Lingokids, an English language-learning platform has reached over 5 million downloads worldwide with the most number of downloads from India with over 4,00,000 users followed by Brazil and Mexico since its launch in 2016.  The percentage downloads from Maharashtra are at 22.9% being highest in India, 16.4% in Delhi followed by 10.5% in Karnataka.

The online Education market In India is expected to touch $1.96 billion by 2021 and witness a 8x growth in the next 5 years according to a recent report by Google, KPMG. The reason for demand of online education has been the growth in Internet penetration and easy accessibility to affordable and quality education online. Lingokids offers complete English courses with lots of activities for every learning style for kids from 2 to 8 years and offers well-researched, superior educational content through ELT, a division of the esteemed Oxford University Press and a global leader in multimedia English language teaching.

50% of the ability to learn is developed in the first years of life and Lingokids immersive program encourages early learning and development for children by constantly exposing children to various grammatical structures and more than 3,000 vocabulary words, the apps hits-and-errors algorithm adapts each lesson to the child’s learning speed and the curriculum follows a methodology guided by a prestigious Board of Educators from diverse backgrounds in the field of education with expertise in literacy instruction, vocabulary development, child psychology, ESL instruction, and educational technology.

Cristobal Viedma, CEO and Founder, Lingokids said

The response from India for has been very positive and Lingokids has reached a milestone of over 400000 users.  The English language opens doors to the world and prepares children to become global citizens and our mission is to take down language barriers and provide equal opportunities for children across cultures. Lingokids is a perfect platform to give children a headstart at learning in a 100% ad-free and safe environment.

About Lingokids

Lingokids is the best way to teach kids languages in a fun and natural way. Lingokids offers an adaptive language-learning platform to teach English to children from 2~8 years of age, designed with Oxford University Press content.

Lingokids is a complete language-learning course, with activities that adapt to your child’s learning style. Our curriculum includes exciting educational games and a recommended playlist of activities based on your child’s level in a 100% ad-free and safe environment.

Simplilearn, the digital economy training company has launched three new age courses in Machine LearningDigital and Social Selling and Blockchain. Through these new courses, Simplilearn is positioned to help professionals and enterprises stay relevant with the latest skill sets relevant for the digital age.

Anand Narayanan, Chief Product Officer at Simplilearn, SAID

Businesses today are at the crux of digital transformation, and the adoption of newer technologies is disrupting the way companies function. As we witness the rapid pace of change brought about by this digital transformation, we continue to help our students and enterprises adapt to the demands of the digital age by gaining new skills. Our exciting new courses were developed to meet the growing need for digital skills across enterprises and to create new career opportunities for our students.

The new Machine Learning course was developed in response to the rapidly growing Machine Learning market. According to a research by Markets and Markets, the spending on machine learning technologies and applications is expected to grow from USD 1.03 billion in 2016 to USD 8.81 billion by 2022, a compound annual growth rate of 44.1 percent. The course is offered through an instructor-led classroom model with hands-on application of algorithms in machine learning. The course is designed for aspiring data scientists and machine learning engineers.

The Digital and Social Selling course is designed to help professionals and enterprises leverage advanced digital tools and techniques to drive faster conversions and generate higher returns. Students get hands-on exposure to modern CRM and sales intelligence tools. This course is ideal for sales and marketing professionals.

Blockchain technology is used to manage digital currency assets worldwide. Simplilearn’s Blockchain course provides a deep understanding of blockchain technology, including the emerging trends in blockchain innovation. This course is designed for web developers and those who need to understand Bitcoin transactions.

About Simplilearn

Simplilearn is the world’s largest provider of short term certification courses that addresses the unique learning needs of working professionals. Having trained over 4,00,000 professionals worldwide,  it provides unmatched customer experience, which handholds a customer-right from enrolling into an online course to getting Industry-recognized certificate in hand.  For more information, please visit SimpliLearn

India’s vision to be a world leader in the 21st century can only be realized with a robust education system. Vikas Kakwani, an IIT-IIM Graduate launched AAS Vidyalaya – Anytime Anywhere School, a platform that brings an entire school on the phone.

AAS Vidyalaya is a virtual school – a mobile app, built for millions of students who cannot go to school, in order to bring the school to them. The Social School operates exactly like a regular school with a dedicated class-teacher, timetables, subject periods and regular assessments.

According to Census Data, 8.4 crore Indian children don’t attend school. Poverty, lack of availability and accessibility are the major reasons why children drop out of school. On the other hand, India currently has a smartphone use base of over 300 million which is expected to cross 650 million by 2019. Harnessing the power of mobile technology and its reach, AAS Vidyalaya is a comprehensive user friendly app, built to fortify education – the backbone of the country’s growth and development. The app has been designed on Android platform and is easily available on Google Playstore.

Instead of bringing children to the school AAS gets the school to the children – Students can attend school from anywhere and teachers can work from home, while parents can seamlessly monitor day-to-day progress of the students. One can attend classes, interact with subject teachers; class teacher, take tests, and monitor their progress with this app. AAS has been launched for secondary education with CBSE curriculum, while the plan is to add other boards soon. AAS holistically brings in flexibility and cost benefits for students, teachers, as well as parents, thereby strengthening the educational system at the grass root level.

