India is moving to a golden age of philanthropy that hasn’t been seen since the middle of the last century. Whereas the last period of giving led to the setting up of many of the trusts, hospitals, universities and similar institutions, modern givers are looking to find new ways to invest. Running alongside the new spirit of giving, charities are employing marketing techniques such as viral videos to help promote their causes.

Image Source – Marketing

The Modern Givers

Philanthropists such as Erik Gordon plan whole campaigns looking to building sustainable futures and to tackle the causes of the issues they are addressing. Brands such as Siyaram have started campaigns to encourage their customers to carry out good acts every day. Charities and other non-profits are more reliant on partnering with brands, or appealing to a wider audience in a kick-starter fashion.

Marketing Techniques To Bring In More Engagement

Digital marketing techniques have a lot to teach those who wish to do good deeds. Marketing has become a science over the years, which allows it to be cost effective. For big businesses this can help with profitability but for those wanting to help other it is vital to ensure as little as possible is spent on administrative costs. Before starting any plan to do good you need to know who your audience will be. By understanding your audience you will be able to plan your campaign to suit them. Data harvesting will tell you more about their likes, dislikes and where to best engage them. The best way to reach out to this audience has been proven to be storytelling. YouTube provides services for non profits that can help enormously with campaigns.

The Future Of Giving

The future for those wanting to do good works online will be a far more professional one. Our world is expanding and it is increasingly becoming difficult to be heard in the crowd. It is vital that to get your message heard that you employ all the techniques available. Storytelling, social media, networking and data mining are all tools that will be necessary to succeed. Only by taking these professional attitudes and approaches will charities be able to stand out and be seen.

Indian Influencer Marketing company, Chatterbox, has unveiled its latest technology-backed solution with Chtrbox. With advanced Machine Learning, smart-data driven influencer-search, proprietary matching algorithms, gamified mission modules, real-time performance tracking & more, Chtrbox now offers complete end-to-end solutions that make Influencer Marketing more automated, intelligent & cost effective for brands & agencies.

Today, brands are shooting in the dark when it comes to knowing which influencers to tap. Influencer marketing is the fastest growing marketing approach being favored by brands, but a majority of brand budgets for it are not spent efficiently. There is a rising class of new influencers, from which there is very little past performance-data.

While the Chatterbox team helps brands craft their influencer strategy, the Chtrbox platform now offers brands over 150K mega to micro influencers with deep data to make the right selection, enables push-campaigns and missions to relevant influencers to get their word out & get the biggest bang for their buck.

Speaking on the launch, Pranay Swarup, Co-Founder & CEO, Chatterbox stated

While brands leverage the human intelligence & authentic chatter of social media influencers, Chtrbox.com leverages artificial intelligence at its very best to ensure brands find the right influencers first. With the rise of social media content consumption in India, Chtrbox.com’s access to 150,000+ influencers with a cumulative followership of 3.5 billion is all set to further elevate the emerging industry.

Akhil Mordia, CTO at Chatterbox, adds on

Chtrbox.com’s engine has analysed more than 24 million content pieces by top & emerging influencers, across categories & geographies. For each content piece, our proprietary technology allocates a unique score basis its context & performance, generating every influencer’s Social Media ValueThis helps identify the relevant influencers with the best ROI.

Influencer marketing is nothing but Word of Mouth 2.0 in our digitally advanced & ever-so-connected world. Today it’s not just a celebrity, but a social media star, your college mates, colleagues & family members that you listen to the most. Chtrbox.com helps brands & agencies construct & optimize this very piece, and let’s data validate gut-calls.

About Chatterbox

Chatterbox has been set up by Roshan Abbas [MD, Encompass], Gaurav Kapur [Media Personality], Rohit Raj & Varun Duggirala [Founders of the Glitch, now part of WPP] & Pranay Swarup [previously, Co-founder of Letsintern.com], with this aim to combine the power of people & technology to build a data-led storytelling solution for brands. Chatterbox has already managed successful campaigns for 52 of India’s top brands, such as P&G, Flipkart, Hike, Nokia, Godrej, OnePlus, Puma, and Reliance. For more information, please visit Chtrbox

Lead generation is the process of attracting and converting strangers and prospects into company’s product or service and it describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Prospects can come in the form of names and addresses, names and phone numbers, email addresses and fax numbers.

Why Lead Generation is Important ?

Lead generation is the fundamental way to provide channels of revenue into any company. In order to effectively make sales, you have to have qualified leads and it is incredibly important in keeping your sales and marketing pipeline alive. Lead generation is a win-win for both the buyer and seller.

Following are the 7 Essential Steps that marketers can use to Improve B2B Lead Generation.

Developing Better Marketing Content – Every content marketing strategy starts with the goal. How are you going to measure the success of your campaign? Is it with traffic? New subscribers? Social shares & engagement? Sales? Your content should be integrated in such a way that it helps you achieve your organizational goals. A content marketing strategy is a road-map that not only tells you what you are going to create, distribute it, and ultimately how to use it to attract and convert readers into buyers.

Greater Personalization – Marketing is all about delivering valuable information about a product or service at the right place and the right time. Personalized marketing is a strategy of its own that you can integrate into your different types of marketing mediums to generate better results. The main benefit of personalized marketing is the ability it gives you to reach specific audiences or prospects.

