NASSCOM organized its third regional edition of the NASSCOM Product Conclave 2015 at the Novotel Hotel in Hyderabad. The one day conference served as a vital platform for Indian product start-ups and emerging companies to access knowledge & support available in the ecosystem.

The inaugural address was given by Rajiv Vaishnav, Vice President, NASSCOM & the key note address by Ravi Gururaj, Chairman,NASSCOM Product Council. The conference was attended by industry leaders from the products industry, venture capitalist, entrepreneurs and consultants, who shared their views on the evolving product landscape.

NASSCOM

The Hyderabad edition of the conclave witnessed curated sessions for budding entrepreneurs, early stage founders and start-up product teams on the intricacies of structuring a business entity, protecting your intellectual property, raising initial capital, growing your product business & building market momentum for early stage products. The conclave additionally showcased interesting startups that were a mixture of burgeoning product innovations and exciting new solutions.

Speaking at the occasion, Ravi Gururaj, Chairman, NASSCOM Product Council said

The product landscape has witnessed tremendous growth, and is now considered as one of the fastest developing domains of the industry. With the Internet of Things being the new land of entrepreneurial opportunity, there is a need to create an ecosystem for transfer of knowledge and technological know-how amongst start-ups and academia.

Hyderabad has been a breeding ground for some of India’s largest business houses, and has always been very supportive for the new businesses with its friendly policy structures. It was a pleasure to witness some of the most innovative product companies at the conclave with offerings ranging from e-commerce to cloud platforms.

The rapid growth in establishment of new technology product & digital start-ups has positioned India as the 4th largest base of start-ups world-wide. India currently boasts of over 3,100 start-ups, with an addition of 800+ start-ups in 2014 alone. Product startups, for their sheer scope and with their impressive applications and numbers, have formed the backbone of the ecosystem which in turn is playing a key role in the growth of the Indian economy.

The conclave recognizes that the time for the Indian product story is ripe as the country’s IT industry moves beyond its leadership in the services sector towards IP and products. The Hyderabad edition of NPC, witnessed a turnout of over 400 delegates encouraging companies located in the region to participate and interact with some of the super achievers in the Indian Products arena.

About NASSCOM

NASSCOM is the premier trade body and the chamber of commerce of the IT-BPM industry in India. NASSCOM is a global trade body with more than 1800 members, which include both Indian and multinational companies that have a presence in India. NASSCOM’s member and associate member companies are broadly in the business of software services, software products, consulting services, BPM, e-commerce and web services, engineering services and animation and gaming. NASSCOM’s membership base constitutes over 95% of the industry revenues in India and employs about 3.5 million professionals.

Changing work style and increasing need for 24/7 access to information is fueling the growth of India Laptop market. Personal Desktop and Laptops have been competing since the evolution of portable personal computers. However, Laptops are preferred due to the convenience and portability factor associated with them.

Also, since things have become mobile & consumers requiring constant connectivity, Laptop/Mobile has become an essential part of anyone’s life. According to 6Wresearch, India Laptop market reached 4.71 Million shipments for the year ending June-2014. Though mobile market is at it’s boom with companies coming up with good phones at lesser price; the mobile screen can never replace the laptop. We spoke to couple of people to get their views & they informed that there are some things like watching movies etc. where they prefer laptops !!!

Also, with explosion in number of colleges & growth of education sector has lead to growing demand of laptops. However, again the choice for laptops is personal where some prefer screens with smaller size [since it gives more portability & is suitable for people who are on-the-go most of the time] where there is another set of crowd that prefer “bigger screen size” [I am in this list :)].

HP, Lenovo, Dell have a combined market share of 70%. When we are talking of laptops, we cannot forget a brand – Sony which is awesome when it comes to Display 🙂
Just like mobile, laptops are also becoming “Personal”; so here we help you with various screen sizes that are available for the Sony Vaio laptop

VAIO® Tap 20 [White&Black]
It a high end laptop which carries an impressive spec

Spec Sheet

Intel® Core™ i5 Processor
Windows 8 Single Language
HDD : 500 GB
Memory : 4 GB
Display : 20 (50.8 cms); 1600 x 900; touch screen
Visual Technology    Mobile BRAVIA Engine 2

Surely, this would be a great laptop for high end users & consumers expecting zippy performance with their laptops !!!

