Denave, a global sales tech organization focused on driving revenue growth for its customers, recently unveiled its sales force automation solution DenSales. DenSales is Denave’s proprietary Sales Force Automation tool that is designed and developed to address all the existing as well as possible business challenges while implementing a feet-on-street strategy. It is a holistic solution for planning and managing the field force program, offering end-to-end visibility to all the stakeholders in the sales ecosystem.

Image Source – Denave

DenSales, available in both web and mobile interfaces, has been created to address pertinent sales process issues such as inaccurate process of capturing sales data, fraudulent reporting, limited stock visibility, absence of structured communication platform, limited first-hand market insights and more.

Commenting on the product launch, Prashant Rohatgi, Global Head – Technology, Denave said

DenSales is a definitive 360-degree sales force automation solution that not only gives an absolute control of the sales process to the stakeholders thus preventing sales leakage, but it is also pivotal towards increasing the productivity of the field team. It features sales force engagement and performance, fraud prevention, on-the-go training, closed loop issue management and market intelligence. It has unique combination of mobile app and web console to capture information faster and real-time dashboards and actionable reports to disseminate seamlessly.

Sharing his views on the product’s future roadmap, Snehashish Bhattacharjee, Global CEO, Denave, said

With DenSales, we aim to make Intelligent Sales Force Automation a reality – one that is intuitive and predictive. It will eventually act as an Executive Assistant to the stakeholders where it becomes their one-stop go-to-platform for all sales force-related business decisions. Most importantly, it will be a business essential for providing that critical last mile visibility, which in the current scenario is mostly missing. The reactions of our initial customers have been very heartening, and we are confident of DenSales becoming a business-essential and a market success soon.

Denave has been enabling sales for organizations since over 19 years now and has influenced more than 5 billion USD in revenues. Denave significantly diversified its service line in 2017 and introduced Digital Marketing and Sales Analytics as new services, contributing to revenue across all industry verticals including technology, telecom, ONG, Consumer Durables, FMCG, E-commerce, mobile wallets & more.

About Denave

Denave is a global sales enablement company focused on driving revenue growth for its customers through a wide range of service offerings. The company leverages latest technology trends and disruptive approach to create effective sales engines. Denave has built multi-industry expertise partnering with global businesses and takes a solution-conscious approach to deliver best practices in sales by leveraging people, processes, technology and innovation to drive revenue. Denave has reach across 5 continents, 50+ countries and 500+ cities globally. For more information, please visit Denave

It’s always better to retain customers than to attract new ones because the cost involved in getting new customers is much higher. Around 90% of consumers shop from different brands and are not loyal to any one in particular. Therefore, it’s important to focus on developing consistent customer relationships.

Let’s take a look at four of the best ways to do so

1. Get to Know Your Customers

The more you know your customers, the better your retention will be. Do research to understand their needs and desires and what delights them the most. Understand why they make a purchase.

From your previous experience, map your customer journey. Explore the available data and analytics to understand your customers’ behavioral pattern and trends.

2. Standardize the Process

Maintain a standardized process throughout your company for a great customer experience. Create clear guidelines and make sure your employees follow them. Address different situations while preparing guidelines so that your team can be prepared for anything.

Go out of your way to give your customers an amazing experience. Surprise them. Never let the quality of your customer service drop in any circumstances.

3. Train Your Employees Properly

Train your employees, especially your client-facing and client-interacting team members. Hire the best professionals for client handling and then arrange regular workshops to keep them updated. Provide a holistic customer experience on all platforms.

4. Deliver Unified Customer Experiences across channels

To maintain consistency in customer service, it’s important to standardize it across different channels. Customers expect to receive similar experiences on all channels. They don’t like to repeat themselves if they have already told you their issue in some way.

Therefore, it’s important to keep track of every conversation you have with them. Address all of their issues promptly.

Tips and Tricks

  1. Be it social media, your blog, or in a newsletter, stay connected with your customers often.
  2. Find out which social media platforms your customers use the most and accordingly create a strong presence there.
  3. Increase customer engagement.
  4. Feedback is a very important part of building a customer relationship. Listen to what your follower have to say about your product and services.
  5. Show them that you are acting according to their feedback.
  6. Always appreciate them if they say good things about you, and try to solve any grievances they have. Keep in mind that you should never take a reactionary approach with customers.
  7. Make them feel special and let them know that their opinions matter.

Leverage Inbound Marketing

Use customer-generated and influencer content to spread the word about your brand. There is nothing more effective than a good customer testimonial.

