After the success of FaceBook being open to developers, it was now the turn of the hottest product ever to be open to developers….Developers would now be able to download their applications in the iPhone [but from the month of February,08]. As per the statement from Steve Jobs, “iPhone would be COMPLETELY open to APPLICATIONSsurprised Below is a copy of the statement from Steve Jobs [taken from Apple’s official site]:

We want native third party applications on the iPhone, and we plan to have an SDK in developers’ hands in February. We are excited about creating a vibrant third party developer community around the iPhone and enabling hundreds of new applications for our users. With our revolutionary multi-touch interface, powerful hardware and advanced software architecture, we believe we have created the best mobile platform ever for developers.

It will take until February to release an SDK because we’re trying to do two diametrically opposed things at once—provide an advanced and open platform to developers while at the same time protect iPhone users from viruses, malware, privacy attacks, etc. This is no easy task. Some claim that viruses and malware are not a problem on mobile phones—this is simply not true. There have been serious viruses on other mobile phones already, including some that silently spread from phone to phone over the cell network. As our phones become more powerful, these malicious programs will become more dangerous. And since the iPhone is the most advanced phone ever, it will be a highly visible target.

Some companies are already taking action. Nokia, for example, is not allowing any applications to be loaded onto some of their newest phones unless they have a digital signature that can be traced back to a known developer. While this makes such a phone less than “totally open,” we believe it is a step in the right direction. We are working on an advanced system which will offer developers broad access to natively program the iPhone’s amazing software platform while at the same time protecting users from malicious programs.

We think a few months of patience now will be rewarded by many years of great third party applications running on safe and reliable iPhones.

Source : Apple Hot News

Related News:
Apple iPhone hacked !!!
Nokia Taps Web Developers for Next Killer Mobile App [Thanks Manish Panchmatia]
MySpace open up to developers

Long time back, there was a Podcast which focussed on Sun’s strategy to help Startups .Just came across an excellent initiative[taken in this direction] by Sun Microsystems named Startup Camp, details of which are given below:

What is StartupCamp?
Startup Camp is an unconference-style event that’s dedicated to bringing together the various members of the startup community for a face-to-face collaborative meetup where its the attendees that drive the agenda [in true unconference fashion]

What’s hot in StartupCamp?
There are topics which would address each and every corner of a Startup right from Starting Up to Funding a Startup to Managing a startup to Scaling a startup and many more… Some of the HOT topics are given below:

  1. How to start without funding?
  2. Software Practices for Start-ups
  3. Intellectual Property Issues for Startups
  4. Venture Labor as an alternative to Venture Capital
  5. Marketing with $0.00
  6. Developing a winning team
Check out the complete list of Discussion Topics here

When and where:
New York,USA [22-23 October,2007] [Oops, the Unconference is not in India but we can surely watch out other attendee’s blogs for more details into the actual event.biggrin]

How to register:
More information about StartupCamp here.You can register for the event here

More Coverage:
Ian Murdock sheds light on StartupCamp

Reader Contribution:
Sun Startup Essentials Guide [Thanks Vaibhav Pandey]

In continuation to the previous article on “Approaches to new product development – I”, below are the other approaches as described from the book “Lateral Marketing” by Philip Kotler and Fernando Trias.

4. Innovation based on design:
Consists of :
Modifications of design in order to communicate different lifestyles.
Effects in the market:
Amplification of targets.
Differentiation by lifestyle.
Watches: In case of Swatch, design is the main source of innovation.Swatch introduces new models every year but the external appearance is a major change.

Design based innovations are those which create a new product by changing its external appearance.

5. Innovation based on Complements:
Consists of :
Adding ingredients or complimenting/adding additional services.
Effects in the market:
Ability to better serve concrete segments or niches.
Increase in the range of products.
Hand soap : Soap with moisturizers, antibacterial soap etc.
Computer Services : A computer service can offer maintenance, ink toner replacement while also being repaired etc.

Innovations based on complements consist of adding complementary ingredients or additional services to the basic product or service.

