|In: Events|Last Updated:

ResellerClub, Asia’s largest domain registrar in association with iNet has announced the 3rd edition of HostingCon India. HostingCon is Asia’s largest B2B conference for the hosting & domains industry. The event which will be held on 12th and 13th December, 2014 at the Jamshed Bhabha Theatre, NCPA, Mumbai, is expected to attract more than 2300 attendees, 50 exhibitors and 20 speakers.

ResellerClub

The event will primarily cater to resellers and vendors of web services including web hosting, domains, website control panels, website builders, Internet security solutions, cloud solutions and other allied businesses.

Globally, HostingCon is recognized as the biggest series of hosting and cloud events & this event is fourth in the series of conferences organized in 2014,  preceded by HostingCon China [May 2014], HostingCon US [June 2014] and HostingCon Europe [October 2014]. The India edition is poised to be the biggest of the lot and attendees can expect to meet with key players from the industry including .ORG, Verisign, Symantec, cPanel, Softlayer and more.

Shridhar Luthria, General Manager & Business Head, ResellerClub said :

Awareness for new gTLDs is rapidly gaining momentum in the Indian market and we’re very excited to bring the HostingCon Series to India. With the platform that we’ve established through our events over the past two years, we think that this event is going to be a world-class experience for anyone who attends it. We hope that the event will help define India’s potential for resellers and vendors of web products in this fledgling space

The event sessions are scheduled into 6 distinct blocks – Keynote, Domains, Hosting, Digital Marketing, Infrastructure/Cloud, Security and Innovation.  Eminent Industry experts like Punit Modhgil from Octane.in, Samiran Gupta from ICANN, Santanu Dutt from Amazon, Manish Aggarwal from IBM, Lauren Price from .ORG & several others will be speaking at the event. Attendees can also attend informative workshop sessions conducted by Softlayer, Verisign, GlobalSign & Softaculous.

The event has free registration which will give attendees access to the Exhibit Hall, Sessions Hall and the Exhibit Hall Happy Hours on Day 1 of the event. For more information about ResellerClub presents HostingCon India, please visit the event’s website

Image Source – Zohur

|In: Embedded|Last Updated:

National Instruments, the provider of solutions that enable engineers & scientists to solve the world’s greatest engineering challenges, announced the LabVIEW Communications System Design Suite, which combines software defined radio [SDR] hardware with a comprehensive software design flow to help engineers prototype 5G systems.

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Wireless prototyping was previously undertaken by separate design teams using disparate design tools. The LabVIEW Communications environment enables the entire design team to map an idea from algorithm to FPGA using a single high-level representation. This approach empowers designers to focus on innovation instead of implementation, which increases the rate and quality of their prototyping.

According to Jessy Cavazos, industry director for Test & Measurement at Frost & Sullivan

SDR has become the standard for prototyping next-generation wireless systems. The addition of the FPGA to the x86 architecture has expanded the flexibility of the platform but adds the need for specialized skills and tools. LabVIEW Communications leverages existing IP, including algorithms in C and .m, so designers can integrate the right language for the right task all within a single design environment.

LabVIEW Communications is optimized for the SDR platform with a hardware-aware design environment that provides control of physical configuration, hardware constraints & system documentation in a functional software diagram. This adds the flexibility of the hardware to the software, which gives designers access to all components in the SDR platform. Using this deeply integrated solution helps designers achieve optimal performance by eliminating the need to manually map algorithms to different hardware architectures.

According to James Kimery, Director of RF and Communications at NI

LabVIEW Communications includes built-in application frameworks for WiFi & LTE that enable wireless prototypers to focus on innovating specific components of existing standards rather than designing a new algorithm from scratch. For some of the academic & industry researchers in our lead user program, this approach has cut the time to a validated prototype in half.

Shelley Gretlein, director of Software Marketing at NI, added

The number of wireless devices continues to grow exponentially despite the limitations of existing prototype tools. LabVIEW Communications helps bridge the gap between the ongoing rollout of 4G & the to-be-determined 5G standards of the future. As NI continues to innovate its SDR platform of flexible hardware and powerful prototyping software, we will enable the design of next-generation communication systems.

