Sweep-stake giveaways have long been a popular tool for companies looking to increase their customer satisfaction. After all, happy customers means repeat customers. But, did you know that you can leverage the viral potential of the Internet to not only make your existing customers happy, but also increase your customer base and your sales? Let’s look at the steps you must take in order to make your next sweep-stake giveaway a true hit with both old and new customers alike.

Tie Your Giveaway to Your Brand

If you are selling bicycles, you don’t need to give away a laptop. After all, that’s not what your target audience, and most of your visitors, are looking for. Besides, by tying your giveaway to your brand, you can leverage all manner of marketing tie-ins later, thus increasing your reach. Keep your giveaway related to your brand and make sure the giveaway is something that your customers love and would want. No one wants to win a piece of junk. Make sure it is a worthy prize to receive.

Determine All the Legalities

I know this isn’t the most fun part of the job, but before you release any type of giveaway, you must make sure you meet all the laws in the areas you plan on running your sweepstakes. Since this is the Internet, it’s possible that could be everywhere, but it could just be in the country where you do business. For example, you could release your giveaway for anyone in the United States. If that’s the case, you must make sure you meet all the laws and regulations for a sweepstakes giveaway in all of the states where you plan on offering the giveaway.

If you decide not to run it in certain states, you must make that known as part of your announcement and make sure it’s clear to everyone who signs up for the giveaway.

Release the Giveaway Online

Next, you must make this giveaway an online sweepstakes. This is necessary in order to control where it’s released and increase the chances of it going viral. At the end of the day, that’s the goal, and calling in and signing up isn’t going to get the job done. While it is okay to give them the option to enter by another means, make it clear that online is the preferred method of signing up for the sweepstakes.

But, when you do, make sure signing up is easy to do and only takes a few seconds. Long drawn out forms will not be a popular choice. While you need to make sure you collect everything you need to be able to giveaway your prize, don’t collect anymore than you have to, no matter how tempting it may be.

Encourage Sharing from Customers

One of the biggest assets you have are your customers. In the end, it will be up to them to make your sweepstakes giveaway go viral. Encourage them to share your giveaway with their friends and family through social media and email. It will be your existing customers that will help you get the word out, so make it easy to share and make the rules clear so it’s easy for them to get their friends to sign up for a chance to win.

Be Responsive

When your customers do share your giveaway with others, make sure you acknowledge that act as quickly as possible. This means that you must monitor social media and any other channels that could cause your giveaway to go viral regularly. When they share it, respond to it and thank them for the share and wish the new person luck on the giveaway. Engage the customers as they help you get the word out about your sweepstakes and they will return the favor.

Create an Email Campaign

In addition to your normal avenues of advertising, create an email campaign to get the word out. Sure, this will only reach your existing customers, but it should cover anyone that has missed your other online advertising methods of showing off your giveaway. In the campaign, make sure you encourage your customers to share it with others so you can further increase your reach. Just like above, make sure you respond to each and every share you receive.

Giveaway Your Prize

Once the contest ends, you need to follow through and giveaway your prize. Announce who the winner is for everyone to see, but make sure you take steps to protect their privacy. Try saying things like, ‘Congratulations Lisa, from Denver’, or something like that. After you announce it, send the prize to them as quickly as possible. While a good giveaway can create a lot of goodwill, not delivering the promised prize will do far more harm to your reputation. Once it is delivered, encourage the winner to share a picture of the prize and comment on it so everyone can see that you send out your free gift as promised.

Conclusion

All of the steps above should give you more than enough to create and market a successful sweepstakes giveaway. At the end of the day, it’s all about engaging your customer base. The giveaway will get them talking, but true success will be keeping them talking about your brand and your products, but a sweepstakes giveaway is one of the best ways of doing just that for both old and new customers.

India is moving to a golden age of philanthropy that hasn’t been seen since the middle of the last century. Whereas the last period of giving led to the setting up of many of the trusts, hospitals, universities and similar institutions, modern givers are looking to find new ways to invest. Running alongside the new spirit of giving, charities are employing marketing techniques such as viral videos to help promote their causes.

Image Source – Marketing

The Modern Givers

Philanthropists such as Erik Gordon plan whole campaigns looking to building sustainable futures and to tackle the causes of the issues they are addressing. Brands such as Siyaram have started campaigns to encourage their customers to carry out good acts every day. Charities and other non-profits are more reliant on partnering with brands, or appealing to a wider audience in a kick-starter fashion.