A happy customer is indeed a part of your salesforce, as they have more credibility than your salespeople have. After all, trust and credibility are the backbones of a long-term customer relationship.

Check out this infographic to discover more about these customer relationship building tactics.

Infographic Source – SalesMate

Author the Author

Samir Motwani is a growth hacker cut from a different cloth than most entrepreneurs. This action oriented technophile may have been trained as a developer, but is a designer at heart. He is currently the CEO of Salesmate, a CRM tool, that is adept at developing low-cost strategies for startups, and defining best practices for budding ventures. You can find more about Samir Motwani here.

After months of small scale rollouts, WebEngage has been roped in by OTA major Goibibo to power the brand’s User & Partner engagement strategy and execution. The Mumbai based SaaS company is touted as one of the leading Marketing Automation platforms to come out of India, having over 40k businesses around the world under their belt. Esteemed brands such as Flipkart, Ebay, Avaya, Sendgrid, Pluralsight, Souq trust WebEngage with their user engagement.

Image Source – WebEngage

As India’s leading online travel brand, millions of Goibibo customers frequent their platform to book flights, train tickets, hotels and outstation cab rides every month. They identified the need for an engagement platform to enhance the overall user experience and increase the number of bookings using Personalization and Contextual cross-channel Communication.

Goibibo CTO, Vikalp Sahni, furthered this view saying

We at Goibibo are strong believers in the power of creating an unparalleled user experience. Giving users a brand experience that helps them solve a problem and creates value for them is the end goal. For that reason, we identified WebEngage as the right platform that will help us get to the goal. Their Journey Designer tool has been a revelation, helping us create lifecycle marketing campaigns at scale while maintaining contextual relevance with hyper-personalization capabilities.

Avlesh Singh, CEO of WebEngage, said

Partnering with one of the leaders of the OTA industry is a huge positive validation of our platform, and its capabilities. We are happy to learn that Indian marketers have advanced in the maturity scale, and are embracing innovative tools like the Journey Designer to create beautiful and highly effective marketing strategies that resonate directly with the end user. This partnership recognizes the need for Marketing Automation in the industry, and how our positioning is perfectly poised to cater to that need diligently.

About WebEngage

WebEngage was founded by Avlesh Singh and Ankit Utreja in 2011. It is a full-stack marketing automation platform that helps B2C companies drive more revenue from their existing customers and anonymous users.

It is a cross-channel user engagement platform which intelligently automates communication across users’ life-cycle. It enables companies to enhance their brand experience with contextual, personalised user engagement via In-App Messages, Push Notifications, Emails and Text Messages and Web Messages [notification, survey and feedback].

Sweep-stake giveaways have long been a popular tool for companies looking to increase their customer satisfaction. After all, happy customers means repeat customers. But, did you know that you can leverage the viral potential of the Internet to not only make your existing customers happy, but also increase your customer base and your sales? Let’s look at the steps you must take in order to make your next sweep-stake giveaway a true hit with both old and new customers alike.

Tie Your Giveaway to Your Brand

If you are selling bicycles, you don’t need to give away a laptop. After all, that’s not what your target audience, and most of your visitors, are looking for. Besides, by tying your giveaway to your brand, you can leverage all manner of marketing tie-ins later, thus increasing your reach. Keep your giveaway related to your brand and make sure the giveaway is something that your customers love and would want. No one wants to win a piece of junk. Make sure it is a worthy prize to receive.

Determine All the Legalities

I know this isn’t the most fun part of the job, but before you release any type of giveaway, you must make sure you meet all the laws in the areas you plan on running your sweepstakes. Since this is the Internet, it’s possible that could be everywhere, but it could just be in the country where you do business. For example, you could release your giveaway for anyone in the United States. If that’s the case, you must make sure you meet all the laws and regulations for a sweepstakes giveaway in all of the states where you plan on offering the giveaway.

If you decide not to run it in certain states, you must make that known as part of your announcement and make sure it’s clear to everyone who signs up for the giveaway.

Release the Giveaway Online

Next, you must make this giveaway an online sweepstakes. This is necessary in order to control where it’s released and increase the chances of it going viral. At the end of the day, that’s the goal, and calling in and signing up isn’t going to get the job done. While it is okay to give them the option to enter by another means, make it clear that online is the preferred method of signing up for the sweepstakes.

But, when you do, make sure signing up is easy to do and only takes a few seconds. Long drawn out forms will not be a popular choice. While you need to make sure you collect everything you need to be able to giveaway your prize, don’t collect anymore than you have to, no matter how tempting it may be.

