In today’s globalized world, disease outbreaks do not stop at national borders. A health threat anywhere is a health threat everywhere. Efforts taken by the United Nations [UN], World Health Organization [WHO] and Centre for Disease Control and Prevention [CDC] in conjunction with the healthcare efforts taken up by various governments, NGOs, Research Institutions, Branded Pharma Companies etc. have managed to reduce the impact of Communicable Diseases and as per 2016 WHO data, Lower Respiratory Tract Infection is the only Communicable Disease that features in the list of Top 10 Diseases Causing Death. Globally. And hence, in today’s world, it’s not enough to only focus on vaccination and cure but it’s equally important to do effective reporting to control the cross border movement.

Image Source – BlockChain

This is a perfect use case for Blockchain!

Using blockchain technology to record infected person’s information on a distributed ledger can allow stakeholders in different countries, conditional access to a single source of truth.  A patient’s health data can be recorded on a ledger as a transaction with a time stamped audit trail. This makes Communicable Disease information more secure [patient data is encrypted], can take out the inefficiencies with current reporting practices of sending emails or some other form of non-trusted way of reporting data and real time distribution of data to research centres, quarantine facilities, Points of Entries [POEs] etc.

A centralized system to upload infection and infected party related data is the fastest and the most efficient way of reporting them, within and across border. But security is a major concern for any Healthcare data, especially when it’s about an individual, who is infected by a Communicable Disease. Any mistake therein, can prove really expensive. Hence any system used for this purpose need to be highly secure. Not all record sharing system, using the internet, will be secure. The system might be able to share data real time but the quality of data may be questioned. They might become the hackers’ target.

Blockchain Technology, with its built-in security will be able to address these concerns. Each relevant party can be a node in the chain, and on-boarding a node can also be monitored and approved by an International Organization, like WHO, in this particular case, given the required confidentiality. Blockchain Technology has the underlying trust infrastructure built in. It doesn’t require validation by a centralized authority. Hence it’s faster and real time. Furthermore, Blockchain also removes the need for any intermediary, thereby reducing the cost of operations.

In fact, Blockchain has been garnering substantial attention across industries, with VC’s investing over USD 1.4 billion in the technology in the past 3 years. The World Economic Forum estimates 10% of the global GDP to be stored using Blockchain by 2027.

The top five advantages of Blockchain technology are:

  1. Greater transparency
  2. Enhanced security
  3. Improved traceability
  4. Increased efficiency and speed
  5. Reduced cost

Aren’t they all supremely important for reporting cross-border Communicable Disease cases, a challenge the whole world is trying to grapple with?

About the author

Mohua Sengupta is the EVP & Global Head at Services at 3i Infotech Ltd. More details about her can be found here

We all know that website load times must be as fast as possible, but everyone has a second or two to spare, right? Online, a second or two might as well be a year. Web surfers don’t have the patience to give you those couple of extra seconds that it takes your site to load.

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How Long is Too Long?

That depends on the person checking out your site. That said, page loading time had better be five seconds or less. If it takes more than that, you’ve lost 74% of your visitors already. The stats are sobering – just a single second delay in load time means you’ve lost about 11% of your views.

It all gives new meaning to the phrase, “Make every second count.” You can learn more about how exactly a slow low time impacts your web traffic in the infographic from Hosting Tribunal below.

Have a look and see exactly how much impact those extra few seconds have. For now, though, let’s look at ways that you can improve your website’s load time.

Improving Your Website’s Load Time

A website is essentially little more than a digital file. The more information contained in the file, the bigger the file is and the longer it will take to load. Photos, videos, and animations are the ‘gas guzzlers’ of the digital world.

A high-resolution photo or video that has not been web-optimized significantly impacts the size of your ‘file’. It’s a bit of a catch-22 situation. We know that visual media are better for capturing the attention of web surfers, but there is a danger that they could bloat our websites. How do we overcome this issue?

Start with the photos that you want to post. Make copies of all of the photos, and work with the copies. That way, if something goes wrong during the editing process, the originals will still be fine. Using a program like Photoshop, resize them so that they have smaller dimensions. Try cutting the size by at least half. This won’t impact the photo quality, and they will still display fine, but they will require less bandwidth to be displayed on the end user’s screen.

