Capillary Technologies, Asia’s leading SaaS company, launched its first exclusive deals and coupons shopping app ‘DealHunt‘. The app is a one-stop destination for best offers and deals across 20+ categories. Consumers can choose from 1000+ trusted brands on both online and offline platforms, including fashion, beauty, food, health, travel, electronics and more. The Android version is available to download on Google Play Store, while the iOS version is slated for release later this month.

The offers and discounts on DealHunt app are backed by Capillary’s AI-powered technology with in-depth analysis on user preferences, thereby, enabling customers to avail the most recent offers at stores within their vicinity and at the best price. The app offers a seamless and user-friendly interface and allows consumers to save big with just one click. The app aims to strengthen customer acquisition strategy for brands which would be an addition to customer loyalty programs that Capillary already offers.

Speaking on this latest product by Capillary, Aneesh Reddy, CEO & Co-Founder, said

Our association with multiple brands over the years has played an integral role in our journey towards the creation of DealHunt App. The AI-powered platform makes the app a unique offering to the users to identify and pick offers and discounts across top brands. Through this initiative, it is a win-win situation for both consumers and retailers. The coupon code can be used offline as well which increases footfall in stores.

To ensure the credibility of all offers listed on the app, a DealHunt team will diligently update the latest and most recent offers only after consultation with the respective brands. The parent company of DealHunt, Capillary Technologies is also set to launch a loyalty program through which users can redeem loyalty points at their convenience. Capillary provides CRM and loyalty management solutions to more than 80% of all the best-selling and popular brands across categories in the market.

DealHunt for Android can be downloaded from here.

About Capillary Technologies

Capillary Technologies help businesses get ahead of the digital evolution and stay ‘Always Consumer Ready’. Over 400 marquee brands across 30+ countries, including Pizza Hut, VF Brands, Walmart, Madura Garments, Valiram, KFC, Starbucks and Samsung, trust Capillary to enable easy and seamless consumer experiences. With over 300 million consumers and 25,000 stores on the platform, Capillary is Asia’s leading SaaS product company. Over 700 Capillary associates across 11 global offices are continually innovating to find new ways for brands to make their consumers’ lives easier, and experiences memorable. For more information, please visit Capillary Technologies.

Amazon India announced the Best of Prime 2018, highlighting how the program has evolved and how Prime members across the country enjoyed amazing benefits and offers throughout the year. Prime brings to members the best of Amazon in India with unlimited free 1 and 2 day delivery, exclusive launches, early access to sale events, video streaming, and much more. Prime introduced 2 new benefits in 2018, Prime Music and Prime Reading now included in members existing subscription at no extra cost. More new members signed up for Prime in 2018 than ever before.

Top honors went to Mirzapur, Comicstaan and Breathe [Three most binged Indian Prime Original series on Prime Video], Arijit Singh [most streamed artist on Prime Music], Immortals of Meluha [most borrowed title on Prime Reading]. OnePlus 6 [most popular Prime Exclusive launch], Amazon FireTV Stick, Madhur sugar, JBL headphones, MI power bank, Haier washing machine, and MI TV [most popular products]. Amazon India’s Best of Prime 2018 can be found on Prime Insider at

Akshay Sahi, Director and Head of Prime, Amazon India, said

We loved delivering smiles throughout the year, whether through blockbuster Prime originals like Mirzapur, exclusive launches of top products like OnePlus 6, latest songs and specially curated playlists on Prime Music, or through early access to our biggest Diwali sale. We are humbled by the tremendous response from members to their latest benefits – Prime Music and Prime Reading, and really believe that the simple all-inclusive Prime membership at Rs. 999 a year or Rs. 129 a month is truly the best deal in shopping and entertainment today.

Best of Prime 2018 – Top Products

  • Most Popular products during the year included Amazon Fire TV Stick, Madhur Pure and Hygienic Sugar, JBL In-Ear Headphones with Mic, Mi 10000mAH Power Bank, Haier 5.8 kg Fully-Automatic Top Loading Washing Machine and Mi LED TV 4C PRO [32″] Android TV.
  • The top product sold on Prime Day 2018 was Redmi Y2 Gold 32GB Smartphone.

Among Exclusive Products launched on Prime Day, NesPlus became no. 1 in the gourmet section of grocery, selling 1 unit every 3 seconds.

