Run 2 Deliver – India’s first “On demand Pick-up & delivery service”

Online on-demand delivery Run to Deliver announced the release of it’s android app, India’s first app that provides the fastest  On demand & pick up drop services.  Users can call Run to Deliver for pick-up and delivery of anything & everything within the city. For instance, if you run out of groceries or want food from your favourite restaurant which doesn’t deliver in your area, Run to Deliver can deliver it at the given address.

Small & medium business owners can customize the service & use it for pick-up and delivery of their items at a very nominal cost.  All this can be done with the help of the app which shows options which is easy to use and responsive. The feature can be used to save time and money for anything you want within the city.

R2D Infographic

In addition to the fastest pick-up and delivery, the application offers feature to track packages till it gets delivered. Less time consuming and affordable way to get work done, this app is free with the smooth interface following android best design practices. User’s need to enter the following

  • To enter your pick up and drop destination
  • Choose what you want to order
  • Select the needed spot
  • Point to point package tracking service


Run to deliver has a team of highly qualified technicians and staff. It has active members all across Delhi/NCR region that help us to connect easily, assuring time delivery.

Mr. Mohit Jain, an entrepreneur and the founder of Run to Deliver started the service keeping in mind that a lot of people have to spend extra hours and money only to get items from another part of the city. At this age where time is everything, you really don’t have to spend a lot on travelling or paying the other delivery services which costs a lot and only deliver a handful of items. We at Run to Deliver, are “committed to deliver you anything anywhere and any-time within the city”

Run to deliver for Android can be downloaded from here

Posted in Android, e-commerce, Hyperlocal, Technology | Tagged , , | Leave a comment

Urban Ladder launches modular wardrobes


Furnishing your new home, or getting your clothes and shoes a heavenly abode such as a wardrobe can be a pain point! Urban Ladder has aimed at addressing this very issue with the launch of Urban Ladder’s wardrobes.

Urban Ladder, India’s leading online furniture & décor company is now set to redefine the modular wardrobe segment with a simple 3 step process: A,B, C: Ask for consultation, Build on the app and Convenient Installation.

Urban ladder’s launch of modular wardrobes enables its customers to build their customized wardrobes with the ease of access to their wardrobe consultants and specialist paired with wardrobe configurator app, Urban Storage!

It’s as easy as selecting a suitable time for the consultant to visit your home, once at your home the wardrobe specialists will use the Urban Storage app to take you through Urban Ladder’s designs and help configure the right internal partitions for your space, and storage requirements.

Urban Ladder offers a choice of swing or sliding doors, PLPB or Plywood based carcasses, multiple internal configurations based on understanding of customers’ needs and fully customized lofts. You will also get a sense of what our finishes look and feel like with the help of the swatches that the consultants carry. You can configure the design and other intricate details with over 1000 configuration options on the wardrobe configurator app.

Best of materials, hardware and expert care all at a click of a button.

More details about the Urban Ladder’s Modular Wardrobes can be found here

Note : Free wardrobe consultation available for Bangalore, Mumbai, Pune, Hyderabad and Delhi customers [will be extended to more cities soon].

Posted in e-commerce, Technology | Tagged , , | 1 Comment

SAP Unveils SAP HANA® Cloud Platform for the Internet of Things


SAP SE announced the launch of the SAP HANA Cloud Platform for the Internet of Things [IoT], expanding its comprehensive portfolio of IoT solutions to help customers connect the core of their business to the edge of the network, gain operational efficiencies and drive the creation of new revenue models, products and services. SAP continues to broaden its reach by collaborating with Siemens and Intel to make it easier for customers to adopt and manage IoT solutions.

These collaborations add to a strong partner ecosystem SAP has developed including recent announcements with Jasper, Accenture & T-Systems

“SAP is helping customers re-imagine their business with the most comprehensive portfolio of Internet of Things solutions from core business operations to the edge of the network,” said Steve Lucas, president, Platform Solutions, SAP. “With the launch of SAP HANA Cloud Platform for the Internet of Things, our customers and partners now have the ability to connect anything to any app or business process in their company and business network. This will achieve operational excellence and deliver new customer experiences, products and services.”

SAP Unveils End-to-End Platform for the Internet of Things

SAP HANA Cloud Platform for the IoT provides the infrastructure to enable businesses to securely tap into a network of millions of connected devices. Building on its existing data and application services, which include predictive analytics, telematics, geo-location and more, the newly launched IoT services from SAP plan to enable the device cloud for faster delivery of IoT business value: device management, IoT messaging & IoT application enablement including data modelling. IoT services from SAP plan to support the cost-efficient and quick development, deployment and operation of SAP solutions for IoT. Private cloud deployments intend to enable SAP customers to run their own device cloud or to operate a device cloud for their customers.