Personalization depends on

  • Demographics – Age, gender, location, career and more. This also includes their problems, needs, and wants.
  • Behaviors – Data includes the type of content they digest, where they spend their time, how they shop, what kind of information they are looking for.
  • Sources – Defines how your leads find you, or how you are generating and acquiring new customers. Is it campaigns you run? Referral programs? Social activity?

Create irresistible lead magnets – A lead magnet is a tool that you use to incentivize potential leads to interact with your brand. In other words, you’re trading the valuable piece of content for something you want, like the user’s email address. The best lead magnets offer value far and beyond what you might post on your blog. Ideally, they’re immediately useful for your target audience. Whatever you choose, make sure you can pinpoint its value during the lead-generation process.

Some of the most effective lead magnets include the following

  • E-books
  • In-depth case studies
  • Tools and calculators
  • Free demos for your app
  • Free trials for your software
  • Report or white paper

Link your Call To Action [CTA] to a dedicated landing page – The call to action is a core component of B2B lead generation. Call to Actions may have changed over the years, but the goal hasn’t changed: Put the right message in front of the right people at the right time.If you focus on your email newsletter to educate customers, including the call to action is a great opportunity to present them with relevant offers to generate leads and Website visits. Linking your call to action to the exact landing page will improve your customer engagement and number of leads.

Creating word-of-mouth referrals – Word of mouth marketing is not just about creating a message it’s about delivering real human experiences to the masses. Word-of-mouth marketing isn’t easy, but with a little tactical planning, any business can create a real buzz in their local community. According marketing survey 92% of prospects trust referrals from people they know or their relatives, and 80% of consumers are more likely to buy a new product when learning about it from friends or family.

Be Active on Social Media for lead generation – With recent updates, many social media platforms are becoming more important than ever.  Creating great content directly to your followers is one of the easiest ways to gather detailed information about prospects using social media. Social media is great for not only spreading brand awareness but also converting followers into leads. Believe it or not, the tools you already use to establish and promote your brand can become B2B lead-generating machines.

However, don’t discount other social platforms, including the following:

  • Facebook
  • Twitter
  • Pinterest
  • YouTube
  • Instagram

Chat with your users with live chat – Going live is a great way to directly interact with your prospects or customers and engage with them in real-time. By answering questions and generating awareness about your products or services, live chats give you the opportunity to position your brand as an expert in the industry. You can also drive cross-channel traffic by directing participants to branded content, creating promotional images or banners, landing pages, and offerings.

Final Thoughts

Lead generation is essential for all businesses that wish to drive higher profits and ROI. It plays a role in every business’s marketing strategy. The lead generation funnel allows brands to reach their best leads, nurture that interest, and capture necessary data before delivering truly qualified leads to sales. Hope these tips will increase the effectiveness of your outreach effort.

About the Author

Michael Anthony works as a Content Marketer for USAExeList, a high-end B2B Email Lists provider based in Addison, Texas. He has been promoting high-quality content in select niches for his clients.

There is a constant debate between traditional offline marketing and digital marketing. The battle between the two has been going on for many years and it is here to stay! Though each has its own set of advantages & disadvantages, the major USP of online marketing is that the ROI is highly measurable via analytics. One similarity between both these channels is that the first impression creates a long lasting impression on the consumer’s minds and it is created via your company’s website.

Image Source – Web Development

Website: Give a face-lift to your business

How many times have you been in a situation where a company representative has handed his/her business card and you were disappointed with their company’s website design. Studies show that 75 percent of people judge the credibility of a business based on the design of its website and credibility has a direct relation to how likely people are to make a purchase [Source]. Hence it becomes extremely important to have a website that has a great design since it results in customer delight. Let us look into some of the aspects that are important while developing a website.

When it comes to website design, ensure that the logo is well designed, is of high quality and conveys the core offerings of your business. It is extremely important to have an eye-catching logo since it would help you gain new customers and at the same time retain existing customers. With the increasing penetration of mobile internet, many users now access the web via mobile. Apart from having an exceptionally well-designed responsive website, the website should have cross-platform compatibility. It should have a design that is tailor-made for desktop, mobile, tablet, etc. so that customers can seamlessly browse through your website across different platforms.

The images used on the website should be properly resized for the medium from where the site is getting accessed. The layout should be simple so that visitors are able to find relevant information in the least amount of time. Make it easy for visitors to contact you, ideal location would be top right of the website since it is a more prominent position. Last but definitely not the least, ensure that your company’s website, as well as the blog is updated on a timely basis.

Techmagnate: Website Design and Development Services

Though there are CMS like WordPress, Joomla, etc. that can expedite the development process and shorten the delivery time, in many cases you might require website designing & development services from pioneers like Techmagnate. Techmagnate is India’s top digital marketing and SEO services company based out of New Delhi. They offer a plethora of services like Web Design, SEO, Social Media Marketing, Pay-Per-Click Advertising as well as Application Development and have clients ranging from big companies to SMB’s.

Apart from website design and development, Techmagnate also caters to this segment by providing Digital Marketing services so that you can focus on your core business and depend on them for these aspects since they have a proven track record and expertise in this field. In a nutshell, effective Digital Marketing can make or break the brand that you wish to create and brand building & management is a long-term game…so invest in it!

If you want to contact Techmagnate for their services or have some feedback for them, please leave them in the comments section.