|In: Blogging|Last Updated: | 23 Comments
In some of my previous articles , I have written about Viral Marketing through YouTube, Twitter, SlideShare and other Web 2.0 sites. But how about a marketing campaign where you can sell yourself [as a person, through a prank] and guess what, it indirectly does the marketing for the company whose software was used for creating this prank biggrin

Check out this amazing video below which is created through Paltalk and I am sure after watching the COMPLETE video, you would also want to include the same on your blog. IMHO, this inner feeling of showing off this video is what makes it so viral !!!

Source of the Viral video : Scott Fox’s Blog

Note:
If you have watched the complete video , than let me make it clear “I still reside in India” wink

|In: Books|Last Updated: | 9 Comments
In continuation to my previous article , today we would look into another interesting topic from my current read What Self-Made Millionaires really think,know and do. Due to my association with an early stage startup, the current article on “Successful Entrepreneurial Qualities” looked very much relevant.

Well, I should agree that I could really feel the things during the process of writing this article smile Though, Qualities and Execution may sometimes seem disjoint , it is only when they get married; a successful business is made !!!!

A sense of mission :
Successful entrepreneurs set out to improve the lives of their customers.They do not simply set out to make a big pile of money.They are workaholic and love working hard at something that they love doing.

Self-Belief :
They believe that they will be successful.They expect to be successful.Even when bankrupt, they still believe that one day they will be successful.

Acceptance of responsibility :
Successful entrepreneurs are found to accept responsibility for themselves and not to blame others.

Resolution to pay the price :
Entrepreneurs understand the price that must be paid to achieve their goals, and they resolve to pay the necessary price.

Commitment to success :
Successful entrepreneurs have a 100 percent commitment to becoming successful.They focus and concentrate on their area of excellence.

Judgement :
They are not necessarily clever with words,arithmetic or mechanics.However,they have developed social skills, intelligence and judgement.

The helicopter view :
Entrepreneurs can see the big picture, acticipate trends.They have foresight in that they always look to the future, understanding that the rest of our business lives will be spent in the future.

Leadership skills :
They set goals, have high expectations of themselves & others and listen carefully.They have the ability to draw extraordinary performance from ordinary people.

Excellence in selling :
Entrepreneurs generally are excellent at selling.They focus on benefits to the customer, satisfying customer desires and relieving customer fears.They make excellent presentations and show the product or service in its best light.

Managing time effectively :
They develop the ability to focus on the 20 percent that brings in the 80 percent of success, and delegate the 80 percent to others.

Excellent communications :
Successful entrepreneurs tend to be excellent in private discussions, conducting meetings, giving presentations and submitting reports.

Persistence :
Successful entrepreneurs persist.They understand that it takes time to make it really BIG !!! They are prepared to go the extra mile and do that little bit extra for which they do not get paid.

Related Article
Money – A startup Killer

|In: Books|Last Updated: | 6 Comments
My apology for not having been active on Thoughtsprevail , was held up in activities that kept me away from my blog sad This week, I picked up a book titled “What Self-Made Millionaires really think,know and do” which has some exceptional content on business.Though reading the book won’t make me/you a millionaire but it would definitely help in understanding business in a much better sense !!! After reading a few chapters from the book, I came across a very interesting topic that focused on BUSINESS FAILURE and this article would be a GIST of that chapter.

The reasons are split across four categories, namely:
a) Specialization b) Differentiation c) Segmentation & d) Concentration

Note:
Though many of these reasons might be quite common, but it is important to keep them in mind since , most of the times, we forget the so called COMMON THINGS neutral

SPECIALIZATION

  1. No mission, no clear goals, stated OBJECTIVE to make a pile of money.
  2. CUSTOMER not perceived as a top priority.
  3. Loss of momentum in sales, poor SALES performance.
  4. Impatience, trying to get RICH quickly.
  5. Operating outside own area of excellence, diversification into UNASSOCIATED BUSINESSES.
  6. Failure to focus on PRIORITIES, failure to focus on 20 percent that brings in the 80 percent.

