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|In: Android|Last Updated:

Puretech Digital along with group company Credencys Solutions announced it’s vision to help business organizations succeed in the fast emerging mobile-first and mobile only economy. Mobile is significantly impacting how organizations approach customer engagement and experiences and has the power to transform professions and industries.

Credencys Solutions which was started in the United States by Indian IT entrepreneurs Sandeep Agarwal & Sagar Sharma boasts of a global client base from the US to Singapore, Europe to India. In 2013 they opened their India office in Ahmedabad after they saw a surge in India based clients for their cutting edge applications and developmental solutions in the area of enterprise mobility, augmented reality, wearable solutions, for enterprises.

Credencys

The group aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business changes. With their industry expertise, they offer to create apps and solutions that can transform specific aspects of how businesses and employees work, allowing companies to achieve new levels of efficiency, effectiveness and customer satisfaction—faster and easier than ever before. Today the mobile device is used from content consumption, to content search, to customer engagement, customer experiences, etc. Puretech Digital & Credencys together bring this compelling bouquet of offerings from mobile solutions to digital marketing.

Mobility combined with the phenomena of data and cloud is all set to transform business and industries in historic ways, allowing people to re-imagine work, industries and professions. Credencys Solutions aims on bringing these innovations to the clients globally, and leveraging leadership in analytics, cloud, software and services. Credencys Solutions offers a new class of “made-for-business apps” targeting specific industry issues or opportunities in retail, healthcare, banking, travel and transportation, telecommunications and insurance, among others.

Commenting on this development, Prashant Deorah, Director, Credencys, says

Mobility is increasingly emerging a top priority for business enterprises as they continue to drive innovation and streamline operational efficiency. However, this situation is also creating demand for quicker and constant development cycles that challenge traditional IT infrastructure and development methodologies.

To become mobile-centric, speed and agility must be prioritized without forsaking the stability of core IT. Credencys Solutions complements Puretech’s expertise in digital marketing with exciting new capabilities in mobile and augmented reality. Our vision is to help enterprises evolve in a digital world and provide them with an open and flexible architecture and the technologies that accelerate this transition. From technology to marketing, brand to customer engagement.

Targeting key opportunities and priorities within industries, apps designed by Credencys Solutions take enterprise mobility a level deeper. The apps help employees access their company’s full capabilities wherever they interact with clients—faster, easier and more securely than before.

Sagar Sharma, Chief Technology Officer, Credencys Solutions says

What we’re delivering aims directly at the new quest of business—smart technologies that unlock new value at the intersection of big data and individual engagement. Mobile innovations are driving profound impact on how companies deliver superior client experiences, particularly those that extend the enterprise expertise all the way to the point of customer contact. Approximately 51% of organizations recently surveyed are further increasing their mobile budgets this year. Mobility is increasingly becoming a top priority for business as a means to drive innovation and streamline operational efficiency.

Since accelerating into the enterprise mobile market in 2013, Credencys Solutions has achieved several notable milestones in its mobile journey working with leading enterprises.

About Credencys Solutions

Credencys Solutions is an Enterprise Mobility Solutions & Augmented Reality company creating innovative world-class solutions for complex business enterprises. Started in 2013 in India by Sandeep Agarwal and Sagar Sharma, Credencys Solutions looks past expensive traditional mediums and focuses on mobile technology to overcome various operational hurdles for business establishments.

[Image Credit* : Credencys Solutions]

|In: Marketing|Last Updated:

When it comes to smartphone, I still own age old Samsung Galaxy Note-I. When I purchased the device, the App Ecosystem was not so mature but now, Fast-Forward 2015; my device is VERY low on memory & installing/updating existing apps is a hurricane task.

I used Any.Do for Task Management since the app works like a breeze. However due to memory issues, I had to uninstall the App.

AnyDo_Logo

As humans, we always appreciate if someone addresses us by name i.e. instead of writing “Hi” in email, “Hi Himanshu” sounds much better since it is more PERSONAL. Upon un-installation, I received an e-mail from the CEO of Any.Do requesting me to “Come back to Any.Do” & the message was innovative & personal 🙂

[Click on the image below]

Email from Any.Do for user retention

This email definitely created a LARGER impact since it was addressed to the “User” & might act as a catalyst for “User Retention” [Insightful discussion on User Retention here]

|In: Business|Last Updated: | 1 Comment

Street signs have sure become an agent of being aware of what is new and rising in your everyday life. Name a day when you are out driving and you do not devote a single second to seeing the huge street sign boards around,  even if you intend not to, your body is like auto ingrained to impart attention to just about everything around you, and street signs, if designed well get more than a fair share of attention.

