Trend Micro is a company with a simple, yet ambitious goal, to protect their users from cyber-criminal activity. Everyday, thousands of people browsing the internet are in danger of being digitally assaulted. While there is no way to be one hundred percent safe from malware attacks; there are certainly, numerous ways to avoid them. The first step to being safe, is to be informed, for which Trend Micro has launched its first quarterly Security Roundup. In this report, the most present threats up to this month are explicitly detailed and advice is given to both companies and customers on how to avoid said malware threats.

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Dhanya Thakkar, Managing Director, APAC, Trend Micro adds

Cyber threats are exponentially growing with every passing second, and Trend Micro in the hopes to better inform and prevent cyber attacks, has released in its first quarterly security roundup of the year, the main security risks that users have faced since the beginning of the year. This first quarter’s threats range from the exploits that Adobe Flash faced back in February, to applications ridden with Adware in Google Play, to point-of-sale malware attacks in retail stores.

In only three months, there have been some serious incidents that have put the user’s information and security at risk. Trend Micro states that the people behind malware, will “not hesitate to take advantage of even the slightest security loophole to get what they want”, and in today’s digitized world, there should not be any room for this kind of errors.

Malvertisements are not in any way new, in fact, many internet users have already become accustomed to them. Trend Micro, in this round-up report has revealed that how a business model based on web advertising is, and always will be putting the user at risk; this is because site owners cannot control the ads that are being seen by users.

A major company was recently the target of this zero-day exploit, in which malvertising was sent out through Adobe software, so victims of this kind of attacks were no longer required to visit a specific website to infect their computers.

Highlights of the report

  • In the first quarter of 2015, Adobe suffered from three different exploits that targeted each new release of Adobe Flash; in total, over 10,000 computers were infected with BEDEP malware. All the issues were quickly addressed by Trend Micro’s Deep Security Rule and removed traces of the malvertisement found in Adobe Flash.
  • But, not only computers were targeted by these malicious attacks based on advertising, mobile devices were also affected. Adware was also found on several apps inside Google Play, these apps all used MDash software development kit; this made harmful apps present on all mobile devices that had any of these apps installed. According to the report, millions of devices were infected before Google took responsibility and removed over 2,000 malicious apps.
  • Crypto-ransomware is another kind of malware that was greatly present during the year’s first quarter. The goal of this type of malware is to hold the user’s computer “hostage” and restrict all access to it, until a ransom has been paid. Crypto-ransomware, not only targets the average consumer, it also takes aim at companies and their interactions, meaning that anyone that shared a link with the already infected computer, now has possibly became ill with crypto-ransomware.
  • In order to avoid Crypto-ransomware, users can download and install specialized software that can stop a crypto-ransomware attack before it lock down your computer. It is uncertain the amount of malware that is released each month or quarters, as it is evolving at a similar pace.

About Trend Micro

Trend Micro Incorporated, a global leader in security software, strives to make the world safe for exchanging digital information. Trend Micro enables the smart protection of information, with innovative security technology that is simple to deploy and manage, and fits an evolving ecosystem. Their solutions are powered by cloud-based global threat intelligence, the Trend Micro Smart Protection Network infrastructure & are supported by more than 1,200 threat experts around the globe.  For more information, visit TrendMicro

[Image Credit – TrendMicro]

Has the “Youtube Offline” advertisement caught your attention? But with the improving internet speed & increasing broadband penetration, “Buffering” would sooner/later be history 🙂 With Telecom companies entering into tug-of-war over “Pricing” in order to woo customers, it is definitely happy time for us !!!

This would also mean that in future, customers can view their favorite videos without/with least amount of buffering [contrast to this advertisement :)]. This would definitely give a huge boost to companies or start-ups that provide On-Demand TV.

Few weeks back, we had a meetup with start-up named Lukup that wants to create a dent in the “On Demand TV” market that is still at a very nascent stage in India but the points discussed above could definitely turn out to be a winner for Lukup. It is a video streaming service offering licensed Indian & international content

Today, we do a walk-through of Lukup’s product called Lukup Player which we personally experienced during the “Blogger’s brain-storming” session.