SAP offers a portfolio of IoT applications such as the SAP Connected Assets solution, including the cloud edition of the SAP Predictive Maintenance and Service solution, and SAP Connected Logistics software, among others that leverage SAP HANA Cloud Platform for the IoT.

Intel and SAP Join Forces to Enable IoT End-to-End for Customers

SAP & Intel are collaborating to simplify, secure and scale the IoT for the enterprise. Intel provides a blueprint for industry-leading, interoperable IoT solutions. SAP is taking the complementary SAP HANA platform in conjunction with the Intel blueprint to simplify IoT end-to-end deployments for enterprises.

The first step in the collaboration is a joint proof of concept [POC] to integrate the Intel IoT Gateway with the SAP cloud.

Posted in IoT, Technology | Tagged , , , | 1 Comment

Zopper bolsters its technology skill base with an office in Bengaluru

Zopper, India’s leading hyper-local mobile marketplace, has recently unveiled its fully operational office in Bengaluru. The underlying motive behind this strategic move is to bolster its technological prowess, by recruiting talent in vital areas of operations and technology. With the city famed for its IT talent, the company aims to invest in the same to scale the growth ladder through rapid improvement in its technological foundation.


Neeraj Jain, Co-founder & CEO, Zopper commented

With the hyper local mobile marketplace trending, thanks to the increasing proliferation of smartphones in the country, we realize that in order to leverage this opportunity, we must strengthen our services in terms of technology.

Our vital presence in Bengaluru gives us access to head-hunt and hire across the cream of talent in terms of IT. This will help us architect a seamless and solid infrastructure for Zopper’s fast expanding network in the country.

The company aims to activate expansion on an accelerated pace pan India and is taking definite steps to successfully execute its plan on the back of steady technological progress.

About Zopper

Zopper is India’s largest hyper local mobile marketplace featuring over 5,00,000 offline retailers. Founded by serial entrepreneurs Surjendu Kulia & Neeraj Jain, Zopper taps on the benefits of shopping at a retail store and marries them with the convenience of shopping via mobile phones.

Users can buy from the comfort of their homes/offices and get the product instantly from their nearby trusted stores. It is backed by investors such as Tiger Global, Blume Ventures & Nirvana Ventures Advisor’s, the company has raised over US$ 6.5 million in venture funding.

[Image Credit – Zopper]

Posted in Funding, Hyperlocal, startups, Technology | Tagged , , | Comments closed exclusive style based social shopping platform launched in India

Introducing the concept of showcasing ones’ own style and trends to the like minded people across the vertical,, a unique style shopping platform, has been launched, bringing a whole new experience online.

DilBole aims to be a product bookmarking tool to showcase and discover style to the online community. It a platform for both men and women that offers a variety of category to choose from i.e., apparel, lingerie, accessories, gadgets, footwear, jewelry, cosmetics, furniture, home decor etc.

One can choose the products from over 25,000+ online shopping sites including Amazon, Flipkart, Snapdeal, Jabong, Myntra etc.


The portal allows users to browse or flip through products from the other portals, create his/her own style & trend , showcase it to others and get the credit as a STYLIST!

  • Dilbole allows users to create a wish-list & categorize them into different mood attires like party wear, formals, casuals, beachwear etc. Users can then showcase their wish-list and can get the credit.
  • Users can also save the products they like from online stores, add the product using the chrome extension or using a link. On an mobile they can directly share product to Dilbole App from other shopping apps like Flipkart, Myntra etc.

Talking on the same, Khaleel Pasha, the founder of said aims to bring out the stylist within the person to stay up-to-date with the latest trends and smart buys. Style is just not the periphery of any gender. I would like to invite both Men and Women to join the “Stylocase” wagon with our portal and app.

They can now make their own style statement with the collections and can showcase it the way they like to share with others. We have tried to create a me-time for our users who love shopping

In a short span of time, since its launch has succeeded in attracting and engaging people and won huge accolades. It guarantees loads of fun, fashion and style for fashion junkies and shopaholics at Dilbole. is the right place to discover people, products and brands based on the style they are looking for. Fashion bloggers, stylists, fashionistas and proud shopaholics are part of the core. With an ever-increasing database of 1,80,000+ products, 25000+ online stores and over 10,000 brands, this is the right place for shopaholics to come to!

It is available both in web portal and mobile application for android can be downloaded from here.

