The value of digitally influenced spending in emerging markets will approach $4 trillion by 2022, amounting to about 50% of all retail spending in Asia, Latin America, and Africa. But the dynamics will vary widely between markets, requiring B2C companies to ‘de-average’ their offerings in order to succeed, according to a report by The Boston Consulting Group [BCG] that was presented at the World Economic Forum. The report is titled Digital Consumers, Emerging Markets, and the $4 Trillion Future.

Image Source – Digital Influence

Half of the population in emerging markets worldwide is now connected to the internet, the report says – a stunning increase from 2010, when fewer than a quarter of those in emerging markets were online. In addition, by 2022, nearly 900 million more emerging-market consumers will be online, versus just 80 million new internet users in developed markets. That means that more than 90% of all internet newcomers during the next four years will be from emerging markets.

Smartphone penetration doubled in emerging markets between 2013 and 2017, from 22% to 44%, and smartphones are the preferred way for people in these markets to access the internet. The report was led by BCG’s Center for Customer Insights [CCI] and is based on a survey of more than 15,000 urban internet users in Brazil, China, India, Indonesia, Kenya, Nigeria, Morocco, the Philippines, and South Africa.

Nimisha Jain, a BCG partner in New Delhi, who leads CCI in emerging markets, said

Emerging markets are on the brink of a major digital revolution. The share of digitally influenced retail in total retail spending will surge from 33% in 2017 to 47% by 2022. There are major differences across emerging markets, however – and in order to succeed in those markets, B2C companies will have to approach each one differently.

China is leading other emerging-market countries in internet usage, with 20% of its retail sales already coming from e-commerce. But e-commerce is advancing in other emerging economies, too. Overall, e-commerce in emerging markets will grow from about 15% of all retail sales in 2017 to 20% of all retail sales in 2022. The online portion of retail in China already exceeds that of the United Kingdom [16%], the United States [13%], and Germany and France [11% each].

A Shift in Consumer Behavior

Even more dramatic in emerging markets will be the growth of digital influence—the effect of information that consumers collect online, often by smartphone, on their online and offline purchases. By 2022, there will be $3.9 trillion in digitally influenced expenditures in emerging markets, BCG forecasts. That huge number represents both a challenge and an opportunity for B2C companies, the authors say.

How digital influences consumer behavior differs by country and by category. The report identifies three stages of digital evolution: digitally aware, digitally advancing, and—farthest along – digitally evolved. People in China [now in the digitally evolved category] are the most apt to turn to the internet for help in making a retail purchase; 39% percent of retail spending in China is digitally influenced. Brazil, India, and Indonesia [which are in the middle category, digitally advancing] have high levels of digital influence [35%, 14%, and 12%, respectively], but relatively low levels of online spending [between 3% and 5%]. Kenya, Morocco, Nigeria, South Africa, and the Philippines are in the first category, digitally aware. In these early-stage countries, a variety of factors, from modest-size middle classes to a relatively undeveloped fintech ecosystem, have constrained the growth of e-commerce.

When a country’s markets advance from one digital stage to the next, consumer behaviors change, too, the report shows. One such change is in the expectation of a better experience, whether that takes the form of something practical like a good recommendation engine or something fun like the ability to see oneself in a shirt or hat that one is considering buying.

Altogether, 81% of people in digitally evolved markets say that they look for a fun or enjoyable experience in deciding where to buy. In contrast, the shopping experience matters to only about one in four people in digitally aware markets, and to only one in ten people in digitally advancing markets.

Another difference relates to how people pay for their online purchases. In less advanced digital markets, cash on delivery is still common – used by 88% of Filipinos, 86% of Moroccans, 58% of Kenyans, and 54% of Nigerians. In more advanced digital markets, buyers almost always pay for online purchases digitally – whether through an online mobile wallet or a credit or debit card. For instance, 94% of Chinese use a digital method of payment, as do more than three-quarters of Brazilians. In addition, Chinese consumers make 70% of their online purchases through smartphones, a level of mobile commerce that sharply exceeds the level in developed countries. In 2016, Chinese mobile payments were nearly 50 times as great as those in the US.