More technical details can be found at NI LabView Communications

About NI LabVIEW

LabVIEW is a graphical programming environment used by millions of engineers and scientists to develop sophisticated measurement, test & control systems using intuitive graphical icons & wires that resemble a flowchart. The unique LabVIEW graphical development environment makes interfacing with any measurement device simple and features interactive assistants, code generation and connectivity to thousands of devices for easy data gathering. Because LabVIEW connects to virtually any measurement device and design tool, you can incorporate new LabVIEW applications into existing systems without risking your application investment.

|In: Software|Last Updated:

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BlackBerry Limited, a global leader in mobile communications & NantHealth, a cloud-based information technology provider combining science & big data to transform healthcare announced the first secure clinical genome browser that gives doctors unprecedented access to patients’ genetic data on the BlackBerry Passport smartphone – The NantOmics Cancer Genome Browser.

The NantOmics Cancer Genome Browser platform on the BlackBerry Passport enables deep, interactive reporting on genomics data for physicians & other treatment providers in clinical settings – for example, Giving oncologists a powerful view into the individual genetic alternations that make each patient’s disease unique and highlighting relevant treatment options. The BlackBerry Passport’s large high resolution screen enables clinicians to view a patient’s chromosome at an individual base-pair level. It is the first in a series of innovative offerings being developed jointly by BlackBerry and NantHealth for use by healthcare professionals.

On the occasion John Chen, Executive Chairman and CEO, BlackBerry mentioned :

BlackBerry’s partnership with NantHealth illustrates how the mobile security and collaboration technology we are known for can be re-imagined to create revolutionary applications across a variety of industries. BlackBerry technology has proven itself secure, reliable and powerful enough to be counted on in life-and-death situations. Its innovative form and functionality make BlackBerry Passport an ideal addition to a doctor’s medical kit.

Patrick Soon-Shiong, M.D., Founder & CEO of NantHealth mentioned:

The proprietary NantOmics Cancer Genome Browser enables clinicians for the first time to investigate a tumor genome from the full three billion bases down to the single-base level in real-time, thanks to the power of the NantOmics supercomputing infrastructure. This integrates with NantHealth’s treatment recommendation engine, Eviti, to personalize treatment protocols to individual patients based on their genomic signature.

NantHealth has quietly built the unique capability of placing a super-computer into the doctor’s hand at point of care and in time of need. Now with BlackBerry’s partnership and through the power of the cloud and secure networks, the reality is we are now able to put dozens of supercomputers, through mobile devices, into doctor’s hands on a global basis. Our goal is to extend this unique capability from doctor to patient, thereby establishing patient empowered 21st century health.

Powered by BlackBerry’s mobile security infrastructure, the NantOmics Cancer Genome Browser is fully encrypted to allow deployment in a HIPAA-secured environment, enabling clinicians to securely access patient data as soon as it’s available, wherever they are. BlackBerry’s recently launched BES12 cross-platform EMM solution will enable hospital IT administrators to easily deploy the application to a clinician’s BlackBerry Passport smartphone and ensures that the application data is fully secure end-to-end.

The NantOmics Cancer Genome Browser will be demonstrated at the Consumer Electronics Show [CES] in January and will be preloaded on BlackBerry Passport devices and available to the professional community in early 2015.

About NantHealth

NantHealth, a member of the NantWorks ecosystem of companies, is a transformational healthcare cloud-based IT company converging science & technology through a single integrated clinical platform, to provide actionable health information at the point of care, in the time of need, anywhere, anytime. NantHealth works to transform clinical delivery with actionable clinical intelligence at the moment of decision, enabling clinical discovery through real-time machine learning systems. The company’s technology empowers physicians, patients, payers and researchers to transcend the traditional barriers of today’s healthcare system. For more information please visit NantHealth

About BlackBerry

A global leader in mobile communications, BlackBerry revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. For more information, visit BlackBerry

Image Credit : 9to5mac

|In: Business|Last Updated:

Venkatesh Seshasayee of Stellapps Technologies has been selected as the Entrepreneur of the Takeda Young Entrepreneurship Award. The Takeda Foundation of Japan is a non-profit organization that promotes indigenous technology in ASEAN countries.  They provide a good platform for entrepreneurs & technologists to gain visibility within ASEAN countries and thereby leverage new opportunities & networking.