Encourage Sharing from Customers

One of the biggest assets you have are your customers. In the end, it will be up to them to make your sweepstakes giveaway go viral. Encourage them to share your giveaway with their friends and family through social media and email. It will be your existing customers that will help you get the word out, so make it easy to share and make the rules clear so it’s easy for them to get their friends to sign up for a chance to win.

Be Responsive

When your customers do share your giveaway with others, make sure you acknowledge that act as quickly as possible. This means that you must monitor social media and any other channels that could cause your giveaway to go viral regularly. When they share it, respond to it and thank them for the share and wish the new person luck on the giveaway. Engage the customers as they help you get the word out about your sweepstakes and they will return the favor.

Create an Email Campaign

In addition to your normal avenues of advertising, create an email campaign to get the word out. Sure, this will only reach your existing customers, but it should cover anyone that has missed your other online advertising methods of showing off your giveaway. In the campaign, make sure you encourage your customers to share it with others so you can further increase your reach. Just like above, make sure you respond to each and every share you receive.

Giveaway Your Prize

Once the contest ends, you need to follow through and giveaway your prize. Announce who the winner is for everyone to see, but make sure you take steps to protect their privacy. Try saying things like, ‘Congratulations Lisa, from Denver’, or something like that. After you announce it, send the prize to them as quickly as possible. While a good giveaway can create a lot of goodwill, not delivering the promised prize will do far more harm to your reputation. Once it is delivered, encourage the winner to share a picture of the prize and comment on it so everyone can see that you send out your free gift as promised.

Conclusion

All of the steps above should give you more than enough to create and market a successful sweepstakes giveaway. At the end of the day, it’s all about engaging your customer base. The giveaway will get them talking, but true success will be keeping them talking about your brand and your products, but a sweepstakes giveaway is one of the best ways of doing just that for both old and new customers.

India is moving to a golden age of philanthropy that hasn’t been seen since the middle of the last century. Whereas the last period of giving led to the setting up of many of the trusts, hospitals, universities and similar institutions, modern givers are looking to find new ways to invest. Running alongside the new spirit of giving, charities are employing marketing techniques such as viral videos to help promote their causes.

Image Source – Marketing

The Modern Givers

Philanthropists such as Erik Gordon plan whole campaigns looking to building sustainable futures and to tackle the causes of the issues they are addressing. Brands such as Siyaram have started campaigns to encourage their customers to carry out good acts every day. Charities and other non-profits are more reliant on partnering with brands, or appealing to a wider audience in a kick-starter fashion.

Marketing Techniques To Bring In More Engagement

Digital marketing techniques have a lot to teach those who wish to do good deeds. Marketing has become a science over the years, which allows it to be cost effective. For big businesses this can help with profitability but for those wanting to help other it is vital to ensure as little as possible is spent on administrative costs. Before starting any plan to do good you need to know who your audience will be. By understanding your audience you will be able to plan your campaign to suit them. Data harvesting will tell you more about their likes, dislikes and where to best engage them. The best way to reach out to this audience has been proven to be storytelling. YouTube provides services for non profits that can help enormously with campaigns.

The Future Of Giving

The future for those wanting to do good works online will be a far more professional one. Our world is expanding and it is increasingly becoming difficult to be heard in the crowd. It is vital that to get your message heard that you employ all the techniques available. Storytelling, social media, networking and data mining are all tools that will be necessary to succeed. Only by taking these professional attitudes and approaches will charities be able to stand out and be seen.

The leading mobile marketing platform, CleverTap, has announced their powerful suite of Discovery Tools, based on automated user segmentation. These tools enable mobile marketers to quickly unearth customer insights and accelerate ROI on their marketing strategies. CleverTap’s Discovery Tools are already being leveraged by enterprise customers to build long term customer value and to create impactful customer experiences.

Today’s customers expect brands to respond to their needs immediately. Businesses that are able to predict and respond to their user’s behaviors in a timely manner are the ones that will win. While progressive marketers have been using manual means of segmenting their users into micro-segments, this is a time consuming and expensive effort. Automated segmentation goes through users behavior data, running different machine learning algorithms and models on this data and is finally able to present interesting segment of users to marketers.