Jeff Walters, a BCG partner and CCI’s leader in Greater China, said

One lesson of this study is that emerging market consumers aren’t uniform in their behaviors. Different markets have distinct requirements. This is something any online seller would learn if it tried to enter China without appreciating the need to create a fun experience or if it tried to do business in parts of Asia or Africa without understanding the workings of cash on delivery.

Developing Economies’ Use of Social Media

Social media is a big part of digital influence in emerging markets. In CCI’s survey, 95% of Filipinos and 74% and 73%, respectively, of Kenyans and Moroccans say they sometimes use social media to guide their retail purchases. At 37%, Indian consumers are the least apt of all emerging-market consumers to use social media to guide them in making a retail purchase; if they are looking for an online source of information, internet users in India are much more inclined to go to a shopping website.

Social media is also popular as a venue for direct e-commerce, whether through a brand’s social media account or in peer-to-peer transactions in which consumers buy and sell from one another with no intermediary. Peer-to-peer transactions over social media are especially popular in the Philippines, Indonesia, and Thailand.

In all emerging markets, air travel is the category most subject to digital influence and the product or service most likely to be bought online, with mobile phones a close second, the survey shows. But countries can be outliers in certain product categories. For instance, Brazilian consumers are much likelier than Indian or Indonesian consumers to buy a small appliance online. And Indian consumers don’t book their holidays online at anything like the same frequency that Brazilian consumers do.

BCG’s report comes at a time when emerging markets are growing at three times the rate of developed markets and contributing much of the world’s growth. In the last two decades, according to the World Bank, emerging markets’ share of the world’s gross domestic product has risen from 11% to 28%, and their share of global household consumption expenditures has risen from 11% to 24%.

The complete report can be downloaded here

To foster technology-led innovation to address societal challenges, Microsoft India is supporting NITI Aayog in MoveHack, a global mobility hackathon inviting solutions, prototypes and ideas to address challenges faced by India in mobility and transportation. As cloud partner for the hackathon, Microsoft will offer Azure cloud credits of up to USD 25,000 to winners who build B2B solutions, in addition to USD 200 worth of Azure credits to every participant. According to NITI Aayog, the hackathon, which was launched on 1st August 2018, has received more than 35,000 registrations so far from over 25 countries.

Additionally, Microsoft Research [MSR] India will consider incubating and offer funding and/or resource support to winners who leverage AI to build their solutions. This will be a part of a new incubation program started by MSR, wherein the organization is working with academia, government and entrepreneurs to help incubate technologies for societal impact, with special emphasis on cloud and AI platforms.  Funding will be determined individually for each project that meets the selection criteria; based on the scope of the project and associated resource requirements.

Speaking on this, Ms. Anna Roy, Adviser, NITI Aayog, said

MoveHack is a unique opportunity for the best minds from across the globe to tackle challenges in mobility and transportation that India offers. We have tied up with Smart Cities, Central and State Ministries to implement the best solutions from this hackathon, in addition to opening up our ecosystem for commercialization of these products / prototypes. MoveHack is a one of its kind challenge to solve for India, and as an extension, solve for the world. We appreciate the partnership with Microsoft.

Commenting on the partnership, Keshav Dhakad, Group Head & Assistant General Counsel, Corporate, External & Legal Affairs [CELA], Microsoft India, said

It is our privilege to be part of MoveHack. The entire country is going through a disruptive phase of digital transformation, with AI being integral to India’s economic and societal progress. Through our partnership with NITI Aayog, we collectively aim to enable the resolution of most pressing social challenges via large scale deployment of cloud & AI led innovations. Our support to MoveHack is part of this collaboration and we believe that solutions incubated through this program will contribute to the nation’s transformation in a meaningful way.

NITI Aayog’s MoveHack is a global mobility hackathon which invites innovative, dynamic and scalable solutions improve to mobility and transportation in India. Open to participants of all nationalities, it is divided into two categories: Just Code It and Just Solve It. While the former is focused at solutions based on innovations in technology/product/software and data analysis, the latter is for innovative business ideas or sustainable solutions to transform mobility infrastructure through technology.

