Joining the worldwide celebrations of International Women’s Day, Truecaller released its most comprehensive report yet, titled Understanding the Impact of Harassment & Spam Calls on Women. The report looks into the state of harassment calls made to women, what steps they can take to prevent them, and how big of problem they are, encouraging women facing harassment and spam to ‘Call It Out’.

Sexual Harassment: Where does it stop?

It comes as an ugly truth that 1 out of 3 [36%] women in India is receiving sexual & inappropriate calls or SMS’. Of those, 78% of women claimed to receive harassment calls with inappropriate and sexual content at least once a week, and 82% claimed to receive unsolicited videos and pictures with inappropriate and sexual content at least once a week.

On average, 50% of these calls and texts were anonymous, 11% were made by stalkers, and 3% were from a person known to them.

In particular, 90% of respondents in Jaipur reported receiving calls and texts with offensive and sexual imagery or videos on a weekly basis, making it the highest in India.

The Fine Line between Nuisance and Harassment

While most women viewed cold calls from telemarketers, salespeople and fraudsters as a ‘nuisance’, 81% of women surveyed that blank calls were ‘harassment’. Blank calls in the survey were defined as an anonymous phone call made with the intention to threaten, harass or offend a caller, without a sales or phishing-related objective. In fact, blank calls were the one type of spam call overwhelmingly felt to be harassment as opposed to nuisance.

Payments and Phishing: The double-edged sword

As per Truecaller’s Insights 2017 report, India is plagued by the highest number of spam calls in the world, with the average Truecaller user receiving 22.6 spam calls per month. With India’s ever-expanding payments landscape, phishing calls collecting payment information have become rampant.

At least once a week, 72% of the women surveyed received calls from fraudsters seeking to collect payments or sensitive personal data, with 4% receiving counterfeit calls almost daily.

Calling It Out

Close to two-thirds [65%] of women reported feeling angry or irritated by harassment calls, while almost one-fourth [22%] felt troubled, worried or offended. The report also found that close to two-thirds [62%] of the women have taken measures against these calls, which is very encouraging.

The most common [65%] way to tackle this problem was to block the harasser’s number, install a call blocking app [48%] or search for the number online [41%]. Only 10% of all women filed a complaint to the police [10%] or named and shamed the spammer on social media [7%].

Truecaller found that 90% of women in India use Truecaller to block harassers and spammers and 95% use Truecaller to identify, name and shame unknown callers. According to Truecaller’s internal data it was found that, overall, women in India report 18% more unwanted calls than men do, which is not surprising at all considering all the harassment calls they receive. This is an increase with 5% from last year, which was at 13%.

Research Methodology

This research was conducted by Truecaller in collaboration with an independent market research, Ipsos Research in India. More details about them can be found here. Ipsos used the mobile based approach of data collection. The survey was conducted January 20th – February 22nd 2018 among 2,004 women aged 15-35 across 15 cities in India [SEC A & B1.] This was done on a smartphone interface, using a self-complete methodology ensuring short length of interview in an engaging format. The internal data in this article was aggregated anonymously from spam reports in India during the period of December 1st, 2017 to December 31th, 2017 to understand the trends and usage.

Criteo, the leading commerce marketing technology company, debuted findings from its Global Commerce Review, analyzing shoppers’ activities, behaviors and preferences across all devices and browsing environments. The report, which highlights a growing importance of mobile apps among shoppers, reinforces the ‘mobile-first’ mindset, and will help inform omnichannel commerce marketing strategies worldwide. Another key finding includes the relevant touch points for a shopper’s journey.

Image Source – Mobile Commerce

Expressing his views on the findings of the research, Siddharth Dabhade, General Manager, Criteo India said

With increase in smartphone usage, app adoption and mobile browsing is the largest media consumption for Indian consumers.  And with this, an interesting omnichannel shopping pattern has also emerged.  Our latest study also illustrates this, where smartphones are seen contributing to nearly fifty percent of the total online transactions in India. It is the perfect time for brands and retailers to leverage the rise of mobile-commerce in India and invest in mobile apps and mobile advertising, to effectively connect with shoppers to yield greatest possible commerce results.