This set of advanced tools will instantly identify champion users, loyal customers differentiated from hibernating users and about to churn users. Automatically exposing these user segments allows marketers to focus their creativity on finding the best ways to engage with these segments – run a loyalty program for champion users and possibly run some win back campaigns on users likely to churn to get their interest back. With automated user segments at their fingertips, marketers can optimize their mobile strategies to drive higher conversions while reducing friction points.

CleverTap’s Discovery Tools Suite includes automated segmentation using the following models

  • RFM [Recency, Frequency and Monetary]

How recently a user has visited your app in combination with how frequently a user visits are valuable insights into how marketers can engage with them. Treating someone whom you’ve seen yesterday or a week ago differently from someone you’ve not seen for a year is critical. CleverTap’s RFM model automatically segments your entire user base into 10 automatic segments [from champions to hibernating users] so that you can see what you are doing right with one group, and what you can do more effectively to connect with others.

  • Flows

Users traverse through your apps via a thousand different paths. Some sophisticated users navigate it optimally, but many others get stuck and need help at different steps along their paths to conversion. CleverTap’s Flows lets you instantly visualize all possible paths of all your user segments. Using conversion percentages, you can identify the most optimal paths in your app. Provide an improved customer experience to user segments that are getting stuck and help them reach their destinations within your app.

  • Pivots

With a few clicks, breakdown your users into weekend vs. weekday warriors; users who consume content in the afternoons vs. nightowls. CleverTap’s Pivots give you unlimited combinations of data visualizations to make your data actionable by providing the ability to pinpoint each cell as a segment of users. Easily discover your best customer segments without needing a data scientist to try hundreds of permutations and combinations to get to the same answer.

Sunil Thomas, Chief Executive Officer at CleverTap, said

Today’s users don’t have the time and patience to visit your app and dig for the information they need. Brands almost need to anticipate and dynamically react to their users’ needs. With the launch of Discovery Tools, we aim to automate a large part of how marketers discover their valuable customer segments. These tools will significantly improve marketing efficiency and help marketers spend their marketing dollars effectively.

About CleverTap

CleverTap helps consumer brands retain their users for life. It? is a powerful mobile marketing solution that brings together user data from online and offline channels on one centralized platform. Everyday, thousands of brands leverage CleverTap’s machine learning models to orchestrate differentiated customer engagement strategies that help marketers drive omni-channel growth. For more information, please visit CleverTap

Indian Influencer Marketing company, Chatterbox, has unveiled its latest technology-backed solution with Chtrbox. With advanced Machine Learning, smart-data driven influencer-search, proprietary matching algorithms, gamified mission modules, real-time performance tracking & more, Chtrbox now offers complete end-to-end solutions that make Influencer Marketing more automated, intelligent & cost effective for brands & agencies.

Today, brands are shooting in the dark when it comes to knowing which influencers to tap. Influencer marketing is the fastest growing marketing approach being favored by brands, but a majority of brand budgets for it are not spent efficiently. There is a rising class of new influencers, from which there is very little past performance-data.

While the Chatterbox team helps brands craft their influencer strategy, the Chtrbox platform now offers brands over 150K mega to micro influencers with deep data to make the right selection, enables push-campaigns and missions to relevant influencers to get their word out & get the biggest bang for their buck.

Speaking on the launch, Pranay Swarup, Co-Founder & CEO, Chatterbox stated

While brands leverage the human intelligence & authentic chatter of social media influencers, Chtrbox.com leverages artificial intelligence at its very best to ensure brands find the right influencers first. With the rise of social media content consumption in India, Chtrbox.com’s access to 150,000+ influencers with a cumulative followership of 3.5 billion is all set to further elevate the emerging industry.

Akhil Mordia, CTO at Chatterbox, adds on

Chtrbox.com’s engine has analysed more than 24 million content pieces by top & emerging influencers, across categories & geographies. For each content piece, our proprietary technology allocates a unique score basis its context & performance, generating every influencer’s Social Media ValueThis helps identify the relevant influencers with the best ROI.

Influencer marketing is nothing but Word of Mouth 2.0 in our digitally advanced & ever-so-connected world. Today it’s not just a celebrity, but a social media star, your college mates, colleagues & family members that you listen to the most. Chtrbox.com helps brands & agencies construct & optimize this very piece, and let’s data validate gut-calls.

