Reliance Jio and Sodexo, the leader in Employee Benefits announced the partnership to accelerate India’s digital transformation. Jio and Sodexo will leverage complementary strengths and offerings to create an enriched digital life ecosystem for Indians.

JioMoney, the PPI wallet offered by Jio Payments Bank Ltd., has enabled integration of Sodexo Meal Cards with a user’s JioMoney account to allow mobile-based payments via Sodexo Meal Card. The partnership will enable thousands of Sodexo Merchants like grocery shops, kiranas, restaurants and cafes across the country, to accept digital payments via Sodexo.

Sodexo’s proprietary meal benefit solution, Sodexo Meal Pass can be linked to the JioMoney App for making quick payments on-the-go. It will also be an added digital transaction option for JioMoney’s rapidly growing user-base across India. Consumers no longer have to carry the Sodexo’s physical card for the purchase of food and non-alcoholic beverages. They can simply add the Sodexo Meal Card balance to the JioMoney app and start transacting on-the-go. Jio and Sodexo will continue to work together to accelerate adoption of services offered by both the brands.

Speaking on the association, Anirban S Mukherjee, Business Head, JioMoney said

Jio’s partnership with Sodexo will further Jio’s endeavour to deliver the benefits of evolving digital technologies to every Indian and allow them to live Digital Life to the fullest. The integration will bring convenience and new digital transaction options for both JioMoney and Sodexo users in India. Going forward both brands will leverage core strengths, develop synergies and expand their reach and presence in India’s growing digital ecosystem.

Stephane Michelin, CEO Sodexo Benefits and Rewards Services India said

At Sodexo, we constantly strive to enhance the consumer experience by expanding the ways to use the Sodexo Meal card within our proprietary network. Our endeavour has been to improve the retail experience for our 3 million daily users. With this partnership, JioMoney’s MPOS system will help segregate the food & non – food items among standalone, smaller merchants, which will further strengthen Sodexo’s position as a compliant meal benefit solution in the country.

The solution has already been launched in Mumbai and the consumer response has been excellent. The JioMoney solution will be enabled at all Sodexo accepting merchants nationally over a period of time. This partnership between JioMoney and Sodexo, both being leaders in their respective spaces brings high levels of domain expertise will bring about a radical change in the payments landscape across the country.

Truecaller, one of the leading mobile communication applications in the world with services in caller ID, spam detection and dialer functionalities has released the TrueInsights Q4 report. The special report sheds light on the disruption in the telecommunications space following the launch of Reliance Jio. Amidst all the speculation around market consolidation and Jio’s share, TrueInsights analyses the customer behaviour and reaction to the developments in the telecom world.

As per latest data from TRAI, India’s telecom subscriber base grew to over 1.12 billion at end-November 2016. The large number of additions were credited to Reliance Jio Infocomm Ltd. Reliance Jio alone added over 16.2 million in month of November taking its total subscriber base to 51.87 million within three months of launching its services. While the disruption is visible, consolidation in progress and customers are the most benefited, TrueInsights takes a closer look at what’s really happening.

Jio on the move

Jio has already launched into second place in terms of users, capturing more than 23% of the market. Investigating the last 6 months of usage we can see that Jio has grown aggressively at the end of the summer. Jio racked up millions of customers in their first months and even picked up the pace of acquisition towards the end of the year. So where are Jio’s customers coming from?

Airtel and Jio have an even share of usage across all the regions. Standing out was Vodafone’ss dominance in Delhi and Mumbai as well as Idea’s strength in Maharashtra.

Jio users keep it short and sweet

To get a sense of how customers are using the mobile plans TrueCaller dug into the volume of calls made and the length of calls across operators. There were some interesting findings.

Looking at call duration by operator, it seems like Vodafone users make the longest calls [around 41 seconds], and Jio users make the shortest calls [less than 30 seconds].

While Jio was growing faster than Facebook, WhatsApp and Skype during initial months as the company stated, it is surprising to see the shorter call duration since there is generally little difference between operators.

As for the overall general calling patterns in the country, there are some marked differences across regions with Kolkata users having the longest median call duration [42.17 seconds] and Jammu and Kashmir with shortest call duration [28.63 seconds].

Jio users are also making the most calls per user out of any of the operators. If overlaid with the average call duration, it does seem like the data points to some unintended usage patterns, such as Jio sims primarily being used for data or an increased amount of dropped calls and hence redials on the Jio network.

How does Jio fair in data consumption?

TRAI data confirms that in the month of November alone, Jio was leading in mobile broadband segment followed by Idea Cellular Ltd with net addition of 2.52 million new customers. Bharti Airtel and Vodafone added 1.08 million and 890,794 subscribers respectively.  This is almost certainly due to calls and data being free for these users over this period. Further, a recent industry report highlights that 42% of all Indians having 4G handsets are using Jio as the primary source for data connection. Only 17.54% of 4G users are using Airtel as primary data connection source, while Vodafone has a market share of at 12.26% and Idea has 11.50% share. The research has found that average data consumption of Jio users is three times more than other telecom operators.

From TrueCaller’s data, it’s clear that Jio has already shaken up the mobile landscape in India. Mobile internet usage is expected to grow to over 500 million customers by the end of 2017 with a large portion of those picking Jio. As a result there’s already consolidation discussions among operators in India due to the increased competitive pressures.