Research Highlights

Mobile Growth

Mobile web usage has reached a maturity point, but shoppers rarely stay in one place for long, moving in and out of walled gardens, and are still buying on-the-go, with varying levels of frequency, on all connected devices. Also with rise in the mobile usage, the frequency of the shopper engagement is also increasing.

  • In India, smartphones contributes 45% of total transactions [App excluded].
  • Smartphone usage has been increasing at 6% since Q4 2016, showing that smartphones continue to be the most preferred environment.

Omnichannel Matters

The omnichannel strategies help educate shoppers during their winding journey, which in turn drives positive online results.

  • Global omnichannel customers offer the highest lifetime value to brands and retailers, generating 27 percent of all sales, despite representing only 7 percent of all customers.
  • Globally, retailers that are successful in combining offline and online data are able to apply more than four times [4X] as much sales data to improve marketing efforts.

App Opportunity

App has now become a crucial touch point for a shopper’s journey. Owing to this fact, apps are presenting a huge opportunity in terms of reaching out to the mobile first shoppers. In order to better connect with these mobile-first shoppers, enhance mobile shopper engagement and get substantial sales, retailers and brands need to invest in mobile app optimization and build a targeted marketing strategy.

  • Conversion rates are 5 times higher on app, about 20% then on mobile web, which is 4%, in the Asia-Pacific region.
  • Globally, advertisers saw nearly a 50 percent year-over-year increase of in-app transactions, climbing to 46 percent in the fourth quarter of 2017.

Shopping Moments

Consumers continue to trade desktop for mobile, and back again, depending on the time and day they are shopping online.

  • Retailers looking to target the busy working customer cannot ignore the dominance of desktop during business hours, especially between 9 A.M ~ Noon.
  • Alternatively, optimizing for smartphone and tablet targeting remains critical in the evenings and throughout the weekend.

Cross Device Data

Cross-device data combinations can help retailers make up lost ground from lower shares of mobile sales. It also helps in revealing where the shopper will go based on where their journey began.

  • In India, 25% of post click sales are preceded by a click on another device.

Combining cross-device data to better understand and target shopper intent allows marketers to capture higher-value shoppers. This trend is apparent in Travel & Retail category.

VuLiv Player, the most advanced and intelligent audio-video platform that uses Artificial Intelligence and Machine Learning to build predictive & prescriptive content recommendations, today announces the launch of EyeVu™ .

Image Source – VuPlayer

An A.I. powered advanced tracking technology marvel that gauges a viewer attention to digital content and enables brands & marketers to track even the slightest eye movement of a consumer while watching brand advertisement’s or digital video content . This will generate accurate data as to which part of the advertisement was actually viewed [not just played passive] and at which part of the viewers’ attention was lost.

Built on native android library , EyeVu™ ,is an intelligent technology that works on human eye movement across a set of angles or even eye blinking to create an algorithm that calculates the exact number of seconds or video frames a consumer’s attention was lost or regained and generates real time data that provides rich creative insights for brands to investigate a consumer’s viewing interest pattern to a particular ad campaign or video content.This eliminates the problems of misleading data on consumer’s viewing patterns and combats frauds in digital advertising.

The data generated can also help decode the science of compelling storytelling by advising marketers to rework on the content frame by frame and create A-B video testing samples to analyze audience response by exposing them to different edits of video under controlled conditions.

AI and Big data Analytics powered EyeVu technology empowers marketers and creative story tellers to create insightful, creative and unique content to ensure that the message weaved in an advertisement or the entertainment video reaches to the right audience, at the right time.

Speaking on launch of the feature, Manoj Kumar Gupta, Founder & CEO, VuLiv Player, said

In a world of technology as marketing becomes increasingly automated, brands need to ensure creativity and innovation don’t suffer as a result. Today, human attention to an advertising campaign on digital platform is being measured by the number of seconds a video content is played without assigning any importance to what is actually being watched/viewed.

