Truecaller launched its new television and digitally focused advertising campaign with the tagline ‘Sab ke liye’ meaning both ‘for everyone’ and ‘for everything’. The ad campaign is aimed to create awareness amongst the audience about the recent features introduced on the app apart from Caller ID and Spam filtering.

The features illustrated through the campaign include, Truecaller Pay, Flash Messaging and Video Calling powered by Google Duo. Positioning Truecaller as a one-stop platform for its users, the TVC looks at everyday situations the users go through and how Truecaller has a solution to make their lives simple, safe and more efficient. Truecaller has developed several new features for the application in the recent times that provide solutions to consumers in a simple and convenient manner also reducing the need for multiple applications providing the same functions on their smartphones.

Expressing his thoughts on the campaign, Manan Shah, Director Marketing, Truecaller India, said

At Truecaller we have always strived to provide our users with the best experience across all modes of communication, in line with the objective of being a one stop communication platform. By incorporating relevant features, we are confident that our young and active users will stay ahead and find multiple ways to solve their daily challenges. Taking inspiration from realistic scenarios, our TVC will surely be very relatable to the audiences and portray how seamlessly one application can be used for multiple purposes.

The TVC went live on TV and digital starting 13th October 2018.

About Truecaller

People use Truecaller to stay ahead. It helps them know who’s getting in touch, filter out unwanted calls and SMS, and focus on what really matters. The company provides a suite of unique services such as a dialer that offers caller ID, spam detection, messaging and more. Truecaller’s mission is to build trust everywhere by making communication safe and efficient. Headquartered in Stockholm, Sweden, the company was founded in 2009 by Alan Mamedi and Nami Zarringhalam.

Truecaller announced the launch of its Instant Messaging [IM] platform Truecaller Chat‘. With the aim to make communication safer and to prevent fake news from circulating, the IM platform will allow users to report links, ensuring that fake news is not circulated unchecked by users.

With social media’s rapid adoption across the country, fake news in India has been on the rise. Truecaller has helped erode spam calls faced by users through Caller ID and also strengthened SMS inboxes by filtering unwanted messages. As a step to curb the spread of erroneous information, Truecaller, with the help from its community, has launched this service as a shield against viral messages sent on its instant messaging platform.

Users will be able to mark website links as spam if they suspect it to have incorrect information, which will then help chatters make a more informed decision about what information is false. With time, Truecaller also plans to apply machine learning and use the aggregated spam reports to predict any upcoming viral trends.

Additionally, ‘Truecaller Chat’ is bundled with interesting features such as, auto-switch between SMS and Chat, which will help users keep conversations in one place. Other features include full media support and more, that will provide its users a polished and enjoyable experience.

Commenting on the launch, Rishit Jhunjhunwala, VP Product at Truecaller, said

As a one-stop communication platform, our IM service will help our users connect and also collaborate to combat the issue of spam. We’re confident that this foundation stone will help build a strong spam-free community.

India has been facing a major law and order problems caused by fake stories especially when they have led to mob lynching and mass hysteria. The Honorable Supreme Court has strongly expressed its stance and has directed social media platforms to take appropriate measures to suppress fake news. By providing a messaging service with capabilities to tackle fake links, Truecaller is taking a big step towards curbing the problems caused by spam and false information going viral.

Jio announced a five year partnership with India’s leading broadcaster, Star India to unleash a new era in sports entertainment. Jio and Star will make all televised India-cricket matches available to users of JioTV and Hotstar in India. Not just this, for the first time ever, cricket production, a streaming platform and a high-speed data network has come together to deliver the best of cricketing content with connectivity to benefit the Indian consumers.

This partnership will cover T20, One Day Internationals [ODI], International Test Cricket and Premier Domestic Competitions of the BCCI. Jio and Star have been instrumental in leading many such disruptive initiatives, where it has put the consumer in the centre of innovation.

Akash Ambani, Director – Jio, said

Jio continues to bring the most exclusive content to its users, this time around through the JioTV app. Cricket is not just played, its worshipped in India. Every Indian must have access to the best sporting events as well as quality and affordable bandwidth to consume the content.

With this partnership, we intend to address both these objectives of providing the best sporting content with the best digital infrastructure to the Jio users. Jio promises to and will continue to bring a superlative customer experience in the areas of sports, AR, VR, Immersive viewing and more in the coming days.

Sanjay Gupta, Managing Director – Star India, said

Over the last five years, we have re-invented the sports experience in India across screens, both television and digital. Indian cricket under BCCI is one of the most compelling properties in the world and we are excited to apply the same lens of innovation and re-invention to the property that we have applied to other sports in the last few years. And, with a new partner in Reliance Jio, we will have even more opportunities to raise the bar for cricket fans.

About Reliance Jio

Jio will bring transformational changes in the Indian digital services space to enable the vision of Digital India for 1.2 billion Indians and propel India into global leadership in digital economy. It has created an eco-system comprising network, devices, applications and content, service experience and affordable tariffs for everyone to live the Jio Digital Life. As part of its customer offers, Jio has revolutionized the Indian telecom landscape by making voice calls for Jio customers absolutely free, across India, to any network, and always. Jio makes India the highest quality, most affordable data market in the world so that every Indian can do Datagiri.