About the founders of

  • Khaleel Pasha is a master in computers science from NIT Warangal. Worked for around a decade in eRetail industry with eCom biggies like Amazon, target, mothercare and marksandspencer. He had many stints of starting up before all in eCom domain. Backed with his experience he has very deep insight into the eCommerce and social shopping space.
  • Hemakiran is a masters in computer science from BITS Pilani. Bitten by the entrepreneurship bug he joined Khaleel to change the way India shops. Before this he was with Broadcom. Experience with bootstrapped start-ups made Kiran a package of diverse skill-sets. He takes care of design and marketing aspects of Dilbole.

Do give a spin & share your experience :)

Posted in e-commerce, startups, Technology | Tagged , , | Leave a comment

Latest Mobile Reviews- 2015

Let’s face it- we have all done it! We’ve all been part of a massive war with someone or the other- the war of Android v/s iOS and iPhone. We all love our smartphones more than we love our partners, parents and kids! With every passing month, the market gets flooded with newer phones that are getting bigger, sleeker and more advanced!

With 4 months gone, let’s take a look at the winning smartphones till now

Samsung Galaxy S6

Samsung finally entered the sleek and shiny league of smartphones with this beauty- a phone with Gorilla Glass protective covering and real aluminium. Its Octa Core processor with an HD touch 2560 X 1440 display with a 5.1 inch screen makes it an object of envy! A high end 16 MP camera with image boosting and image stabilization is sure to capture perfect photos in any kind of settings. The phone comes in attractive colours of White Pearl, Black Sapphire and Gold Platinum. Samsung removed certain features like air gestures and Air View and have fine-tuned this model by enhancing its sound and audio.

This phone is sure to blow your mind as well as of those around you- get one now you’re guaranteed to love it!

Apple iPhone 6

Apple has once again given us a winner with its latest addition to the iPhone gallery- the Apple iPhone 6 with a sleek finish and an HD retina display. It boasts of a high pixel resolution of 1334 x 750 and a ppi of 326. It has a 4.7 inch multi touch screen with IPS technology. Apple finally provides a phone which can take beautiful photos with this offering- its 8 MP iSight camera with five element lens will sure give any other phone a good run for its money. It also offers a finger print scanner in built into the Home Button.

Buy the latest iPhone 6 and many other products using Snapdeal coupons

Moto X

With a 5.2 inch edge to edge display and 1080p HD display this phone is hard to resist! It’s a state of the art phone delivering quality performance because of its Chipset Qualcomm Snapdragon 801 Processor. It’s 13 MP rear camera provides 4x zoom to catch even the tiniest of movements which is enhanced with a Dual LED Ring Flash. With a battery of 2300 mAh it promises a talk time of upto 17 hours!

Get this sleek and stylish phone today! It’s worth buy.

OnePlus One

This is an epic phone providing you with an amazing battery life and a sharp and clear display. It comes with a tonne of features at a very reasonable price with a full HD display and an awesome 13 MP camera and a 2.5 GHz  quad core Snapdragon 801 Processor.

The phone boasts of a Cyanogen Mod interface which makes the icons and home screen appear flatter giving it a more appealing look. This interface also offers higher security and gives your apps a variety of control on how they should be protected. It offers the best of Samsung and LG at a fraction of their cost!

Go grab this phone and also find other great offers using Ebay India Coupons

It’s a tough battle out there with each smartphone trying to win you over with their amazing features and enhanced quality. With so much variety to pick from, go get the best phone that suits your budget and meets all your whims and fancies!

Posted in Android, Apple, Technology, Uncategorized | Tagged , | Comments closed

Guest Post : The “Influential” subject line

Subject lines are incredibly influential in deciding the course of your email campaigns. After all they ensure whether someone even opens the campaign; your first step towards engagement. If it weren’t for a convincing subject line no would even bother to open your campaigns. Thus, Subject lines play a very pivotal role in getting the first step towards engagement.

But are subject lines that critical? Yes! Consider a normal advertisement you saw off Facebook or your TV. How long does the ad stay relevant? Only for a few moments. Now consider the fact that the inbox won’t throw out emails if they remain unopened.

Emails linger in the inbox long after they get placed. As one can never truly predict when a campaign connects with a subscriber; a strong and influential subject line can drive opens even if it takes the subscriber a few days.

A subject line is the first impression of your email marketing campaign. And as they say “first impression last”, your subject lines carry more weight-age than you would think.


Are there any rules to Subject Line creation?

Yes! And No!

This might seem slightly confusing but there are no hard & fast rules to designing a good and effective subject line. Subject lines can be interpreted in various manners, so one subject line might not suit all groups within your audience. Nevertheless, there are some elements you should steer away from when designing your subject lines.

Long and boring!

Studies conducted across various demographics depict a clear correlation between opens and length of subject lines. Ideally and statistically shorter subject lines are better at prompting opens. This is primarily because no one has got the time to read big sentences when only a few words can convey the intention of the campaign. Consider another factor; typically you can see up to 40 -60 characters on your subject line, when using a computer.

