Truecaller launched its new television and digitally focused advertising campaign with the tagline ‘Sab ke liye’ meaning both ‘for everyone’ and ‘for everything’. The ad campaign is aimed to create awareness amongst the audience about the recent features introduced on the app apart from Caller ID and Spam filtering.
The features illustrated through the campaign include, Truecaller Pay, Flash Messaging and Video Calling powered by Google Duo. Positioning Truecaller as a one-stop platform for its users, the TVC looks at everyday situations the users go through and how Truecaller has a solution to make their lives simple, safe and more efficient. Truecaller has developed several new features for the application in the recent times that provide solutions to consumers in a simple and convenient manner also reducing the need for multiple applications providing the same functions on their smartphones.
Expressing his thoughts on the campaign, Manan Shah, Director Marketing, Truecaller India, said
At Truecaller we have always strived to provide our users with the best experience across all modes of communication, in line with the objective of being a one stop communication platform. By incorporating relevant features, we are confident that our young and active users will stay ahead and find multiple ways to solve their daily challenges. Taking inspiration from realistic scenarios, our TVC will surely be very relatable to the audiences and portray how seamlessly one application can be used for multiple purposes.
The TVC went live on TV and digital starting 13th October 2018.
People use Truecaller to stay ahead. It helps them know who’s getting in touch, filter out unwanted calls and SMS, and focus on what really matters. The company provides a suite of unique services such as a dialer that offers caller ID, spam detection, messaging and more. Truecaller’s mission is to build trust everywhere by making communication safe and efficient. Headquartered in Stockholm, Sweden, the company was founded in 2009 by Alan Mamedi and Nami Zarringhalam.