Marketing Techniques To Bring In More Engagement

Digital marketing techniques have a lot to teach those who wish to do good deeds. Marketing has become a science over the years, which allows it to be cost effective. For big businesses this can help with profitability but for those wanting to help other it is vital to ensure as little as possible is spent on administrative costs. Before starting any plan to do good you need to know who your audience will be. By understanding your audience you will be able to plan your campaign to suit them. Data harvesting will tell you more about their likes, dislikes and where to best engage them. The best way to reach out to this audience has been proven to be storytelling. YouTube provides services for non profits that can help enormously with campaigns.

The Future Of Giving

The future for those wanting to do good works online will be a far more professional one. Our world is expanding and it is increasingly becoming difficult to be heard in the crowd. It is vital that to get your message heard that you employ all the techniques available. Storytelling, social media, networking and data mining are all tools that will be necessary to succeed. Only by taking these professional attitudes and approaches will charities be able to stand out and be seen.

The leading mobile marketing platform, CleverTap, has announced their powerful suite of Discovery Tools, based on automated user segmentation. These tools enable mobile marketers to quickly unearth customer insights and accelerate ROI on their marketing strategies. CleverTap’s Discovery Tools are already being leveraged by enterprise customers to build long term customer value and to create impactful customer experiences.

Today’s customers expect brands to respond to their needs immediately. Businesses that are able to predict and respond to their user’s behaviors in a timely manner are the ones that will win. While progressive marketers have been using manual means of segmenting their users into micro-segments, this is a time consuming and expensive effort. Automated segmentation goes through users behavior data, running different machine learning algorithms and models on this data and is finally able to present interesting segment of users to marketers.

This set of advanced tools will instantly identify champion users, loyal customers differentiated from hibernating users and about to churn users. Automatically exposing these user segments allows marketers to focus their creativity on finding the best ways to engage with these segments – run a loyalty program for champion users and possibly run some win back campaigns on users likely to churn to get their interest back. With automated user segments at their fingertips, marketers can optimize their mobile strategies to drive higher conversions while reducing friction points.

CleverTap’s Discovery Tools Suite includes automated segmentation using the following models

  • RFM [Recency, Frequency and Monetary]

How recently a user has visited your app in combination with how frequently a user visits are valuable insights into how marketers can engage with them. Treating someone whom you’ve seen yesterday or a week ago differently from someone you’ve not seen for a year is critical. CleverTap’s RFM model automatically segments your entire user base into 10 automatic segments [from champions to hibernating users] so that you can see what you are doing right with one group, and what you can do more effectively to connect with others.

  • Flows

Users traverse through your apps via a thousand different paths. Some sophisticated users navigate it optimally, but many others get stuck and need help at different steps along their paths to conversion. CleverTap’s Flows lets you instantly visualize all possible paths of all your user segments. Using conversion percentages, you can identify the most optimal paths in your app. Provide an improved customer experience to user segments that are getting stuck and help them reach their destinations within your app.

  • Pivots

With a few clicks, breakdown your users into weekend vs. weekday warriors; users who consume content in the afternoons vs. nightowls. CleverTap’s Pivots give you unlimited combinations of data visualizations to make your data actionable by providing the ability to pinpoint each cell as a segment of users. Easily discover your best customer segments without needing a data scientist to try hundreds of permutations and combinations to get to the same answer.

Sunil Thomas, Chief Executive Officer at CleverTap, said

Today’s users don’t have the time and patience to visit your app and dig for the information they need. Brands almost need to anticipate and dynamically react to their users’ needs. With the launch of Discovery Tools, we aim to automate a large part of how marketers discover their valuable customer segments. These tools will significantly improve marketing efficiency and help marketers spend their marketing dollars effectively.

About CleverTap

CleverTap helps consumer brands retain their users for life. It? is a powerful mobile marketing solution that brings together user data from online and offline channels on one centralized platform. Everyday, thousands of brands leverage CleverTap’s machine learning models to orchestrate differentiated customer engagement strategies that help marketers drive omni-channel growth. For more information, please visit CleverTap

Indian Influencer Marketing company, Chatterbox, has unveiled its latest technology-backed solution with Chtrbox. With advanced Machine Learning, smart-data driven influencer-search, proprietary matching algorithms, gamified mission modules, real-time performance tracking & more, Chtrbox now offers complete end-to-end solutions that make Influencer Marketing more automated, intelligent & cost effective for brands & agencies.