Click on Image to enlarge

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Lukup Player

Lukup Player is a connected device from Bengaluru based start-up Lukup Media that aims to provide India’s first On-Demand TV service. Using the Lukup Player, consumers will also be able to stream content on more than one screen or devices like TV, tablets, phones etc. The best part is that the “Synchronization” is maintained between the connected devices to ensure better viewing experience.

Setting up the Lukup Player was a very easy task. The player supports multiple options for connectivity i.e. Ethernet, WiFi, Bluetooth that ensures that consumers can view high-quality videos using HDMI input & at the same time, broadcast content using WiFi/Bluetooth.

Features of the Lukup Player

  1. The Lukup Player is easy to set up. Works with your home broadband or WiFi connection.
  2. Personalize your TV experience by creating your profile. You have the option of linking your social network to your profile.
  3. Swipe on the Lukup Player’s touch screen to navigate content on the TV.
  4. Use applications on the Lukup Player to search for content, browse the TV guide and much more.
  5. With the TV guide, choose from a list of on-demand video, audio and broadcast TV channels.
  6. From the context menu for any content title, you can select a screen or device to stream to.
  7. Content is available as pay per view titles or as monthly subscription channels. Subscribe from the context menu.
  8. Stream content to TVs using WiFi and to music systems and headsets using Bluetooth, all at the same time.
  9. Record live TV channels on your unlimited cloud storage drive which starts with 500 GB free storage.
  10. Use the media Storage application to browse and view recorded content anywhere, on any device.
  11. Use the Planning application to view reminders, recording schedules and receive notifications.
  12. Social Integration & Screen synchronization.
  13. Use the Lukup Player as a WiFi hotspot that you can connect your mobile phones, tablets and PC to access the internet.
  14. Play Interactive Games.

Pricing, Variants & Availability

The Lukup player is available in two variants – Lukup player S [without WiFi & multi-screen connectivity] and Lukup Player X [with WiFi & multi-screen]. Lukup Player runs on a 1.7 GHz processor & is loaded with 1 GB of RAM. It has a micro USB port for charging. Lukup Player is exclusively available on Amazon where Lukup Player X is available for Rs. 12,660. As stated in Lukup Player Requirements page:

The Lukup Player requires a single connection to bring TV, interactive content and internet access to homes. A minimum of 2 Mbps for a single screen home and a minimum of 4 Mbps for multi-screen home is recommended.

Instead of using a broadband modem, wireless router and set top box separately, you can just use the Lukup Player that combines all the functions.

Some of the content is package-based, so users can subscribe for fixed amounts each month. There is also a pay-per-view model. We tried playing a couple of movies during the meet-up where Lukup Player X was up for display & we were able to watch HD movies [with some hitches due to WiFi issue at the venue]. Lukup Player X is definitely suited when viewers want to view HD content.

Road Ahead

Piracy is one of the major challenges that is creating a huge challenge for digital media companies. How can we forget that we get the pirated CD/DVD’s being sold openly on roadside(s) the very next day after a movie is released !!! However, Lukup’s Pay Per View [PPV] can provide an answer to curb piracy if it is able to provide digital content at reasonable price !!! As per recent report, Lukup Media is looking to expand its Over-The-Top [OTT] services by acquiring Multi-System Operator [MSO] & Internet Service Provider [ISP] licenses.

Lukup Media has also signed a deal with Widevine for integrating DRM solution. Widevine’s DRM solution provides the capability to license, distribute and protect playback of content on any consumer device. Now Lukup can provide access of protected content to its customers. The content including movies, music and television shows can be accessed to any device even in congested networks [Source – CableQuest]

Lukup Media also encourages developers to use their platform to develop apps for Lukup Player & if you are an Android developer, you should not miss this video.

Closing Thoughts

There has been news that many on-demand media streaming companies have announced to enter India which is the fastest growing market [due to increasing broadband & internet penetration].

Lukup Media has a first-mover advantage & given the interesting features in Lukup Player, it would click with cost-sensitive Indian consumers!!!