About Chatterbox

Chatterbox has been set up by Roshan Abbas [MD, Encompass], Gaurav Kapur [Media Personality], Rohit Raj & Varun Duggirala [Founders of the Glitch, now part of WPP] & Pranay Swarup [previously, Co-founder of Letsintern.com], with this aim to combine the power of people & technology to build a data-led storytelling solution for brands. Chatterbox has already managed successful campaigns for 52 of India’s top brands, such as P&G, Flipkart, Hike, Nokia, Godrej, OnePlus, Puma, and Reliance. For more information, please visit Chtrbox

India is a very unique country and the thing that makes us unique is the diversified culture, variety of languages, dishes that are unique to each part of India and much more. Irrespective of the place that we belong to, one thing that binds us together is the ‘Gentleman’s Game’, also called as Cricket. The game, as well as the rules, have undergone a significant amount of transformation with the advent of technology and wide-spread interest in the shorter format of the game. In the good old days, cricketers used to play more Test matches than One-day internationals.

Fast forward now, T20 which is a 20-over game has drawn more crowd in the stadiums. One of the primary reasons for the popularity of T20 can be attributed to the explosive nature of cricket played by the teams, where players enjoy playing big shots and spectators love watching them 🙂

When we talk about T20, one tournament that we cannot forget to mention is the iconic ‘Indian Premier League‘ or ‘IPL‘. The first match of IPL was played way back in 2008 and every year its popularity keeps rising. Due to IPL, a lot of domestic and upcoming cricketers get an opportunity to showcase their talent and play alongside international players. There is a huge viewership for IPL matches, be it the league matches/playoffs/eliminators. Due to these reasons, brands love to get associated with IPL through sponsorship’s, partnerships, etc. Along with Print Media; Digital Media has also played a vital role to keep the audience hooked onto the IPL.

When we talk about IPL, how can we forget those iconic Zoo-Zoos by Vodafone that became darling of the audience. Vodafone is one brand that is associated with IPL for a long time. Vodafone also came up with an engaging & rewarding contest during the 2014 edition of IPL called ‘Vodafone SuperFan Contest!‘.

It is IPL time once again and though this time, Vodafone is not one of the main sponsors of the event, they are still associated with Fans as ‘Unofficial Sponsor of Fans‘. Being an ‘Unofficial Sponsor’, Vodafone team came up with an innovative concept of ‘Vodafone Happy To Help‘ Bus. The ‘Vodafone Happy To Help’ bus is a special bus designed to help fans who wish to commute to the stadium for the match. This Bus will pick them at the designated route and drop them at the stadium.

Vodafone – ‘Happy To Help’ bus

  • The Bus was designed to fly from various part of the city during the matches played in Bengaluru.
  • This specially branded ‘Happy To Help’ bus picks up fans from designed locations announced on Radio Station, 2~3 days prior to a Bengaluru match.

On the day of the match the Radio Jockey’s join fans during the transit, they could stand a chance to win goodies from Vodafone. They also get a chance to go On-Air and support team Bengaluru.

The best part of this campaign is that Fans [who might not be Vodafone customers] can hop onto the bus and stand a chance to win fabulous goodies on their way to the stadium. It is a great way to build brand recall outside the stadium as Vodafone is not the official sponsor of IPL 2018.

Vodafone – Our ‘Happy To Help’ bus experience

We watched the Bengaluru v/s Hyderabad match on 17th May, 2018 and we boarded the ‘Vodafone Happy To Help’ bus to reach the Chinnaswamy Stadium. We were greeted with some executives from Vodafone and all the Fans in the bus had a great time interacting with RJ Prithvi from Fever 104 FM. In order to keep the fans engaged, the charismatic RJ tested the audience’s IPL knowledge. Every Fan won goodies from Vodafone. Fans also got a chance to go On-Air and it was a very delightful experience for each one of us on the bus. Amongst the political chaos in Bengaluru, the bus still managed to reach the stadium before-time inspite of taking the Ulsoor -> Indiranagar -> Marathalli -> Stadium route.

The engagement level of the offline campaign was very high where they witnessed 1000+ Fans engagement in a span of three hours. The ‘Happy To Help’ bus was operational on 25th April, 29th April, 1st May & 17th May and on each of these days, close to 170+ Fans were dropped at the stadium for the match during the Bengaluru matches. There was a great radio reach during the activity days since Radio is still considered mass-entertainment medium and is widely listened by various strata of the society. Below are some of the pictures where Fans can be seen alongside RJ Prithvi & Vodafone team

Himanshu Sheth [L] with RJ Prithvi [R]

Fans ready to cheer Team RCB

This was our experience with the Vodafone ‘Happy to Help’ bus where Vodafone was successful in creating a lasting impression in the minds of the current and prospective Vodafone customers, including the Fans!