With EyeVu AI, marketers first time will receive scientific measurement of a video content’s emotional engagement and predictive effectiveness of target audience, thereby creating the most effective formulae of gripping story telling for brands. This technology combined with AI and Big Data can unearth human science data to build right creative content, be it for advertising or entertainment.

According to marketing research firm eMarketer’s data, mobile will account for more than half [~62.0%] of overall digital ad spending, which is expected to hit a total of $2.8 billion by 2020. Globally, mobile ad spending touched $36.6 billion in 2016, accounting for 51% of overall digital advertising spending, according to IAB’s Internet Advertising Revenue Report.

With VuLiv Player’s EyeVu data, marketers can analyze the creative lift of entertainment video piece that is been targeted to the consumer, predict and analyze their actual viewing pattern, understand where the customer’s attention is dropping or where they are most attentively watching in a video advertising session and create more relevant, compelling and gripping brand advertising content, saving almost 90% marketing dollars and generate accurate conversions to the campaign.

About VuLiv

VuLiv Player, is native media platform, that bridges offline-online entertainment playback experience on smartphone, by bringing users all Videos, Music, Photos & 400 hours of popular online entertainment into just 1 smartphone application, thereby Simplifying Entertainment for the emerging market internet consumer. For more information, please visit VuLiv Player

Indra Nooyi. Chanda Kocchar. Kalpana Chawla, Sudha Murthy. Saina Nehwal. PV Sindhu. Priyanka Chopra. Manushi Chillar. Additionally, there are numerous women entrepreneurs as well operating at various scales. These aren’t just names of famous women. They are the face of the changing reality of women. Today’s women are strong and smart enough to efficiently manage home and work together. However, when it comes to planning their finances, they still prefer to take a backseat.

Image Source – Financial Planning

Financial planning for modern women

Ladies, you take numerous short-term financial decisions day-in and day-out. Then why not plan to secure your financial future? It is high time that you come out of the closet and take the driver’s seat. Financial decisions are made for every family member’s future. It is only fair that everyone gets a say in fixing the goals and deciding where to invest.

On the other hand, say you know nothing about where the money is invested and how many insurance policies are there. Your entire family could suffer because of negligence and ignorance. You should not just be updated about whereabouts of the money but also be prepared for any sort of financial emergency that may arise.

Need for financial planning

Firstly, many women now have an actual source of income, so the household income is increasing as well. Now, your savings are not limited to just the pennies saved from household budget, but also the salary drawn every month. Thus, it becomes vital for you to do your own financial planning. Secondly, due to the proven worth, women also find a place in parents’ wills. Keeping the surplus income as a fixed deposit is not sufficient. Over time, the money will lose its value. Instead, you should work towards increasing its value.

Goal-setting is a part of process

Whether it is business or personal life, setting goals is important. Having need-based goals, charting a road map and converting it into actions are the basic steps for financial planning too. While there can be many needs, prima facie they can be categorized into two: protection needs like insurance and investment needs like retirement.

Plan your retirement

Women live longer. So, shouldn’t you be financially ready for your golden years? Having to compromise on your health and lifestyle in the old age is the last thing you would want to do. Look out for special schemes for women in your retirement plan where you can get some additional benefit.

Save for rainy day

Women are known to plan for emergencies and have a plan B. Not just planning, but you should also be emergency-ready for a sudden incident. This includes having health and life insurance, and also building a contingency fund.

Start with SIP

To begin with, invest in mutual funds through SIP. You can invest as less as Rs. 1000 per month. With mutual funds, you have the opportunity to invest small portions in widespread securities, thus, dividing the risk. You can also have multiple SIPs for different life goals like Pooja Shukla.

