Lot of things have been written and told about Barack Obama , today I came across a very interesting presentation on Obama which showcases the qualities that every leader should have !!!
Via Vineesh’s blog
The Valentine Web[Experience]
Web has been my best friend and it is the only where I could have found my first ever Angel Investor, a person who believed in me and my ideas 
.Though it would be close to a month since Valentine’s day has passed,I would like to share an article which was published in DivyaBhaskar newspaper[V-Day special edition],Ahmedabad [I received my copy few days back !!!]. The central theme of the article was Why Web is the best place to find your life partner.
.Though it would be close to a month since Valentine’s day has passed,I would like to share an article which was published in DivyaBhaskar newspaper[V-Day special edition],Ahmedabad [I received my copy few days back !!!]. The central theme of the article was Why Web is the best place to find your life partner.
Note:
The article is in Gujarati,if you know the language;hope you like the article else kindly scroll down to have a look at our photo.
Below are three key take-away(s) from the article:
1. Maintain an excellent profile on the Web.It may not only get you your Angel, but would also help you in each & every aspect of your personal & professional life.
2. If you are not blogging, start a blog[more here].Without my blogger friend Paras Shah, this interview wouldn’t have been possible. He was the one who introduced me to the journalists.
3. Finally, point(2) leads us to Networking.Be an active networker; whether times are good or bad, guys in your network would definitely be your savior & sometimes, you may also find a surprise appearance in a newspaper 
How to use Twitter effectively ?
It has been more than a year since I am on Twitter but I was never caught in the the web of Twitdiction [Twitter Addiction].The first question that always comes to mind is “Who would read my tweet” and if at all someone reads my tweet, why would (s)he bother to reply me with a solution.But this turned out to be a misconception just like the one we have about Blogging.
For the past few days, there has been a steady growth in my T-follower count & T-following count, which gave a trigger to this article.
Below are my picks on how to make EFFECTIVE use of Twitter :
1. Use Twitter like LinkedIn:
LinkedIn has been a great tool for Business Networking[link here] and it is a place where you would find guys from the top to the bottom part of the corporate ladder.Seeing Twitter’s phenomenal growth, you wouldn’t be surprised to see the same set of people here as well.The idea is connect with them; check their followers list and follow the relevant people in their network. To take it further, Twitter is one step better in terms of transparency since you won’t require the other person’s email-id to follow him/her [exception is when the profile is locked].TweetSum is an awesome service that helps you more efficiently decide whether you should follow someone back once they’ve followed you on Twitter
2. Understand the time-zone :
Once you have established the network, you need to maintain it properly. How would a follower feel if you tweet “Good Morning tweeple,howz you?” and your follower in a different time-zone reads that in the night 
It is bound to happen that after irrelevant tweets like these you may loose a handful number of precious followers. We are no celebrities like @BarackObama or @ShahrukhKhan or @Padmashree Warrior etc.,that our followers would be interested in whether we had tea or doing coding or sitting with girlfriend; such tweets would surely bring down your follower count. This becomes very important when your precious followers are from various parts of the world.Though Twitter tag line says “What are you doing”, it’s meaning is much more than that !!!
3. Tweet & retweet relevant content :
This is an extension of the previous point, tweet[or even retweet] something meaningful which might be interesting and relevant to you & your network, keeping in mind that each tweet should bring in more RELEVANT followers on board[There should be some ROI for each tweet].Use HashTags or tags like [MY BLOG],[TECHNOLOGY],[STARTUPS] etc. wherever required so that uninterested followers won’t spend time in reading that tweet.The crux is Tweet less , tweet relevant …
4. PASSIONATELY LISTEN to your followers :
This would be the basic usage of Twitter and needs no elaboration. If you are a brand, it becomes necessary to look into what the Twitter(ers) are saying about your brand & be proactive enough to reply to their tweet.For example: Online travel company Cleartip was fast enough to respond to one of my tweets that referred them[Tweet here and Cleartrip’s reply here], I really like their UI but this quick response doubles my liking for them.Freshbooks have proved that Twitter is a great platform to create passionate brand evangelists;their must-read case study here.
5. Use “Social Media Monitoring” tools for your links :
Being only limited to 140 characters, links that are posted on twitter have to be shortened using URL shortening services[list here].Though each service gives us a short URL, many a times it becomes important to know status of the link[how many read, percentage of people reading from different parts of the world etc.];to keep it simple-we need something like Google Analytics for short URL(s).These analytics would help you understand whether twitter is REALLY working for you & your brand. My personal favourite is Cligs, you can find the pros & cons of various services here
6. Maintain an effective Twitter background :
This just came out from my personal experience.Being passionate about Entrepreneurship, once I changed the twitter background to my current one; the number of followers increased at a very steady rate.Compare the profile page with RSS Feed; we read an article based on the title & it’s relevance to us[even though the complete article may not be present in the feed !!!], similarly an effective backgound gives a clear idea about “THE REASON WHY YOU ARE ON TWITTER“. This even saves the other person’s time & his/her decision to connect with you becomes faster !!! TwitBacks also helps you creating custom Twitter backgrounds that would make your profile page more meaningful
7. MONITOR your twitter behavior :
One fine day, you realize that ‘N’ followers have stopped following you, hence before this happens it becomes necessary to check your TWIT(avior)- Twitter Behavior.TweetEffect helps in understanding which Tweet of your’s caused a negative effect on your followers and helps you keep a check on your activity.