Best of Prime 2018 – Fastest Deliveries of the Last Year

Ultra-fast delivery in 2 hours or less was in demand on Prime Now in Hyderabad, Bengaluru, Mumbai and Delhi NCR. The fastest deliveries of 2018 include-

  • 57 minutes in Kothaguda, Hyderabad for Milton Marvel Insulated Steel Casseroles
  • 26 minutes in Marathalli, Bengaluru for Amazon Brand, Solimo Wall Sticker

6.45 minutes in Electronic City, Hyderabad for Colgate Plax Peppermint Mouthwash

Best of Prime 2018 – Prime Video

2018 was an exciting year for Prime Video with multiple Prime Original series like Breathe, Comicstaan and Mirzapur, being launched. The shows were loved by consumers across the length and breadth of the country.

Besides English, Prime Video is now available in 6 Indian languages including Kannada, Tamil, Telugu, Marathi, Bengali and Hindi. Prime Video also introduced Hindi, Tamil and Telugu user interfaces which included navigation, browsing, and customer support, in a bid to offer a more localized experience to its customers. A significant selection of Prime Video content now features show descriptions and subtitles in these languages.

  • The three most binged Indian Prime Original series and the top Indian TV shows were Mirzapur, Comicstaan and Breathe.
  • The top cities in India that streamed the most hours of Prime Video were Bangalore, Hyderabad, Mumbai, Delhi.
  • This just in – The two most binged Prime Original series worldwide include Tom Clancy’s Jack Ryan starring John Krasinski and Homecoming starring Julia Roberts.
  • Amazon Prime Original Inside Edge becomes the First Indian Show from the Video Streaming Industry to be nominated for the coveted 2018 International Emmy Awards.

Members loved The Marvelous Mrs. Maisel and so did the Academy of Television Arts & Sciences. With eight Emmy Awards, the series won more than any comedy series ever has for a single season, including “Outstanding Comedy Series”.

Best of Prime 2018 – Prime Music

Members in the country streamed music in 18 Indian and International languages on Prime Music and couldn’t get enough of the hits on Prime Music:

  • The most streamed artist was Arijit Singh.
  • Prime Members thoroughly enjoyed Amazon Prime Music curated Playlists, with the top 3 favourites being Hot Right Now Hindi, Fresh Hindi and Hot Right Now Pop.
  • The most streamed playlists in 2018 were – ‘Hot Right Now Pop’ in English, ‘Hot Right Now Hindi’ in Hindi, ‘Fresh Malayalam’ in Malayalam, ‘Best of Ajay-Atul’ in Marathi, ‘Hot Right Now Punjabi’ in Punjabi, ‘Hot Right Now Tamil’ in Tamil and ‘Fresh Telugu’ in Telugu.
  • Members’ favourite albums included Sonu Ke Titu Ki Sweety, Veere Di Wedding and Dhadak.
  • Members’ favourite 2018 songs included Bom Diggy Diggy [from Sonu Ke Titu Ki Sweety], Tareefan [from Veere di Wedding] and Dil Chori [from Sonu Ke Titu Ki Sweety].
  • The most streamed International artist was Imagine Dragons.
  • Most requested song from 2018 on Prime Music via Alexa in India was ‘Shape of You’ by Ed Sheeran.

Best of Prime 2018 – Prime Reading

Everyone loves a good book, and members are no exception. Launched in India in September 2018, here’s a look at Indian members’ top picks on Prime Reading*:

  • The top five most borrowed titles by Prime members in India include “Immortals of Meluha” [the Shiva Trilogy Book 1], “One Indian Girl”, “Speed Reading: How to Double (or Triple) Your Reading Speed in Just 1 Hour”, “Harry Potter and the Philosopher’s Stone” and “Captain Marvel Vol. 1: Higher, Further, Faster, More”.
  • Immortals of Meluha (the Shiva Trilogy Book 1), was the most borrowed title in a single day on the first day Prime Reading launched in India.

Members love super heroes – two Marvel comics, “Captain Marvel Vol. 1: Higher, Further, Faster, More” and “Avengers vs. Thanos” were among the top 10 books borrowed on Prime Reading.