A revolutionary idea to bring continuing education to people who need it, AAS Vidyalaya has been recognized as a Change-maker by Global Action on Poverty [GAP] for 2017. To download the app and find an entire school in your hand, click here.

To assist professionals impacted by the recent job cuts in India, professional training company Simplilearn, has announced the launch of Bounce Back Scholarships. The company will offer free access to online self-paced courses in the most sought after domains to help IT professionals build skills in new technologies and prepare for jobs of the future.

These courses are created by industry experts and provide the perfect blend of foundational knowledge and industry experience required to prepare for job roles in the digital economy. The company will offer courses in domains such as cloud computing, big data, analytics, project management, digital marketing, cyber security and more.

Krishna Kumar, Founder and CEO, Simplilearn said

Our goal at Simplilearn is to help professionals and enterprises adapt to the changing digital economy through the right delivery of upskilling programs.  Automation and newer technologies are forcing enterprises to re-look at their business and hiring strategies. The current environment has also led to enterprises looking for talent skilled in digital technologies. We hope the Bounce Back Scholarships will enable individuals to map their skill sets with these newer jobs and take charge of their careers.

The company is offering merit-based scholarships on all the courses that are delivered via online self-learning modules, excluding masters programs and courses covering examination fees. The last date to apply is August 31, 2017.

About Simplilearn

Simplilearn is the world’s largest provider of short term certification courses that addresses the unique learning needs of working professionals. Having trained over 4,00,000 professionals worldwide,  it provides unmatched customer experience, which handholds a customer-right from enrolling into an online course to getting Industry-recognized certificate in hand.  For more information, please visit SimpliLearn

Technology plays a major role in our lives. Areas or domains that were once untouched can now be explored with the power of technology. It has enhanced the overall experience of banking, communicating, shopping, learning, etc. and one sector that is currently witnessing the change is EducationE-learning or Ed-Tech have been the pioneers of change in the field of education. Gone are the days when learning could only be done inside classrooms [closed walls], now you access tons of educational content from leading institutions, renewed professors, etc. free or at a negotiable rate on the internet.

Image Source – elearning

Ed-Tech: Changing the way we pursue Learning

The major advantage of e-learning is that it reduces costs drastically and content could be accessed while you are on the go. All you require is a good phone/PC and a decent internet connection to access their material. As per a recent employability report, India requires close to 119 million more skilled workers by 2022 and most of the sectors except agriculture would require skilled workforce in the next seven years! Many of these skills do not fall under the purview of the traditional education system and e-learning can play a major role in filling the ‘Skill Gap’. Rising internet penetration, falling handset rates, wider adoption of digital technologies/digital media act as catalysts for the nascent e-learning sector. Though MOOC [Massive Open Online Courses] have been the torch bearers of the e-learning revolution, they also have a number of shortcomings.

One industry that has changed considerably due to the internet is the Media and Entertainment industry. Gone are the days when you need to turn on your television in order to get your daily dose of entertainment. That industry is no more a subsidiary industry in the Indian economy but has also started contributing substantially to the economy. Similar to other industries, the media industry also faces a serious dearth of trained professionals and there is a need to fill the demand-supply gap. TalentEdge, a new age ed-tech firm that offers courses in partnership with world leading institutes aims to solve this problem for the entertainment industry through tailor-made courses.

Image Source – TalentEdge

The TalentEdge advantage

TalentEdge offers exclusive specialized courses that are market relevant as well as industry specific. For some of the courses, they offer a blend of online as well as offline learning opportunities through practical learning. The faculty at TalentEdge are industry leaders who have the domain as well as working experience. The major advantage of TalentEdge is that it has been able to recreate classroom type interactions in the virtual world. It so far trained close to 3 Lakh individuals and corporate learners.

TalentEdge: Cloud Campus, learning in the cloud

Though TalentEdge offers digital courses, it ensures that sessions are interactive and students can also learn from each other. Digital learning on TalentEdge is powered by Cloud Campus – its in-house interactive technology solution. Cloud Campus enables social collaborative learning, content curation, gamified content, assessment, and analytics so that students can learn on-the-go.

TalentEdge: Partnerships & Affiliations

As it is widely known, a certificate is just a piece of paper which holds value only when it has some industry affiliation/relevance. TalentEdge has left no stone unturned in that aspect and has partnered with top Indian & International Institutes including namely IIT, IIM, XLRI, etc. and with renowned corporates like OLX, Viacom 18, Wizcraft, etc. Thanks to these partnerships, it is able to offer an array of Programs and Services curated by world-leading institutes and corporates!

TalentEdge: Courses in Media & Entertainment

TalentEdge offers a number of courses for this vertical in association with MICA. The course has been designed in such a way that it offers insights into the business of media and also gives an in-depth view of the emerging trends in that industry. The lectures would be delivered by experienced faculty from MICA using Cloud Campus solution.