Pooja Shukla, 40, is an entrepreneur. At the age of 25, she invested in a mutual fund through SIP for her wedding. She also invested in another mutual fund for buying house. At the right time, Pooja redeemed her mutual fund units to finance her wedding and contribute to their first home.

At 31, when her daughter was born, she started 2 new SIPs for her school education and wedding. Pooja still continues the SIPs and plans to redeem them at the right time. Since last 15 years, Pooja also invests in ELSS every year, a mutual fund with a lock-in of 3 years, which gives tax benefit under section 80C. Instead of redeeming, she reinvests the matured amount in ELSS. The compounding effect has multiplied her investments manifold.

Your first step to become financially independent can be to invest in a mutual fund. Mutual funds are known to yield attractive returns in long run.

In a nutshell

It is important that you take the gender equality jargon seriously and take control of your own finances. While it is acceptable to emotionally depend on your husband, handle your finances independently.

1Crowd, an India based early stage investment firm and startup ecosystem, has announced the first close of its debut venture capital fund at INR 23 crore [USD 3.5 million]. The firm’s interests span across investments from the seed to Pre-series A spectrum, incubation programs and virtual acceleration programs.

Image Source – 1Crowd

1Crowd began its journey by setting up an equity crowd funding platform in September 2015, bringing to market a differentiated investment model where it leads every investment and invites investor members on the platform to participate in the investment on the same terms.

The firm has completed over 15 investments, including participation in 3 follow-on rounds for its portfolio companies. These investments are in areas such as FinTech, healthcare, education, enterprise technology and deep technology [including BioTech, NanoTech and CleanTech].

The fund has a target corpus of INR 75 crore, including a greenshoe option of INR 25 crore. It is uniquely positioned to co-invest with the equity crowd funding platform, effectively anchoring each investment with 30-50% of the total funding round. The fund is largely sector agnostic and plans to invest in approximately 20 companies.

While 1Crowd seeks to invest roughly USD 500,000 in first round investments, it will look to increase its stakes in subsequent rounds for some of its investee companies. The firm’s investor base includes prolific angel investors such as Ganesh Natarajan [Chairman, 5F World], Dr Aniruddha Malpani [leading IVF specialist], Krishnakumar Natarajan [Co-founder & Executive Chairman, Mindtree], MA Ravi Kumar [former CEO, American India Foundation], Dr Venkat Srinivasan [serial entrepreneur based in Boston who founded EnglishHelper, eCredit and Rage Frameworks], and Vivek Sharma [CEO of a global pharma services company based in Boston]. Several captains and accomplished professionals across the spectrum of banking, private equity, information technology, healthcare, consumer and academia are backers of 1Crowd.

Anil Gudibande, Co-founder of 1Crowd, said

We are delighted with the positive reception from investors. The fund offers investors a unique strategy to optimize capital invested and maximize returns. The fund would invest in tandem with 1Crowd’s equity crowdfunding platform, building a diversified portfolio. Fund investors may co-invest via the platform at inception and in subsequent rounds, growing positions in portfolio companies that are successful.

Anup Kuruvilla, Co-founder of 1Crowd, said

The 1Crowd fund is one of the few funds approved under SEBI’s revised Angel Fund guidelines and we would like to congratulate SEBI on this initiative. This is one more tool in our toolkit to support India’s nascent startup ecosystem and is targeted not at the super wealthy but at the growing affluent middle class which is seeking to make returns from startup investing and diversifying away from traditional investment classes like real estate or the public equity markets.

We are now beginning to establish ourselves as a serious player in the startup ecosystem with an outstanding team of investment professionals backed by committed accredited investors in both the 1Crowd platform and 1Crowd fund,who have demonstrated their belief in us and Indian startups by consistently supporting our initiatives with their capital.

1Crowd’s investment framework seeks to identify promising early stage ventures at the cusp of knowledge and technology, backed by high quality founding teams, regardless of the sector or industry they operate in.