Every year, the Takeda Foundation tries to identify & recognize entrepreneurs with innovative technology. In 2013, The Takeda Foundation commenced a new awarding program, the “Young Entrepreneurship Award.” The purposes of the Award are the development of young human resources who bring well-being to people and the cultivation of entrepreneurship. Candidates should be young individuals under forty years of age regardless of gender, organization or nationality.

Venkatesh Seshasayee will receive a plaque, a diploma & a monetary prize of 200,000 Yen. The Award Ceremony will be held on February 7, 2015, in conjunction with the Takeda Symposium in the Takeda Hall of the Takeda Building, the University of Tokyo.

In the past three years, two people associated with IITM have been recognized by the Takeda Foundation, Vijay Babu of Vortex Engineering & Ajit Narayanan of Invention Labs Engineering Products Pvt. Ltd.

Commenting on the award, Prof. Ashok Jhunjhunwala, Professor, IIT Madras and Co-Chairman of RTBI said:

Dairy sector in India definitely needs a big push in order to ensure that India continues to remain self-sufficient in the coming days. India needs to ensure that farmers see Dairy as an opportunity to run a profitable and worthwhile agriculture based venture.

In order to achieve this, apart from the government policies, entrepreneurs must be encouraged to bring technology and innovation to this sector. RTBI saw the potential in Stellapps to bring the right mix of Technology and Innovation to the dairy sector in India. We believe that they can be a leading Dairy Technology and Services provider in future.

Ravishankar Shiroor, co-founder of Stellapps Technologies said :

We are very happy to be recognized by Takeda Foundation at University of Tokyo. Sectors like Dairy need indigenization of automation and application of right technology for increasing efficiencies and profitability. However, these areas are usually overlooked by entrepreneurs and technology companies.

Our vision at Stellapps has been to apply indigenized technology, automation and innovation in the food, dairy and agricultural industry segments. We have received very good support and guidance from advisors & institutions such as IIT-Madras. We are working with leading dairies and dairy farmers across India. This international recognition further boosts our belief in our vision.

About Stellapps
Stellapps Technologies Private Limited is incubated by IIT Madras’ Rural Technology Business Incubator [RTBI] & was founded by an experienced group of industry experts, including IIT-Madras and IIT-Kharagpur alumni, with over 18 years of Industry experience across Wipro, Nortel, Ericsson, Alcatel-Lucent, AT&T, Vodafone etc.

Stellapps is India’s first dairy technology solutions company, building automation tools integrated with cloud, mobility, and data analytics for dairy farms, cooperatives, and private dairies.

About Venkatesh Seshasayee
Venkatesh Seshasayee, co-founder, Stellapps Technologies, is a Computer Science and Engineering graduate from UVCE, Bangalore. Prior to co-founding Stellapps, Venkat was with the Telecommunications Group in Wipro where he was a solution architect for Multimedia and Next Generation Communication Networks and Applications and has deployed Service Delivery Platform solutions in large telecom networks. In Stellapps, he likes to get deeply involved in the Dairy domain, and works on various aspects of the farm automation and animal recording to roll-out Stellapps’ SmartMoo solution.

|In: Guest Blogging|Last Updated:

When it comes to successful social content marketing strategies, creativity reigns supreme. Today we have a guest-article by Janine Neutra who works as a “Senior Director of Online Marketing” for the San Francisco-based marketing company Wheel Media. Here she shares insights on “Effective Social Content Marketing Strategies” & it will become clear as we review these five strategies that in order to be successful with your own strategy it’s necessary to create something that is unique, while also being authentic.

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The Inside Joke by Buzzfeed and HBO

To promote HBO’s show ‘Silicon Valley’ they enlisted the help of Buzzfeed in order to advertise. They understood their target audience and knew that many of their potential viewers are fans of Buzzfeed. Since Silicon Valley is known for being a hotbed for coders and programmers, they created inside jokes for their advertisements that would target that demographic. The result was a campaign that gained the attention of multiple coders and programmers throughout the country.

Doing this for your own brand would mean gaining a complete understanding of your target audience. Once you’ve done so, you can create personalized inside jokes that they’ll be sure to appreciate and remember. This is one of the better ways to create brand awareness & loyalty.