While you’re at it, check the quality of the image. Now, for many years all the advice out there has been to use high-quality images. Do we throw this advice out of the window? Not really, we just amend our idea of what is meant by a high-quality image.

If you save a photo at a medium quality level rather than a higher setting, it won’t make much difference to the viewer. You will, however, save a lot of megabytes by doing this and reduce the file size significantly. The same applies to the resolution that videos are saved at, but here you’ll need to play around a little to see what looks best. Take a look at all the visual elements of the site and make sure that the file sizes are reduced as much as possible. That will help you speed up a slow load time substantially.

To understand the real impact speed has on online presence, go through this insightful graphic

Infographic Source

The accelerator programme in partnership with US Consulate General, Hyderabad; Department of Science and Technology, Government of India and BASIX Sub-K, seeks to support ten growth stage start-ups providing lending, payment and insurance solutions with focus on agriculture, healthcare and energy sectors.

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The unique offerings of this accelerator are access to research and insightful data at ISB and an opportunity to co-innovate with established ventures and organizations.  The Knowledge and Investor Partners will come together to support the selected startups to identify their challenges and provide complementary strengths to scale operations.

ISB is inviting applications from startups to pitch their ventures in the following categories

  • Scale – Early stage startups with solutions in lending, payment and insurance, seeking to accelerate/scale their solution/product to the next level.
  • Co-Innovate – Startups willing to expand or pivot their agritech, healthcare, fintech or energy solution to provide alternate banking solutions by partnering with a well-established organization.

The selected startups will be provided with mentorship, advisory and networking opportunities to meet each of their respective business goals through February 2019 to June 2019.

Interested start-ups can apply at Last date for application – December 15, 2018. For more details about the Envision programme and selection criteria, you can email the team at or call (040) 23187032

About DLabs

DLabs is the incubation and acceleration arm of Indian School of Business set up in collaboration with the Department of Science and Technology, Government of India. It aims to support the creation of a vibrant and high impact entrepreneurial ecosystem focused on innovation in key sectors including technology commercialization. DLabs leverages the vast resources, expertise and networks of the Centre for Innovation and Entrepreneurship at ISB through mentorship, education and investor connect.

There are a lot of sayings about the awesome feeling called ‘Love’. Many say that marriages are made in heaven and there is only one happiness in this life – ‘to love and to be loved‘. This concept has been depicted in many Indian movies and it also brings a feel-good factor in the audience present in the theater. Many novels have also been written on the same theme and surprisingly, most of them portray frustrated love and the upheavals it causes in life. If you ask any of your friends or colleagues about their ideal life-partner, the first quality that most of them look in their partner is ‘loving & caring attitude’. Many times, that feeling of everlasting love dies with time and the reason should be introspected by ‘the couple who was once madly in love with each other’.

The point to ponder over here is ‘If love is such an overwhelming emotion in human society, then why it does not last?’. Why is humanity losing faith in the existence of true love? Why are people losing faith in the institution of marriage? These are some of the important questions that would come to your mind when you hear the word ‘True Love’.

As mentioned earlier, there are plenty of books that preach about love or showcase ‘rosy things’ about that amazing feeling, but sadly you cannot employ their learnings in real life since situations are completely different in reality. This is what prompted noted author Shubha Vilas to come up with a book that explores the idea of eternal love, love that withstands the test of time. Unlike other books in a similar genre that only depict fictional love stories, his book ‘Perfect Love: 5.5 Ways to a Lasting Relationship’ is a thought-provoking narrative that presents six attributes of relationships that can make your love story a phenomenon that lasts a lifetime.

Today we review the book Perfect Love: 5.5 Ways to a Lasting Relationship by the noted author Shubha Vilas. We have reviewed earlier books by Shubha Vilas namely Open Eyed Meditations, Ramayana: The Game of Life (Shattered Dreams), and Ramayana: The Game of Life (The rise of Sun Prince).

