Truecaller introduces three new smart updates called SMS Classification, ‘Smart Notification‘ and Messages Backup‘ to its existing Messaging Inbox feature, to enhance the SMS messaging experience for all Android users. Truecaller in its continued effort to make life easier by providing safe and efficient communication tools, has launched the new features to empower users to effectively manage their cluttered Messaging Inbox while ensuring they don’t lose out on valuable information every time they uninstall the app or change their smartphones.

SMS’s are so frequent that sometimes even important messages are treated no differently than spam-led, coupon codes or promotional updates. SMS Classification, equipped with advanced machine learning algorithms will help sort messages in 3 groups [contacts, others, spam] based on the content of the message. For instance, personal messages will be shown under the contacts tab, blocked/top spammer messages will directly land under the SPAM tab while the rest of the messages will be classified under the others category based on the content. The classification happens offline and locally on the user’s phone without any data being stored on Truecaller’s servers.

The Smart Notification feature scans through incoming SMS locally on the phone without touching Truecaller’s servers, and creates a smart card highlighting relevant data like OTP number, transaction amount or payment reminders for the users to act on. Additionally, the user will also be able to perform certain actions like recharge or pay bill straight from the smart card that appears on the notification tab by just clicking on the pay option provided.

The first update will initially show smart messages from HDFC, AXIS, ICICI, CITIBANK, SBI, Bank of Baroda, PNB, BOI, Union Bank and mobile operator including Airtel, Idea, Jio and Vodafone. In line with Truecaller’s aim to provide secured tools, this feature is also designed to work completely offline and will take place only on an individual’s handset ensuring that none of the user’s transactional info or OTPs touch Truecaller servers. Users can choose to disable this update when preferred.

Further, one of the key pain points identified by users is the process of resetting a fully functional Truecaller account in case a user accidentally uninstalls the app or changes phones. The new Message backup feature is built to securely backup and recover all messages [SMS and Truecaller Chat], contacts [saved and ones identified by Truecaller], call history, block list and other preferences with just the click of a button. Integrated with Google Drive, Android phone users can enable the backup feature through the Truecaller app settings. Users can then select their own Google account and grant access to Truecaller to create a private folder on Google Drive to store the backed-up files. Truecaller does not inspect nor have access to this folder making the process entirely secure.

These updates have already been rolled out to all Android users. More support questions for Truecaller Backup can be found on their support page.

Running a small business in an ultra-competitive business environment successfully often means that the owner has to take up several roles and juggle multiple tasks. On one side you need to hire a great team that can take your business to the next level and on the other side, you need to ensure a steady stream of cash to keep operations up and running.

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From planning and budgeting to staffing and selling, every department demands a great deal of your time, attention and effort, especially in the first few years. All of these challenges explain why more than 20% of small businesses fall flat by the end of their very first year. Not to mention the need to strike a perfect balance between a strapped budget and business growth.

Staying organized and focused amidst all this chaos and confusion can be quite a challenge for an already overburdened business owner. Thanks to technological advancements today, productivity apps for android smartphones can help ease the burden of managing multiple tasks and make the process simple and efficient.

Let’s take a look at six such productivity apps for smartphones which offer big benefits for small business owners.

Evernote – There are thousands of thoughts running through your mind during the day. It’s impossible to pen down each and every thought and keep track of the details over a period of time. Well, Evernote app is a boon which can simplify storing and managing information. Evernote allows you to:

  • Create notes and share them easily
  • Sync and access all the information from multiple devices
  • Attach audio notes and voice memos
  • Tag or flag ideas to go back to them without having to search
  • Put reminders

With this app in your smartphones, you will never have to worry about jotting down a single word or remembering details from that important call with your client. You can create, organize and share content easily with your team members.

Vivial – You don’t have to worry about wasting time by logging on to various platforms for publishing news, deals, events, promotions etc., regarding your business. You can do all of this with a click of a button and make your business visible on multiple websites, local web directories and social media platforms using the Vivial app.

InDinero – Need help with managing your business finances? InDinero lets you manage the cash flow and all the other business related finances with ease. The app also has a feature which lets you sync your bank account and credit/debit cards. InDinero can even predict future cash flow on the basis of past trends collected from the data stored.

Wave – Turn a cumbersome task of handling the entire billing process into a simple one with this wonder app. Wave lets you manage important tasks such as creating invoices, sending estimates, processing and tracking payments efficiently and easily. It allows you to design and send invoices as well as estimates within few seconds. You can also manage payrolls and track payment status effortlessly with Wave app.