The Useful App by Charmin

If you think it’s difficult to provide successful content marketing for your product or service, think about how challenging it would be to do so for a product like toilet paper. Charmin, however, found a creative way to do just that. Their ‘Gotta Go On the Go’ app enables users to find and rate public restrooms, providing something useful while successfully promoting the brand.

Many business owners may think that creating your own app would be far too expensive or difficult. Companies like Mobi Blocks, however, allow businesses to create useful apps easily and at very affordable rates.

Twitter Tag Campaign by Edge Shave Gel

Twitter tag campaigns are becoming increasing popular because they generally don’t cost a dime. Creating a great campaign that gets people involved is the difficult part. Edge Shave Gel was able to do this with their #soirritating tag. The brand was getting at the fact that shaving and getting cut by doing so are irritating. Thousands of people jumped on the bandwagon and began tweeting the things that they found ‘so irritating’.

Doing this on your own requires nothing more than a bit of creativity and ingenuity, and it can create eyes on your brand quicker than just about any other method.

Vine Campaign by Tombstone

Tombstone used its name association to create a Vine campaign which featured Halloween based vines during the entire month of October. They posted a single video everyday throughout the month and created what turned out to be a viral sensation. The campaign was a huge success and it is even up for multiple awards.

For companies looking to do this for their own brand, it will once again require a bit of creativity. Planning will also be essential so you can be consistent with posts throughout the campaign.

Checking In by Burger King

The fast food giant cleverly created a strategy which involved constructing a digital Burger King Motel where customers could check in using the hashtag #motelBK. It was designed as a way to promote their new Chicken Tender crisp burger and the stay at the motel was seen as a way to cheat on the Whopper without being noticed. It was obviously both clever and quite funny.

This particular strategy will once again require quite a bit of planning and creativity. It can, however, be a very effective way to develop an audience that thinks it is ‘cool’ to check in with your brand.

Reviewing the Strategies

As we’ve mentioned, the success of all of these content marketing strategies came from a whole lot of imaginativeness & creativity. While a lot of the work necessary to create this success for your brand will come from your own creativity, there are quite a few things that you can take from the successes of these five strategies. Hopefully this overview has given you some ideas for exactly what you can do to create your own successful social content marketing strategy. Good luck!

About the Author

Janine Neutra has worked in online marketing since 2000, where she managed search and social media marketing for a national nonprofit organization. She’s now Sr. Director of Online Marketing for the San Francisco-based marketing company Wheel Media, helping small organizations and startups create programs that get results.

Image Credit – Dive Bomb Media Blog

|In: Bangalore|Last Updated:

Flipkart, India’s largest e-commerce marketplace announced the launch of the ‘Flipkart Fashion Files’ – an exclusive lifestyle content page on its platform. Flipkart has joined hands with the Conde Nast Group to co-create high quality fashion content for its young & dynamic customers.

Targeted at fashion savvy Indian shoppers, the files will host ‘Flipkart Fashion Files’ will host a range of exclusive fashion diva/celebrity interviews, trend boards, brand and product stories along with lifestyle articles.

Ileana D’Cruz will be the face of ‘Flipkart Fashion Files’ for the month of November. Other contributors to the first edition include prominent fashion photographers like Rohan Shreshtha & Porus Vimadalal.

Commenting on the launch, Mukesh Bansal, Head – Fashion [Flipkart]

We are happy to announce the launch of ‘Flipkart Fashion Files’ in association with the Conde Nast Group. With this we aim to enhance the shopping experience of our style savvy shoppers by introducing fashion content curated by experts in this field. This is a true combination of high quality commerce and content which will add new dimension to our fashion category and make it the ultimate fashion destination for every shopper

Commenting on this association, Alex Kuruvilla, Managing Director of Conde Nast India

We are delighted to power Flipkart Fashion Files by creating cutting edge fashion & lifestyle digital content through our newly formed division Conde Nast Factory. Through our knowledge of latest trends, global and local and access to the finest talent, we are well positioned to create relevant and high quality content month on month for Flipkart’s fashion and beauty interested audience.

For more information, please check “Flipkart Fashion Files” Page

|In: Innovation|Last Updated:

Genpact Limited is collaborating with the Center for Collective Intelligence [CCI], a research unit of the Massachusetts Institute of Technology [MIT] which examines how the latest technologies are changing the way people work together. The goal of this expanded collaboration is to generate non-incremental innovation in information-based operations through a new online community enabling the crowd-sourcing of ideas.