VAIO® Duo 11 [Gun metallic]

Spec Sheet

Intel® Core™ i5-3317U Processor 1.70 GHz with Turbo Boost up to 2.60 GHz
Windows 8 Single Language 64 bit
Display : 11.6 (29.46 cms) wide (Full HD: 1920 x 1080) TFT colour display (VAIO Display Plus, LED backlight, OptiContrast™ Panel)
Smooth transformation between slate and PC mode thanks to the Surf Slider™ mechanism
Sleek, light and full featured Ultrabook™
Digital Noise Canceling Headphones

Consumers interested in Bigger, Better, Sharper display should definitely get their hands on it 🙂

VAIO E Series

Spec Sheet

Intel® Core™ i3-3120M Processor 2.50 GHz
HDD: 500 GB (Serial ATA, 5400 rpm)
High Audio Quality with “xLOUD” and “Clear Phase”
Rapid Wake + Eco: quick resume, longer battery life and data security
HD web camera powered by “Exmor for PC”
Display : 15.5 (39.37 cms) wide (WXGA: 1366 x 768) TFT colour display (VAIO Display, LED backlight)

This is the series for the users who want performance at lesser price 🙂

VAIO Z Series [Glossy Premium Carbon]

Spec Sheet

Intel® Core™ i7-3612QM Processor 2.10 GHz with Turbo Boost up to 3.10 GHz
Genuine Windows® 7 Professional 64bit
SSD in RAID 0: (256 GB (128 GB x 2; Serial ATA))
Absolute power in only 16.65 mm and 1.175 kg body
Power Media Dock™ to enhance productivity and connectivity: AMD Radeon™ HD 7670M, Blu-ray Disc™ Drive with DVD SuperMulti, and more ports.
Up to 11 hours battery life with optional sheet battery
Display : 13.1 (33.2 cms) wide (Full HD: 1920 x 1080) TFT colour display (VAIO Display Premium, LED backlight, Adobe RGB 96% coverage)

This is the series for the users who want “exclusive” performace & is suited for the “Urber” class 🙂

We hope that this guide would help you as a consumer, to choose the “best laptop” in the Sony Vaio series”. If you have any tips/suggestions; please share them in the comments section.

*Inputs from Sony website

We hope that this guide would help you as a consumer, to choose the “best laptop” in the Sony Vaio series”. If you have any tips/suggestions; please share them in the comments section.

As the earnings of any person increases, it becomes very important to plan the investments also carefully. In fact, with exponential earnings, investments in terms of “Life Insurance” becomes very critical. To give an example, when I had taken a Home Loan, the returns [every 4 years] of a “Cash Back Life-Insurance” policy came in very handy irrespective of the size of amount. Just like a dialogue in the movie Spider-man “With great power, comes great responsibility”, the analogue of that in insurance terms would be “More earnings means investments should be thought-off, planned & should provide good insurance cover” !!!

It becomes critical that you choose the right company, right policy that reaps the best returns…

Overview of Life-Insurance

Life insurance or life assurance is a contract between the policy owner and the insurer, where the insurer agrees to pay a sum of money upon the occurrence of the policy owner’s death. In return, the policy owner agrees to pay a stipulated amount called a premium at regular intervals. From an investor’s point of view, an investment can play two roles – asset appreciation or asset protection.

The core benefit of life insurance is that the financial interests of one’s family remain protected from circumstances such as loss of income due to critical illness or death of the policyholder. Simultaneously, insurance products also have a strong inbuilt wealth creation proposition.

Benefits of Life-Insurance

Life insurance allows long term savings to be made in a relatively painless manner because of the low and convenient investments made through premiums. More investment options make your money work harder, but there are no substitutes to the life insurance. Because only a life insurance gives you both – risk cover against your life as well as returns on your money invested like a “Money Back Policy”. Amongst the most known benefits of Life Insurance is the savings on your income taxes. So, a life insurance policy is an ideal tool to gain security and ensure savings. If you require loans, say for building a house, it can be easily obtained against a life insurance policy which was there in my case !!!

edelweiss_logo

Edelweiss tokio Life – MyLife+

When it comes to Insurance, there are many options that are available to the customers, however from an investment perspective & life-cover, Edelweiss tokio Life MyLife+ insurance policy provides both the benefits.