Best of Prime 2018 – Amazon Pay

Prime members can now enjoy exclusive offers when they use Amazon Pay. On, members can earn upto 2% Prime Reward on every order placed, saving up to Rs. 2400 a year. Members can also experience & enjoy Prime exclusive offers when they book their movie or travel tickets, order their favourite food on popular partner sites & apps when they pay using Amazon pay.

  • Most popular partner apps/sites were Swiggy, BookMyShow and Redbus.
  • On partner apps/sites, 7 out of 10 Prime members came back every month and paid using Amazon Pay.
  • Every third order placed using Amazon Pay on these partner merchants was by a Prime member


The Best of Prime analyzed how Prime members worldwide enjoyed their Prime benefits. Asterisks indicate analysis from October 1, 2017 through September 30, 2018, unless noted otherwise; additional claims indicate analysis from November 1, 2017 through October 31, 2018. Information included in all results examines data at a collective level, without viewing personal information by specific Prime members.

The quick and easy access to websites, along with better technology, has helped the industry of ecommerce thrive significantly over the last few years. This is all thanks to the extensive database of products, competitive prices, and testimonials – basically every information to make a purchasing decision – that’s readily available to buyers anywhere they are.

Image Source

The industry has thrived so much that global retail ecommerce sales have risen 23.2% in 2017, amounting to $2.290 trillion. But having online shops can also be favourable to businesses, as it gives them a chance to be recognized by the global community created by the internet. If you’re looking to take advantage of ecommerce for your business, here are the pages and elements you should have.


The first page that your customers will see represents the traditional physical storefront. Therefore, it should welcome them in and give an idea about what kind of products they can find here. Search bar and product category navigation will help them find their intended items to purchase, while the login or registration link encourages them to take the first step in purchasing.

Product Page

Once they found a product they like and clicked on its link, it should take them to the product page, where the details of the item can be read. The product page should answer their question of how the item will benefit them should they decide to buy it, so make sure to present it as something highly valuable.

Aside from the product name and description, the page must also include photos of the products, cost, reviews from other buyers, and of course the Add to Cart button.

Shopping Cart

All the products that made your customer click the Add to Cart button will be listed down on the Shopping Cart page. Here, give them the option to edit the quantity or remove items from their cart.

Other relevant information to include is the price for each item, the total cost of each product [if buying more than one unit], and the total amount of all the products in the cart. An order summary that lists down shipping and delivery fees and taxes must also be present.


To push through the purchase, the buyer’s details must be provided, including contact information, delivery address, and billing address. In this page, they should also choose a delivery option that they find appropriate depending on the delivery date and fees. Assure users that you’re using Security Cues [SSL].

Payment Confirmation

The last step is confirming the purchase, so make sure that your SSL certificates are still highly visible. Include contact information as well in case of any issues or questions. Most importantly, make the order number visible for your customer to see should they need to reach out to your customer support team.

Get the help you need in putting up an online store for your business through design, support, and IT outsourcing, and make sure to optimize it for the best shopping experience. Learn more about what makes a successful ecommerce website in this infographic.

Pitney Bowes, a global technology company that provides commerce solutions in the areas of ecommerce, shipping, mailing, and data, published key findings from the 2018 Pitney Bowes Global Ecommerce Study. As online retailers and marketplaces prepare for record volumes of ecommerce orders this holiday season, the study found that 61% of consumers globally felt let down by their online shopping experience during the last holiday season. This figure is up significantly from 47% in 2017, and 41% in 2016.

Image Source

Consumers pointed to post-purchase experiences, including items arriving late, expensive shipping, tracking inaccuracies, confusing returns policies, and lost or incorrect items as reasons for their dissatisfaction.

Lila Snyder, President of Commerce Services at Pitney Bowes, said

More and more, consumers are telling us that the post-purchase experience – what happens after the order – is every bit as important, if not more, than the shopping experience that occurs before the order. The silver lining for retailers: consumers are giving you the blueprint for how to get it right, and those who get it right will be rewarded with customer loyalty and revenue growth.

Consumers in India are shopping online more frequently, and they prefer marketplaces. Nearly everyone is shopping online – 94% of consumers globally; unchanged year-over-year. But, the frequency with which consumers shop online is accelerating. Globally, 35% of online shoppers make an online purchase at least weekly. In India, 68% of online shoppers are purchasing from a marketplace, as opposed to a shopping with an online brand.

