprise that maintains its popularity due to its stronghold on the content market and ecosystem. LeTV is said to redefine the boundaries of media with its ‘Six Screens/One Cloud’ approach by delivering a premium content experience across every screen: mobile, tablet, computer, cinema, TV and soon electric cars.

[Image Source* – Letv]

About Letv

LeTV is an iconic global technology company that converges culture, content, innovation, lifestyle and entertainment around the world in a way no other company to date has been able to do. LeTV opens new opportunities for consumers and the technology and entertainment industries with a jaw-dropping array of products and devices that fit perfectly into a broad spectrum of lifestyles – along with exciting content that keeps the innovations fresh, relevant and always compelling. The LeTV ecosystem includes smartphones, TVs, transportation, film and entertainment. Letv is not a lifestyle brand, but a brand built to fit the consumer’s lifestyle!

|In: General|Last Updated: | 0 Comments

In a move that will delight Indian movie buffs the world over, YuppTV, the World’s largest Over-The-Top [OTT] provider for Indian content, recently launched its on-demand movie streaming service YuppFlix.

Backed by its extensive library of more than 5000+ movies in 12 languages, YuppFlix will offer its users on-the-go entertainment across genres like Comedy, Thriller, Romance, Action, Drama, Devotional & more. Users will never miss another movie from the Thalaiva Rajnikanth or the smashing Joseph Vijay ‘Anna’!

Keeping in line with its global promise, the latest offering by YuppTV caters to the varied entertainment demands of the Indian Diaspora across the world. YuppFlix will keep its users up to date with all the latest blockbusters by providing instant movie updates through ad campaigns & push notifications, internet premiers of upcoming movies and blockbusters made available.

Speaking on the launch, Uday Reddy, Founder & CEO, YuppTV said

The Indian expat communities living overseas have limited access to legal regional movie content. Having established YuppTV as the digital destination for over-the-top Indian content, we felt the time was right for us to launch YuppFlix as the premier on-demand digital movie solution for Indian expats. With our extensive database of movies in Tamil, Hindi, Telugu, Malayalam, Bengali, Punjabi and Kannada, we are confident of delivering high-quality digital movie solutions for our users across the globe.

YuppFlix currently has the biggest catalogue in the industry with over 25000 hours of on-demand content accessible with a subscription and an internet connection. With the catalogue refreshed every week and new entertainment content added daily to YuppFlix’s library, Indian entertainment fans will now be able access their favorite movies anytime, anywhere at the click of a button.

About YuppTV

YuppTV is one of the world’s leading Over-the-top [OTT] content providers for South Asian Content. YuppTV was founded in 2006, with headquarters in Atlanta, GA and has branch offices in the USA and India. YuppTV started with two channels and has grown to deliver more than 200+ TV Channels today.  YuppTV is accessible on more than 25 internet enabled – Connected TVs, Internet STBs, Smart Blu-ray players, PCs, Smart Phones and Tablets.

For more information, please visit YuppTV

|In: Mobile|Last Updated: | 0 Comments

Hike messenger, India’s biggest local messaging app and one of the fastest growing internet company have announced that its users are exchanging over 1 billion messages per day, amounting to over a mammoth 30 billion messages per month.

The company has crossed this milestone a month before it anticipated. This number has grown by 50% in a span of 3 months, since the company’s previous announcement of 20 billion message exchanges in August this year.

This upsurge in messaging volume has been observed post launch of latest version of Hike, Hike 4.0. The latest version came packed with some brand new experiences such as automatic sticker suggestions, hike direct, which allows users to chat and share files without the internet, 500 member group chat with multi-admins, free group calling with up to 100 people, News in English and Hindi, coupons from over 100 brands and special photo filters and doodles.

The upgraded version of hike is available free for android consumers on the Google Play store & for Apple consumers on the iOS App store.

Commenting on the growth, Kavin Bharti Mittal, Founder & CEO Hike messenger said

We are now doing over a billion messages per day. That’s no small feat. We got there quicker than we expected. It’s incredible how well hike 4.0 is doing. The year still isn’t over and there’s a lot still more to come. Stay tuned.

The company recently crossed 70 million users in October this year, making it by far the 2nd largest messaging app of the country. On an average a user spends also over 140 minutes per week on Hike messenger.

Hike’s Growth Story

  • Dec 2012 – Global launch
  • Feb 2013 – Messaging traffic grows 10X week on week
  • April 2013 – Hit the first 5M user milestone in just 4 months of its launch | Raised $7M from BSB
  • Feb 2014 – Hit the 15M user mark
  • April 2014 – Received $14M fresh funding from BSB
  • June 2014 – Crossed 20M user mark, launched first TVC
  • July 2014 – Hit #1 rank on App stores
  • August 2014 – Crossed 35M user mark, receives $65M fresh funding led by Tiger Global & BSB
  • November 2014 – Launches regional stickers on hike
  • January 2015 – Launched free Hike Calls
  • February 2015 – Launched Cricket Scores on hike
  • Aug 2015: Hike announces 20 billion messages per month and launched Hike News
  • Sep 2015: Launched Group Calling with upto 100 people

Additional information

You can download the app at – http://get.hike.in For more information, please visit the Hike Blog

|In: Mobile|Last Updated: | 0 Comments

Malware attacks in Point-of-Sale has been there for a while but most interesting is that cyber-criminals have shifted from using targeted-attacking format to traditional mass-infection tools like spam, bot nets & exploit kits.