DIFFERENTIATION

  1. Failure to establish COMPETITIVE advantage, failure to be better, cheaper, faster or nicer , trying to sell a commodity.
  2. Product not suited to customer REQUIREMENTS.
  3. Poor QUALITY of product and support.
SEGMENTATION
  1. Failure to IDENTIFY CUSTOMERS.
  2. REACTIVE rather than proactive SELLING.
  3. INCOMPLETE marketing STRATEGY, poor sales performance.

CONCENTRATION

  1. POOR LEADERSHIP, lack of integrity and COMPETENCE of KEY STAFF, lack of commitment & persistence.
  2. MISMANAGEMENT of working CAPITAL.
  3. Failure to analyse and respond to trends, CHANGES in MARKET PLACE.
  4. No BUSINESS PLAN.
  5. Inadequate financial records, POOR BUDGETING, poor cash control.
  6. Action without planning, FAILURE to collect the RELEVANT FACTS.
  7. Paralysis by analysis, TOO much ANALYSIS, not enough action.
  8. Poor RELATIONS with STAFF and employees, poor communications, command and control mentality.

As this book is a great resource hence, the next series of articles on Thoughtsprevail would be focusing on such interesting topics[from the book] that relate to business, hope you enjoy them !!!

|In: Entrepreneurship|Last Updated: | 2 Comments
In my previous article, I had mentioned about Proto[the Startup event] , that I missed but it is nice to see lot of blogs already updated with the coverage smile To start with, let us look at the startups that demonstrated at the event….

Startups that demonstrated at Proto:

Source : Webyantra

Amit Ranjan of SlideShare & one of the co-organizers of the event has a crisp coverage of all the startups here

Experiences as a presenter – Prateek Dayal, Muziboo:

Few months back, we had a guest article from Nithya Dayal, co-founder of Muziboo & it is nice to see Muziboo getting shortlisted for the presentation !!! Prateek Dayal has shared lots of interesting views about the event & his experience on pitching in front of the audience !!!

Notable experiences from Prateek Dayal’s blog:

Unlike some of the other startups, we had a walk through and no ppt. I think eventually turned out to be good as the response to the demo was very encouraging.

I liked the fact that proto mentioned that 3 companies have shut shop. I think its great to see that failure is no longer considered a bad thing. There was also a Proto for Dummies video which was pretty well done. I think the videos will be up on youtube pretty soon.

I had always heard that talking to investors gives you a good perspective and I think its true. I had also heard that there are quite a few senior startuppy people who give a lot of gyaan and try to pull you down and I think that is true too. In general its not very hard to find a few people in proto who look like they have come down there just to feel important by giving gyaan to clueless entrepreneurs like me.

You can read the complete article here.

Coverage across the Blogosphere:
There are lot of other blogs that have covered the event and you can find them here.

After checking the coverage of the event, I never felt that I have missed the event smile Thanks to all of them !!!!

|In: Elevator Pitch|Last Updated: | 2 Comments
18th July,2008 [i.e tomorrow] would be a memorable day for Vijay Anand and the team behind Proto since, it will be the first time that close to 500+ enthusiasts would be present at the event. Kudos to the organizers of this wonderful COMMUNITY event !!! And guess what, I would be missing all the fun and most of all the Live Blogging competition sad

We have come across Speed Dating and Elevator Pitches but wouldn’t it be exciting to see a bunch of entrepreneurs in a room pitching their ideas to investors in just 7 minutes[also termed as Speed Pitching].Makes me remember of the days where there would be panel of interviewers interviewing a bunch of guys in a single room wink. Check out Speed Pitching in action below.You can know more about Speed Pitching & Funding Universe [the ideators of Speed Pitching] here & here

Just a Thought:
Though Speed Pitching is not a novel concept, it can be something that can be turned into a Mini-Proto !!! The only drawback being “Speed Pitching does not involve wannabe-preneurs, so does not help much in building a BETTER ecosystem, which Proto does very well !!!”