Today, brands are shooting in the dark when it comes to knowing which influencers to tap. Influencer marketing is the fastest growing marketing approach being favored by brands, but a majority of brand budgets for it are not spent efficiently. There is a rising class of new influencers, from which there is very little past performance-data.

While the Chatterbox team helps brands craft their influencer strategy, the Chtrbox platform now offers brands over 150K mega to micro influencers with deep data to make the right selection, enables push-campaigns and missions to relevant influencers to get their word out & get the biggest bang for their buck.

Speaking on the launch, Pranay Swarup, Co-Founder & CEO, Chatterbox stated

While brands leverage the human intelligence & authentic chatter of social media influencers, Chtrbox.com leverages artificial intelligence at its very best to ensure brands find the right influencers first. With the rise of social media content consumption in India, Chtrbox.com’s access to 150,000+ influencers with a cumulative followership of 3.5 billion is all set to further elevate the emerging industry.

Akhil Mordia, CTO at Chatterbox, adds on

Chtrbox.com’s engine has analysed more than 24 million content pieces by top & emerging influencers, across categories & geographies. For each content piece, our proprietary technology allocates a unique score basis its context & performance, generating every influencer’s Social Media ValueThis helps identify the relevant influencers with the best ROI.

Influencer marketing is nothing but Word of Mouth 2.0 in our digitally advanced & ever-so-connected world. Today it’s not just a celebrity, but a social media star, your college mates, colleagues & family members that you listen to the most. Chtrbox.com helps brands & agencies construct & optimize this very piece, and let’s data validate gut-calls.

About Chatterbox

Chatterbox has been set up by Roshan Abbas [MD, Encompass], Gaurav Kapur [Media Personality], Rohit Raj & Varun Duggirala [Founders of the Glitch, now part of WPP] & Pranay Swarup [previously, Co-founder of Letsintern.com], with this aim to combine the power of people & technology to build a data-led storytelling solution for brands. Chatterbox has already managed successful campaigns for 52 of India’s top brands, such as P&G, Flipkart, Hike, Nokia, Godrej, OnePlus, Puma, and Reliance. For more information, please visit Chtrbox

India is a very unique country and the thing that makes us unique is the diversified culture, variety of languages, dishes that are unique to each part of India and much more. Irrespective of the place that we belong to, one thing that binds us together is the ‘Gentleman’s Game’, also called as Cricket. The game, as well as the rules, have undergone a significant amount of transformation with the advent of technology and wide-spread interest in the shorter format of the game. In the good old days, cricketers used to play more Test matches than One-day internationals.

Fast forward now, T20 which is a 20-over game has drawn more crowd in the stadiums. One of the primary reasons for the popularity of T20 can be attributed to the explosive nature of cricket played by the teams, where players enjoy playing big shots and spectators love watching them 🙂

When we talk about T20, one tournament that we cannot forget to mention is the iconic ‘Indian Premier League‘ or ‘IPL‘. The first match of IPL was played way back in 2008 and every year its popularity keeps rising. Due to IPL, a lot of domestic and upcoming cricketers get an opportunity to showcase their talent and play alongside international players. There is a huge viewership for IPL matches, be it the league matches/playoffs/eliminators. Due to these reasons, brands love to get associated with IPL through sponsorship’s, partnerships, etc. Along with Print Media; Digital Media has also played a vital role to keep the audience hooked onto the IPL.

When we talk about IPL, how can we forget those iconic Zoo-Zoos by Vodafone that became darling of the audience. Vodafone is one brand that is associated with IPL for a long time. Vodafone also came up with an engaging & rewarding contest during the 2014 edition of IPL called ‘Vodafone SuperFan Contest!‘.

It is IPL time once again and though this time, Vodafone is not one of the main sponsors of the event, they are still associated with Fans as ‘Unofficial Sponsor of Fans‘. Being an ‘Unofficial Sponsor’, Vodafone team came up with an innovative concept of ‘Vodafone Happy To Help‘ Bus. The ‘Vodafone Happy To Help’ bus is a special bus designed to help fans who wish to commute to the stadium for the match. This Bus will pick them at the designated route and drop them at the stadium.

Vodafone – ‘Happy To Help’ bus

  • The Bus was designed to fly from various part of the city during the matches played in Bengaluru.
  • This specially branded ‘Happy To Help’ bus picks up fans from designed locations announced on Radio Station, 2~3 days prior to a Bengaluru match.