The firm has a sharp focus on actively supporting its portfolio companies in the areas of overall strategy, business development, sales & marketing, organization building and financial management. 1Crowd’s portfolio companies include Creditas Solutions [FinTech], Idea Bubbles [Healthcare], Nanosniff Technologies [Nanotechnology], Nuvepro [Enterprise technology] and Zipgrid [tech-led managed services].

Picture these simple yet ideal use-cases while you are at your workplace:

  • You want to give instructions to the nanny who takes care of your little one
  • You want to check on how your little one is doing at home
  • You want to see how your parents are doing at your home-town since each one of us are emotional and deeply care for elders!

Well, in such scenarios either a simple phone call or a video-call could come in very handy since it keeps you informed that your loved ones are safe & secure at that very moment. However, if you are looking for a more secure, robust and long-term solution, you have the option to go for ‘Security Camera’ since trouble is real and it can knock at anyone’s door, anytime.

Image Source – Security

Whenever we think about security cameras, we visualize it as a camera that would be stationary, wall-mounted, involve a complex installation setup and require drilling for the wiring. These are all concerns of the past since Godrej Security Solutions [GSS], India’s leading security solutions provider recently launched a range of products based on the SmartLife concept. These products have been designed based on consumer insights and following a design-led approach, with a view to make the category increasingly relevant, convenient and affordable for consumers specifically in the children and senior citizen category.

These innovations were based on the findings of the survey ‘Consumer Attitude towards Home Security‘ that had very important findings

  • Only 34% of women take security measures while traveling.
  • Biggest security measure taken by women while traveling [28%] was to inform their relatives.
  • Only 9% of women use security applications on their mobile phone.
  • A minuscule [2%] were using pepper spray as a measure of their security.

These are problems that needed to be solved but via a secure & long-term solution. This is where Wi-Fi enabled home cameras – EVE Series and video door phone SEE THRU PRO from Godrej Security Solutions could be a real game-changer in the Home & Office security segment.

Image Source – EVE

EVE is a contraction of the product’s core USP – Easy Viewing Everywhere and comes in three different variants – EVE Mini, EVE Cube and EVE PT.

EVE – Easy Viewing Everywhere

The EVE series of products from Godrej Security Solutions [GSS] is capable of directly streaming live feed of a premise to the smart phones of the home owners, and helps one to watch over their loved ones remotely from anywhere in the world. The EVE range of Home Cameras is also equipped with an auto- record function based on motion sensing and triggers notifications to the owners handset everytime it senses some untoward motion.

The EVE series starts at a price point of around Rs. 5,000, and has a range of models to suit the security requirements of the customers. Since Bengaluru has a strong affinity for high-tech solutions, Bengaluru has been delivering an annual revenue growth of 18% for GSS.

Also, Bengaluru is a mature market with strong understanding and appetite for technology based products since a majority of the working population comprises of young professionals related to the technology affiliated industries. Due to all these favorable factors, GSS chose Bengaluru as a launchpad for these innovative products.

Today, we review the EVE PT Wi-Fi Network Camera system from GSS w.r.t useage, installation and features perspective.

EVE Feature Overview

As mentioned earlier, EVE PT is a Wi-Fi Network Camera whose major focus is on the security of children and senior citizens. PT in the name stands for ‘Pan and Tilt’. Some of the salient features of the EVE PT are below:

  • 0 to 355 degree PAN
  • -10 to 90 degree Tilt control to choose a desired view using the app
  • IR LED’s for clear images in a dark environment [up to 10m]
  • Works on Wi-Fi, no additional cabling required for installation
  • Supports up to 128 GB SD Card for on camera recording
  • Built in Mic and Speaker for high quality two way audio communication
  • Instant alerts on the Mobile App
  • 1 MP, 720p HD video to view each detail clearly

EVE Design and Installation

The EVE PT is light weight, elegantly designed and made of superior plastic material. Since the camera serves a very different market when compared to normal CCTV camera, hence lot of thought has gone into making the camera more portable. You can easily carry the camera from one room to another, but it would need either Wired or Wi-Fi internet connectivity.