These are my thoughts on Speed Pitching and would like to hear “WHAT DO YOU FEEL ABOUT THE ENTIRE CONCEPT”.

|In: Entrepreneurship|Last Updated:
There are many factors that differentiate one company from the other but “Culture” is an integral part of the comparison. e.g. Google which is famous for it’s culture where they allow employees to work on their own idea for an entire day in a week.3M, the company most famous for it’s Post-It’s again falls in the list of innovative companies.

As stated in Business Week

3M (MMM ) has long awarded “Genesis Grants” to scientists who want to work on outside projects. Each year more than 60 researchers submit formal applications to a panel of 20 senior scientists who review the requests, just as a foundation would review academics’ proposals. Twelve to 20 grants, ranging from $50,000 and $100,000 apiece, are awarded each year. The researchers can use the money to hire supplemental staff or acquire necessary equipment.

Take the case of ThoughtWorks , which has a good policy to retain people – Allow people to work on their venture as long as our business / deliverables is not affected.A good way to keep the best brains intact in the company biggrin

When we think of a startup, the first thing that comes to our mind is Innovation [except in few cases like social networking websites].But as the staff strength/business increases, many times we see the innovative culture dying down and hence, every company is not considered innovative, though it might be profitable !!!

I was recommended a book Entrepreneur’s Toolkit by a friend of mine who is in a startup .The book has a chapter that outlined the “Three key challenges to keep the innovative culture alive“, which are mentioned below:

1. SIZE problem :
Size requires specialization of functions, creates communication & coordination problems between functions, and requires review boards & approval requirements; which may frustrate creative people and dampen their creativity.Small problems take more time to get solved due to lengthy discussions.The more people who are involved, the longer it takes to reach agreement on simplest things.And agreements are more likely to be compromises than optimal solutions.

2. EXISTING CUSTOMERS problem :
Customer is God for any business but diligent serving of existing customers has two innovation-impeding consequences :

a. Existing customers often discourage innovation by their vendors.For example: A major technical advance in computing can jeopardize the investments customers have made in existing software, hardware and training.Hence, these customers urge vendors to continue supplying them with parts and upgrades in order to stay in their old business.Eventually, the invention of the breakthrough products is left to the rivals sad Many times, these customers will abandon their vendors and switch their business to the innovative rivals.

b. Management shifts it’s focus to operations.The job of serving customers profitably requires operational excellence.As the business grows, the management’s attention is absorbed by people issues, marketing, finance etc. Hence, Innovation may be last thing in their minds.

3. COMPLACENCY :
Success that propels growth creates an impulse of complacency and self-satisfaction.It may trick people to believe that if they simply continue doing what they are doing, all will be fine.When faced with a new competing technology,for example, the impulse of many successful companies is to invest still further in the technology that made them successful.Consequently, these companies marginally improve their existing technologies as new ones were becoming much better and cheaper day after day !!!

Though startups don’t face these problems, a bigger problem is to keep the ENTREPRENEURIAL SPIRIT alive.As we know, not every member of a startup is an Entrepreneur and there are various driving factors to keep the spirit alive.We would discuss them in the next article.

|In: Management|Last Updated: | 2 Comments
There is always a debate over PRODUCT and PROJECT management and the responsibilities of each of them.Just came across a very informative presentation by Mr. Olsen of Olsen Solutions which was presented at Web 2.0 Expo, San Fransisco.


Key responsibilities of Web 2.0 Product Manager

  1. Embrace Web 2.0 marketing aspects of your role.
  2. Create customer satisfaction feedback loop.
  3. Define the equation of your business.
  4. Instrument your site to track key metrics.
  5. Prioritize product ideas by ROI.
  6. Optimize your viral loop.
  7. Learn more about the UI Design Iceberg [More on Slide 45].
  8. Iterate quickly and continuously improve.

|In: Business Networking|Last Updated: | 9 Comments
Have been busy in work resulting in a short downtime on my blog sad Today, I received an email from one of my blog readers who is connected with me on LinkedIn and just wanted to know about how I reached 500+ connections.I just thought it would be great to share some of my tips; which would also help me to look back and check whether I am using this great tool to the fullest !!!