[Image Source – Lukup]

[Thanks to Neeva Tiwari from Lukup for the Blogger Invite :)]

3M India announced the launch of the second edition of the Young Innovators Challenge Awards 2015 in association with CII. The platform aims to support and encourage young technical innovators between the age of 18 – 30, across India to come up with inspiring and innovative ideas with a social relevance.

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The various themes are:

  • Productivity – Innovations that improve output or affordability
  • Sustainability – Innovations that leave a positive ecological and environmental impact
  • Disruptive – Innovations that represent breakthrough technology or help create a totally new market or way to deliver the impact

Speaking on the occasion, Amit Laroya, Managing Director, 3M India said

Innovative thinking forms an integral part of the 3M culture. Through this initiative we believe we are taking this belief a notch higher. 3M is looking to promote and invest in young ideas and talent to develop not only socially responsible innovations but ideas which could be prototyped with the capability to address social good at large.

Speaking on the occasion, Kris Gopalakrishnan, Past President, CII and Chairman, India Innovation Summit & Co-Founder, Infosys said

3M-CII Young Innovators Challenge gives an opportunity for youth across India to showcase their innovations and get recognized. This recognition allows winners to get additional funding and scale up their innovations.

Why should you participate

The 10 best ideas will be invited for a pitch session on 23-24 July, based on which a reputed jury will choose 3 winning entries. The winners will then be felicitated at the 11th India Innovation Summit 2015, organized by CII in Bangalore on 6th ~ 7th August, where they will be given an opportunity to present their winning projects.

Contestants can submit the entries here or email their ideas to submissions@3Myounginnovatorschallenge.org

The winners will also receive grants [up to Rs 2 Lakhs] from 3M India to prototype their idea.

CAMTech India, a United States Agency for International Development [USAID/India] funded public-private partnership which aims to accelerate medical technology innovation for reproductive, maternal, newborn and child health [RMNCH] in India. It will hold its second annual hack-a-thon [Jugaad-a-thon] in Bengaluru on June 26-28, 2015.

Organized in partnership with Lattice Innovations and hosted by GE Healthcare India, the event brings together some of the world’s brightest minds to develop innovative and affordable health technologies that can help save the lives of women and children across India.

Jugaad

Speaking about the event, CAMTech’s Director, Elizabeth Bailey said

We are building on the success of last year’s Jugaad-a-thon by bringing together a highly motivated and diverse group of innovators to tackle important challenges like newborn survival, safe births and family planning,” said  “The CAMTech INDIA platform allows us to harness ground-breaking ideas from a talented community of innovators from all over the country who are united by a common goal of saving lives.

The CAMTech INDIA Jugaad-a-thon [derived from the Hindi word “jugaad” meaning an innovative fix or work-around], invites clinicians, engineers, entrepreneurs & end-users to co-create solutions to identified and pressing clinical challenges through an open innovation platform.

In 48 hours, teams will move from ideas to prototypes with early business models that have the potential to transform RMNCH outcomes in India and around the world.

The event will take place at GE’s John F. Welch Technology Centre in Bengaluru, the company’s largest innovation center. GE Healthcare is at work for a healthier India and is focusing on some of the toughest healthcare challenges faced by India today – lowering maternal and infant mortality rates, enabling early detection of cancer for early treatment and addressing heart diseases.

Speaking about the event, Milan Rao, President & CEO, GE Healthcare South Asia said

We are pleased to partner with CAMTech once again to help spur the innovation of accessible, affordable healthcare solutions for a healthier world. As the leading innovator of healthcare technologies and solutions, we would like to offer our expertise, advanced laboratories and industrial design facilities to these budding innovators for forging a culture of open innovation and co-creation of healthcare technologies.

The Jugaad-a-thon will be directly preceded by a Clinical Summit, which will convene clinicians, healthcare workers, government public health experts and patients from across India to identify the most pressing RMNCH needs and best practices in delivering care.

The Summit will also include a Technology Showcase for early-stage and newly marketed medical technologies that aim to improve quality and access for RMNCH in India.