Note – In the article, We refers to Trend Micro

According to TrendLabs, attackers went after as many vulnerable PoS devices as possible in hopes of hitting the jackpot. They relied on tried-and-tested tactics like spamming as well as tools like macro malware, exploit kits, and bot nets. They must have done something right because the PoS malware detection volume grew 66% Q1-Q3. SMB’s, which had poorer protections in place compared with large enterprises, suffered most.

SMB’s proved lucrative and easy point-of-sale [PoS] malware attack targets this quarter. This could be due to the extensive customer databases they keep with minimal to non-existent security. We’ll likely see more of such attacks in the future. The slow adoption of next-generation payment technologies like the Europay, MasterCard, and Visa [EMV] and contact less Radio-Frequency-Identification [RFID] – enabled credit cards, mobile wallets (Apple Pay & Android Pay] and new payment-processing architectures could also adversely affect the security landscape.

About Trend Micro

Trend Micro Incorporated, a global leader in security software, strives to make the world safe for exchanging digital information. Trend Micro enables the smart protection of information, with innovative security technology that is simple to deploy and manage, and fits an evolving ecosystem. Their solutions are powered by cloud-based global threat intelligence, the Trend Micro™ Smart Protection Network™ infrastructure & are supported by more than 1,200 threat experts around the globe.  For more information, visit TrendMicro

|In: Funding|Last Updated: | 0 Comments

Delhi-based Wigzo, an enterprise marketing automation suite has raised $500K [INR 3 Crore] in Pre-Series A round of funding led by led by Aarin Capital Partners and chairman of Manipal Global Education, TV Mohandas Pai, AdvantEdge Partners, Singapore Angel Network, ah! Ventures, Sachin Bhatia [CEO & co-founder of TrulyMadly & MakeMyTrip], Kunal Khattar [Serial entrepreneur & angel investor], Akshay Garg [Co-founder, Komli Media].

The deal was advised and syndicated by ah! Ventures and led to closure on its private equity investment platform, CLUBah.com

Wigzo was founded in 2013 by Umair Mohammed, Himanshu Kaushik, Shamail Tayyab & Vikrant Khushu. It is an Enterprise marketing automation suite built on top of proprietary Machine Learning Algorithms and a Predictive Engine. The suite allows brands and marketers to personalise any form of communication across multiple channels including Email, Push, Browser Push as well as Facebook and Google Ads from a single infinitely-scalable dashboard.

Wigzo enables a brand to understand and communicate with its customers on a one-on-one basis by creating personalized content, based on context and usage patterns of the user, across all customer touch points from a single, integrated digital marketing platform without changing service providers.

The funds raised will be used to expand its team and build out its delivery channels – including mobile, email, and web.

In the coming months, Wigzo also plans to aggressively improve its algorithms, work on industry-specific requirements in terms of machine learning communications, deepen its APAC market penetration and provide customised solutions to the content, media, e-commerce and BFSI sectors to scale their SAAS model.

Umair Mohammed, CEO, Wigzo, stated

Larger organizations have built excellent engagement channels with their subscribers using a Data-driven Approach. We want to take the same capabilities to all online businesses, irrespective of their size and scale, and allow them to leverage our machine learning capabilities and Predictive Technology to Hyper Personalise to each individual user.

Pranav Pai, investing on behalf of Mohandas Pai, said

As enterprises and brands compete in the new mobile economy, their ability to engage and retain their customers across multiple channels will help them differentiate their offerings in their respective categories. Re-engaging your customers effectively builds brand recall and loyalty, and multi-channel strategies that utilise real-time analytics will be the most efficient mechanism. We are excited about working with Wigzo because we see tremendous potential for an Indian company to work with brands and drive them to rise above the plateau of standard customer re-targeting and engagement strategies.

Giving an investor perspective, Harshad Lahoti, Founder & CEO, ah! Ventures, said

We have been always interested in technology startups and Wigzo is definitely a promising one. The fact that they are the only tech company in Asia – Pacific, which combines ‘Predictive Insights’ with ‘Personalisation’ to enhance the brand’s ability to convert its customer centric data into customized messages, should be reason enough for heightened investor interest. Their IP is much robust, scalable and privacy driven targeted approach is set to redefine the next level of consumer engagement. The deal was concluded on private equity investment platform, CLUBah.com.

Wigzo will be the second consumer engagement tech startup in recent times that ah! Ventures has helped raised capital for apart from Singapore based Eywa Media. Wigzo had earlier raised $100K in seed funding led by Nikunj Jain, Outbox ventures & Ritesh Malik.

ah! Ventures is in the process of closing 2 more deals in the coming weeks.

About Wigzo

Wigzo is an Enterprise marketing automation suite built on top of proprietary Machine learning algorithms and a Predictive engine that allows Brands and Marketeers to personalise any form of communication across multiple channels including Email, Push, Browser Push as well as Facebook and Google Ads from a single infinitely-scalable dashboard. In layman terms, Wigzo empowers brands to send marketing content that people want to receive.

About ah! Ventures

ah! Ventures is a startup focused growth catalyst that brings together promising businesses and investors by creating wealth creation opportunities for both. ah!’s unique model serves investors, entrepreneurs and enablers through a unique blend of customized services, skill, and industry & domain experience.

Founded in 2010, ah! Ventures has systematically disrupted India’s early stage funding ecosystem through its innovative approach toward startup investing. First of its kind initiatives like the CLUB ah! network & platform, ah! Angels (India’s largest angel network), ah! Seeders and ah! VC networks (India’s first seed & VC investment networks respectively), have brought together and integrated the otherwise previously segregated startup funding life-cycle, under one roof.