6. Innovation based on effort reduction:
Consists of :
Reduction of the effort customers make in the purchase process.
Effects in the market:
Conversion of potential buyers into current buyers.
Ability to reach maximum penetration of the product or service.
Perfumes: A firm known for expensive perfumes decided to introduce mass market perfumes in attractive bottles at much lower prices.Through the effort reduction of lower prices, the firm converted an enormous mass of potential buyers into current buyers.

Innovations based on effort reduction consist of modifying your not the product or service, but rather the efforts and risks involved in the purchase.

These innovations consist of continued variations on what the product or service is, but do not intend to modify it’s essence.The innovations occur within the category in which they compete, since the methodologies for creating them assume a fixed market.

Related Article:
Approaches to new product development – Part I

During my way back from Mumbai to Bangalore[early this morning] , I was reading an interesting book “Lateral Marketing” by Philip Kotler and Fernando Trias.The book had an interesting section where the innovations from various fields were classified on basis of Size, Design etc.Some of those approaches to new product development are given below:

[Note : This article is divided into two sub-parts and the next one would follow soon]

1. Innovation based on modulation:
Consists of :
Increasing or decreasing any characteristics of the product or the service.
Effects in the market:
Amplification of targets.
Ability to better serve concrete segments.
Juices: with low sugar content, with more fruit, with vitamins, without additives etc.
Banking: with monthly interest payment, without charges for credit card usage, with high number of offices, with higher trained staff etc.

Module based innovations vary any basic characteristic of the product or service by increasing or reducing the weight, importance or degree of that characteristic.

2. Innovation based on sizing:
Consists of :
Variations of volume, quantity or frequency.In this case, the product or service never changes.
Effects in the market:
Amplification of targets.
Amplification of consumption occasions.
Soft drinks: Half a liter, one liter, two liters etc.
Internet connection service:Free usage in the night, Bonus of 30 minutes per day etc.

Sizing based innovations consist of introducing a new product or service in the market by varying the volume, frequency or number of products(or services) offered.

3. Innovation based on packaging:
Consists of :
Modifications of container or packaging.
Effects in the market:
Amplification of targets.
Amplification of consumption occasions.
Chocolates: One container [containing chocolates] is a small, simple paper-box sold in kiosks or candy shops.A much bigger paper-made box is marketed in supermarkets or hypermarkets and it’s function is family consumption at home.
Banks:Banks having different brands oriented to different target markets expressed through the office layouts etc.There are banks for lower class, middle class, higher middle class and higher class.

Packaging based innovations consist of creating new products by modifying only the container, the packaging or the environment.Many times, the packaging changes can be made together with the sizing changes.

Approaches to new product development – Part II would be covered in the next article.

Three days away from my favourite job(Blogging) and the time was spent in travel biggrin Today I met one of my blog readers from a different city and I understood that “BLOGS REALLY MEAN NETWORKINGbiggrin Coming back to the topic, just came across a nice presentation “Small is beautiful” on Garage Technology Ventures.

It says “Instead of building a startup by the normal means” try this – “Building a lean, scrappy, nimble company without raising piles of money“.The focus is more on value since, once we have the right value, wealth would follow!!!

Below are the top 10 new rules for Entrepreneurs and Investors:

Fundamental Objective:
Old rule: Create wealth
New rule: Create value

Getting started:
Old Rule: Brilliant entrepreneur
New Rule: Brilliant entrepreneurial team

Sharing the vision:
Old Rule: Craft a Mission Statement
New Rule: Create a Mantra [Old Guy Kawasaki statement]

Management style:
Old Rule: Plan the work, work the plan
New Rule: Ready, fire, aim!

Business Model:
Old Rule: Raise capital
New Rule: Generate revenues

Foundation of Innovation:
Old Rule: Good old American know-how
New Rule: Good new Global know-how

Competitive advantage:
Old Rule: First mover advantage
New Rule: Fast adaptor advantage

Marketing Strategy:
Old Rule: Build it and they will come
New Rule: Everyone sells

Pace of change:
Old Rule: Innovation is accelerating
New Rule: Market penetration is slow

Source of Innovation:
Old Rule: Technology drives innovation
New Rule: People trump technology

It was very important for me to repeat these rules here since, they are to be memorized !!!

Read the complete presentation from here

Indian Institute of Technology ,Mumbai (IIT-B) will celebrate its Golden Jubilee this year.Shailesh J Mehta School of Management,IIT Mumbai celebrates this occasion with Avenues 07, its Annual International Business Festival.