About the Author

Shubha Vilas holds a degree in engineering and law with a specialization in patent law. But in essence, he is an author, a motivational speaker, lifestyle coach, and a storyteller par excellence. You can find more about him here

Detailed Review

Since childhood, many of us have been listening to mythological stories like the Ramayana, Mahabharatha, etc. and characters & learnings are in someway etched in our minds. There are many characters in each of these series that are ‘ideal portrayal’ of real love. Like Shubha Vilas’ previous books where he utilized the medium of ‘mythology’ to come up with stories & learnings that can still be implemented in today’s era, the stories in this book is primarily derived from the Mahabharatha,  the Srimad Bhagavat, and the Kathasaritsagara. The book comprises of selected six stories that have nail-biting twists and turns with edge-of-the-chair adventures. These are the tales of adventure and intense love, love that tests the limits of patience in lovers who find their faith in unconditional trust, compassion, and forgiveness.

Nala and Damayanti, Krishna and Rukmini, Shakuntala and Dushyanta, Udayana and Vasavadatta, Satyavan and Savitri, Draupadi and the five Pandava brothers – these are the accounts we may have heard many a time but not had an opportunity to understand in such depth and detail, and with such empathy. These stories are narrated in a beautiful manner, which keeps the readers engaged & connected, even if you have no prior knowledge about mythology or the central characters mentioned in the book. The stories are written in a simple, yet artistic manner so that it strikes a chord with the audience. In case you already have prior knowledge about these mythological characters, the book would add a fresh perspective to your understanding. Each chapter/story in the book ends with a crisp write-up about the learnings from the same. This is a similar format followed in his other books and we are glad that Shubha Vilas has stuck to the same format 🙂

The title mentions 5.5 ways and not 6; the primary reason is that the sixth way is a half-truth, which can be twisted either way. Below is the list of chapters in the book

  1. Wheel of Fortune
  2. The Golden Letter
  3. A Silent Voice
  4. The Other before Oneself
  5. The Woman who Chose
  6. A Condition about Conditions

There are many one-liners in each chapter and each word in the one-liner conveys a lot of meaning that makes you ponder about love, life, and yourself. Some of the notable one-liners are below:

  • Just like birthmarks on your body reveal your identity, your values are birthmarks on the soul that reveal your character.
  • When you jump to conclusions, you land in the quicksand of confusion. Ask rather than bask in conclusions.
  • Love is planted by active care, rooted in trust, watered by words, nourished by struggles together, protected by commitment, decorated with fond memories and made to blossom with reciprocation.
  • When you don’t make choices, life will not give you options.
  • To accept reality one needs dignity and humility. Dignity to stand after a fall and humility to say, ‘I tried’.
  • Attachment and detachment are twins that look alike but have completely different natures.
  • The cost of love can only be paid by the currency of sacrifice.
  • A disturbed person is looking for hope, not advice.
  • The only thing that is predictable about the future is that it’s unpredictable.
  • Just as one ant in the ear of a huge elephant throws it off completely, sometimes a tiny defect in a human being, amongst oodles of good qualities, messes up his life completely.

It is these small factors that add a lot of punch in each story and this is what makes the book ‘Perfect Love: 5.5 Ways to a Lasting Relationship’ a read whose learnings can be incorporated in real-life. You can refer to these learnings when you are at a crucial & critical juncture of your love-life!

Closing Thoughts

Perfect Love: 5.5 Ways to a Lasting Relationship is a book that can be read again and again since it reveals many profound thoughts that can nurture a different aspect of your life. This is one thing that is true for any book written by Shubha Vilas.

You may ask that in an era when the institution of marriage itself is being questioned, does it make sense to read a book that talks about love stories of stable marriages from an ancient age? You can find out the reason by delving deep into this book. Combing powerful story-telling with deep philosophical truths, ‘Perfect Love: 5.5 Ways to a Lasting Relationship’ is a treasure trove of scriptural wisdom for the modern age.

You can purchase Perfect Love: 5.5 Ways to a Lasting Relationship by Shubha Vilas by clicking on the link below

For beginners, terms like intraday trading, technical analysis, trades, may seem confusing and complicated. But, these terms are the very basis of trading in the market. Well, here is a handy guide for intraday trading beginners.

Image Source – Trading

What is intraday trading?

Intraday or day trading is a type of trading strategy in which shares are bought and sold on the same day. This means, the net profit or loss on the transaction immediately accrues to the trader, on the same day. In contrast, in delivery-based trades, the stock gets credited to the account of the investor, with full payment being made. The same process is done for a sale transaction, where the consideration is received when the share is debited from the demat account of the investor.