Some of the key-features of the product are below:

  • Flexibility of payout options
  • Cover up to the age of 80 years
  • Low Cost Term Assurance Plan
  • Tax benefits for premium and claim amount
  • Comprehensive Cover Through Riders
  • Low Cost Term Assurance Plan
The minimum entry age for the policy is 18 years and the product offers two death benefit options; Lump-sum benefit option and Income benefit option. One can choose between a combination of both the options as well, depending on the family’s need, level of financial literacy & stage of life.
Some of the product details are below
The major advantage of this plan over near-similar plans offered by other companies are
  1. Choice of payout options i.e. monthly, annual or combination of both.
  2. Term period of 80 years which is highest in the industry.
The interesting part about the policy is that it offers discounts for women, as well as on choosing a high sum assured. The premium rate for 21 year old women would be equal to rate paid by 18 year old male.
The policy offers three riders to choose from : Accidental total & permanent disability rider, accidental death benefit rider and waiver of premium rider. Edelweiss Tokio Life – MyLife+ product brochure for reference can be downloaded from here
Options to Edelweiss Tokio Life – MyLife+
Given the unique set of features that MyLife+ offers, there are some options available from other insurance companies
  1. HDFC Life Click 2 Protect
  2. Aviva i-Life Term Plan
  3. ICICI Prudential Icare Term Plan

Given that the policy-holder has options to pay the insurance amount & the way that Edelweiss Tokio Life MyLife+ is tailor-made to handle different kind of customers [as mentioned above], it definitely has a winning-edge over it’s competitors !!!

If you have taken the MyLife+ policy & want to share your experience, please leave a comment…

Image Credit – Edelweiss Tokio Life – MyLife+

Fashion and technology need to go hand in hand to be able to attract buyers in this market which is why the connection between the two  is getting stronger as manufacturers recognize that people want to not only wear something that works well, but looks good too.

According to a study by Endeavour Partners, one of world’s leading strategy firm in the US, more than half of the people who bought a health and fitness wearable had stopped wearing it, and a third of those had put it aside within the first six months of receiving it, unless, it appealed to their sense of fashion and beauty. As a result, fashion is an important consideration when designing a wearable but again, the design alone will fail to keep its buyers interested in the gadget for too long [Report Link here]

“What is required is the fusion of fashion into technology to impart widespread adoption of wearable technologies, especially if you are looking at making what is intended to be worn 24/7 or for longer periods of time” explains Krispian Lawrence, founder and CEO of Ducere Technology who launched LeChal-world’s first haptic based interactive footwear.

Fashion aspect of LeChal

The shoes by the company were created keeping this aspect in mind. The three elements of fashion, technology and comfort are equally important when designing a wearable tech gadget and LeChal is a reflection of that. Its features and applications are unique as is its design and comfort.

The developers of the product wanted their product to look good enough to be picked up from a shop window even before its usefulness came to the fore. USP of the product, its functionality and of course being a wearable product, its comfort for the wearable becomes important.

All gadgets in the wearable space usually follow this mantra to make their product sellable in the market. Since what we wear is personal, it is a reflection of who we are. Thus, the two have a clear interplay and wearable technology will sell only if they are also desirable.

Lechal [lay-chull, “Take me along” in Hindi] footwear is a disruptive innovation designed to smoothly integrate into the everyday.

LeChal_Shoe

Features of LeChal

Available as an insole or a shoe, Lechal footwear uses Bluetooth technology to connect to the user’s smartphone via the Lechal App. Using simple foot gestures or voice commands, the wearer can use it as a navigational tool or track their activity from a fitness perspective. The footwear communicates with the user via gentle vibratory responses or Haptic feedback.

In addition to taking you places, you can also tag favourite locations, share new routes, create group journeys – all with your footwear! It also tracks the number of steps taken, calories burnt & distance travelled, logs your fitness activity & charts your activity over time.

Intended user-base of LeChal

Lechal is for everyone – early adopters of wearables, people who like to travel and explore, fitness freaks, cyclists, runners, people who are tech-savvy and those who are not, back-seat drivers, design aficionados, the fashion-conscious, and the use cases are as varied as the users.

LECHAL_footwear

Launched in 2014, Lechal has received an overwhelmingly positive response, with over 50,000 pre-orders received to date from across the world. With distributors from over 65 countries showing interest in this one-of-a-kind product, Lechal footwear will also soon be available at retailers and e-tailers around the world.