Awards for the hackathon include recognizing the top 10 winners with a total prize of more than INR 2 crore. In addition, what sets this hackathon apart is the unique opportunity it provides for end-to-end integration of solutions in smart cities, States and Central Ministries through commercial implementation. Problem themes include multi-modal commuter mobility in cities, multi-modal freight handling and transportation, road safety and future of mobility, among others.

Post operationalization of Jio Payments Bank [a 70:30 Joint-Venture between Reliance Industries Limited and State Bank Of India], Jio and SBI are deepening their partnership to bring next generation bilateral frictionless experience with exclusive Digital Banking, Payments and Commerce journeys for their customers.

Jio and SBI are entering into a digital partnership aimed to increase SBI’s digital customer base multi-fold. SBI YONO is a revolutionary omni channel platform offering digital banking, commerce and financial superstore services to customers. YONO’s digital banking features and solutions will be enabled through the MyJio platform for a seamless, integrated and superior customer experience. MyJio, one of India’s largest Over-The-Top [OTT] mobile applications will now bring in financial services capabilities of SBI and Jio Payments Bank.

Jio and SBI customers will benefit from Jio Prime, a consumer engagement and commerce platform from Reliance. Jio Prime will offer exclusive deals from Reliance Retail, Jio, partner brands and merchants. In addition, with an integration between SBI Rewardz [existing loyalty program from SBI] and Jio Prime, customers of SBI will be offered additional loyalty reward earning opportunities as well as broader redemption within Reliance, Jio and other online and physical partner ecosystems.

Sh Mrutyunjay Mahapatra [Deputy Managing Director (Strategy) & Chief Digital Officer, SBI] and Sh Alok Agarwal [Chief Financial Officer (CFO), RIL] exchanging the signed MoU to deepen digital partnership, in the presence of Sh Rajnish Kumar [Chairman, SBI] and Sh Mukesh D. Ambani [Chairman & Managing Director, RIL] in Mumbai

SBI will be engaging Jio as one of its preferred partners for designing and providing network and connectivity solutions. Jio’s highest quality network in urban and rural regions will allow SBI to launch customer centric services such as video banking and other on-demand services. Additionally, Jio Phones will be available on special offers for SBI customers.

Speaking on the partnership, Rajnish Kumar, Chairman – SBI said

As India’s largest Bank with leadership in digital banking, we are delighted to partner with Jio the world’s largest network.  All the areas of co-operation are mutually beneficial enhancing the digital foot-print for SBI customers with superior and rewarding customer experiences.

Mr. Mukesh D. Ambani, Chairman – Reliance Industries Limited said

The scale of the SBI customer base is unmatched globally. Jio is committed to using its superior network and platforms combined with the Retail ecosystem to accelerate digital adoption serving all the needs for SBI’s and Jio’s customers.

What Is an Aadhaar Card?

An Aadhaar card is a biometric document containing 12-digit unique number. It is issued to every Indian citizen including NRIs or foreigners living in the country for more than 12 months. The document contains individual’s personal information stored in the government’s database, further utilized to curb corruption and fake identification issues.

Image Source – Aadhar

Aadhaar card serves as a versatile document that can be used as a proof of identity, proof of address and age, when applying or registering for any government related facilities and services.

Once you apply for an Aadhaar card, you will receive an acknowledgement slip on your registered mobile number and email address. This will contain an enrollment number that will allow you to track its status both online and offline.

How to Check Aadhaar Card Online

If you have already applied for an Aadhaar card but still not received any message from the UIDAI about the proceedings, you can check its status online in 5 simple steps:

Step 1 – Visit the UIDAI official site and go to the ‘Enroll and Get Aadhar’ section. Next click on the ‘Check Aadhaar Status’ option.
Step 2 – Once you are directed to this page, enter your details and the ‘Security Code’.
Step 3 – Next, click on the ‘Check Status’ button.
Step 4 – If your Aadhaar card has been generated, you will receive a congratulatory message.
Step 5 – You can now download an e-Aadhaar card or choose to receive it on your registered mobile number.

With the introduction of online services, the government of India has made it convenient for people to check the status of their card online. This avoids hassle and miscommunication. However, if you would like to use other services, you can either use the SMS option or visit an Aadhaar Centre.