Be it business, consumer durable, campaign or real estate – any department that comes up with a street sign that screams of a change is sure remembered till long after. Remember now – have you never noticed the change of banner around the corner of the street? If you have not, you sure are lying or just don’t remember the time when you did notice.

Anyhow, what this observation means for a company is that people will notice the street sign you use. What else? If it is a great street sign, which colourful and well designed, or at least unusual, your street sign will help create and almost eye popping attention of consumers driving a huge lot of them to you for your product or your services.

MarketingSign

You must thus use a good street sign design agency or service. One that has devoted designers to meet the need of your design, making it creative yet subtle but unique enough to stand out and grab the attention. It should not just stand out but be able to endure weather changes and be a clear depiction of your business, something that is very unique to your business and no one else.

Certain tips you may want to consider to ensure that your business has only the best street sign for it, nothing less are:

  1. The street sign should not have too many words one ought to read. The message should be short, simple and sweet. One that reaches out to your target audience. Remember that while driving by a customer cannot read paragraphs of information, maybe only a few words and they drive further. The few words you have must be simple for your reader to understand and clear for your customer to figure out even if he is at an angle that does not accommodate the view of the sign very well. So let your words be powerful, engaging and memorable. Less here is more.
  2. Keep making an additional effort to keep your sign engaging people. Adding holly and lights during Christmas, or plain changing the colour scheme often may do the trick. You may as well plan on a series of signs which you change every alternate month as a continuation of the old. This keeps your customer involved and wait for more too. So those little changes do not go unnoticed.
  3. There is no alternative to being creative. The customer has access to millions of signs. You do not want yours to be one of them. Be sure to make your sign creative and make it stand out. A little humour or sarcasm can take you a long way too. Lights and imagery are another way to garner attention.
  4. The sign should be unique to your business, nothing which associates it with other enterprises as such. It should form a personal connect with your customer.
  5. Decide whether the sign is timeless and permanent or is there for a short period. Is it an advertorial of sorts? Does it need to be transported or would it be reused. All these decisions will help determine the flexibility of your design better too.
  6. This said, customize your design well and make sure that the position of your signs is not too concealed. Let it be where there is not too much already. The process is easy and be sure that it is effective too. So get your street signs designed today! Tomorrow may be too late.

In case you are interested in getting Street Signs developed for your business, you can contact signs in Edmonton

Image Credit – todaysinnovativewoman

|In: Blogging|Last Updated: | 1 Comment

Subject lines are incredibly influential in deciding the course of your email campaigns. After all they ensure whether someone even opens the campaign; your first step towards engagement. If it weren’t for a convincing subject line no would even bother to open your campaigns. Thus, Subject lines play a very pivotal role in getting the first step towards engagement.

But are subject lines that critical? Yes! Consider a normal advertisement you saw off Facebook or your TV. How long does the ad stay relevant? Only for a few moments. Now consider the fact that the inbox won’t throw out emails if they remain unopened.

Emails linger in the inbox long after they get placed. As one can never truly predict when a campaign connects with a subscriber; a strong and influential subject line can drive opens even if it takes the subscriber a few days.

A subject line is the first impression of your email marketing campaign. And as they say “first impression last”, your subject lines carry more weight-age than you would think.

subject-line-image

Are there any rules to Subject Line creation?

Yes! And No!

This might seem slightly confusing but there are no hard & fast rules to designing a good and effective subject line. Subject lines can be interpreted in various manners, so one subject line might not suit all groups within your audience. Nevertheless, there are some elements you should steer away from when designing your subject lines.

Long and boring!

Studies conducted across various demographics depict a clear correlation between opens and length of subject lines. Ideally and statistically shorter subject lines are better at prompting opens. This is primarily because no one has got the time to read big sentences when only a few words can convey the intention of the campaign. Consider another factor; typically you can see up to 40 -60 characters on your subject line, when using a computer.

On smartphones your subject line are bound to get truncated when casually viewing the inbox. Having short subject lines that give clear and concise intentions connect better with all groups. It’s all about being visible.

It’s all psychological!