Lechal footwear was initially conceived as a solution to help the visually-impaired navigate their worlds better. This genesis is what led to the Lechal Initiative, where the proceeds from the sale of each pair of Lechal footwear go towards subsidising a pair for someone who is visually-challenged.

Ducere Technologies has partnered with the world-renowned L.V. Prasad Eye Institute in Hyderabad to make this a reality.

A pair of Lechal insoles will cost between 100$ & 150$ and the shoes will be slightly more expensive. You can pre-order a pair of Lechal from here

For more information on Ducere Technologies and LeChal, please visit their website here & here. You can also find them on FacebookTwitter

Image Courtesy – LeChal

Intel_Security

A new report, Tackling Attack Detection and Incident Response, from Enterprise Strategy Group [ESG], commissioned by Intel Security, examines organizations’ security strategies, cyber-attack environment, incident response challenges and needs.

The survey found that security professionals are inundated with security incidents, averaging 78 investigations per organization in the last year, with 28 percent of those incidents involving targeted attacks – one of the most dangerous and potentially damaging forms of cyber-attacks.

According to the IT and security professionals  surveyed, better detection tools, better analysis tools & more training on how to deal with incident response issues are the top ways to improve the efficiency and effectiveness of the information security staff.

Better Integration

Nearly 80 percent of the people surveyed believe the lack of integration and communication between security tools creates bottlenecks & interferes with their ability to detect and respond to security threats. Real-time, comprehensive visibility is especially important for rapid response to targeted attacks and 37 percent called for tighter integration between security intelligence and IT operations tools.

In addition, the top time-consuming tasks involved scoping and taking action to minimize the impact of an attack, activities that can be accelerated by integration of tools. These responses suggest that the very common patchwork architectures of dozens of individual security products have created numerous silos of tools, consoles, processes and reports that prove very time consuming to use. These architectures are creating ever greater volumes of attack data that drown out relevant indicators of attack.

Better Comprehension

Security professionals surveyed claim that real-time security visibility suffers from limited understanding of user behaviour and network, application and host behaviour. While the top four types of data collected are network-related, and 30 percent collect user activity data, it’s clear that data capture isn’t sufficient. Users need more help to contextualize the data to understand what behaviour is worrisome. This gap may explain why nearly half [47 percent] of organizations said determining the impact or scope of a security incident was particularly time consuming.

Better Analytics

Users understand they need help to evolve from simply collecting volumes of security event and threat intelligence data to more effectively making sense of the data and using it to detect and assess incidents. Fifty-eight percent said they need better detection tools, [such as static and dynamic analysis tools with cloud-based intelligence to analyse files for intent].

Fifty-three percent say they need better analysis tools for turning security data into actionable intelligence.  One-third [33%] called for better tools to baseline normal system behaviour so teams can detect variances faster.

Better Expertise

People who took the survey admitted to a lack of knowledge of the threat landscape and security investigation skills, suggesting that even better visibility through technical integration or analytical capabilities will be inadequate if incident response teams cannot make sense of the information they see. For instance, only 45 percent of respondents consider themselves very knowledgeable about malware obfuscation techniques, and 40 percent called for more training to improve cyber security knowledge and skills.

Automation to Enhance Action

The volume of investigations and limited resources and skills contributed to a strong desire among respondents to help incident detection and response. Forty-two percent reported that taking action to minimize the impact of an attack was one of their most time-consuming tasks. Twenty-seven percent would like better automated analytics from security intelligence tools to speed real-time comprehension; while 15 percent want automation of processes to free up staff for more important duties.

The ESG believes that there is a hidden story within the Intel Security research that hints at best practices and lessons learned.

This data strongly suggests that CISOs

Create a tightly-integrated enterprise security technology architecture

CISOs must replace individual security point tools with an integrated security architecture. This strategy works to improve the sharing of attack information and cross-enterprise visibility into user, endpoint & network behaviour, not to mention more effective, coordinated responses.

Anchor their cyber security strategy with strong analytics, moving from volume to value

Cyber security strategies must be based upon strong security analytics. This means collecting, processing, and analysing massive amounts of internal [i.e., logs, flows, packets, endpoint forensics, static/dynamic malware analysis, organizational intelligence [i.e., user behaviour, business behaviour, etc.]] and external data [i.e., threat intelligence, vulnerability notifications, etc.].