How to Check Aadhaar card Number Offline

To check your Aadhar card status via phone, you can send an SMS set by the UIDAI. If your Aadhaar card has been generated you will receive the card number on your registered number. If not, you will receive the current status.

Over a billion Indian citizens have received their Aadhaar card that permits them to avail government subsidies, services and facilities. An Aadhar card also allows holders to link their bank accounts, LPG connection, and receive the related subsidies directly into their bank accounts. This system negates funds from being misappropriated and also curbs fraudulent claims. This government-issued document is accepted everywhere. It also makes it easier for people to have one document containing all their information required for any legal verification.

Besides this, individuals holding an Aadhaar card can avail many other added benefits including faster acquisition of passport, digital life certificate and opening bank accounts. So, if you haven’t applied for an Aadhaar card yet, it is about time you do!

Taking a step further in skilling the youth of Bihar, Bihar Skill Development Mission [BSDM] started a Recruit-Train and Deploy Model, which would further accentuate in skilling mission and effectively help in skill training of the youth. The event saw the participation of more major industries IT/ITES, Automotive, Manufacturing, Construction, Service, Textile, and major HR and placement agency.

Image Source – Skill Development

Most of the Industries welcomed the RTD model especially the flexibility to industry partners in exercising the training and the modularity it provides in trained workers on the job. Industries pointed to the unique context of the domestic sector wherein the demand is there but the industry is finding it difficult to deploy people especially if migration is associated. There is a need to increase awareness to people aspiring to work in the sector; Industries appealed the BSDM their help in the mobilization of people from Bihar to undergo training.

Speaking at the event Dipak Kumar Singh, IAS, Principal Secretary, Labour Resources Department and CEO, Bihar Skill Development Mission highlighted the specific characteristics of RTD model that will give industry the flexibility in training candidates to their specific requirements. RTD is the first of its kind scheme modeled on providing flexibility to industry to train candidates from any location having no restriction pertaining to location specificity. He further stated that RTD model is a flagship and unique program of State Mission in which for merging of two different training into one, and while the training will be imparted by industries as per their norms, the cost of training will be borne by BSDM.

Dipak Kumar Singh further added

The willingness of our department in collaborating with industry and its consortium with placement agencies or training partner, Sector Skill Councils, and most importantly with training providers in addressing the concerns and developing BSDM as the best model for skilling.  BSDM is successfully running this model with 15 industries and training partners and deployed about 600 Bihari Youth overseas and different parts of the country.

BSDM would ensure the quality of the industry partners entering the scheme and as the industry partner would be granting post training placements, therefore RTD is specifically designed to help industry train candidates’ specific to their requirements. This will be highly beneficial to industry partners as they would be saving critical costs and time in training candidate on firms’ specific skills.

Project Director Amit Pandey said

Skilled people and industries are very much complement of each other. Industries can increase their productivity with the support of skilled workforce and skilled people can get the skill premium as a return.

Concentrix, Himalaya, Flipkart, Paytm, Reliance Jio showed their willingness to partner with BSDM for training candidates form Bihar both within an outside Bihar. This is the third Road Show organized in Bengaluru on 22nd June after Gurgaon and Mumbai. The focus of the Third Road Show was on major industries like IT/ITES, Manufacturing, Automotive and Service to explore a partnership for the flagship program.

Representatives from Reliance Jio, Concentirx, LM Wind, Himalaya, Flipkart, Cafe Coffee Day, Paytm, Rittelindia, Quitesindia, Silicon Micro System and other companies, Government Officials, attended the program.  BSDM Team CEO Mr. Dipak Singh IAS, Mission Director Sanjay Kumar, Project Director Amit Pandey, Project management team Sanjay Singh, Shekhar Suman, and Surojeet Chandan, participated in this program.

About Bihar Skill Development Mission

Bihar Skill Development Mission [BSDM] was constituted in the year 2010 with the vision to increase the capacity and capability of the system to deliver quality skill training and professional knowledge to the youth to enhance their employability and bridge the skill deficit with a view to meet the growing demand for skilled manpower.

As India gears up to prepare for the next leap in GST compliance – the e-Way Bill, it is time to find out how technology can simplify e-Way Bills for your business. The obvious question on your mind is, ‘Will e-Way bill impact my business?’