Highlights of Jugaad-a-thon

  • This year’s event includes monetary prizes of Rs. 9 Lacs for top innovations that focus on specific RMNCH challenges, including a USAID-sponsored award of Rs. 1.5 Lacs for the team that best addresses its challenge in the field of Family Planning and Reproductive Health.
  • Other awards include those sponsored by CAMTech/USAID, GE Healthcare, Merck for Mothers and a special post-Jugaad-a-thon award from the Federation of Indian Chambers of Commerce and Industry [FICCI] & Terumo India for the top two innovations that make the most progress 30 days after the event.
  • Teams will be judged by a panel of experts from public health, engineering and business, reflecting CAMTech’s cross-sector approach to innovation.

Neha Kumar, a professor of international development and human-computer interaction at the Georgia Institute of Technology [and winner of last year’s winning team, Baby Steps] speaks about the event

In a world that is witnessing technological advancement take place at breakneck speed, the Jugaad-a-thon creates a space for researchers and practitioners to channel this growth – through exciting ideas and innovations – towards social good.

She’ll return this year not only as a participant, but also as a budding entrepreneur. Since 2012, CAMTech has brought together over 1,500 innovators from more than 300 clinical, academic and commercial organizations to participate in medtech hack-a-thons, award programs and entrepreneurial-building initiatives. These efforts have helped spawn nearly 350 new technologies addressing intractable problems such as newborn asphyxia, post-partum haemorrhage & cervical cancer.

CAMTech’s initiatives, including its newly launched Online Innovation Platform, help connect and support a global community of innovators working to improve health in developing and emerging markets.

About Lattice Innovations

Lattice Innovations offers medical technology design & development services. Their areas of expertise include bedside and wearable monitoring systems, imaging for tele-pathology and mHealth applications. The founding teams brings with it 20 years of sector specific skills in product development, marketing & sales, clinical research and regulatory compliance, complemented by technical and business degrees from Harvard, Wharton, Cornell and IIT. Learn more about Lattice Innovations here

For more information on Jugaad-a-thon, please visit the following link

[Image Credit – Manu-Sharma]

EduKart, India’s leading education marketplace has raised US $1 Million from Holostik Group’s United Finsec (family office arm), Yuvraj Singh’s YouWeCan Ventures and prominent early stage fund 500 Startups.

Existing investors including Vijay Shekhar Sharma [Founder, PayTM], Manish Kheterpal [Ex Director of Providence Equity Partners], Amit Patni & Arihant Patni of Patni family and Stanford Business School’s alumni angels have also participated in the current round.

The total education sector of India is pegged over US $60 Billion, with approximately 50% in higher education sector, 40% in K12 sector and 10% in coaching, skilling and other non-formal areas with thousands of educational institutions and companies in each of these areas.

Edukart

Speaking about the funding, Ishan Gupta, CEO of EduKart.com, who is a Stanford University (USA) alumnus, ex Facebook employee & early Paytm team member said

Over the last year, EduKart has partnered with more than 90 course providers to promote and drive enrollments in more than 2000 courses in K12, entrance coaching, degrees, diplomas, short courses and industry relevant certifications through the marketplace. The incoming funds will be utilized for further upgrading the marketplace platform, increasing course portfolio and strengthening marketing efforts.

The list of course providers listed on EduKart is long and impressive including  Vidyamandir, Aakash, Jamboree, Toppr, Brilliant Tutorials, Indian School of Business, Narsee Monjee Institute of Management Studies, Bharati Vidyapeeth University, School Guru, Vskills, Copal Partners, Digital Vidya, Knowledge Woods who are all leading course providers in  their respective domains.

Ankit Gupta, head of strategy and investments for Holostik Group & alumnus of Harvard Business School said

While on one hand, EduKart has been successful in helping students and parents make informed education related decisions, on the other it has given various course providers a platform to expand their reach to Tier 2 and Tier 3 cities across India. Through its services like dedicated counselling support and flexible payment options, EduKart is establishing itself as a go-to destination for figuring out one’s educational needs.