On the day of the match the Radio Jockey’s join fans during the transit, they could stand a chance to win goodies from Vodafone. They also get a chance to go On-Air and support team Bengaluru.

The best part of this campaign is that Fans [who might not be Vodafone customers] can hop onto the bus and stand a chance to win fabulous goodies on their way to the stadium. It is a great way to build brand recall outside the stadium as Vodafone is not the official sponsor of IPL 2018.

Vodafone – Our ‘Happy To Help’ bus experience

We watched the Bengaluru v/s Hyderabad match on 17th May, 2018 and we boarded the ‘Vodafone Happy To Help’ bus to reach the Chinnaswamy Stadium. We were greeted with some executives from Vodafone and all the Fans in the bus had a great time interacting with RJ Prithvi from Fever 104 FM. In order to keep the fans engaged, the charismatic RJ tested the audience’s IPL knowledge. Every Fan won goodies from Vodafone. Fans also got a chance to go On-Air and it was a very delightful experience for each one of us on the bus. Amongst the political chaos in Bengaluru, the bus still managed to reach the stadium before-time inspite of taking the Ulsoor -> Indiranagar -> Marathalli -> Stadium route.

The engagement level of the offline campaign was very high where they witnessed 1000+ Fans engagement in a span of three hours. The ‘Happy To Help’ bus was operational on 25th April, 29th April, 1st May & 17th May and on each of these days, close to 170+ Fans were dropped at the stadium for the match during the Bengaluru matches. There was a great radio reach during the activity days since Radio is still considered mass-entertainment medium and is widely listened by various strata of the society. Below are some of the pictures where Fans can be seen alongside RJ Prithvi & Vodafone team

Himanshu Sheth [L] with RJ Prithvi [R]

Fans ready to cheer Team RCB

This was our experience with the Vodafone ‘Happy to Help’ bus where Vodafone was successful in creating a lasting impression in the minds of the current and prospective Vodafone customers, including the Fans!

Lead generation is the process of attracting and converting strangers and prospects into company’s product or service and it describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Prospects can come in the form of names and addresses, names and phone numbers, email addresses and fax numbers.

Why Lead Generation is Important ?

Lead generation is the fundamental way to provide channels of revenue into any company. In order to effectively make sales, you have to have qualified leads and it is incredibly important in keeping your sales and marketing pipeline alive. Lead generation is a win-win for both the buyer and seller.

Following are the 7 Essential Steps that marketers can use to Improve B2B Lead Generation.

Developing Better Marketing Content – Every content marketing strategy starts with the goal. How are you going to measure the success of your campaign? Is it with traffic? New subscribers? Social shares & engagement? Sales? Your content should be integrated in such a way that it helps you achieve your organizational goals. A content marketing strategy is a road-map that not only tells you what you are going to create, distribute it, and ultimately how to use it to attract and convert readers into buyers.

Greater Personalization – Marketing is all about delivering valuable information about a product or service at the right place and the right time. Personalized marketing is a strategy of its own that you can integrate into your different types of marketing mediums to generate better results. The main benefit of personalized marketing is the ability it gives you to reach specific audiences or prospects.

Personalization depends on

  • Demographics – Age, gender, location, career and more. This also includes their problems, needs, and wants.
  • Behaviors – Data includes the type of content they digest, where they spend their time, how they shop, what kind of information they are looking for.
  • Sources – Defines how your leads find you, or how you are generating and acquiring new customers. Is it campaigns you run? Referral programs? Social activity?

Create irresistible lead magnets – A lead magnet is a tool that you use to incentivize potential leads to interact with your brand. In other words, you’re trading the valuable piece of content for something you want, like the user’s email address. The best lead magnets offer value far and beyond what you might post on your blog. Ideally, they’re immediately useful for your target audience. Whatever you choose, make sure you can pinpoint its value during the lead-generation process.

Some of the most effective lead magnets include the following

  • E-books
  • In-depth case studies
  • Tools and calculators
  • Free demos for your app
  • Free trials for your software
  • Report or white paper

Link your Call To Action [CTA] to a dedicated landing page – The call to action is a core component of B2B lead generation. Call to Actions may have changed over the years, but the goal hasn’t changed: Put the right message in front of the right people at the right time.If you focus on your email newsletter to educate customers, including the call to action is a great opportunity to present them with relevant offers to generate leads and Website visits. Linking your call to action to the exact landing page will improve your customer engagement and number of leads.