Salesmate – Enhance your sales performance with this smart sales CRM app. It automates most of the processes for you so that you can dedicate your precious time towards more important tasks. It centralizes data and keeps you organized so that you don’t waste time in searching for important information in different places. It streamlines your pipeline to help you effortlessly manage, nurture and close deals quickly. This helps you boost your sales productivity. Salesmate also sends notifications so that you can stay on track and complete your tasks on time.

DO – It is one of the most reliable apps to log and track all your to-dos. It has a stunning interface which is extremely easy to use. The signature feature of this app known as Moment encourages better task management practices. Its basic version is free to use but you can unlock some of its great features with the paid version. For instance, you can share multiple tasks with unlimited options for recurring tasks. Also, you can benefit from the location-based reminders feature with the paid version. You can download the Any.Do app from here.

These apps promise to make managing your business easier. Their efficiency also depends on how you use them. If you use them dedicatedly and integrate them with your business process aptly, you can boost your productivity and in turn the growth of your business.

Which are your favorite productivity apps, do leave the name in the comments section…

K7 Computing Private Limited, a homegrown cybersecurity industry leader, hosted The Association of Anti-Virus Asia Researchers International Conference [AVAR] in association with Indian Computer Emergency Response Team [Cert-In]. The conference was held at Holiday Inn resort, Goa from the 29th to 30th of November, 2018. The gathering of more than 400 participants along with 67 speakers from 25 different international security companies addressed and discussed the significant and acute aspects of cybersecurity. The theme of the conference was ‘The Dynamic Security Ecosystem‘.

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The International security conference in its 21st year saw one of the largest gathering of cybersecurity experts, researchers, product developers and eminent speakers from around the world, engaging in panel discussions and paper presentations.

K7 Computing has been associated with AVAR since its inception and has previously hosted the conference in Chennai, in 2013. Hosting the event for the second time and bringing back the event to India for the third time, J Kesavardhanan, MD & CEO, K7 Computing said

Since its inception, AVAR has witnessed increasing participation from leading cybersecurity players from around the world. It has also evolved as a platform to discuss on the latest trends, innovations and disruptions impacting the cybersecurity industry. This year we had participation from more than 25 leading cybersecurity players from across the globe.

It is our privilege to be associated with AVAR and to host it again in India. We are very happy with the success of AVAR 2018. With initiations like these, we aim to further our cybersecurity mandate of bringing the industry together to discuss and develop an advanced roadmap to curb cyber threats.

Commenting on AVAR 2018, Allan Dyer, Chairman, AVAR said

We are very glad to have held the 21st edition of AVAR in India in association with K7 Computing; for the second time. Considering the expanding digitalization, India is one of those nations where the need for cybersecurity solutions and awareness on cyber threats is immensely required. Therefore, forums like AVAR, play a pivotal role in bringing the cybersecurity industry together to brainstorm on the complexities of the threat landscape and discuss the way forward to deal with these.

It is very satisfying to see the increasing participation at AVAR every year. We congratulate K7 Computing on the successful completion of AVAR and on taking this initiative further, the second time.

One of the findings which K7 researchers presented was the ‘New Android Denial of Service Vulnerability‘. K7 researchers explained how the ADB [Android Debug Bridge], a tool used to set or modify android phone’s authentication PIN or pattern can be leveraged by attackers to lock the user out of his/her own phone without their knowledge. Exploitation of this vulnerability via ADB, which had already been disclosed to Google, was demonstrated live, rendering a smartphone inaccessible by modifying its device security settings.

At the prestigious event, K7 computing also announced its partnership with PolySwarm, the first decentralized threat intelligence marketplace to further advance its ecosystem of quality malintent detection where K7 Computing will integrate its malware detection engine into PolySwarm’s network.

About K7 Computing Private Limited

K7 Computing is a global provider of leading IT security solutions for enterprises and consumers. Incorporated in 1991, K7 Computing has its registered office in Chennai and a strong presence in all Indian states. With more than 20,000 channel partners, K7 Computing is protecting more than 25 million customers worldwide against the threats to their IT environment. The recent notification from the Ministry of Electronics and Information Technology [MeitY] on procurement of 100% indigenous cybersecurity products establishes K7 Computing as the sole Indian player to comply with the Public Procurement Order 2018 for Cyber Security Products.

Truecaller launched its new television and digitally focused advertising campaign with the tagline ‘Sab ke liye’ meaning both ‘for everyone’ and ‘for everything’. The ad campaign is aimed to create awareness amongst the audience about the recent features introduced on the app apart from Caller ID and Spam filtering.