Commenting on the funding, Yuvraj Singh, ace cricketer & founder of YouWeCan Ventures said

I am really excited to be a part of the EduKart journey. I have always believed that following your passion is very important in life. At the same time, a focus on education is also a must in today’s cut throat competitive environment. EduKart can really become your trusted partner in making the right choices.

Pankaj Jain of 500 Startups added

Education spending is on the rise among the tech savvy Indian middle class. I believe that the online distribution of education products and services will have significant growth in the coming years. The highly effective EduKart team is ideally positioned to execute on this opportunity with a very strong course portfolio and mind-share amongst prospective students.

The company has attracted top tier talent from the likes of Google, Pearson PLC, Wiley, Monster Inc to join in leadership positions and build various functions of the company. In the next three years, EduKart is looking to drive gross enrolment sales of over $100 million for its course providers, by enrolling 100,000+ students annually.

For more information, please visit EduKart

Cricketer Yuvraj Singh’s investment fund YouWeCan Ventures has acquired a stake in online healthcare marketplace Healthians

Healthians.com helps users discover affordable healthcare, using quality and price transparency. It aggregates diagnostic labs, crowd sourced sample collectors and nearby doctors, as well as makes patients’ medical records available online.

In another industry first, apart from tying up with leading medical labs chains, it is creating Healthians branded lab network in association with labs that will offer standardised pricing, processes and user experience.

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Speaking about the investment, Yuvraj Singh said

Having gone through life threatening medical condition, I’m extremely keen to promote preventive healthcare in India. While most of us today have an online social profile or an online professional profile, there’s a large need to use technology to create & track individual health profile. I’m excited to see Healthians trying to solve this problem.

Raj Airey, Founding Partner, Healthstart – an existing investor in Healthians said

We like Healthians’ founders’ vision and execution, and the fact that they’re receiving strong support from entire healthcare ecosystem. Best labs, top hospitals, leading chemists and doctors are tying up, which is a strong validation of the business model. Health tech space is of prime significance to us, and we expect Healthians to become a dominant player through organic and inorganic route over next few quarters.

Speaking about the funding, Deepak Sahni, Founder & CEO, Healthians said

For a healthcare brand, there can be no better partner that Yuvraj Singh, and we are delighted to have him on-board. We will do our best to achieve his dream of taking preventive healthcare to everyone across the entire country.

Healthians’ proprietary self-assessment software ‘Healthians PLUS’ has been created with the help of leading doctors along with software engineers. Users fill online questionnaire, followed by free personal visit by a Wellness Consultant for further screening. The software establishes user’s personal health score, recommends future health checks, and tracks each user’s health over his lifetime.

Diagnostic market in India is approximately $5bn industry, with over a million tests being conducted daily according to an IBEF 2015 study. While the scope of Healthians’ service is large, the business model is asset light.

The hyper local sample collectors and doctors are crowd sourced. Apart from preventive care, the site also caters to chronic patients and patients recommended tests by Doctors.

The portal has received good response from users, with huge savings over original lab prices. The initial growth has been 100 percent MOM and recently it won ‘eTailer of the year’ award for Healthcare category.

Future Plans

In an industry first, company is targeting to form a network of over 1000 Healthians’ branded labs & help them in enhancing capacity utilisation through demand aggregation and technology support, with the first ones slated to come up in over 20 cities including Delhi, Bangalore, Mumbai, Hyderabad, Pune and Chennai. It also plans to tie up with 2000 pharmacy stores to enable them to offer Diagnostic Tests along with medicine sales to their customers.

While currently focused in Delhi NCR, the company is already catering to customers in 22 cities in India and plans to expand this to over 50 cities. The company plans to profile over 1 million users for HealthiansPLUS, crowd source over 1000 mobile Health Advisor’s, and conduct more than 200,000 tests in next 8 to 12 months.

[Image Credit – Healthians]

In this article, we have a Q&A with a social entrepreneur Harish Kumar from Ahmedabad [Thanks to my friend Paras Shah for the connect :)]. Harish Kumar has 20+ years of corporate experience who left his cushy job to start social venture Ability On Wheels with the mission – To connect people with disabilities, educate and create opportunities for them to make the most of their abilities, while advocating social change by enhancing the quality of life with developmental or physical abilities through an array of services.