The festival is from 27th-28th October,2007.

Events for which registrations are open:

  1. Samadhan – The Operations Case Analysis Competition
  2. Chitra Katha – The Short Film Contest
  3. Udgam – A Consulting Challenge
  4. Prashnavali – The Mega Quiz
  5. Jantar Mantar – The Systems Game
  6. Mudra – The Finance Games
  7. Yukti – The Marketing Game

How to register:
To register for the event, please follow this link

For more details:
More details about the schedule here & here
Details about the speakers here

For any queries, please contact at:
Vishakha Mittal:
Bhupendra Jagdev:

Related Links:

This article is written more with a selfish motive(that it would help me in my day to day life) and at the end of the article, you would also feel that “You should eat that frogsmile How did the frog come into picture, you would know later on…..

Most of the times, when there is too much to do in too little time, simple things tend to look complex and as a result of which , very few of the planned activities get completed on time wink. How many times does it happen that you plan to complete an activity “A” in the office and complete the activity “B” when you leave the office? This is about Prioritization and many a times, I fail to do the same.As Startup Gurus say “Prioritization is an important aspect in Entrepreneurship.

Many a times, even though we set the right priority, we fail to achieve our targets in the speculated period of time .One of the possible reason’s is “We Delay those activities , which again makes simple things complex”

I am sure that you must also be thinking that “I also have experienced a similar problem, some day in my life”.There was an article titled “Do you keep delaying things? Eat that frog!” about which I wanted to blog(few days back) but that too got delayed cry

The exceptional part of the article was it’s “Seven steps to avoid procrastination“, which are as mentioned below:

Step one: Decide exactly what you want.
Step two: Write it down. Think on paper. When you write down a goal, you crystallize it and give it tangible form. You create something that you can touch and see.
Step three: Set a deadline on your goal; set sub deadlines if necessary.
Step four: Make a list of everything that you can think of that you are going to have to do to achieve your goal.
Step five: Organize the list into a plan. Organize your list by priority and sequence. Take a few minutes to decide what you need to do first and what you can do later.
Step six: Take action on your plan immediately. Do something. Do anything. An average plan vigorously executive is far better than a brilliant plan on which nothing is done.
Step seven: Resolve to do something every single day that moves you toward your major goal. Build this activity into your daily schedule.

You can read the complete article here. This article has helped me plan my activities in a better way(than before) and if you found the article helpful as well as interesting, than you can download the book “Eat that Frog by Brian Tracy” from here.

The article also had a beautiful quote by Stephen Covey – “Before you begin scrambling up the ladder of success, make sure that it is leaning against the right building.” Most of the times, we finish at the wrong end since, our beginning itself is not correct and I am sure that this book would be a valuable resource to “EAT THAT FROG” smile.

Few months back , there was an article which mentioned about StartupNation – the radio show in US, which is solely focussed on Entrepreneurship. Guess what , India is also catching up in the rat-race with the launch of a new magazine(on Entrepreneurship)-DARE (Because Entrepreneurs Do) by Cybermedia.The logo of the magazine is very interesting with red R signifying the fire in the blood of the Entrepreneurs biggrin.

Few days back, I picked up the first issue of DARE and the content is pretty informative as well as organized. Some of the notable/ interesting sub-sections in the magazine are as given below:

Icon : How to be the next Narayana Murthy [very interesting article]
Funding/Equity : How to get into Private Equity
Opportunity/Idea : This features “Entrepreneur of the Month” – VSS Mani of JustDial
Policy : Insights into Legal Policies for Startups & 15 minutes guide to Trade Marks
Brands : Insight into Brand Management
Campus : Article on Campus Incubation
Strategy/IT : Web 2.0 & Digital signatures

[Note : Website of DARE is coming soon !!!]

Check out the podcast of Pradeep Gupta , Managing Director of CyberMedia sharing his thoughts on Entrepreneurship.

[Credits : Kamla Bhatt]

All in all, an interesting magazine, which gives an insight into the Entrepreneurial scene in India and a guide to watch out for in future smile. I guess, time is not far when we would soon have a StartupNation in India as wellwink.