Automate incident detection and response whenever possible

Because organizations will always struggle to keep up with the most recent attack techniques, CISOs must commit to more automation such as advanced malware analytics, intelligent algorithms, machine learning & the consumption of threat intelligence to compare internal behaviour with incidents of compromise [IoCs] and tactics, techniques, and procedures [TTPs] used by cyber-adversaries.

Commit to continuous cyber security education

CISOs should require ongoing cyber-education for their security teams, including an annual series of courses that provide individual professionals more depth of understanding of threats and best practices for efficient & effective incident response.

The full Intel Security report can be downloaded from the following link. 

Survey Methodology

Intel Security surveyed 700 IT and security professionals at mid-market [i.e. 500 to 999 employees] and enterprise [i.e. more than 1,000 employees] organizations located in Asia, North America, EMEA and South America. Respondents came from numerous industries with the largest respondent populations coming from information technology [19 percent], manufacturing and materials [13 percent] & financial services [9 percent].

About Enterprise Strategy Group

ESG is an integrated IT research, analyst, strategy & validation firm that is world renowned for providing actionable insight and intelligence to the global IT community. ESG’s unique understanding of client needs is based on extensive interactions with end users, vendors, and channel partners.  ESG has a 360° perspective, which ESG connects directly to its research proficiency and operational knowledge.

Image SourceIntel Security

Urban Ladder, India’s leading online furniture & home decor company has raised $50 million in a new round of funding. Sequoia Capital led the round along with TR Capital and existing investors Steadview Capital, SAIF Partners & Kalaari Capital.

urban-ladder

Urban Ladder was launched in July 2012 with a vision of making a million Indian homes beautiful. It offers a curated range of over 4000 products across 35+ categories in furniture and home decor. The company is on a massive growth path and is making distinctive designs and exceptional customer service accessible to many Indian shoppers.

Speaking about the round, Gautam Mago, Managing Director, Sequoia Capital India Advisors.

We are delighted to partner with Urban Ladder in their vision of making quality home products available online to millions of Indian consumers, and look forward to working with Ashish, Rajiv and the rest of the Urban Ladder team to help build an enduring business.

Ashish Goel, CEO & Co-founder, Urban Ladder mentioned:

Over the last 3 years, we have stayed sharply focused on our design thinking, product quality and customer experience. While these will continue to be important themes, geographical expansion will also be a key focus area this year. We will be present in 30 cities by the end of 2015.

Rajiv Srivatsa, COO & Co-founder, Urban Ladder said

Technology will be a key driver in Urban Ladder’s growth. The company is working on several tech innovations to solve complex furniture e-commerce problems. “We are investing heavily in technology to introduce world class tech innovations that will massively simplify furniture shopping

Urban Ladder has attracted $27 million from Kalaari Capital, SAIF Partners and Steadview Capital in the last 3 years. Ratan Tata, Chairman Emeritus, Tata Group made a personal investment in the company in November 2014.

Selling cars from a manufacturer’s point of view, was a challenge during the olden days [1900 period] until an extra-ordinary salesman & entrepreneur William Billy Durant, founder of General Motors introduced the concept of “Automobile Financing”. Automobile loans were not very common during that period in India & were only restricted to certain standard of society. All that has changed post the liberalization era.

The old Indian mindset

During the 1980’s, people were keen on taking only government jobs since they were secure & also helped them earn good reputation in the society. This also proved the point that there was hesitation to “change” & to bring any drastic change was a huge challenge.

People were keen on buying flat for their future but owning up any vehicle, be it a 2-wheeler or a 4-wheeler was a “big status symbol” 🙂 One of the main reasons could be that the income at disposal was less & expenses were more.

With the changes in the overall landscape in economy & with the Privatization wave during the 1990’s; many things changed for the country.

Changing consumer mindset

In the era of 1990’s, though there was an increase in disposable income largely due to the increase in the number of jobs; “cars” were still a distant dream. I remember during those days, as kids we did not even dream about them.

Also, it was the time when the only medium to talk to people were “phones” [land-line or cord-less]. With the advent of the mobile phone, things started changing & fast-forward to 2000; “mobile” proved to be a massive game changer !!!

With the “Internet Era”, things changed massively and that brought huge “winds of change”.