The Intelligent Operations Exchange [IOX] community helps participants “stumble into” innovative uses of leading edge technologies in business process operations. The Genpact & MIT CCI collaboration first began in 2012 to identify novel technology-based practices for process operations & contributed to the maturation of groundbreaking practices such as Operations Network Analytics which applies big data social network analysis to large organizations in order to improve the effectiveness of operations.

IOX’s unprecedented use of “crowdstorming” [crowdsourcing + brainstorming] drives a deliberate collision of creative and serendipitous perspectives of thousands of people with diverse backgrounds such as Industry experts, MIT scientists, Genpact practitioners & clients. When confronted with novel technologies & asked to find applicability in their own world, this community will become the first place for process operations professionals to unleash their creativity.

The IOX community is exploring the application to business process operations of technologies across hardware, software, and analytics – such as wearable devices & remote-controlled tele-presence robots, personal automated assistants, rapid automation & collective intelligence activities like prediction markets. Genpact, MIT CCI & the community will continuously evaluate and select high-potential ideas for further investment and development.

As per Gianni Giacomelli, senior vice president for product innovation & chief marketing officer, Genpact :

The underlying pace of technological change is accelerating & the real obstacle to change is the ability of leaders to re-imagine the fabric of their business processes and make their operations “intelligent” – able to predict, act and learn from experience. With MIT’s Center for Collective intelligence, we want to ‘innovate innovation’ in a space where subject-matter experts often silo themselves into narrow domains, dampening the power of a key ingredient of innovation: diversity

The collaboration will involve senior executives from the Genpact Research Institute on Intelligent Operations, a specialized think tank already harnessing the collective intelligence of Genpact, its clients & partners. The Genpact Research Institute conducts research on important topics related to the future of enterprise’s operating models, from front to back office, across nine industries.

For more information, please visit the following link

|In: Accelerator|Last Updated:

TE Connectivity Ltd, a world leader in connectivity, announced the official opening of its TE Wearables Lab in Menlo Park, California. Exclusively focused on wearable technologies across consumer, medical, industrial and defense businesses, the lab serves as a collaboration center for TE’s team of engineers, scientists and its customers throughout the design process.

According to IDC, shipments of wearable devices will exceed 19 million units in 2014, more than tripling last year’s sales. From there, the global market is expected to swell to 111.9 million units in 2018. This growth is a key indicator of the market potential and importance for continued industry innovation.

One of the first products to come out of the TE’s Wearables Lab is a first-of-its-kind, wireless power development kit for wearable devices. For the first time, TE will introduce a solution that addresses the need for miniaturization as well as low power requirements for wearables. Set for broader distribution in early 2015, the kit will include a small 2.5W charger with integrated magnet for attachment to a wearable device, as well as a complete RX coil and electronics for integration.

TE engineers miniaturized the electronic system & the coil to make it possible for wearable designers to quickly prototype their products and develop a customized solution to meet their design requirements.

TE’s Wearables Lab team consists of professionals with extensive skill sets and experiences. These individuals range from electrical and mechanical engineers to materials science experts, pioneering the use of conductive materials including embedding electronic systems in textiles.

The TE’s Wearables Lab is currently being used by a number of start-up and growth stage companies ranging from design to manufacturing and integration companies. TE’s ability to collaborate across the wearables ecosystem is one of its strengths, coupled with breadth of products and technologies. One key customer, Sensoplex, is an expert systems company that designs and supplies high performance sports and wellness wearable products to OEM companies.

In addition to working with customers on custom and existing products, the TE Wearables Lab team is also exploring innovations around wireless power and conductivity across textiles, plastics and other materials. With TE’s unmatched product portfolio, the company expects to be enabling connectivity across tens of millions of wearable devices globally in the next year.

Speaking on the collaboration, Brady Forrest, Vice President, Highway1 [Accelerator focused on helping early seed stage hardware start-ups take ideas from prototype to scalable product] said:

Innovation is part of our DNA. When we met TE and heard their vision for connectivity, things clicked. Together we have a real opportunity to enable a hardware revolution and help the next generation of innovators get off the ground.

For further details on the TE Wearables Lab, please visit TE Wearables Lab