Lila Snyder, President of Commerce Services at Pitney Bowes, added

The uptick in shopping frequency, while welcome news for retailers, is also contributing to the rise in consumer dissatisfaction. Individual consumers are spending more time shopping online and waiting on products, creating a greater probability for a bad experience. As volumes rise, retailers are struggling to keep up with the demand in terms of physical infrastructure and the technology to manage it effectively.

India prefers fast and free shipping

The study shows that consumers start to make judgements on the post-purchase experience even before placing their orders. At the same time, consumers are becoming more demanding in their expectations for ‘fast and free’. Only 47% consider 2-day free shipping ‘fast’.

Lila Snyder, President of Commerce Services at Pitney Bowes, further added

If there is one finding for retailers to pay attention to, it’s this one: fast and free shipping is a must. Retailers invest millions of dollars in marketing to drive consumers to their ecommerce sites, but all of that expense and effort is for naught if they don’t also invest in attractive fast and free shipping offers that meet consumer expectations.

Consumers still rank ‘free shipping’ as more important than ‘fast shipping’. Globally, 76% of consumers prefer ‘free’ over ‘fast’. In India, 56% of consumers prefer free shipping over faster delivery.

A bad post-purchase experience can cost retailers multiple customers

According to the study, 90% of online shoppers in the US will take an action that can hurt a retailer’s brand in response to a bad post-purchase experience. Their reactions range from sharing their frustrations on social media to never purchasing from the offending site again. Among millennials, 30% will go public about their poor experience, complaining in an online review or social media post, potentially affecting the buying decisions of their entire social networks.

The importance of the post-purchase experience voiced loud and clear by consumers was further validated by the results of retailer surveys. Successful high-growth retailers [25% or greater YoY revenue growth] place a greater emphasis on the post-purchase consumer experience than their slower growth competitors. This includes providing services like free returns and day-definite guaranteed delivery. 54% of high-growth retailers offer 2-3 day free shipping, while 60% of low-growth retailers [10% or less YoY revenue growth] offer 4-7 day free shipping. High-growth retailers also tend to meet or exceed consumer demands for accurate, real-time tracking, free and fast shipping, easy returns with pre-printed labels, prompt refunds and even attractive branded packaging.

One trend that may be influencing expectations around quality of packaging is the growth of subscription box services. 27% of online shoppers are subscribed to at least one such service, including 51% of millennials and 47% of households with children.

Lila Snyder, President of Commerce Services at Pitney Bowes, said

Successful high-growth retailers and brands not only exceed their customers’ expectations on the post-purchase experience, but they leverage every consumer touchpoint to build brand awareness, further strengthening customer loyalty.

In the battleground for consumer attention, the study found that marketplaces continue to soak up 60% of online purchases, but it also found opportunity for retailers who invest in their brand and delight consumers throughout the shopping and post-purchase experience. 61% of online shopping occurs when the consumer knows specifically what brand and product they are looking to buy. In these cases, more than half [54%] prefer to buy from a retailer website over an online marketplace. This presents an opportunity for brands and retailers to build customer loyalty and trust by repeatedly delivering exceptional post-purchase experiences.

The same rules apply for cross-border shopping

The cross-border ecommerce market continues to mature. For the first-time, fewer consumers said they were shopping cross-border dropping from 70% in 2017 to 64% in 2018. The US, China and Japan were the only countries where the number of cross-border shippers increased in 2018. Still, the market continues to grow because those who are shopping cross-border are doing so more frequently. This was true in nearly every country we surveyed. Twelve-percent of consumers globally are now shopping cross-border at least weekly, up from 10% in 2017.

Consistent with the results of the study, frustrations with shopping cross-border can be attributed primarily to shipping that is too slow, or too expensive. Other frustrations include the inconvenience of returning unwanted items and poor customer service.

The 2018 Pitney Bowes Global Ecommerce Study is based on surveys of more than 13,000 consumers in 12 markets, combined with surveys of 650 retailers in the US, UK, India, and Australia. The report is intended to help guide retailers and marketplaces in their investment decisions and go-to-market strategies.