Creating word-of-mouth referrals – Word of mouth marketing is not just about creating a message it’s about delivering real human experiences to the masses. Word-of-mouth marketing isn’t easy, but with a little tactical planning, any business can create a real buzz in their local community. According marketing survey 92% of prospects trust referrals from people they know or their relatives, and 80% of consumers are more likely to buy a new product when learning about it from friends or family.

Be Active on Social Media for lead generation – With recent updates, many social media platforms are becoming more important than ever.  Creating great content directly to your followers is one of the easiest ways to gather detailed information about prospects using social media. Social media is great for not only spreading brand awareness but also converting followers into leads. Believe it or not, the tools you already use to establish and promote your brand can become B2B lead-generating machines.

However, don’t discount other social platforms, including the following:

  • Facebook
  • Twitter
  • Pinterest
  • YouTube
  • Instagram

Chat with your users with live chat – Going live is a great way to directly interact with your prospects or customers and engage with them in real-time. By answering questions and generating awareness about your products or services, live chats give you the opportunity to position your brand as an expert in the industry. You can also drive cross-channel traffic by directing participants to branded content, creating promotional images or banners, landing pages, and offerings.

Final Thoughts

Lead generation is essential for all businesses that wish to drive higher profits and ROI. It plays a role in every business’s marketing strategy. The lead generation funnel allows brands to reach their best leads, nurture that interest, and capture necessary data before delivering truly qualified leads to sales. Hope these tips will increase the effectiveness of your outreach effort.

About the Author

Michael Anthony works as a Content Marketer for USAExeList, a high-end B2B Email Lists provider based in Addison, Texas. He has been promoting high-quality content in select niches for his clients.

CleverTap, the advanced mobile marketing solutions provider, will be participating at the Seamless Asia, 2018 event in Singapore. To be held at the Suntec Convention Centre on May 3~4, 2018, Seamless Asia promises to bring together the biggest names in the retail, e-commerce, and digital payments space from across the region – under one roof. Over 6,000 attendees, 150 exhibitors, and 200 speakers are slated to attend the event, as the future of a tech-driven and mobile-first Asia takes shape.

Image Source – Seamless Asia

CleverTap will showcase the dynamic capabilities of its data-driven mobile marketing solution suite that empowers marketers to intelligently identify, segment, engage, monetize, and retain users across the entire app user life-cycle. In an extremely competitive e-commerce Southeast Asian market that continues to grow rapidly on the back increasing smartphone penetration, falling data charges, and rising popularity of online payments, building loyal segments of repeat users across both web and app is extremely challenging.

Highlighting the pressing need and underlying significance of an advanced mobile marketing approach relevant to the e-commerce industry, Anand Jain, Co-founder of CleverTap will also be speaking at the event on May 3 at 10.30AM SGT.

Anand Jain, Co-Founder, CleverTap, said

We are excited to be a part of Seamless Asia, 2018. Our dynamic platform can enable web and app businesses to address diverse use cases that help them eventually drive greater user engagement and retention.

Southeast Asia is an extremely promising market. We believe that our cutting-edge marketing automation solutions will empower marketers to not just drive top-line revenues, but also contribute towards the socio-economic growth in the region. We look forward to interacting with some of the brightest minds in the business and share our own insights at Seamless Asia, 2018.

Today, marketers need to embrace the power of AI/ML-driven omnichannel marketing that accounts for user-level behavioral, geographic, and smart device-specific information. This lays the foundation for delivering hyper-personalized, contextual, and timely interactions across channels such as push notifications, in-app messages, email, and/or SMS. Delivering differentiated and satisfactory user experiences at scale help brands create long-term customer relationships.

About CleverTap

CleverTap is a powerful mobile marketing solution that helps marketers create differentiated omni-channel customer engagement strategies that drive growth. Every day, thousands of brands build valuable customer relationships using CleverTap’s intelligent mobile marketing platform, which provides actionable, real-time insights to help create amazing customer experiences.

Over 4,000 global brands, including Star, Sony, Domino’s, Vodafone, Go-Jek, Astro Group, Fandango, DC Comics, and BookMyShow, trust CleverTap to help them connect with users and grow their mobile apps. To learn more about CleverTap, visit CleaverTap on Facebook and Twitter.