In intraday trading, since the stock is bought and sold on the same day, the trader immediately gets to know the net profit or loss on the transaction. He does not have to pay for the entire trade. He either earns the net profit or has to pay the difference.

Things to consider before you start intraday trading

You need to consider the following points as intraday trading basics guide:

  1. Intraday trading is inherently risky. Predicting the direction in which the market and the prices for a particular stock will swing is difficult. If you are not a risky investor, then it is best to not try intraday trading.
  2. Intraday trades may be profitable on one day, but may also bear losses the next day. Since all open positions are closed in intraday trading, it is important to calculate returns over a period of time and not daily. Over time, with good strategies, intraday trading can turn out to be very profitable.
  3. Intraday profits and losses are treated as speculation incomes under Income Tax Act. The taxation rules for them are different. Before getting into intraday trading, it is best to read through the rules.

How to begin with intraday trading?

Intraday trading is only possible with a demat account. So opening a demat account is the obvious first step. You can open a demat account with any reputed depository participant like Kotak Securities who will be able to service your trades and provide you support and insights as well. One factor to consider for brokers is to choose the one who provides low brokerage.

The next important point to consider is the stocks to pick for intraday trading. It is best to pick a few stocks to trade in. For beginners, it is best to pick stocks that are liquid, such as large cap stocks that have constant demand. Picking these stocks will ensure there will be sellers and buyers for the stock.

Picking a few right strategies for intraday trading is essential. Before getting into intraday trading, it is best to study the company and pick the right stock for the purpose of trading. Deciding a few strategies such as the entry and exit price will help to ensure losses are minimized.


Intraday trading is a high risk high reward investment strategy. With the right broker and the right support, it is possible to make a decent return from this. Beginners are recommended to do their research before they get into this form of trading. But by picking a broker like Kotak Securities who provides exhaustive support and knowledge, it is possible to turn intraday trading to your benefit.

CLOUDSEC India 2018, hosted by Trend Micro Incorporatedattracted more than 650 business and technology leaders this year, making it one of the most important cybersecurity conferences in India. During the event, Trend Micro highlighted security-as-code and security automation as two important trends defining the future of cybersecurity. These two trends are in line with application development in the cloud computing era. By moving security into the early stages of the development lifecycle – or implementing DevSecOps, bugs can be discovered and fixed quickly before they make it to production.

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Trend Micro has seen tremendous growth in India this year, especially in its cloud security business, which now contributes to nearly 40% of its overall revenue in the country. The company observes strong uptake of private cloud from the banking, financial services, and insurance [BFSI] sector; and that of public cloud from manufacturing, e-commerce, IT and IT-enabled Services [ITeS] sectors, and born-in-the-cloud businesses. New local customer acquisitions from 2017 to 2018 include the State Bank of India (SBI], the Syndicate Bank, Lupin Pharma, Bandhan Bank, PolicyBazaar, and Capillary Technologies, to name a few.

Addressing the crowd, Nilesh Jain, Vice President, Southeast Asia and India, Trend Micro said

India presents a huge and strategic opportunity for our business, and we will continue to invest in the country. In fact, early next year, we will be launching a Certification Program in IT Security [CPITS] in India. The program aims to equip recent computer science graduates with hands-on experience and skills, helping them kickstart a career in the cybersecurity industry with Trend Micro. We have successfully run CPITS in Egypt and Brazil, and India will be the first Asian testbed for this exciting initiative.

Celebrating its 30th anniversary this October, Trend Micro has always evolved with the industry and consistently expanded into new growth areas. Today, the company operates three major solution categories: hybrid cloud security, network defense, and endpoint security. At the same time, Trend Micro keeps a close pulse on emerging threats with the help of its threat research teams located across the world. For the next ten years, the company’s mission is to secure the connected world, giving enterprises the agility and freedom for adopting new technologies.


Founded in 2011, CLOUDSEC has established itself as a global community for cyber security experts and professionals. The CLOUDSEC tagline ‘Have a Safe Journey’ aims to inspire technology professionals and users to embark on a continuous learning journey to explore and learn about industry trends, best practices, and new technologies to secure the digital infrastructures, and manage the technological risks of their organizations in safely supporting their corporate goals. For more information, please visit CLOUDSEC.