Today we have a discussion with Harish about his social venture, it’s plans, issues faced by social ventures, tips for aspiring entrepreneurs etc. Let us start with the Q&A with Harish

Can you give a small background about yourself ?

I wish to introduce myself as a specially abled person [congenital absence of right upper limb below elbow joint] with a passion for driving. In 2012 I became the first physically challenged person in the country to successfully complete an All India Driving Expedition thereby creating a new National Records in Limca Book of Records. As on date I have on my name 2 National Records in Limca Book of Records. I completed my Masters in Science from IIT Roorkee in 1993 & Masters in Technology from IIT Delhi in 1995.

After working in Telecom Sector for ~ 20 years, I quit the corporate world last year & decided to work on providing mobility services & solutions to the specially abled people of the country. For this purpose I’ve floated an NGO Ability on Wheels Charitable Trust

Give us a small gist about Ability On Wheels [AOW] ?

As you would be aware of Specially Abled people do face lots of challenges & hurdles in mobility. There’s not even a single driving school for the specially abled, there are no wheel chair accessible vehicles & also the public transport is not disability friendly. Since I have myself experienced these hurdles I decided to work on this cause & be a contributor to the society.

There are an estimated 60 million people in the country who are specially abled with mobility restrictions & every year ~ 1 lac people get added in the list. Ability On Wheels is an effort to encourage the specially abled people to take a big leap towards leading a normal life by providing mobility & accessibility services & solutions.

What was the trigger of starting AOW?

After creating records in Limca Book of Records I got recognition in the media. Subsequently a few differently abled people approached me with  a desire to learn driving & the process for the same. They also conveyed that they had approached many driving schools & all had turned them back saying we cannot teach you driving.

Then I started exploring & to my horror I could not find even a single driving school for the differently abled. That was the trigger point of AoW. My research also threw up a startling fact – Differently abled people have to first buy a car, get it modified & then only they can get a learner’s license which is a big injustice to them. This driving school will provide them with the option of first learning how to drive & then decide on buying a car.

Can you let us know what changes need to be made in the car in order to cater AOW’s requirement

The proposed driving school plans to deploy two modified / customized cars [registered as Invalid Carriages] to impart driving training to people having various kinds of physical disabilities

Car No. 1 – Manual Transmission with the following modifications

  • Auto Clutch (with engaging / disabling feature (on / off switch)
  • Hand controlled accelerator & brake. The controls would be dual in nature and will not affect the normal foot controls of the vehicle.

AOW_1

Car No. 2 – Automatic Transmission OR Auto Gear Shift with the following modifications:

  • Auxiliary accelerator pedal on the other side of the brake [can be locked & folded when not in use]
  • Hand controlled accelerator & brake. The controls would be dual in nature and will not affect the normal foot controls of the vehicle.
  • Steering Knob

AOW_Right

Do you plan to raise funds for AOW from external investors who fund social enterprises?

Yes, we are open to raising funds through external investors, corporate, government, like minded NGO’s & Individuals.

Since, there are many differently-abled people in India, how do plan to take AOW to other cities?

Plan is to create at least 1 such driving school in every state capital & few other major cities of the country.

What are the major challenges you faced when starting AOW ?

  • Legal & Statutory [convincing authorities that what we plan to do is well within the ambit of law & very much possible practically].
  • Research & Planning – We studied about various such driving schools running in developed countries. Got very good information from a similar school being run by Queen Elizabeth Foundation, London. Went to Mumbai, Bangalore & Ahmedabad to meet renowned modification kit manufacturers. From their inputs was able to decide & plan on 2 cars & modifications as mentioned above
  • Funding

[Ability On Wheels in News – Click on Image to enlarge]

AOW in News

What are your views on social entrepreneurship & social enterprises in India ?

Still a long way to go for acceptance in the society. People look down on us as fools to have left a job of Rs 2 million / annum & get into this. They also say you are looking towards less than 1 % of the population as your customers. Why not get into some business which can cater to a large clientele. As for funding a lot of challenges still remain for social enterprises.