There are no buttons on the camera which was huge surprise for us, but it is designed in order to make it more secure so that there is no tampering done on the receiver side. The Camera runs on external power source that is connected via a normal micro USB cable. Since there are no specific power requirements, you could even use your normal phone charger [that has micro USB support] in order to power-up the EVE PT. You could even power up the camera using an external power bank, if it satisfies the input current requirement of the EVE PT.

Along with the LAN input, there is a slot for external SD Card that can be used in case you want detailed video recording. There is a Speaker and a Mic on the camera that is used for two way communication. We connected the camera to a Jio Fi Dongle and there was no lag whatsoever in the video or audio output.

There is an indicator LED in the front of the camera that indicates the status of the camera. Since there is no physical wiring required, you do not have to worry about dangling wires and even a novice can setup the camera. In order to setup the EVE PT, you need to download the EVE app from the Play Store or the iOS store.

EVE  App Overview

Since there are no physical buttons on the camera, the EVE PT can be controlled only via the mobile app. For the review, we downloaded the Android app and the setup was super-easy. The Godrej EVE app is designed to work with DNRs, NVRs and IP cameras which support Cloud P2P function. Once you install the app on your mobile phone, you need to create an account and add the EVE PT camera device to your device list.

It took less than 20 seconds for the entire installation and setup [including pairing with the camera]. At each step, the camera would inform the status of the installation. In case you need to give access of the camera to your family members, they just need to follow the same steps and you can configure their Access Rights from your app since that would have the admin access control. You can add more than 10+ slaves whereas there would only one master. The other devices that are connected to the camera can also use the app for simultaneous viewing.

Since the Master app has access to all the camera controls, you can use the app for Pan & Tilt, capturing camera snapshot, recording live video, addition & deletion of slaves, access control of the slave app, two way voice communication, etc.

The EVE app also allows you to play back recorded video to search every milestone of your life.When motion detection alarm is triggered, you can get an instant message notification from Godrej EVE app.

Other notable features of the app are:

  • Real-time monitoring
  • Video playback
  • Motion detection alarm notification
  • Addition and monitoring of upto 16 EVE cameras from the app

EVE Camera and Audio Quality

When we talk about any camera, the quality of the pictures is what defines the overall experience. Godrej EVE PT comes in two different variants – 1 MP, 720p HD and 2 MP, 1080p HD. We received the 1 MP, 720p HD variant for review.

The picture quality is very good and there is not much lag when you perform a Pan or Tilt operation. Also, since EVE PT is a security camera, it becomes primarily important that the core subjects are identifiable. The camera scores well in that area, even when it is used in low-light conditions. The camera comes equipped with an IR illumination LED for enhanced night viewing.

Image Source – Godrej EVE

The audio quality also is very good. We used the Mic for giving voice commands from the EVE PT and sent some Audio commands from the mobile App. In both the scenarios, the audio quality was top notch and this feature can be used in case you want to give some instructions to someone at your home, whether it is your parents/care taker/nanny, etc. The audio is encrypted, which ensures that the focus of this product has been on ‘Security’!

The recorded video/photos are usually saved in the gallery of your mobile but you always have an option to save the same on external SD card on the EVE PT. With the advent of IoT, devices are becoming more connected and hence, it would be great if the future versions of the EVE PT app could bring in the ‘interoperability‘ so that it could be used in conjunction with the Amazon Echo, Amazon Alexa, Google Home, etc.

EVE – Closing Thoughts

The EVE PT is an ideal fit for the urban working class people who have to manage their personal as well as professional time effectively. With this camera, you can keep a watch on your kids, elderly parents since it is better to be safe than sorry. Priced at around INR 10,000, it has all the features to ensure that you can focus on your work and leave some of your household worries to the EVE camera 🙂

What do you think about the Godrej EVE series, please leave your feedback in the comments section…

Microsoft Corp. has announced the completion of its first renewable energy deal within the Karnataka state of India. The agreement will see Microsoft purchase 3 megawatts of solar-powered electricity from Atria Power to help power its new office building in Bengaluru. This will meet 80 percent of the projected electricity needs at the new facility.