In truest essence, subject lines deal with the psyche of the individual and certain words can push the subject line further. Having subject lines designed around particular words can greatly influence a subscriber. Appropriate phrasing plays significant role in determining the effectiveness of subject lines. Here’s a compilation of various categories of keywords that can be deployed in subject lines:

  1. Benefit – If your subject line conveys the benefits of opening the campaign certain words out perform others. For example the word “cheapest” has a negative influence in read rates as opposed to “fastest” or “quickest”
  2. Clickbait – If you’ve been thinking that clickbait keywords still work their magic, you’re wrong. Clickbait words no longer influence opens, in fact they are counter-productive
  3. Commanding words – Commanding words are quite tricky, because no one likes to be bossed around. Words like “register”, “add” or “try” influence opens far more than “buy”, “call” or “click”
  4. Discount and price oriented keywords – A majority of e-commerce brands heavily rely on phrases like “2 for 1”, “clearance sale”, “half off” or mention price drops in the subject lines. The only way these subject lines works are when the discount offered is significantly large. Such words are way too common in the email ecosystem, hence it easy to look past such routine subject lines
  5. Urgency – Subject lines that indicate urgency generate high open rates. However phrasing still acts as an influencer. Consider two subject lines; “30% Off on Shoes, Limited time only” and “30% Off on Shoes, Expiring soon”. The former will pay better results.

Subject lines are quite a tricky affair, but one cannot undermine their worth. It’s vital to devise clever and original subject lines to get audience to open campaigns. One can truly say that Subject lines are skillful art; you have to be expressive and clever, while maintain brevity and clarity.

And as all email strategies of email marketing service provider go; you need to test, test and test some more. A/B split testing with different subject lines can give insight on which work and which don’t. Analysis of these results should aid in developing a psychological angle to identify how different groups respond to different subject lines.

Once you’re clear of varying inclinations of segments in the audience, subject line creation would be a piece of cake. But don’t stick to the same practices for every campaign; innovate to improve efficiency.

About the author

Shantam Dubey is Assistant SEO manager at iCubes.in. You can have a look at his complete profile here

Image Credit* – thephorest

|In: Marketing|Last Updated:

Culture Machine, one of the fastest growing digital video networks in Asia, which has always stood by its promise of providing quality content backed by cutting edge technology, takes its commitment further with the launch of Intelligence Machine platform.

Through its rich data driven insights, Intelligence Machine identifies the content recipe for brands & creators that resonates with their targeted audience and enables them to translate the insights into a reliable programming strategy. It indexes and analyzes over 1.5 billion videos across the digital universe on a daily basis.

Culture-Machine-logo

Commenting on the launch, Sameer Pitalwalla, CEO & Co-Founder, Culture Machine said

Social Platforms are the new cable operators; YouTube, Facebook and Twitter are all video platforms and knowing what content to create and to create that content at scale, across platforms, is at the heart of building a successful brand online. Intelligence Machine helps solve this problem and understand audiences and their taste preferences using cutting edge technology.

Venkat Prasad, COO/CTO & Co-Founder, Culture Machine said

We at Culture Machine believe in the power of technology, which will be the key differentiator for success in the digital marketplace. Intelligence Machine provides unmatched insights on the best content type and format’s that resonates with the targeted audience for a given brand or product and enables the user to translate that insight into concrete actions. Think of it as a “money-ball” for content for brands & publishers.

Key features of Intelligence Machine

  • Identifying a brand’s share of voice across video platforms, in different geographies and online communities across earned and owned media.
  • Bench-marking the brand against its industry on digital media and giving them a recipe to improve its standing.
  • Discovering successful content formats for an audience segment in a given industry and topical trends in relation to them.

About Culture Machine

Founded in 2013 by Sameer Pitalwalla and Venkat Prasad, Culture Machine is a Digital Media Company that creates entertainment for the Internet generation by combining cutting edge technology with great content. Culture Machine’s engineering team includes senior data scientists and some of the best software architects in the industry. For more information, please visit their website.

|In: Blogging|Last Updated:

Blogs can be a very gainful tool if utilized appropriately. Benefiting from blogs is simply a matter of grabbing the awareness of an audience and not accomplishing any sort of selling. You should start your blog with any blog hosting service. A free blog hosting service permits you to initiate blogging straight away without needing any acquaintance of hosting, or programming.

Successful-Blogging-2

 

In this article you will come across 8 topmost ways to successful blogging.

How to begin

The best way to begin is starting with a free service. In case, your blog doesn’t yield any positive results, eventually you are not going to lose any money. A blog is always structured in chronological order, and your newest entry is exhibited first.