For more information on the study including an interactive map and infographic, please visit The 2018 Pitney Bowes Global Ecommerce Study.

Kolkata’s Diverse Non-Veg Menu Makes it a Meat Lovers Food City. However, Meat procured from butcher shops, local vendors & supermarkets is often from animals raised under the unhygienic and inhumane condition of common feedlots, and grossly overburdened slaughterhouses.

Finding fresh and chemical free meat has now become a challenging task. Those who don’t have secret local butchers or nearby delis who sell cold cuts and special cuts of meat, have to make do with frozen packaged goods. However, there’s a new service in town called Kolkata Meat, which can deliver the 100% fresh meat right to your doorstep.

With a mission and aim to change the meat buying experience for the meat lovers, Kolkata Meat has come up with a technology integrated platform to solve all the issues of finding safe and 100% halal meat. The startup aims at delivering the best quality of meat through an e-commerce based platform, making it convenient for the customers to get quality meat in any place.

From the past 2 years, the team of Kolkata Meat was indulged in their research and analysis on how to deliver the best quality meat to their customers. Therefore, they are confident that their products will be fresh and preservative free and also free from all kinds of antibiotics and hormones, which are sourced from the farms daily.

Kolkata Meat’s products include fresh chicken in a variety of forms, mutton chops and cuts, kebabs, seafood, sausages, and cold cuts.

How the service is Impeccable?

Kolkata Meat partners with high quality farms to bring the freshest meat from only the best breeds, bypassing local mandis, wholesalers and butcher shops. Meats are delivered hygienically through a unique end-to-end cold chain supply that ensures consistent freshness from farm to table without freezing or exposing meats to any preservatives or water. Kolkata meat guarantees same day stock delivery within 2 hours or on prescribed schedule.

Sharik Alam, Founder of Kolkata Meat, said

With the strong ties to a network of expertise, we are able to distribute the higher level of value and freshness. Therefore, our products that arrive at your doorstep are the best quality and most delicious obtainable, where every product of ours are being examined, tasted, and then screened by our teams having a couple of years of experiences. So when it comes to your dining plate you enjoy each bite of it with great satisfaction.

The distinguishing factor about Kolkata Meat is, it will deliver the meat in a vacuum pack where the meat will remain fresh and in a hygienic form. Kolkata Meat is the first exclusive online meat delivery company in Kolkata which is having an android and iOS for the convenient consumers, who can order meat on their fingertip.

About the Founders

Startup founders Alam Brothers built their business using hard-won survival skills not only in Indian railway water projects but is all set for the Kolkata meat with their different strategy and business tactics.

‘Art’ is considered one of the most powerful forms of communication since the artist has the creative liberty to express his/her thoughts through artistic mediums like audio, visual, etc. When we discuss ‘visual creativity’, one form that makes a tremendous impact is ‘Painting’. However, as mentioned by Edgar Degas, a famous French artist – ‘Painting is easy when you don’t know how, but very difficult when you do and you can understand the true beauty of an art form when you look at the art from an artists’ perspective.

Image Source

India has always been famous for its creative diversity, whether it is the traditional Indian paintings or the modern art that was begun in Kolkata in the late nineteenth century. Celebrated Indian painter Raja Rajiv Varma is considered the father of Modern Indian Art who drew on Western traditions and techniques including oil painting and easel painting. Oil painting has definitely emerged as one of the leading art forms when it comes to oil painting on canvas or some other surface. Let’s have a look at important aspects of Oil Painting.

Oil Painting – Origin, Advantages

Though Oil Paint existed since the 11th century, it gained prominence in the 15th century after advantages of using Oil Paint became widely known to the artists. During the 10th & 11th centuries, it was used for making Buddhist paintings by Indian & Chinese painters in western Afghanistan. Some of the primary advantages of Oil Paint are

  • Provides more depth of color.
  • Takes more time to dry when compared to acrylic paint, due to which artists can work on the other aspects of painting while the color dries up.
  • Can be used with other media like varnishes, resins, etc. which aid in adjusting the translucency and other important aspects of the painting.
  • Oil paints can be used on different surfaces like Fabric, Wood, Paper, Canvas, Linen, etc.

Due to these advantages, Oil paint is considered a preferred medium for painting and ‘art collectors’ & ‘art enthusiasts’ also treasure oil paintings by well-known artists!