What are some of your thoughts on expanding AOW pan-India [How do you plan to do it ?]

Following options are being explored once the first driving school gets stable & we start getting a decent response.

  • Franchisee model operated by local people under the umbrella of Ability on Wheels
  • Own model [subject to getting attached to a corporate who is willing to fund the scale up]

State Government owned driving schools set up with our guidance [this seems to be least probable].

Some advice to aspiring social entrepreneurs ?

Before jumping into it please be aware of the fact that challenges would be many times more than anticipated. Funding will only happen only when you reach to a certain level of success which may take as much as 3 – 5 years. Social acceptability is very less in our country which is again an added challenge. Revenue or RoI models will not work the way they do in other businesses.

We hope that Harish’s learnings would help you in your venture. If you are an entrepreneur and are open to a Q&A, please email your request to himanshu.sheth@gmail.com

ITC Infotech, a leading global IT services & solutions company and a fully owned subsidiary of ITC Ltd has announced the launch of iTech 2015, an annual technology conference platform to foster technology innovation.

The hackathon will provide participants with an opportunity to develop ideas to prototypes across a wide range of business challenges. This platform is also a testimony to ITC Infotech’s commitment towards accelerating innovation in disruptive technology areas.

ITC_Tech_Startup

Aimed at boosting talent amongst technology enthusiasts and providing an acceleration platform for entrepreneurs, ITC Infotech is seeking to engage with innovators and will partner with the winners to help them develop the solution, create a joint go-to market and provide market access. The programme is part of the company’s larger initiative to encourage and nurture start-ups.

About iTech 2015

An entry free competition, iTech 2015 IoT hackathon is a team-based event. Participation is open to students, professionals and developers and IoT start-ups, who will go through a short-listing and selection process. Teams can register on the iTech 2015 registration site and submit their IoT solution idea, post which ITC Infotech will notify the short-listed entries.

As part of the iTech 2015 platform this year, ITC Infotech will organise a 2-day IoT hackathon at its campus in Bengaluru on 4th & 5th July.

Competition categories at iTech 2015

Smart Retail – Retail is about continuously enhancing customer shopping experience. It is also about ensuring availability & visibility of stocks, specifically in Consumer Goods. Entries in this category can focus on anything from stock keeping and inventory management to in-store customer experience. Selected teams will be provided with actual retail display shelves, using which their solutions can be demonstrated to solve this real-world challenge.

Smart Manufacturing – Entrants should create a solution to constantly monitor and predict in real-time the health of machines and equipment to enable proactive servicing and avoid disruption of manufacturing units. Entries and solution ideas can also be shared on creating smart manufacturing units and assembly lines, which can utilise analytics to optimise the production process – a step towards realising the ‘Make in India’ drive.

Smart Supply Chains – Entries should have ideas on how IoT solutions can help create a smarter supply chain – warehouse, inventory management, transportation, planning and tracking, demand-planning, etc.

Smart Agriculture – Entries should have IoT solutions that provide feedback/recommend corrective action from remote farms to research laboratories for agriculture.

Open Category – For entries on IoT ideas that do not fall in the challenge areas mentioned above. ITC Infotech’s panel of experts will assess the submission on the strength of the business case presented and its viability for companies to adopt and implement.

Commenting on the event launch, Ms. Sushma Rajagopalan, CEO & MD, ITC Infotech, said

iTech 2015 is one of our multi-dimensional initiatives for encouraging innovation and boosting tech entrepreneurship. This year’s theme is the “connected world” and “Internet of Things”. We have created this platform to aid participants in developing prototypes of their ideas to address real-world business challenges. We will nurture some of the relevant ideas in our Innovation Lab to drive competitive advantage for ITC’s businesses or our clients’ businesses.

The winners and runners up will be awarded a cash prize of Rs. 2,00,000 & Rs. 1,00,000 respectively.

For more information on iTech 2015, please visit iTech 2015 official page

[Image Credit – iTech 2015]