The features illustrated through the campaign include, Truecaller Pay, Flash Messaging and Video Calling powered by Google Duo. Positioning Truecaller as a one-stop platform for its users, the TVC looks at everyday situations the users go through and how Truecaller has a solution to make their lives simple, safe and more efficient. Truecaller has developed several new features for the application in the recent times that provide solutions to consumers in a simple and convenient manner also reducing the need for multiple applications providing the same functions on their smartphones.

Expressing his thoughts on the campaign, Manan Shah, Director Marketing, Truecaller India, said

At Truecaller we have always strived to provide our users with the best experience across all modes of communication, in line with the objective of being a one stop communication platform. By incorporating relevant features, we are confident that our young and active users will stay ahead and find multiple ways to solve their daily challenges. Taking inspiration from realistic scenarios, our TVC will surely be very relatable to the audiences and portray how seamlessly one application can be used for multiple purposes.

The TVC went live on TV and digital starting 13th October 2018.

About Truecaller

People use Truecaller to stay ahead. It helps them know who’s getting in touch, filter out unwanted calls and SMS, and focus on what really matters. The company provides a suite of unique services such as a dialer that offers caller ID, spam detection, messaging and more. Truecaller’s mission is to build trust everywhere by making communication safe and efficient. Headquartered in Stockholm, Sweden, the company was founded in 2009 by Alan Mamedi and Nami Zarringhalam.

Truecaller announced the launch of its Instant Messaging [IM] platform Truecaller Chat‘. With the aim to make communication safer and to prevent fake news from circulating, the IM platform will allow users to report links, ensuring that fake news is not circulated unchecked by users.

With social media’s rapid adoption across the country, fake news in India has been on the rise. Truecaller has helped erode spam calls faced by users through Caller ID and also strengthened SMS inboxes by filtering unwanted messages. As a step to curb the spread of erroneous information, Truecaller, with the help from its community, has launched this service as a shield against viral messages sent on its instant messaging platform.

Users will be able to mark website links as spam if they suspect it to have incorrect information, which will then help chatters make a more informed decision about what information is false. With time, Truecaller also plans to apply machine learning and use the aggregated spam reports to predict any upcoming viral trends.

Additionally, ‘Truecaller Chat’ is bundled with interesting features such as, auto-switch between SMS and Chat, which will help users keep conversations in one place. Other features include full media support and more, that will provide its users a polished and enjoyable experience.

Commenting on the launch, Rishit Jhunjhunwala, VP Product at Truecaller, said

As a one-stop communication platform, our IM service will help our users connect and also collaborate to combat the issue of spam. We’re confident that this foundation stone will help build a strong spam-free community.

India has been facing a major law and order problems caused by fake stories especially when they have led to mob lynching and mass hysteria. The Honorable Supreme Court has strongly expressed its stance and has directed social media platforms to take appropriate measures to suppress fake news. By providing a messaging service with capabilities to tackle fake links, Truecaller is taking a big step towards curbing the problems caused by spam and false information going viral.

Jio announced a five year partnership with India’s leading broadcaster, Star India to unleash a new era in sports entertainment. Jio and Star will make all televised India-cricket matches available to users of JioTV and Hotstar in India. Not just this, for the first time ever, cricket production, a streaming platform and a high-speed data network has come together to deliver the best of cricketing content with connectivity to benefit the Indian consumers.

This partnership will cover T20, One Day Internationals [ODI], International Test Cricket and Premier Domestic Competitions of the BCCI. Jio and Star have been instrumental in leading many such disruptive initiatives, where it has put the consumer in the centre of innovation.

Akash Ambani, Director – Jio, said

Jio continues to bring the most exclusive content to its users, this time around through the JioTV app. Cricket is not just played, its worshipped in India. Every Indian must have access to the best sporting events as well as quality and affordable bandwidth to consume the content.

With this partnership, we intend to address both these objectives of providing the best sporting content with the best digital infrastructure to the Jio users. Jio promises to and will continue to bring a superlative customer experience in the areas of sports, AR, VR, Immersive viewing and more in the coming days.

Sanjay Gupta, Managing Director – Star India, said

Over the last five years, we have re-invented the sports experience in India across screens, both television and digital. Indian cricket under BCCI is one of the most compelling properties in the world and we are excited to apply the same lens of innovation and re-invention to the property that we have applied to other sports in the last few years. And, with a new partner in Reliance Jio, we will have even more opportunities to raise the bar for cricket fans.

About Reliance Jio

Jio will bring transformational changes in the Indian digital services space to enable the vision of Digital India for 1.2 billion Indians and propel India into global leadership in digital economy. It has created an eco-system comprising network, devices, applications and content, service experience and affordable tariffs for everyone to live the Jio Digital Life. As part of its customer offers, Jio has revolutionized the Indian telecom landscape by making voice calls for Jio customers absolutely free, across India, to any network, and always. Jio makes India the highest quality, most affordable data market in the world so that every Indian can do Datagiri.