If your blog traffic develops greatly, you can upgrade it and make the most recent blog entry the message of your progress. Simply you can type the new blog URL address. It will direct visitors to the new blog site, and continue you following, without difficulty to anybody.

Niche selection

A niche is an aimed product or service. You should make a decision on a product or service offered by you.  Prefer an area which you can passionately write about, and you can use keyword research engines to find well-liked searched topics.

As long as there are viewers for your topic, your blog should be doing well. Any topic can be measured a niche, and it doesn’t matter how large or small the audience is. If there are people who are fascinated in hearing about your topic, you can pick to build your particular audience.

Update on a regular basis

Updating your blog on a regular [if not daily] basis keeps it more appealing to readers, and also it generates fresh content making it more tempting to search engines. In order to retain your blog traffic, it is a necessity to update your blog regularly with manifold entries.

You should attempt to update your blog daily with a minimum of three entries. The best way to achieve this is to plan a set time that you will contribute to your blog every day.

Track your blog

How you’re going to know your blog has traffic or not? It doesn’t mean your blog isn’t growing as no one is leaving comments. Many visitors do not comment their first time, but are lively daily visitors.

Blog tracking does not have to be complicated, and typically an Site Meter or Stat Counter will accomplish the job. It would be much better to utilize a service that provides advanced traffic analysis, like search engine information, keyword tracking and referral information.

Always listen to your audience

With the aid of proper page counter, you will observe how others are getting your blog and which keywords are being utilized to locate your blog. In the event, your blog is being located by one or more keywords, then try to focus your blog around these popular keywords to make it more dominant.

Always incorporate these keywords when writing entry titles and maintain the blog more interesting.

Short and brief

The blog entries should be concise and brief. The lengthy articles should be avoided, and you should endeavor to submit blog entries so as to become hours of reading. Many visitors are fond of reading interesting information, and it is good to make available constructive information. Never include any useless information, as visitors will flee sentences that turn away from your theme.

Digital art

Make an effort to incorporate pictures, photos, non-advertising graphics and art in your blog entries. Graphics can give you blog more life, and evidently, the content is the most important aspect and never try to surpass your content with graphics. Be particular about your graphics and ensure they fit the entry topic. Original photos, pictures, graphics and art is greatly recommended.

Be more professional

As a professional blogger, make your own team with one or more other bloggers. This will help create an appealing blog, and more authors signify more coverage since each author will have a particular interest in the blog. The proposal of a team blog is to make it more gratifying for all authors, and maintaining the blog exciting for visitors.

About the author

Lisa Coffey is an expert SEO consultant. She has years of SEO related experience. Her enthusiasm and dedication for internet marketing, technology and writing has made her a colossal symbol on the World Wide Web. Presently she is working with FourQuadrant and you can contact at lissa.coffey@outlook.com

*Image Credit – HopScotchTheGlobe

|In: Marketing|Last Updated:

MicrosoftLogo

Adobe & Microsoft Corporation announced a strategic partnership at Adobe Digital Summit, that will redefine how enterprises manage their marketing, sales and services to better engage with customers across all touch points.

The partnership will include the integration of Adobe’s industry leading Marketing Cloud Solutions with Microsoft’s best-in-class Dynamics CRM and allow brands to deliver experiences that take all customer engagements into account – from reach and acquisition to retention and loyalty. This new integration will help eliminate frustrating customer experiences that result when marketing, sales and service interactions are soiled.

Speaking at the occasion, Kirill Tatarinov, executive vice president, Microsoft Business Solutions said

Helping our customers reinvent productivity and business processes is one of our top priorities. Partnering with Adobe enables us to deliver a comprehensive set of customer engagement processes to enterprise customers to help them be more productive and better engage with their customers. The integration of our industry-leading Dynamics CRM solution with Adobe Marketing Cloud will enable business professionals to maximize their investment in technology and deliver breakthroughs in marketing, sales and customer care.

Microsoft Dynamics Marketing, Microsoft’s integrated marketing management solution, includes capabilities like marketing resource management that are complementary to Adobe Marketing Cloud to provide added value to customers.

The partnership will bring an integrated CRM-Marketing solution to marketers across many industry segments including financial services, travel and leisure.