Note:
If you liked this article, we could get connected on Twitter & LinkedIn.
In case you have some more interesting points to add, please leave a comment and the same would be added to the main article [with due credit to the commenter].
Strategy Roundtable for Entrepreneurs
There is a webinar for Entrepreneurs organized by Sramana Mitra, Forbes columnist & author of Entrepreneur Journeys[review here & here] on the following dates:
Below is the recording of the webinar held on February 18,2009 [quite insightful, especially the discussion on Bay Area Digital] –
Know your customers…
Few days back, there was a post which highlighted “How language barrier could be a hindrance to your business“. Today’s article came in as an email forward from Alok Padhi that very well explains the above mentioned problem[& would surely bring a smile on your face ].
].
A disappointed salesman of Coca Cola returns from his Middle East assignment.A friend asked, “Why weren’t you successful with the Arabs?”
The salesman explained
“When I got posted in the Middle East , I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn’t know to speak Arabic. So, I planned to convey the message through three posters…
First poster
A man lying in the hot desert sand…totally exhausted and fainting.
Second poster
The man is drinking our Cola.
Third poster
Our man is now totally refreshed.
And then these posters were pasted all over the place “Then that should have worked!” said the friend. “What the hell it should!? said the salesman,but I didn’t realize that Arabs read from right to left”
Viral Marketing at it’s best : Wario Land
All of us know that something that is visual carries more appeal and also sends the right message with less effort. Though pictures are very effective, many a times; videos have an upper hand over them.Take the example of Google Chrome, instead of numerous cartoons giving insight into Chrome, if Google would have created a small video[or a series of videos] indirectly demonstrating Chrome’s capabilities over other browsers-high CPU usage by Firefox, V8 etc., it would have been much more appealing.Since, Google being a brand in itself, such things may not have a negative impact on it’s business.
This podcast focuses on why online videos are becoming a crucial part for promoting the business.The best example to demonstrate effectiveness of online videos is the following clip:
If you find found this clip interesting, you can check out the actual video live in action on my test blog, definitely worth a watch !!! It really interested me[like many of you] how this video was made; after looking into the source code, I came across this Google Gadget which is the heart of the video.Debug version of Flash Player & addons like FireBug were also quite helpful to find it’s details.
Keeping the technical brilliance apart, the shake-it up video resulted in 500% increase[from 5000 to 25000] in it’s total number of page views/day.
This article provides the complete insight into “How Wario Land’s shake it video broke the Viral Marketing mould !!!” Though there are lot’s of Viral Marketing videos around, if you come across any video that has created such a high impact; do drop-in your comments & it would be added to the article.
"Go GREEN" this February…
In this tumbling economy, Entrepreneurship and Startups have definitely become the flavor of the season.With more and more newcomers opting to work in startups, an event like Entrepreneurship Week would definitely be an icing on the cake 
What is E-Week,09
E-Week is a project initiated by the National Entrepreneurship Network [NEN] with an aim to embrace innovation, engage communities and inspire young people to think big.
E-Week is a project initiated by the National Entrepreneurship Network [NEN] with an aim to embrace innovation, engage communities and inspire young people to think big.
As per the E-Week wesbite :
E Week India 2009 will connect young people across the country through a range of activities and programs to harness their potential as innovators and problem-solvers. Industry captains, experts, non-profit leaders, and faculty members will be in attendance in large numbers to encourage, guide, and inspire students to take action. In doing so, students will begin to acquire the knowledge, skills and values required to grow high-potential, sustainable enterprises for a brighter tomorrow.
Theme for E-Week,2009
“Go Green” is the theme for this year’s E-Week.The main attention would be on sustainable development, green business opportunities and innovative solutions to environmental problems.There would be expert panel discussions on alternative forms of energy, competitions to identify and debate on green opportunities, educational movie screenings, exhibitions to showcase ideas etc.
Green Leader of the week
Mohanjit Jolly, executive director at DFJ is the Green Leader of the week.May be he was the ideal choice since, he is really betting big on cleantech in 2009.In his article “Predictions of 2009”, he states that “Cleantech would be most invested sector in 2009“
The event would be celebrated from February,7th to 14th and you can find the complete details here
Proto.in : The startup event …
Proto[derived from Prototype],the startup event will be held on 23rd & 24th January,2009 in Bangalore.There is a very interesting presentation by Pictualize which gives you an insight into Proto & the benefits of being there for the event !!!
You can register for the event here. If you liked the work by Pictualize,you might be interested in checking out the Q&A we had with Pictualize team[here and here].
Like Proto-4,I won’t be able to attend Proto-5;hopefully the sixth edition is in Hyderabad