Image Source – Eway Bill

The answer is yes, by and large e-Way Bill will impact your business. Whether you run a big or a small business, are registered or not registered, e-Way Bill will be applicable to you in one way or the other. Since e-Way Bill is a GST compliance mechanism, you must become familiar with it.

What is an E-Way Bill?

E-way Bill stands for Electronic Way Bill. An E-Way Bill is generated by the person causing movement of goods in the e-Way Bill portal. It has to be generated for transporting goods worth more than INR 50,000 by any mode of transport.

The e-Way Bill is usually a unique bill number generated for the specific consignment. Any registered business, transporting goods in their own vehicle, hired vehicle, railways, by air or by vessel, the supplier or recipient of the goods should generate E-way bill.

Let the right technology manage e-Way Bills for you

Avoid repetitive activity

The details that are required to record a transaction and generate invoice are required for generating the corresponding e-Way Bill as well. Why would you want to spend time to re-enter all the details again in the e-Way portal? The software you use should help avoid this repetitive activity.


You must be able to record transactions in your software, and export the details together for the purpose of generating e-Way Bills in the portal. This must be possible the other way round as well, i.e., in situations where you have recorded transactions in the portal first to generate e-Way Bills.

Do you have to re-enter the details again in your software to record the transaction? No. The right software will let you switch between systems. From portal to your software, and vice versa.

It is not always possible to generate an e-Way Bill as soon as you have recorded a transaction. You might be supplying goods a few days later. Sometimes, your transporter might not be ready with the vehicle. You need flexibility to generate e-Way Bills any time. Ideally, you must be able to generate e-Way Bills while recording a transaction, or after recording the transaction. You must be able to generate e-Way Bill for a single invoice, or for multiple invoices together.

Ensure compliance

Depending on the nature of your business, you might be recording transactions for transporting goods frequently. How will you keep track of transactions of value more than Rs. 50,000 for which it is mandatory to generate e-Way Bills? Let your software do that for you. Imagine cases, where there are hundreds of transactions recorded.

Print invoices with e-Way Bill Nos.

In a fast-paced business environment, where you are paying money to transporters for moving your goods, time is valuable. Your software must let you print e-Way Bill Nos. on invoices in a short span of time. You can handover the prints to your transporter who needs to carry the documents while transporting goods for compliance purpose.

Manage exceptional cases

What if the vehicle in which your goods are being transported breaks down. You must be able to track the particular invoice quickly and easily in your software, and generate a fresh e-Way for the same from the portal.

Business situations can be unpredictable too. If your supplier is unable to generate an e-Way Bill, you must be able to do quickly. If you make purchases from unregistered dealers, you should be able to generate e-Way Bills on their behalf in your software.

Generate and print consolidated invoices

The commercial tax department allows invoices to be grouped based on mode of transport, vehicle nos., place of supply or State and generate a consolidated e-Way Bill to make life easy for the transporters.

Your software must firstly let you generate individual e-Way Bills for each invoice. It must let you group these invoices as per your preference and then generate a consolidated JSON file of the same which could be uploaded in the portal. The e-Way Bill portal will then generate a single e-Way Bill for the consolidated invoices.

About the Author

This article has been authored by Tejas Goenka, Executive Director, Tally Solutions

By 2021, digital transformation will add an estimated US$154 billion to India’s GDP, and increase the growth rate by 1.0% annually, according to a new business study Unlocking the Economic Impact of Digital Transformation in Asia Pacific. The research was produced by Microsoft in partnership with IDC Asia/Pacific.

Image Source – Digital Transformation

The study predicts a dramatic acceleration in the pace of digital transformation across India and Asia Pacific’s economies. In 2017, about 4% of India’s GDP was derived from digital products and services created directly through the use of digital technologies, such as mobility, cloud, Internet of Things [IoT], and artificial intelligence [AI].

Anant Maheshwari, President, Microsoft India, said

India is clearly on the digital transformation fast track. Within the next four years, it is estimated that nearly 60% of India’s GDP will have a strong connection to the digital transformation trends. Organizations are increasingly deploying emerging technologies such as artificial intelligence, and that will accelerate digital transformation led growth even further.

