Yahoo announced Athenz, an open-source platform for fine-grained access control, to the community. Athenz is a Role-Bsed Access Control [RBAC] solution, providing trusted relationships between applications and services deployed within an organization requiring authorized access.

If you need to grant access to a set of resources that your applications or services manage, Athenz provides both a centralized and a decentralized authorization model to do so. Whether you are using container or VM technology independently or on bare metal, you may need a dynamic and scalable authorization solution.

Athenz supports moving workloads from one node to another and gives new compute resources authorization to connect to other services within minutes, as opposed to relying on IP and network ACL solutions that take time to propagate within a large system. Moreover, in very high-scale situations, you may run out of the limited number of network ACL rules that your hardware can support.

Prior to creating Athenz, we had multiple ways of managing permissions and access control across all services within Yahoo. To simplify, we built a fine-grained, role-based authorization solution that would satisfy the feature and performance requirements our products demand. Athenz was built with open source in mind so as to share it with the community and further its development.

At Yahoo, Athenz authorizes the dynamic creation of compute instances and containerized workloads, secures builds and deployment of their artifacts to our Docker registry, and among other uses, manages the data access from our centralized key management system to an authorized application or service.

Athenz provides a REST-based set of APIs modeled in Resource Description Language [RDL] to manage all aspects of the authorization system, and includes Java and Go client libraries to quickly and easily integrate your application with Athenz. It allows product administrators to manage what roles are allowed or denied to their applications or services in a centralized management system through a self-serve UI.

Access Control Models

Athenz provides two authorization access control models based on your applications’ or services’ performance needs. More commonly used, the centralized access control model is ideal for provisioning and configuration needs. In instances where performance is absolutely critical for your applications or services, we provide a unique decentralized access control model that provides on-box enforcement of authorization.  

Athenz’s authorization system utilizes two types of tokens: principal tokens [N-Tokens] and role tokens [Z-Tokens]. The principal token is an identity token that identifies either a user or a service. A service generates its principal token using that service’s private key. Role tokens authorize a given principal to assume some number of roles in a domain for a limited period of time. Like principal tokens, they are signed to prevent tampering. The name ‘Athenz’ is derived from ‘Auth’ and the ‘N’ and ‘Z’ tokens.

Centralized Access Control : The centralized access control model requires any Athenz-enabled application to contact the Athenz Management Service directly to determine if a specific authenticated principal [user and/or service] has been authorized to carry out the given action on the requested resource. A service receives a simple Boolean answer whether or not the request should be processed or rejected. In this model, the Athenz Management Service is the only component that needs to be deployed and managed within your environment. Therefore, it is suitable for provisioning and configuration use cases where the number of requests processed by the server is small and the latency for authorization checks is not important.

The diagram below shows a typical control plane-provisioning request handled by an Athenz-protected service.

Decentralized Access Control : This approach is ideal where the application is required to handle large number of requests per second and latency is a concern. It’s far more efficient to check authorization on the host itself and avoid the synchronous network call to a centralized Athenz Management Service. Athenz provides a way to do this with its decentralized service using a local policy engine library on the local box.

The authorization policies defining which roles have been authorized to carry out specific actions on resources, are asynchronously updated on application hosts and used by the Athenz local policy engine to evaluate the authorization check. In this model, a principal needs to contact the Athenz Token Service first to retrieve an authorization role token for the request and submit that token as part of its request to the Athenz protected service. The same role token can then be re-used for its lifetime.

The diagram below shows a typical decentralized authorization request handled by an Athenz-protected service.

With the power of an RBAC system in which you can choose a model to deploy according your performance latency needs, and the flexibility to choose either or both of the models in a complex environment of hosting platforms or products, it gives you the ability to run your business with agility and scale.

Looking to the Future

Yahoo is actively engaged in pushing the scale and reliability boundaries of Athenz. As Yahoo enhances Athenz, it looks forward to working with the community on the following features:

  • Using local CA signed TLS certificates
  • Extending Athenz with a generalized model for service providers to launch instances with bootstrapped Athenz service identity TLS certificates
  • Integration with public cloud services like AWS. For example, launching an EC2 instance with a configured Athenz service identity or obtaining AWS temporary credentials based on authorization policies defined in ZMS.

Their goal is to integrate Athenz with other open source projects that require authorization support and we welcome contributions from the community to make that happen. It is available under Apache License Version 2.0. To evaluate Athenz, we provide both AWS AMI and Docker images so that you can quickly have a test development environment up and running with ZMS [Athenz Management Service], ZTS [Athenz Token Service], and UI services. For more information, please visit Athenz

DesignGild, a first of its kind design led startup accelerator from the house of MIT Institute of Design, announced the launch of its first batch of the accelerator programme with two startups QtPi from Bengaluru and RxHealth from Pune. The boot camp for these startups commences on 22nd May in Pune. The selected startups are from diverse technology spaces.

QtPi and RxHealth will be part of a robust six month immersive accelerator program that leverages the rich design thinking and design doing experience of MIT ID. The program will give startups an exposure to latest design methods, co-working space, access to prototyping facilities, IPR consulting and facilitation, business development support, public relations and processes that will enable them to unlock business opportunities.