Oil Painting – Drawing methodologies

Artists using Oil Paint normally begin by sketching the main subject on canvas, with charcoal or thinned paint. Oil paint is usually mixed with linseed oil, artist grade mineral spirits, or other solvents to make the paint thinner. Traditionally, artists use paintbrushes for drawing, but there are other tools like palette knives, rags, etc. that are increasingly being used by them. By using hog-bristle brushes along with the above mentioned tools and techniques, oil painters are able to create pigment textures that enhance the beauty of the painting.

How to buy authentic Oil Paintings online

Art collectors are passionate about art and are always on the look for oil paintings online and acrylic paintings online since treasuring art is one feeling that only a ‘art lovers’ can understand. Likewise, talented artists find it difficult to take their artwork to the audience, now with a platform like; they have the option of putting their oil paintings on sale. is an online art gallery with close to 7,000+ artists, a place where art collectors & art lovers can buy oil painting without any hassles. You can also find other traditional Indian art forms on, which makes it a ‘go-to’ destination for someone who is passionate about art!

References – 1

The value of digitally influenced spending in emerging markets will approach $4 trillion by 2022, amounting to about 50% of all retail spending in Asia, Latin America, and Africa. But the dynamics will vary widely between markets, requiring B2C companies to ‘de-average’ their offerings in order to succeed, according to a report by The Boston Consulting Group [BCG] that was presented at the World Economic Forum. The report is titled Digital Consumers, Emerging Markets, and the $4 Trillion Future.

Image Source – Digital Influence

Half of the population in emerging markets worldwide is now connected to the internet, the report says – a stunning increase from 2010, when fewer than a quarter of those in emerging markets were online. In addition, by 2022, nearly 900 million more emerging-market consumers will be online, versus just 80 million new internet users in developed markets. That means that more than 90% of all internet newcomers during the next four years will be from emerging markets.

Smartphone penetration doubled in emerging markets between 2013 and 2017, from 22% to 44%, and smartphones are the preferred way for people in these markets to access the internet. The report was led by BCG’s Center for Customer Insights [CCI] and is based on a survey of more than 15,000 urban internet users in Brazil, China, India, Indonesia, Kenya, Nigeria, Morocco, the Philippines, and South Africa.

Nimisha Jain, a BCG partner in New Delhi, who leads CCI in emerging markets, said

Emerging markets are on the brink of a major digital revolution. The share of digitally influenced retail in total retail spending will surge from 33% in 2017 to 47% by 2022. There are major differences across emerging markets, however – and in order to succeed in those markets, B2C companies will have to approach each one differently.

China is leading other emerging-market countries in internet usage, with 20% of its retail sales already coming from e-commerce. But e-commerce is advancing in other emerging economies, too. Overall, e-commerce in emerging markets will grow from about 15% of all retail sales in 2017 to 20% of all retail sales in 2022. The online portion of retail in China already exceeds that of the United Kingdom [16%], the United States [13%], and Germany and France [11% each].

A Shift in Consumer Behavior

Even more dramatic in emerging markets will be the growth of digital influence—the effect of information that consumers collect online, often by smartphone, on their online and offline purchases. By 2022, there will be $3.9 trillion in digitally influenced expenditures in emerging markets, BCG forecasts. That huge number represents both a challenge and an opportunity for B2C companies, the authors say.

How digital influences consumer behavior differs by country and by category. The report identifies three stages of digital evolution: digitally aware, digitally advancing, and—farthest along – digitally evolved. People in China [now in the digitally evolved category] are the most apt to turn to the internet for help in making a retail purchase; 39% percent of retail spending in China is digitally influenced. Brazil, India, and Indonesia [which are in the middle category, digitally advancing] have high levels of digital influence [35%, 14%, and 12%, respectively], but relatively low levels of online spending [between 3% and 5%]. Kenya, Morocco, Nigeria, South Africa, and the Philippines are in the first category, digitally aware. In these early-stage countries, a variety of factors, from modest-size middle classes to a relatively undeveloped fintech ecosystem, have constrained the growth of e-commerce.

When a country’s markets advance from one digital stage to the next, consumer behaviors change, too, the report shows. One such change is in the expectation of a better experience, whether that takes the form of something practical like a good recommendation engine or something fun like the ability to see oneself in a shirt or hat that one is considering buying.