The survey conducted with 1,560 business decision makers in mid and large-sized organizations across 15 economies in the region highlights the rapid impact and widespread disruption that digital transformation is having on traditional business models. The study identified five key benefits from digital transformation.

According to the research findings, organizations are seeing significant and tangible improvements from their digital transformation efforts across these benefits in the range of 11% to 14% today. Business leaders expect to see more than 40% improvements in those key areas by 2020, with the biggest jump expected in productivity, customer advocacy as well as profit margin.

Digital Leaders in India to Gain Lion’s Share of Economic Opportunities

The study indicates that while 90% of organizations in India are in the midst of their digital transformation journey, only 7% in the entire region can be classified as Leaders. These are organizations that have full or progressing digital transformation strategies, with at least a third of their revenue derived from digital products and services. In addition, these companies are seeing between 20 – 30% improvements in benefits across various business areas from their initiatives.

The study indicates that Leaders experience double the benefits of Followers, and these improvements will be more pronounced by 2020. Almost half of Leaders [48%] have a full digital transformation strategy in place.

Sangita Reddy, Joint Managing Director, Apollo Hospitals Enterprise Ltd., one of India’s Leaders in Digital Transformation, said

Apollo Hospitals recognized the potential of technologies like artificial intelligence, machine learning and data analytics in providing high quality preventive healthcare services, very early on. With data being generated at an exponential proportion, technology is helping us derive insights to predict and suggest preventive steps with utmost accuracy. Our partnership with Microsoft bring us to the forefront of this remarkable metamorphosis that is allowing us to meet healthcare demand and maintain service excellence regardless of geography.

The Study identified key differences between Leaders and Followers, which contribute to the improvements tracked:

  • Leaders are more concerned about competitors and emergence of disruptive technologies – The digital economy has also given rise to new types of competitors, as well as emerging technologies such as AI that have contributed to the disruption of business models.
  • Business agility and culture of innovation are key goals – When addressing business concerns, Leaders are focused on creating a culture of agility and innovation to counter competition. Followers, on the other hand, are more focused on improving employee productivity and profitability.
  • Measuring digital transformation successes – Organizations across Asia Pacific are starting to adopt new Key Performance Indicators [KPI] to better measure their digital transformation initiatives, such as effectiveness of processes, data as a capital, and customer advocacy in the form of Net Promoter Score [NPS]. As organizations realize the potential of data as the new oil for the digital economy, Leaders are much more focused on leveraging data to grow revenue and productivity, and to transform business models.
  • Leaders are more aware of challenges in their digital transformation journeys – In addition to skills and cyber-security threats as key challenges, Leaders have also identified the need to bolster their data capabilities through the use of advanced analytics to develop actionable insights in fast-moving markets.
  • Leaders are looking to invest in AI and Internet of Things – Emerging technologies such as AI [including cognitive services and robotics] and IoT are areas where Leaders are investing in for 2018. Besides these emerging technologies, Leaders are also more interested in investing in big data analytics to mine data for actionable insights than others.
  • What sets Leaders apart from others are their ability to ride on the digital transformation wave from an organizational culture perspective. The study found that Leaders have these traits

Anil Bhansali, Managing Director, Microsoft India (R&D), said

There is a pressing need for organizations to fully capitalize on the potential value of digital transformation in the next few years. To do so, organizations need to invest in building their ecosystem, from employees, to customers, to partners, across their value chain by gaining new insights through new data sources, and incorporating digitization in their products and services.

Microsoft is uniquely positioned to help organizations in India to succeed in their digital transformation journeys today through our agile platforms and solutions that prioritize flexibility, integration and trust. We understand what organizations will need to make their journeys a successful one.

Riding the Wave of Digital Transformation

Organizations in Asia Pacific need to accelerate their digital transformation journey to reap the full benefits of their initiatives, and to address the invisible revolution brought about the mass adoption of AI. More importantly, companies need to focus on capitalizing their own data in order to gain new market insights, create new digital products and services, and monetize data through data sharing securely, and in collaboration with its ecosystem.