About Trend Micro

Trend Micro Incorporated, a global leader in cybersecurity solutions, helps to make the world safe for exchanging digital information. Our innovative solutions for consumers, businesses, and governments provide layered security for data centers, cloud workloads, networks, and endpoints. All our products work together to seamlessly share threat intelligence and provide a connected threat defense with centralized visibility and investigation, enabling better, faster protection. With more than 6,000 employees in over 50 countries and the world’s most advanced global threat research and intelligence, Trend Micro enables organizations to secure their connected world. For more information, visit

Pitney Bowes, a global technology company that provides commerce solutions in the areas of ecommerce, shipping, mailing, and data, published key findings from the 2018 Pitney Bowes Global Ecommerce Study. As online retailers and marketplaces prepare for record volumes of ecommerce orders this holiday season, the study found that 61% of consumers globally felt let down by their online shopping experience during the last holiday season. This figure is up significantly from 47% in 2017, and 41% in 2016.

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Consumers pointed to post-purchase experiences, including items arriving late, expensive shipping, tracking inaccuracies, confusing returns policies, and lost or incorrect items as reasons for their dissatisfaction.

Lila Snyder, President of Commerce Services at Pitney Bowes, said

More and more, consumers are telling us that the post-purchase experience – what happens after the order – is every bit as important, if not more, than the shopping experience that occurs before the order. The silver lining for retailers: consumers are giving you the blueprint for how to get it right, and those who get it right will be rewarded with customer loyalty and revenue growth.

Consumers in India are shopping online more frequently, and they prefer marketplaces. Nearly everyone is shopping online – 94% of consumers globally; unchanged year-over-year. But, the frequency with which consumers shop online is accelerating. Globally, 35% of online shoppers make an online purchase at least weekly. In India, 68% of online shoppers are purchasing from a marketplace, as opposed to a shopping with an online brand.

Lila Snyder, President of Commerce Services at Pitney Bowes, added

The uptick in shopping frequency, while welcome news for retailers, is also contributing to the rise in consumer dissatisfaction. Individual consumers are spending more time shopping online and waiting on products, creating a greater probability for a bad experience. As volumes rise, retailers are struggling to keep up with the demand in terms of physical infrastructure and the technology to manage it effectively.

India prefers fast and free shipping

The study shows that consumers start to make judgements on the post-purchase experience even before placing their orders. At the same time, consumers are becoming more demanding in their expectations for ‘fast and free’. Only 47% consider 2-day free shipping ‘fast’.

Lila Snyder, President of Commerce Services at Pitney Bowes, further added

If there is one finding for retailers to pay attention to, it’s this one: fast and free shipping is a must. Retailers invest millions of dollars in marketing to drive consumers to their ecommerce sites, but all of that expense and effort is for naught if they don’t also invest in attractive fast and free shipping offers that meet consumer expectations.

Consumers still rank ‘free shipping’ as more important than ‘fast shipping’. Globally, 76% of consumers prefer ‘free’ over ‘fast’. In India, 56% of consumers prefer free shipping over faster delivery.

A bad post-purchase experience can cost retailers multiple customers

According to the study, 90% of online shoppers in the US will take an action that can hurt a retailer’s brand in response to a bad post-purchase experience. Their reactions range from sharing their frustrations on social media to never purchasing from the offending site again. Among millennials, 30% will go public about their poor experience, complaining in an online review or social media post, potentially affecting the buying decisions of their entire social networks.

The importance of the post-purchase experience voiced loud and clear by consumers was further validated by the results of retailer surveys. Successful high-growth retailers [25% or greater YoY revenue growth] place a greater emphasis on the post-purchase consumer experience than their slower growth competitors. This includes providing services like free returns and day-definite guaranteed delivery. 54% of high-growth retailers offer 2-3 day free shipping, while 60% of low-growth retailers [10% or less YoY revenue growth] offer 4-7 day free shipping. High-growth retailers also tend to meet or exceed consumer demands for accurate, real-time tracking, free and fast shipping, easy returns with pre-printed labels, prompt refunds and even attractive branded packaging.

One trend that may be influencing expectations around quality of packaging is the growth of subscription box services. 27% of online shoppers are subscribed to at least one such service, including 51% of millennials and 47% of households with children.