Altogether, 81% of people in digitally evolved markets say that they look for a fun or enjoyable experience in deciding where to buy. In contrast, the shopping experience matters to only about one in four people in digitally aware markets, and to only one in ten people in digitally advancing markets.

Another difference relates to how people pay for their online purchases. In less advanced digital markets, cash on delivery is still common – used by 88% of Filipinos, 86% of Moroccans, 58% of Kenyans, and 54% of Nigerians. In more advanced digital markets, buyers almost always pay for online purchases digitally – whether through an online mobile wallet or a credit or debit card. For instance, 94% of Chinese use a digital method of payment, as do more than three-quarters of Brazilians. In addition, Chinese consumers make 70% of their online purchases through smartphones, a level of mobile commerce that sharply exceeds the level in developed countries. In 2016, Chinese mobile payments were nearly 50 times as great as those in the US.

Jeff Walters, a BCG partner and CCI’s leader in Greater China, said

One lesson of this study is that emerging market consumers aren’t uniform in their behaviors. Different markets have distinct requirements. This is something any online seller would learn if it tried to enter China without appreciating the need to create a fun experience or if it tried to do business in parts of Asia or Africa without understanding the workings of cash on delivery.

Developing Economies’ Use of Social Media

Social media is a big part of digital influence in emerging markets. In CCI’s survey, 95% of Filipinos and 74% and 73%, respectively, of Kenyans and Moroccans say they sometimes use social media to guide their retail purchases. At 37%, Indian consumers are the least apt of all emerging-market consumers to use social media to guide them in making a retail purchase; if they are looking for an online source of information, internet users in India are much more inclined to go to a shopping website.

Social media is also popular as a venue for direct e-commerce, whether through a brand’s social media account or in peer-to-peer transactions in which consumers buy and sell from one another with no intermediary. Peer-to-peer transactions over social media are especially popular in the Philippines, Indonesia, and Thailand.

In all emerging markets, air travel is the category most subject to digital influence and the product or service most likely to be bought online, with mobile phones a close second, the survey shows. But countries can be outliers in certain product categories. For instance, Brazilian consumers are much likelier than Indian or Indonesian consumers to buy a small appliance online. And Indian consumers don’t book their holidays online at anything like the same frequency that Brazilian consumers do.

BCG’s report comes at a time when emerging markets are growing at three times the rate of developed markets and contributing much of the world’s growth. In the last two decades, according to the World Bank, emerging markets’ share of the world’s gross domestic product has risen from 11% to 28%, and their share of global household consumption expenditures has risen from 11% to 24%.

The complete report can be downloaded here

ACT Fibernet [Atria Convergence Technologies Ltd.] India’s largest fiber-focused wired broadband ISP announced its partnership with Flipkart to offer Fiber broadband plans to smart TV buyers on the Flipkart platform.

With the aim to provide a holistic home entertainment experience to all smart TV owners backed by uninterrupted and super-fast internet broadband speed, ACT Fibernet has launched the ‘smart tv ka smart choice’ plan. As part of this, customers purchasing any smart TV on Flipkart will be able to enjoy exciting offers and discounts on the company’s internet broadband plans.

ACT Fibernet will offer every eligible customer, upon purchase of a 6 months subscription, two months free internet subscription with an additional 1500 GB data and a free wireless router. Offer valid on all Smart TV purchases made on Flipkart beginning 3rd September 2018 to 30th November 2018 across all 15 cities where the company has presence.

How to avail the offer

  1. Customer to provide proof of purchase – Flipkart Order ID, Flipkart Invoice date along with Name, Mobile, Email, Complete Address on ACT website
  2. ACT Fibernet to verify the purchase with Flipkart and out-call the customer, confirm the offer, check for feasibility in customer location and proceed with installation.
  3. ACT Fibernet to provide new connection within a period of 10 working days.
  4. Existing customers of ACT Fibernet are also eligible for the upgrade sans the router
  5. Offer to be redeemed before 31st December 2018.
  6. Customer is also free to choose any other offer from ACT Fibernet that is currently available in their respective market.

The below table captures the plan details across cities

For more information on the offer log on here.