Some of the advantages of the course are below [Source]

  • PG Certificate from MICA
  • Learn from the best at MICA
  • Gain MICA Alumni status
  • Keep up with the latest in Media & Entertainment
  • Understand the nuances of Business of Media

Who should attend

  • New media entrepreneurs
  • Marketing & Advertising professionals
  • Media Planning & PR executives
  • Entertainment & event professionals

TalentEdge offers curated courses in the field of Media & Entertainment based on your requirement, some of which are below

PG Certificate Program in Advertising Management and Public Relations

The course aims at skill as well as perspective building for junior and middle-level executives in the domain of Advertising Management. It seeks to deliver skills for managing advertising businesses, by combining theoretical learning in the field of communication with the right blend of management education. The next batch starts from August 2017 and the course duration is 12 months.

Dr. Falguni Vasavada Oza is the professor for the course. Dr. Falguni Vasavada Oza can be contacted on LinkedIn and Twitter. The course consists of the following modules

  1. Marketing
  2. Consumer Behavior
  3. Advertising
  4. Digital Marketing
  5. Public Relations
  6. Media Management
  7. New Media
  8. Client & Agency

Further details about the course structure, eligibility, course fee, etc. can be found here

PG Certificate Program in Media & Entertainment Management

This course is designed in association with MICA where they offer a certificate online program specifically designed for the media and entertainment industry professionals and enthusiasts looking for an in-depth knowledge and a career path in the sector. The next batch starts from November 2017 and the course duration is 4 months.

Dr. Darshan Ashwin Trivedi is the professor for the course. The course consists of the following modules

  1. Brands – How brands are communicating with consumers today
  2. Consumer Behaviour
  3. Media Ecosystem
  4. Communication Planning
  5. Media planning and buying
  6. Audience Research
  7. Integrating Digital, POE Media, Programmatic buying, Importance of Listening
  8. Future of Media & Media business challenges
  9. Business of Media
  10. Film Marketing
  11. Sports Management
  12. The importance of content – Paid content and consumer generated content

Further details about the course structure, eligibility, course fee, etc. can be found here

On completion of the course, participants would receive PG Certificate issued by MICA.

TalentEdge : Closing Thoughts

Whether you are an aspiring media entrepreneur or a PR/Media person willing to sharpen your skills, look no further than tailor-made courses from TalentEdge.

If you have already enrolled for Media & Entertainment courses from TalentEdge, do leave your feedback in the comments section…

Capturing the growing influence of the Internet on the education industry in India, Google and KPMG released a joint report titled; Online Education in India : 2021. The report reveals that the online education industry will grow at a healthy rate of 8x, to become a USD 1.96 billion industry by 2021. The report is based on a comprehensive market research conducted by KPMG, along with a primary research and combined with insights from Google search. The report finds that the paid user base will grow 6x from 1.6 million users in 2016 to 9.6 million users in 2021.

The report revealed that over the last two years, there has been a 2x growth in online searches for education and a 3x growth in searches from a mobile device. Also, 44% of education searches are now coming from beyond the top 6 metros and there has been a 4x growth in education content consumption on YouTube in the last one year.

Highlighting the segment wise growth in the online education space, the report highlights that re-skilling and online certification is currently the largest. In 2016, it was valued at USD 93 million, and is expected to grow at a CAGR of 38% to reach 463 million by 2021. As per the report, the primary and secondary education category has the largest addressable audience with a student base of around 260 million when compared to the other categories. Owing to this, the primary and secondary supplementary education segment was the second largest category in 2016, and will grow at a CAGR of 60% to reach USD 773 million, making it the largest category in 2021. The test preparation which is a small segment as of today is likely to grow at an impressive CAGR of 64 per cent to become a USD 515 million category in 2021.

Speaking about the key findings of the report, Nitin Bawankule, Industry Director, Google India said

The online education segment is set to become a multi-billion dollar opportunity in India. There are many factors driving this growth including the perceived convenience, increased reach and personalization offered by online channels. It is also interesting to note, that high growth in education search queries is now coming in from Tier 2 and 3 cities such as Patna, Guwahati, Aligarh and Kota – which points to the opportunities that growing penetration of smartphones and improving quality of internet have opened up.

Talking about the future of the online education industry in India, Sreedhar Prasad, Partner, KPMG India said

There are several evolving trends in the Indian online education segment that are contributing to the growth opportunities ahead. These include emergence of hybrid learning channels, continuous need for working professionals to learn new skills as well as emergence of technologies such as big data and artificial intelligence that is enabling online education vendors to design customized content. At the same time, it will be critical for players to deliver differentiated offerings for consumers to see continued value in online education channels.

The complete report Online Education in India : 2021 can be downloaded from here

Report Methodology

The Online Education in India: 2021 report is based on a primary qualitative and quantitative research that covered over 3,600 respondents across 27 geographies including metro and non-metros to understand the growth of consumer paid online education market in India by 2021. The respondents are in the age group of 16-45 years, both male and females, who are online/ offline course takers/intenders and parents of primary/secondary courses. Insights from the primary research have then been combined with KPMG India’s proprietary sizing model as well as Google search trends and KPMG India’s industry intelligence.