Lila Snyder, President of Commerce Services at Pitney Bowes, said

Successful high-growth retailers and brands not only exceed their customers’ expectations on the post-purchase experience, but they leverage every consumer touchpoint to build brand awareness, further strengthening customer loyalty.

In the battleground for consumer attention, the study found that marketplaces continue to soak up 60% of online purchases, but it also found opportunity for retailers who invest in their brand and delight consumers throughout the shopping and post-purchase experience. 61% of online shopping occurs when the consumer knows specifically what brand and product they are looking to buy. In these cases, more than half [54%] prefer to buy from a retailer website over an online marketplace. This presents an opportunity for brands and retailers to build customer loyalty and trust by repeatedly delivering exceptional post-purchase experiences.

The same rules apply for cross-border shopping

The cross-border ecommerce market continues to mature. For the first-time, fewer consumers said they were shopping cross-border dropping from 70% in 2017 to 64% in 2018. The US, China and Japan were the only countries where the number of cross-border shippers increased in 2018. Still, the market continues to grow because those who are shopping cross-border are doing so more frequently. This was true in nearly every country we surveyed. Twelve-percent of consumers globally are now shopping cross-border at least weekly, up from 10% in 2017.

Consistent with the results of the study, frustrations with shopping cross-border can be attributed primarily to shipping that is too slow, or too expensive. Other frustrations include the inconvenience of returning unwanted items and poor customer service.

The 2018 Pitney Bowes Global Ecommerce Study is based on surveys of more than 13,000 consumers in 12 markets, combined with surveys of 650 retailers in the US, UK, India, and Australia. The report is intended to help guide retailers and marketplaces in their investment decisions and go-to-market strategies.

For more information on the study including an interactive map and infographic, please visit The 2018 Pitney Bowes Global Ecommerce Study.

The Department of AYUSH was set up by the Government of India in 2003, and this was done to raise awareness about the benefits of traditional medicine. Medical health insurance companies are slowly making coverage policies to include AYUSH in order to benefit the common man.

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So, what is AYUSH? This term encompasses all of Ayurveda, Yoga, Naturopathy, Unani, Siddha and Homeopathy; the entire alternative forms of medicine as compared to conventional medicine. Once the Indian government set up the department of AYUSH, it paved a way to the setting up of the Ministry of AYUSH in 2014.

One of the major advantages of AYUSH is the low cost of medicine and treatment. This is one of the major reasons that people are switching over to AYUSH as compared to conventional medicine. Of course, the effectiveness of the medicine from natural methods is also a major reason as to why people are switching to AYUSH.

Because the Ministry of AYUSH has become a part of the central government, it has become easier for almost all medical health insurance companies to provide policies and coverage for alternative medicine.

In the year 2012, it became obligatory for all the medical health insurance companies to provide coverage for alternative medicine as requested by the IRDA [nsurance Regulatory and Development Authority].

Coverage and limitations

Medical health insurance providers offer coverage for all the medical expenditures that are incurred on all inpatient treatments at the hospital under AYUSH.

Some medical health insurance companies have a certain fixed amount of insured money which can be settled under AYUSH; and usually, in most cases, these companies do not offer cashless payment methods. The majority of the declarations or claims are reimbursed only when the insurer submits the necessary documents that are needed.

An important thing to take notice about would be that in order to get insured under AYUSH, the treatment must take place in a government hospital accredited by either the National Accreditation Board or the Quality Council of India.

There are some medical health insurance companies that have already set a pre-determined limit for the amount of insured money which can be settled under AYUSH.

It is essential to take note that AYUSH coverage policy provided by the medical health insurance company is for the cost of the treatment alone and not for hospitalization charges in terms of evaluation or investigation. If the treatment process is taking place at a healthcare facility and not a hospital, the insurer will not be able to claim the payment.

It is essential to read the entire document to fully understand the complexities of the contract as well as to avail the advantages of it.

The Bottom Line

If you are looking for buying an AYUSH medical insurance cover, it is necessary to pay the extra amount, more than what you would’ve paid under any other medical insurance policy. Furthermore, it is important to note that if an insurer already has a declaration under AYUSH, it is not possible to get the same treatment covered under conventional therapy methods.