Truecaller announced the significant success brands have seen on its Advertising Platform. Truecaller Ads, a uniquely designed platform, not just captures the attention of users without invasion or interruption, but also eliminates the appointment viewing condition for brand visibility. Its programmatic advertising strategy has generated a repeat customer rate of 70% among existing advertisers, helping companies reach their audiences.

Companies are increasingly showing an appetite for Truecaller’s unique programmatic ads and with the festive season around the corner, brands and verticals are looking at in-app advertising platforms to enhance brand visibility and drive scalability.

Talking about his experience, Amit Tiwari, Vice President Marketing, Havells India Ltd,said

This is the first time we used Truecaller as an outreach platform. It provided us with a large-scale India-wide reach of over 40 million unique users in a single day. We used it as a platform to connect with our potential customers and received genuine responses from quality audiences.

Commenting on his interaction with the platform, Sidharth Rao, CEO, Dentsu Webchutney, said

We have always recommended Truecaller to our advertisers and have consistently seen the platform over-deliver its commitments. With the help of Truecaller, our client’s messages have been delivered to their users through a brand roadblock with absolute simplicity. We have had a remarkable experience in marketing several product categories such as automobile, OEM and consumer tech to name a few through this platform. We believe Truecaller will play an integral part in our media buys for the upcoming festive season of 2018, with more of our clients looking to showcase their own unique stories.

With the growth of internet penetration in the country, mobile specific advertising will dominate the digital advertising space in the years to come. Truecaller reaches 100 million daily active users allowing brands to gain phenomenal traction for their campaigns on the platform.

Tejinder Gill, VP Sales & Head of India Operations at Truecaller, said

Our advertising platform has achieved some great feats since its inception, especially since the unique ad delivery system which enables a brand visibility after every call from an unknown number. With marketers and CMO’s shifting their strategies from mobile first to mobile only, advertising platforms such as ours are best placed to help achieve their objectives. Around the festive season when audiences have their eyes wider open than usual, we must work together with our partners to overcome our hurdles and achieve our objectives together. Needless to say, our advertisers have been overjoyed with the results.

More details about Truecaller Ads are available here.

Post operationalization of Jio Payments Bank [a 70:30 Joint-Venture between Reliance Industries Limited and State Bank Of India], Jio and SBI are deepening their partnership to bring next generation bilateral frictionless experience with exclusive Digital Banking, Payments and Commerce journeys for their customers.

Jio and SBI are entering into a digital partnership aimed to increase SBI’s digital customer base multi-fold. SBI YONO is a revolutionary omni channel platform offering digital banking, commerce and financial superstore services to customers. YONO’s digital banking features and solutions will be enabled through the MyJio platform for a seamless, integrated and superior customer experience. MyJio, one of India’s largest Over-The-Top [OTT] mobile applications will now bring in financial services capabilities of SBI and Jio Payments Bank.

Jio and SBI customers will benefit from Jio Prime, a consumer engagement and commerce platform from Reliance. Jio Prime will offer exclusive deals from Reliance Retail, Jio, partner brands and merchants. In addition, with an integration between SBI Rewardz [existing loyalty program from SBI] and Jio Prime, customers of SBI will be offered additional loyalty reward earning opportunities as well as broader redemption within Reliance, Jio and other online and physical partner ecosystems.

Sh Mrutyunjay Mahapatra [Deputy Managing Director (Strategy) & Chief Digital Officer, SBI] and Sh Alok Agarwal [Chief Financial Officer (CFO), RIL] exchanging the signed MoU to deepen digital partnership, in the presence of Sh Rajnish Kumar [Chairman, SBI] and Sh Mukesh D. Ambani [Chairman & Managing Director, RIL] in Mumbai

SBI will be engaging Jio as one of its preferred partners for designing and providing network and connectivity solutions. Jio’s highest quality network in urban and rural regions will allow SBI to launch customer centric services such as video banking and other on-demand services. Additionally, Jio Phones will be available on special offers for SBI customers.

Speaking on the partnership, Rajnish Kumar, Chairman – SBI said

As India’s largest Bank with leadership in digital banking, we are delighted to partner with Jio the world’s largest network.  All the areas of co-operation are mutually beneficial enhancing the digital foot-print for SBI customers with superior and rewarding customer experiences.

Mr. Mukesh D. Ambani, Chairman – Reliance Industries Limited said

The scale of the SBI customer base is unmatched globally. Jio is committed to using its superior network and platforms combined with the Retail ecosystem to accelerate digital adoption serving all the needs for SBI’s and Jio’s customers.