This partnership offers customers the ability to do the following:

  • Align sales and marketing activities by tightly integrating audiences and their behaviors, which can help guide sales or service calls, identify sales opportunities or inform lead scoring.
  • Find high-value audience segments and provide them with real-time offers on the website or enable targeted display ads.
  • Combine Web behavior data with order history, return history, loyalty status and call center history to not only identify where in the sales life-cycle stage a customer is in, but then also deliver the right content at the right time, whether that content resides on a landing page, in a service follow-up email, or as an alert in a mobile app.

Adobe Campaign & Adobe Experience Manager are now certified on Microsoft Azure. The companies are also working on a connector that would enable data and insights from Adobe Analytics to appear in Power BI, Microsoft’s business analytics service that enables people to see all of their data through a single pane of glass, providing a consolidated view across a business.

About Adobe Marketing Cloud

Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, Web and app experience management, testing and targeting, advertising, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to instantly activate creative assets across all marketing channels.

|In: Marketing|Last Updated:

Fast-rising digital penetration and use along with massive and far-reaching shifts in India’s digital-user base mean big changes for marketing and media companies.

According to a report released today by The Boston Consulting Group [BCG], Digital India: Insights for Marketers and Media Companies, there will be as many as 550 million connected consumers—40 percent of the population—in 2018. Equally significant are the changes taking place in who these consumers are and how they are using their devices. The report is based on two recent consumer surveys by BCG’s Center for Consumer and Customer Insight.

Some interesting insights of the report below:

  • Users are getting older. In 2013, 40 percent of users were 25 years old or older; in 2018, 54 percent will be 25 or older. Because older users have more disposable income, they will likely transact more online.
  • More users will live in rural areas. In 2013, 29 percent of users lived in rural areas; in 2018, approximately half will reside in smaller towns and villages. This will open up significant growth opportunities for marketers and service providers that keep in mind the dynamics of the rural market in India, such as using online distribution through e-commerce to ensure wider product availability.
  • The user base will include more women. In 2013, 25 percent of users were female; in 2018, women will represent a third of all users. The increasing gender parity will have a major bearing on the Internet economy—women control 44 percent of household spending in India.
  • The ways in which consumers use the Internet are also changing. Mobile connections will increase from 60 to 70 percent in 2013 to 70 to 80 percent in 2018. A majority of Indians who embrace the Internet, particularly rural consumers, have bypassed the PC and are using mobile devices to get online on the go. Some 70 percent of rural users access the Internet from their mobile handsets.
  • Content will become more vernacular as the user base diversifies and grows to include larger numbers of rural consumers. The use of vernacular content online is estimated to increase from 45 percent in 2013 to more than 60 percent in 2018, mirroring broadening consumption patterns in off-line media such as print and television.
  • Consumption is becoming a shared experience for many. Social interaction, pictures, blogs, and videos are growing in importance. Websites and apps such as Google, Facebook, and YouTube are often the first destination for digital consumers.
  • Shifting digital use also has a strong impact on media consumption, with usage increasing as users gain digital maturity and as more content options become available. Consumers who have been online less than a year spend 30 percent of their media-consumption time on their devices, but after a year the percentage of digital consumption jumps to 34 percent, and after three years, it jumps again, to 39 percent. Those with more than five years of digital experience spend 42 percent of their media-consumption time on digital devices. This shift comes primarily at the expense of television. Print consumption remains relatively constant as digital consumption increases.

BCG_Digital_India

Speaking about the report, Nimisha Jain, a BCG Partner & Co-Author of the report said

Marketers have an opportunity to engage with consumers in new and powerful ways and to develop new offerings based on clearly identified user groups

Marketers that fully embrace the changes taking place can go even further and craft offerings that address the personal preferences of micro-segments or even individuals, on the basis of data that defines their online behavior

Kanchan Samtani, a BCG partner and co-author of the report said

The question for publishers and electronic-media companies alike is one of opportunity. Can publishers translate off-line print dominance into digital attraction? Can print and TV companies stake out digital territory with ancillary genres in the short term and core news genres in the long term so that they maintain loyalty and relevance with existing readers and viewers as well as attract new ones ? Or, if they do not move quickly enough, will they cede audience to digital upstarts ?

A copy of the report can be downloaded from here

About bcgperspectives.com

Bcgperspectives.com features the latest thinking from BCG experts as well as from CEO’s, academics, and other leaders. It covers issues at the top of senior management’s agenda. It also provides unprecedented access to BCG’s extensive archive of thought leadership stretching back 50 years to the days of Bruce Henderson, the firm’s founder and one of the architects of modern management consulting.