The internet Era – Winds of Change

With growing mobile subscriber-base, falling rates of data & growing trendy-urban population, companies came up with interesting business-models!!! There are huge number of consumers who want to buy a car but instead of buying “1st hand car” they do not mind buying an “old/used car” & “used car segment” became a huge hit among people. What if we find pre-owned cars in Bangalore from many car-manufacturers under one roof 🙂

With “car financing” becoming much easier than before, it only added an “icing on the cake”!!! The used-car segment is an instant hit among the learner(s) or drivers having the ‘L’ board; we do not want our new car to be damaged; so better learn on “used car” & than move to new car [if budget permits].

Used-Car market segment

Few years back, the used car market in India was dominated by the unorganized players such as street level and self-appointed used car dealers, road side mechanics who were not certified by the Government of India and by the car owners themselves.

There were word-of mouth advertisements which handled most of the industry. In addition to this, there were not many major brands entering the used car market until recently. The organized used car sellers offer exchange and finance schemes in order to attract a large number of buyers into the used car business.

The used car sales in this market has picked up and has been growing at a CAGR of nearly 21.1% (in revenue terms) during FY’2008-FY’2014 and is expected to grow even further as more carmakers are entering in the used car market.

The segment is more competitive & internet is one of major factors for it. Now consumers, can get used car prices in Bangalore [and vis-a-vis for other cities] right from the comfort of their home(s).

If we talk of buyers than we also cannot forget the other side of the coin: Sellers. Sellers are the car-owners who are looking for prospective buyers for their cars & they are very critical resource in this entire “buyer-seller” eco-system. However, if you are a seller; it becomes important that you get the right prize for your car. Since, we are living in an internet era,  which is the IT hub, selling a car in Bangalore becomes much more easier 🙂 Being a car-owner, you would always want that your product goes in the right hands so that (s)he can make the best use of it 🙂

Conclusion

The automobile market in India is growing at a very rapid pace & with the recent “Make In India” movement, many companies are keen to setup their “manufacturing plants” in India. This is already happening & it would not only affect the country’s GDP but also prove to be a boon to the consumers & young Indians aspiring to enter the automobile industry

For online-consumers, “Sell Smart & Buy Smart” 🙂

BigRock, one of India’s leading domain registrars and web hosting companies, announced its nationwide campaign to launch a brand new domain extension – ‘.desi’. As a part of this contest, BigRock has invited entries from participants in the form of creative image submissions that helps decode what being DESI [Indian] implies to them.

BigRock-Logo

How to register for the event

  • In order to register for the contest, interested participants will need to register themselves on this link.
  • Participants will then be asked to post their entry & share it within their network of friends on popular social media platforms like Facebook and Twitter.
  • The entries with most number of Facebook likes and shares on Twitter will be short-listed to win.

Prizes to be won

To be conducted between April 8-15, 2015, the contest will choose one lucky winner for the grand prize of– Hyundai Eon Magna Plus car while the next two winners will stand a chance to win an iPad Mini3 tablet and a Motorola Moto G [2ndGen] smartphone respectively.

BigRock has tied up with Miss Malini, who is widely regarded as India’s first and most famous celebrity blogger, to choose the prize winning entry. She will announce the lucky winner on April 17, 2015.

Targetting the DESI audience

By virtue of its unique name, the .DESI domain lends an air of credibility to local entities and is thus a powerful targeting platform to connect Indian individuals, businesses and charities from around the world with more than 1.7 billion global Indians.

BigRock aims to encourage wide scale adoption of the .DESI domain extension for entities who wish to associate with the diaspora of Indians spread across the globe.

The Indian community is considered to be amongst the largest in the world and represents a unified culture and a cohesive, shared identity. As such the .DESI extension enables entities to reach out to a group of highly passionate and active online group without restriction by geography.

BigRock plans to offer the .DESI domain extension to businesses who may be interested in effectively exploring this vast and often under-served market, at competitive prices starting from INR. 499/year.

About BigRock

BigRock, an ICANN accredited registrar and hosting company, is a leading provider of web-presence solutions to small-businesses, professionals and individuals. We provide our customers a complete suite of products that help them establish & grow their online presence. Our product portfolio includes – domain registration, web-hosting services, Personal email services & Business Email services, website builder products, Virtual Private Servers (VPS)digital certificates.