Truecaller announced the significant success brands have seen on its Advertising Platform. Truecaller Ads, a uniquely designed platform, not just captures the attention of users without invasion or interruption, but also eliminates the appointment viewing condition for brand visibility. Its programmatic advertising strategy has generated a repeat customer rate of 70% among existing advertisers, helping companies reach their audiences.

Companies are increasingly showing an appetite for Truecaller’s unique programmatic ads and with the festive season around the corner, brands and verticals are looking at in-app advertising platforms to enhance brand visibility and drive scalability.

Talking about his experience, Amit Tiwari, Vice President Marketing, Havells India Ltd,said

This is the first time we used Truecaller as an outreach platform. It provided us with a large-scale India-wide reach of over 40 million unique users in a single day. We used it as a platform to connect with our potential customers and received genuine responses from quality audiences.

Commenting on his interaction with the platform, Sidharth Rao, CEO, Dentsu Webchutney, said

We have always recommended Truecaller to our advertisers and have consistently seen the platform over-deliver its commitments. With the help of Truecaller, our client’s messages have been delivered to their users through a brand roadblock with absolute simplicity. We have had a remarkable experience in marketing several product categories such as automobile, OEM and consumer tech to name a few through this platform. We believe Truecaller will play an integral part in our media buys for the upcoming festive season of 2018, with more of our clients looking to showcase their own unique stories.

With the growth of internet penetration in the country, mobile specific advertising will dominate the digital advertising space in the years to come. Truecaller reaches 100 million daily active users allowing brands to gain phenomenal traction for their campaigns on the platform.

Tejinder Gill, VP Sales & Head of India Operations at Truecaller, said

Our advertising platform has achieved some great feats since its inception, especially since the unique ad delivery system which enables a brand visibility after every call from an unknown number. With marketers and CMO’s shifting their strategies from mobile first to mobile only, advertising platforms such as ours are best placed to help achieve their objectives. Around the festive season when audiences have their eyes wider open than usual, we must work together with our partners to overcome our hurdles and achieve our objectives together. Needless to say, our advertisers have been overjoyed with the results.

More details about Truecaller Ads are available here.

Post operationalization of Jio Payments Bank [a 70:30 Joint-Venture between Reliance Industries Limited and State Bank Of India], Jio and SBI are deepening their partnership to bring next generation bilateral frictionless experience with exclusive Digital Banking, Payments and Commerce journeys for their customers.

Jio and SBI are entering into a digital partnership aimed to increase SBI’s digital customer base multi-fold. SBI YONO is a revolutionary omni channel platform offering digital banking, commerce and financial superstore services to customers. YONO’s digital banking features and solutions will be enabled through the MyJio platform for a seamless, integrated and superior customer experience. MyJio, one of India’s largest Over-The-Top [OTT] mobile applications will now bring in financial services capabilities of SBI and Jio Payments Bank.

Jio and SBI customers will benefit from Jio Prime, a consumer engagement and commerce platform from Reliance. Jio Prime will offer exclusive deals from Reliance Retail, Jio, partner brands and merchants. In addition, with an integration between SBI Rewardz [existing loyalty program from SBI] and Jio Prime, customers of SBI will be offered additional loyalty reward earning opportunities as well as broader redemption within Reliance, Jio and other online and physical partner ecosystems.

Sh Mrutyunjay Mahapatra [Deputy Managing Director (Strategy) & Chief Digital Officer, SBI] and Sh Alok Agarwal [Chief Financial Officer (CFO), RIL] exchanging the signed MoU to deepen digital partnership, in the presence of Sh Rajnish Kumar [Chairman, SBI] and Sh Mukesh D. Ambani [Chairman & Managing Director, RIL] in Mumbai

SBI will be engaging Jio as one of its preferred partners for designing and providing network and connectivity solutions. Jio’s highest quality network in urban and rural regions will allow SBI to launch customer centric services such as video banking and other on-demand services. Additionally, Jio Phones will be available on special offers for SBI customers.

Speaking on the partnership, Rajnish Kumar, Chairman – SBI said

As India’s largest Bank with leadership in digital banking, we are delighted to partner with Jio the world’s largest network.  All the areas of co-operation are mutually beneficial enhancing the digital foot-print for SBI customers with superior and rewarding customer experiences.

Mr. Mukesh D. Ambani, Chairman – Reliance Industries Limited said

The scale of the SBI customer base is unmatched globally. Jio is committed to using its superior network and platforms combined with the Retail ecosystem to accelerate digital adoption serving all the needs for SBI’s and Jio’s customers.

Truecaller introduced their newest Premium feature, Call Recording, for its Android users globally. This is another step towards upgrading their Premium offerings aimed at making communication safe and efficient by helping users report harassment related or fraudulent calls.