Are you looking to double your profit with email marketing? Then you have landed on the right place. Here I am going to explain the most accurate and authentic information to make your efforts easier with email marketing. Commonly Email marketing is the action of sending an economic message, generally to a group of people using email. But a better definition of email marketing is the use of email to develop relationships with potential customers. It is gaining popularity among the trade for many good reasons, such as effective and easier to reach audience, low cost of marketing, etc. You can easily double your profits by adopting some simple practices that will take your email marketing to unprecedented levels. While it has become one of the best sources of generating opportunities and gains in the market, there is more you can do with email marketing.

Image Source – Email Marketing

The main two big advantages of email marketing are cost and ease of access. Emailing is a cost free method to advertise your company and its products and services compared to many other types of marketing. It is also utterly easy way to set up and route an email marketing campaign. So in this post, I would like to show you how to maximize your profit with 5 tips on email marketing.

Make sure that your emails can be symbolize

Email symbolization has proven greater results of improving transaction rates, conversion rates and more. So, it is the first and best way to double your profits using email marketing .The symbolized email can give you more revenue than non- symbolized email. The higher level of symbolization you use will boost up your emails.

You can easily add a symbolization token in your emails like a first name or location to your email subject lines that will also help you double your profits through emails. It also makes the customer feel comfort and familiarity when opening up about their desires and expectations with your business. You can symbolize your emails by using phrases/symbols like ‘top listener’ be the first one to get accesses’ as it provides a sense of exclusivity to the customer, making them feel important.

Make sure to keep your email brief and charming

Another important tip for email marketing is to make sure to keep your email short and charming. With the increase in the number of emails in the inboxes of the audience, people do not have time to read each and every one of the emails completely. Like this time, it is the best way to keep your emails brief and eye catching, so that the customers can read and understand what you have to deliver very easily.

Short and informative like charming emails easily snap attention of customers to the call to action button. Elegantly, emails should not be longer than a few sentences. You can annotate the important message as bullets in your emails. You can see the changes in your profit while sending very charming and attractive emails.

Make sure to send your emails regularly

Normally inboxes of your customers are being full filled with numerous emails everyday from anywhere in the world. So, it may cause to lose your client’s precious attention. You have to speak up and communicate with your clients regularly. Many marketers are afraid of making their list by emailing customers too often.

One of the most essential ways to create a profitable business is to get your prospects and customers to trust you. Most companies are less willing to send emails periodically to their customers, as they fear that their subscribers will be excluded from their list. To develop an impassable bond and a good relationship with customers, just as you slowly build a good relationship with a new person you know and who eventually becomes your trusted friend. It is the amazing way that client starts emailing their list more often.

Make sure to use unique content and give some offers to customers

Use unique and rare content is another method to improve your profit. Nowadays the number of emails getting in the inbox of customers increasing invariably, it has been observed that the email opening rates are falling rapidly. Hence, you have to work strong for audience to open your marketing emails.

One of the best ways to do this is to create an unconventional and stunning headline which is the brief description of the matter inside the email. If you are providing some offers to the customers like promotional gifts, discount codes, or coupons, then it will help to earn more profit for your business. Take use of more imagination while creating a headline, as these are the ones that represent your email. Your customer will decide whether to open your email or not from the heading and offer you provide. Brief and peculiar headings are easier to read and grasp the curiosity of the customer to know what is further written in your email.

Make sure to categorize your customers and collect feedback

Customer categorization is another method lead to increase your profit on email marketing. There are several methods to categorize the customers based on gender, language, location, age, behavioral, demographic, social data segmentation etc.  By categorize your list and sending only relevant information to customers of each list.

Then you can see that the improvement in your profit. And also collect feedback from each and every customer. While collecting feedback from customers you will get an idea about what they need exact from your end. Then you can work for making changes in your email. Once you have made changes, announce it to your entire audience via email.

Conclusion

According to my opinion these are the most five important tips to double your profit on email marketing. By following these tips you can see the change in your profit day by day. You can reach your target audiences directly in your inbox. Deliver personalized messages that drive more conversions than email. And giving some offers like promotional gifts, discount codes, or coupons to the customers, it will help to increase the audience attention and getting more profit. Email marketing strategies can be utilized by a small, medium and large scale business, and if done properly and regularly you might just find your customer doubling or tripling in size.

So start fixing the holes in your email marketing campaign…

About the Author

Jamie Alexander is a leading writer at HealthExeData, which delivers a full range of affordable sales and marketing solutions to help businesses acquire, manage and retain customers. His main affection is to help people in all forms of email marketing and content marketing.