Below are my Ten tips [starting with my so called own MANTRAS] which makes my LinkedIn usage effective and helpful.

My Own Mantras

1. Target relevant people:
Many of us who are part of startups would be a part of many mailing lists like OpenCoffeeClub, Startup Specialists etc. This would be the best place to build your network.What I do is “While reading the email of a person on the list, if I get a feeling that it would be useful[as well as relevant] to connect with that person , than I send the invitation” and I am sure that there are lot of smart people around on such lists….Figure them out and add them !!!

2. Be Specific and Personal:
Assuming you follow point(1), you feel that a person X would add value to your network and you would like to add him. What next “Send an invitation” smile [check the image below and the part in Red Color which mentions PERSONAL !!! ]

When you are meeting a person for the first time, it is very important to introduce and specify “WHY” his addition to your network and your addition to his network would be very much useful.Remember Permission Marketing by Seth Godin – “The privilege of marketing to people who are relevant to you“, the same principle applies here as well.

It takes 2-3 minutes to be specific but it is indeed helpful. An improved example invitation below:


3. Build a useful conversation and than get the work done :
In case you are connecting with a USEFUL but unknown person, make sure that once you are connected to him/her; you know more about the contact. Write a “Thanks” reply and try to know as much as you can about him/her.
Once you are well acquainted , speak up and let him/her know the NOT SO OBVIOUS reason for the invitation.

4. Group your contacts:
Once you have multiple number of contacts; it may seem difficult to remember WHO,WHY & WHERE of a particular contact.Hence, on a regular basis ; export your contact list into .xls/.csv/other format and align the contacts in proper categories like Friends, Colleagues, Unconferences, Startups etc. to make your search simpler and faster !!!

The Obvious Mantras

1. Be an Open Networker:
The start is always difficult and if you are a waiting for your first connection, than this should be the first step. Just include your email-id in the Last Name field in your Profile page eg. Himanshu Sheth(himanshu.sheth@gmail.com) . This would give an impression that you are open to connect with anyone [with an obvious filter on whether the invitation would be relevant or not].

2. Put relevant keywords:
The difference between “S/W” and “Software” is huge.If you are an engineer and someone searches for Software, profiles tagged with S/W would be filtered out….So, just like coming on Google Search is important, being in relevant LinkedIn searches is important to increase your network.

3. Attach personal photograph:
Imagine being at a conference where you might have many of your new & yet Unknown LinkedIn connections, so “How would they identify you? ” ……In such cases, personal photograph on your profile page would be very much helpful.This may also help you reconnect with your very old colleagues.

4. Use LinkedIn badge:
If you have a blog/website, do not forget to use your LinkedIn badge.Many times, the Blog name is not so obvious eg. ThoughtsPrevail is just a random name and does not convey that “Himanshu Sheth” writes that blog [Though smart people would always google for it smile ]

5. Recommend relevant people:
Always try to write Recommendations for people ; who you feel are worth to be recommended.Many people read the recommendations written for/by a person and a recommendation can really add value to the recommender’s profile [for his openness] and the recommended person[for the great work that (s)he might have done].This indirectly makes searching for Smart people on LinkedIn easier.

6. Ask and Answer relevant questions:
“Q&A section of LinkedIn” provides an excellent platform to gain & share knowledge, not to forget adds lot of Stars to your profile with the golden word – EXPERTISE.

If you have some more relevant inputs, do let me know and I would add them in the Reader Contribution section.

Reader Contribution:
Ramjee Ganti – Guy Kawasaki on Ten Ways to use Linkedin