From helping users identify new business clients, to empowering women in their fight against harassment or objectionable calls, Truecaller has safeguarded users by identifying unknown calls and SMSs.  The latest Call Recording feature will also assist its users in keeping track of important conversations with businesses, colleagues, or friends.

Call Recording has been one of the most highly requested features by Truecaller users. The team decided to develop and combine it into their Premium package along with the Who Viewed Your Profile feature.

How Call Recording Works

When a Premium user dials or receives a call, they can toggle ‘ON’ the recording feature from the Truecaller Caller ID screen. The recordings are then stored on the user’s phone. All users without a Premium subscription can get a free 14-day trial of this feature, the company announced.

Call recordings are stored locally on the user’s phone, and not on Truecaller’s servers. The users of this feature are responsible for following local laws around two-way consent.

More Premium features when you subscribe

  • Who viewed my profile
  • Ad-free experience
  • Contact requests
  • Premium badge for your profile

To upgrade to Premium, tap on the ‘Upgrade to Premium’ tab in the Truecaller app.

COMIO Smartphones, India’s emerging mid-segment brand has teased a new smartphone that would be released in the last week of July 🙂 We have received some information about the to-be launched device that runs Android O. COMIO had previously released the COMIO X1 Note and COMIO C1 Pro and you can find more details here & here respectively.

The phone is expected to be launched in red color and is rumored to have the following key features:

  • Full view – 5.5 inch
  • Face unlock
  • 13MP Camera

Below is a small teaser of the yet to-be launched smart phone from COMIO

We would update the post once we receive more updates about the device. Stay Tuned !!

COMIO Smartphones, India’s emerging mid-segment brand brings yet another striking smartphone to the market, the COMIO C1 Pro. With this smartphone, COMIO is offering its customers a host of premium features such as Face unlock, 8MP Camera, Dual VoLTE/ViLTE, Intruder Selfie, Venus Browser, Regional language support, Font application and Bike mode. Priced at Rs. 5599, the C1 Pro comes in three color variants – Metallic grey, Sunrise gold and Royal black.

The COMIO C1 Pro has attractive features like 4G Dual VoLTE/ViLTE support powered by Mediatek 6739 Quad Core processor, multiple font support in user interface, 5.0-inch HD display, Quad core 64 Bit processor, 1.5GB RAM and ROM 16 GB memory. It comprises of 8 MP AF rear camera and 5 MP selfie camera with 2,500 mAh battery.

The device has 3 dedicated slot support- 2 SIM Card + 1 SD card which can be extended up to 128 GB and WPS Office support for PPT/Word/Excel/PDF. COMIO C1 Pro comes packed with Android 8.1 [Oreo] operating system which ensures pop touch, Simplified UI and 2x Faster Interface.

Sanjay Kumar Kalirona, CEO & Director, COMIO Smartphone further adds

We are delighted to announce the launch our new smartphone COMIO C1 Pro in such a short span. We believe that consumers in this price segment deserve better features and our budget friendly C1 PRO smartphone provides a potpourri of exciting features like good camera quality, better speed, security features, stylish design and value-added services. 

Key features of the COMIO C1 Pro

  • Dual 4G VoLTE/ ViLTE – The device has 2 4G VoLTE SIM slots
  • Camera features – 8MP Camera with cool modes like Panorama mode and Gestures-setup-in-camera mode which enables the user to capture smile and finger gestures within a photograph
  • Face Unlock – A higher level security feature with face recognition.
  • Venus Browser – A light weight web platform for smartphone users with advanced functionalities like browsing, app store and services. Users can multi-task with this app like shopping, playing games, browsing, listening to music and watching movies etc. Venus is first Indian browser solution providing hyper-regional content covering all the major Indian states supporting 22 regional Indian languages.
  • Bike Mode – This feature basically turns off all the notifications on the device when the user is riding a bike and automatically responds with the message to the caller notifying them that person is riding a bike and will call back later.
  • Display features – Split Screen, Pop Touch and Simplified UI/ 2X Faster UI
  • Security Features – Intruder Selfie
  • Physical Attributes – 3 SIM slots
  • Main functions – Android 8.1 Oreo operating system, Quad core 64 Bit Processor and MediaTek chipset

COMIO support – Specially designed after-sales support comprising of 1 year + 100 days warranty, 30-day replacement, a special buy back and upgrade offer allowing you to upgrade your old smartphone. The COMIO upgrade offer allows you an assured 40% return on your old COMIO phone [not more than 12 months old] which will be given if you want to upgrade you existing COMIO phone. Applicable through COMIO Website only. COMIO has 1000+ service centers across India delivering to customer’s convenience.

Reliance Jio offer – Customers can now enjoy unlimited data and talk time offers using a COMIO smartphone. Jio customers to get INR 2200 cashback (44*50 Rs vouchers) at the time of 1st successful recharge of Rs. 198/299 monthly plans. The offer can be redeemed from the 2nd recharge onwards.

Availability – The COMIO C1 Pro will available at all key retail stores Pan-India and online platforms – Snapdeal, Flipkart, Amazon, ShopClues and Paytm.