On smartphones your subject line are bound to get truncated when casually viewing the inbox. Having short subject lines that give clear and concise intentions connect better with all groups. It’s all about being visible.

It’s all psychological!

In truest essence, subject lines deal with the psyche of the individual and certain words can push the subject line further. Having subject lines designed around particular words can greatly influence a subscriber. Appropriate phrasing plays significant role in determining the effectiveness of subject lines. Here’s a compilation of various categories of keywords that can be deployed in subject lines:

  1. Benefit – If your subject line conveys the benefits of opening the campaign certain words out perform others. For example the word “cheapest” has a negative influence in read rates as opposed to “fastest” or “quickest”
  2. Clickbait – If you’ve been thinking that clickbait keywords still work their magic, you’re wrong. Clickbait words no longer influence opens, in fact they are counter-productive
  3. Commanding words – Commanding words are quite tricky, because no one likes to be bossed around. Words like “register”, “add” or “try” influence opens far more than “buy”, “call” or “click”
  4. Discount and price oriented keywords – A majority of e-commerce brands heavily rely on phrases like “2 for 1”, “clearance sale”, “half off” or mention price drops in the subject lines. The only way these subject lines works are when the discount offered is significantly large. Such words are way too common in the email ecosystem, hence it easy to look past such routine subject lines
  5. Urgency – Subject lines that indicate urgency generate high open rates. However phrasing still acts as an influencer. Consider two subject lines; “30% Off on Shoes, Limited time only” and “30% Off on Shoes, Expiring soon”. The former will pay better results.

Subject lines are quite a tricky affair, but one cannot undermine their worth. It’s vital to devise clever and original subject lines to get audience to open campaigns. One can truly say that Subject lines are skillful art; you have to be expressive and clever, while maintain brevity and clarity.

And as all email strategies of email marketing service provider go; you need to test, test and test some more. A/B split testing with different subject lines can give insight on which work and which don’t. Analysis of these results should aid in developing a psychological angle to identify how different groups respond to different subject lines.

Once you’re clear of varying inclinations of segments in the audience, subject line creation would be a piece of cake. But don’t stick to the same practices for every campaign; innovate to improve efficiency.

About the author

Shantam Dubey is Assistant SEO manager at You can have a look at his complete profile here

Image Credit* – thephorest

Posted in Blogging, e-commerce, Marketing | Tagged , , , | 1 Comment

Culture Machine launches “Intelligence Machine” for digital video networks

Culture Machine, one of the fastest growing digital video networks in Asia, which has always stood by its promise of providing quality content backed by cutting edge technology, takes its commitment further with the launch of Intelligence Machine platform.

Through its rich data driven insights, Intelligence Machine identifies the content recipe for brands & creators that resonates with their targeted audience and enables them to translate the insights into a reliable programming strategy. It indexes and analyzes over 1.5 billion videos across the digital universe on a daily basis.


Commenting on the launch, Sameer Pitalwalla, CEO & Co-Founder, Culture Machine said

Social Platforms are the new cable operators; YouTube, Facebook and Twitter are all video platforms and knowing what content to create and to create that content at scale, across platforms, is at the heart of building a successful brand online. Intelligence Machine helps solve this problem and understand audiences and their taste preferences using cutting edge technology.

Venkat Prasad, COO/CTO & Co-Founder, Culture Machine said

We at Culture Machine believe in the power of technology, which will be the key differentiator for success in the digital marketplace. Intelligence Machine provides unmatched insights on the best content type and format’s that resonates with the targeted audience for a given brand or product and enables the user to translate that insight into concrete actions. Think of it as a “money-ball” for content for brands & publishers.

Key features of Intelligence Machine

  • Identifying a brand’s share of voice across video platforms, in different geographies and online communities across earned and owned media.
  • Bench-marking the brand against its industry on digital media and giving them a recipe to improve its standing.
  • Discovering successful content formats for an audience segment in a given industry and topical trends in relation to them.

About Culture Machine

Founded in 2013 by Sameer Pitalwalla and Venkat Prasad, Culture Machine is a Digital Media Company that creates entertainment for the Internet generation by combining cutting edge technology with great content. Culture Machine’s engineering team includes senior data scientists and some of the best software architects in the industry. For more information, please visit their website.

Posted in Marketing, Technology, Viral Marketing | Tagged , , | Leave a comment

About the author

Hey, Welcome to Himanshu's blog. Himanshu is a engineer, blogger, startupper & an aspiring entrepreneur from Bangalore, India. To know more about him, please visit this page.

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