happn, the leading dating app enabling users to find again and meet the people they have crossed paths with in real life have launched ‘Invisible Mode’ in the app. This added feature gives users the freedom to make their profiles invisible during certain points in the day and allows them to hide their profile from others during scenarios where they might not want to make any new crushes. happn also announced that they have surpassed 10 million users on the app in India within a year of its launch.
The feature is customizable and can be activated for 8 hours or scheduled for certain times throughout the day or the week. The most popular option allows users to set up happn and disable crossovers during working hours [from Monday to Friday, from 8 AM to 6:30 PM for example] or late at night when they are at home. Another feature in happn allows users to choose what information they do or do not want to display on their profile. This includes their age, last active date and approximate distance from potential crushes.
Commenting on the development, Ms. Claire Certain, Head of Global Trends, Communications & Media, happn, said
Due to the nature of our app we wanted to offer this option to people who were at odds with always having their profile visible to other users. After discussing with our users, we wanted to enhance and ease the experience of those who prefer to be more discreet about their dating preferences and availability, especially in the workplace. We are happy to help them simply decide whether or not they are in the mood for love and/or new encounter.
It is also heartening to know that India is one of our growing markets and the 10 million users that we have registered in the country is a proof of that. Indian’s growing affinity towards downloading apps has catapulted happn’s growth and it is exciting to know that our users in India are enjoying the experience on the app, using its novel features. We will continue to be consistently focused on providing a hassle-free, seamless, safe and enriching experience to our users to provide them with a platform that encourages real life interactions, connections and meetings.