Daniel-Zoe Jimenez, Research Director Digital Transformation Practice Lead, IDC Asia/Pacific, said

The pace of digital transformation is accelerating, and IDC expects that by 2021, at least 60% of India’s GDP will be derived from digital products and services, with growth in every industry driven by digitally enhanced offerings, operations and relationships. The study shows Leaders seeing double the benefits of Followers, with improvements in productivity, cost reductions, and customer advocacy. To remain competitive, organizations must establish new metrics, realign organization structures, and re-architect their technology platform.

Microsoft recommends organizations to adopt the following strategies to become a digital transformation Leader

  1. Create a digital culture – An organization need to build a culture of collaboration where it is connected across business functions, and has a vibrant and mature ecosystem of customers and partners. Data can then be embraced across organization and functions, where better decisions can be made and ultimately serving the needs of customers and partners better.
  2. Build an information ecosystem – In a digital world, organizations are capture more volumes of data internally and externally. The key to becoming a Leader is for organizations to be able to convert data into capital assets, and enable data sharing and collaboration internally and externally in an open yet trusted manner. In addition, a proper data strategy will allow businesses to start their AI initiatives to identify connections, insights and trends.
  3. Embrace micro-revolutions – In most cases, digital transformation efforts do not start with widespread change, but a series of micro-revolutions. These are small, quick projects that deliver positive business outcomes and accrue to a bigger and bolder digital transformation initiatives.
  4. Develop Future Ready Skills for Individuals and Organizations – Organizations today must re-look at training and re-skilling its workforce so that workers are equipped with future ready skill sets such as complex problem solving, critical thinking and creativity for the digital economy. More importantly, they need to re-balance the workforce to attain and attract key digital talents, as well as be open in creating a flexible work source model where they tap into skills-based marketplace. From a digital skills perspective,LinkedIn’s latest study outlines the ABCs of digital talents required for future economies in the region – artificial intelligence, big data and cloud computing. In India, the top in-demand skills are big data, artificial intelligence, and cloud computing.

Reliance Jio and Sodexo, the leader in Employee Benefits announced the partnership to accelerate India’s digital transformation. Jio and Sodexo will leverage complementary strengths and offerings to create an enriched digital life ecosystem for Indians.

JioMoney, the PPI wallet offered by Jio Payments Bank Ltd., has enabled integration of Sodexo Meal Cards with a user’s JioMoney account to allow mobile-based payments via Sodexo Meal Card. The partnership will enable thousands of Sodexo Merchants like grocery shops, kiranas, restaurants and cafes across the country, to accept digital payments via Sodexo.

Sodexo’s proprietary meal benefit solution, Sodexo Meal Pass can be linked to the JioMoney App for making quick payments on-the-go. It will also be an added digital transaction option for JioMoney’s rapidly growing user-base across India. Consumers no longer have to carry the Sodexo’s physical card for the purchase of food and non-alcoholic beverages. They can simply add the Sodexo Meal Card balance to the JioMoney app and start transacting on-the-go. Jio and Sodexo will continue to work together to accelerate adoption of services offered by both the brands.

Speaking on the association, Anirban S Mukherjee, Business Head, JioMoney said

Jio’s partnership with Sodexo will further Jio’s endeavour to deliver the benefits of evolving digital technologies to every Indian and allow them to live Digital Life to the fullest. The integration will bring convenience and new digital transaction options for both JioMoney and Sodexo users in India. Going forward both brands will leverage core strengths, develop synergies and expand their reach and presence in India’s growing digital ecosystem.

Stephane Michelin, CEO Sodexo Benefits and Rewards Services India said

At Sodexo, we constantly strive to enhance the consumer experience by expanding the ways to use the Sodexo Meal card within our proprietary network. Our endeavour has been to improve the retail experience for our 3 million daily users. With this partnership, JioMoney’s MPOS system will help segregate the food & non – food items among standalone, smaller merchants, which will further strengthen Sodexo’s position as a compliant meal benefit solution in the country.

The solution has already been launched in Mumbai and the consumer response has been excellent. The JioMoney solution will be enabled at all Sodexo accepting merchants nationally over a period of time. This partnership between JioMoney and Sodexo, both being leaders in their respective spaces brings high levels of domain expertise will bring about a radical change in the payments landscape across the country.