This deal is part of a state government of Karnataka program to encourage investments in local solar energy operations, in line with the larger Indian government goal to ramp up solar power generation to 100 gigawatts by 2022, as part of India’s efforts to mitigate the effects of climate change.

Anant Maheshwari, President, Microsoft India, said

Investing in local solar energy to help power our new Bangalore office building is good for Microsoft, good for India and good for the environment. We are proud to be deepening our long history of partnership and investment in India with this agreement. This deal will help us grow sustainably and supports the growth of the Indian solar energy industry, so that the entire country can more easily and reliably access clean electricity.

Rob Bernard, Chief Environmental Strategist, Microsoft, said

Microsoft, like India, has ambitious commitments to use more renewable energy. By purchasing local solar power to meet some of our local electricity needs, we’re not only meeting our goals but also supporting the growth of local clean energy industries. This growth leads to more clean electricity capacity, which will help India meet its targets for the Paris Agreement, reduce carbon emissions and provide clean electricity to its growing population. We’re proud to play a small role in this Indian energy transformation.

This is Microsoft’s first solar energy agreement in India, and one of the first in Asia — the company completed a new solar agreement in Singapore last week. Once completed, this project will bring Microsoft’s total global direct procurement in renewable energy projects to nearly 900 megawatts. The deals in Asia follow wind projects in Europe and a substantial portfolio in the United States, and mark continued momentum toward the corporate clean energy commitments set by the company in 2016. Microsoft’s goal is to rely on wind, solar and hydro-power electricity for at least 50 percent of its energy usage worldwide by the end of 2018.

The tax filing process can seem intimidating especially if you are doing it for the first time. Nevertheless, you don’t to need to worry.

Image Source – Income Tax

Here are some simple yet useful tips that will help you complete the IT filing process in one go:

Keep Your PAN Card Handy

When you are ready to file your tax returns, ensure that you have your PAN card with you. Make sure to quote your PAN number accurately on your income tax return. Furthermore, your date of birth and fathers name mentioned on the income tax return should match with your PAN card details.

Make Sure Your Aadhaar Card Is Ready

Since July 2017, mentioning the Aadhaar card number on the income tax return forms have become mandatory. If you don’t have an Aadhaar card, you will not be able to file your tax returns. So if you don’t have an Aadhaar card, make sure to apply for one as soon as possible.

Get Form 16 from Your Employer

Form 16 is an important document that lists all the information required while filing income tax returns. Generally, the employer provides Form 16 to the all its employees by 31st May of every year. In case you were employed at more than one company within a single financial year, you will have to collect Form 16 from all the companies.

Know the Prevailing Income Tax Rates

Are you aware of the latest income tax slab for AY 2018-19? If not, you must acquaint yourself with it. Understanding the prevailing Income Tax Rates will help you plan your taxes and get a better understanding of the tax filing process.

Utilize Form 26AS

Form 26AS features the TDS details linked to your PAN. The TDS details will include the income deducted from sources such as fixed deposit, rent, commission income, and salary. You can adjust the TDS from your total tax liability, as TDS is already deducted from your income. However, make sure to include details of the corresponding income from which the TDS is deducted.

Furnish the Details of Your Assets If Your Income Is Above 50 Lakhs

If your total income after deductions exceeds Rs 50 Lakhs, you will have to provide additional details regarding your income. Furnish details such as Value of an immovable asset, movable asset, jewellery and liabilities and cash in hand.

Download Your Bank Statements

Including Bank Statements in your IT returns serves two purposes. Firstly, it is mandatory to mention them on your income tax returns. Secondly, it will tell you the amount of savings bank interest credited to your account. Savings bank interest is exempt from tax up to INR 10,000. If you have any dormant bank accounts, you need not mention it in your returns.