A set of experienced design mentors and a dedicated design team will work together with the startups on various stages from design strategy to operations. To name a few, DesignGild’s mentors include Mr. Atindrya Bose – Ex Country Head- Sony [Playstation business], Snehal Vasani – Managing Director, Kitchen Grace [Part of Asian Paints], Sachin Tagra – Associate VP – Brand Capital, Ashish Despande – Co Founder, Elephant Design; Vice President, Association of Designers of India and Apurva Chamaria – VP & Head – Corporate Marketing, HCL Tech, Abhimanyu Kulkarni, Design Head – Philips, Nachiket Thakur – Director – Innovation & Entrepreneurship – Science & Tech Park, Shekhar Badve – Director LokusDesign, Jay Dutta – Design Partner at Saif Partners.

DesignGild also has a strategic partnership with The Institute of Healthcare Design Thinking, USA.

Speaking on the launch of DesignGild’s first batch, Harshit Desai, COO, DesignGild said

We are extremely delighted to onboard the two startups. DesignGild aims to empower these startups and help them build their product with innovation. The focus of the accelerator is towards strategic design consulting, business model innovation, and hands-on design services to enable seamless integration of design in business. We would be happy to mentor the two selected startups, RxHealth and QtPi who are unique in their own fields.

Prof. Anant Chakradeo, Dean, MIT Institute of Design said

DesignGild has been set up by the MIT Institute of Design, as one of the country’s first design-focused accelerators. The aim of the accelerator is to provide high-quality design mentorship and resources to passionate individuals and teams to create design-led businesses. With this MIT ID will add a new offering to its student by creating the much needed ecosystem under one roof.

Here are the profiles of the startups selected for the accelerator programme

QtPi [Robotics for everyone]

QtPi founder Jaison Leon is an industry veteran from MS, Yahoo, Oracle and Tech Mahindra with software and mechatronics background. QtPi has done years of research to eliminate fatigue caused by theoretical learning and mix with exciting practical.

The company has built ‘plug and play robotic kit’, consisting of Arduino based main board, sensors, actuators, building blocks and mobile app. The kit can be used by 7+ year old kids to build infinite types of robots. QtPi has list of projects & tutorials to assist early adapters. It also works with college students to develop innovative projects using QtPi kit or to design their own product.

RxHealth [Bringing DRS in Healthcare]

Founded by Rohan Prakash, RxHealth is the world’s first Health Informatics Company based in Pune that is catering expert system software in the field of computer-aided prognosis. It uses the avant-garde artificial intelligence solutions that recognize accurate and honest medical diagnosis support.

The principle objective is to provide the best healthcare services to every patient everywhere. It’s non-intrusive, seamless technology converts good doctors into excellent doctors by continuously upgrading their knowledge base and reference network. It helps doctors in better diagnosis and prescribing the most effective treatment to patients thus bringing down the time and cost of recovery.

On the patient side, its technology creates more aware and informed patients by providing them personalized information regarding preventions, doctors, consultations, treatment options, cost, time, precautions etc. The long-term objective is to create an effective, efficient and seamlessly integrated technology lead medical services ecosystem for better healthcare delivery.

About DesignGild

DesignGild is a startup eco-system that provides high-quality design mentorship and business development support to create Design-led businesses, based in Pune. It is leveraging the power of Design to create business value. It provides the right platform to incubate & accelerate innovative business ideas through a design focused road map. It achieves this by leveraging its vast network of experienced design professionals, consultants, academicians, researchers and students. DesignGild believes that they can take a start-up from one plane to a completely new and better one by playing on their strength : Design Thinking. DesignGild will support the selected start-ups to convert innovative ideas into valuable business propositions. DesignGild is an MIT ID initiative. For more informaion, please visit DesignGild

Google made several announcements by the close of Day 1 of I/O 2017, covering advancements in products such as Google Photos and Google Assistant, the beta release of Android O and updates in ML, VR and AR.

Image Source – StartupWorld

This list recaps the most important ones, with links to more information on their blogs.

AI and ML

  • Tensor Processing Units  – Aimed at powering machine learning – is into its second generation
  • Built to run machine learning algorithms faster and more efficiently.
  • Optimized for both inference and training, it will help power the AI era.

Detailed information can be found here


  • Android O focuses on delivering a more fluid experiencefaster response, and stronger vitals
  • Android Go, a special version of the latest Android release aimed at entry-level devices [upto 1GB RAM]

Detailed information can be found here

Smart Reply is coming to Gmail’s one billion for Android and iOS. More information about Smart Reply can be found here

New in Google Photos

  • Suggested Sharing identifies the best photos of your friends, and reminds you to share it with them
  • Shared Libraries share photos directly with a specific person – it shows up directly in their photo feed
  • Control the photos shared by selecting subjects, or a certain date forward.

Detailed information about the updates can be found here

Google Assistant

  • It is now coming to iOS
  • The Google Assistant SDK enables Third Party Developers to easily integrate Assistant into their devices.

Detailed information about updates in Google Assistant can be found here

Google Lens brings a new way for computers to ‘see’

  • Learns more by identifying things around you
  • Perform actions directly within a Google Allo conversation
  • Identify buildings and landmarks in Google Photos

More information about Google Lens can be found here


  • Daydream is coming to the next LG flagship, and the Samsung Galaxy S8 and S8+
  • Standalone AR/VR devices coming, with hardware fully optimized for VR
  • Features WorldSense, a new headset tracking technology for tracking your precise movements in space

Further information can be found here

Ketchupp, a technology company in food discovery space, has rapidly grown to 1.04 million users showing 16x growth in last 6 months [from 60K users in October 16 to 1.04 million users in April 17]. It has been witnessing strong growth based on automated platform which helps them track trends stitching with their in-house food IP data and algorithms.

Image Source – Ketchupp

Ketchupp works on a 3C concept of Content, Community & Commerce on the lines of global players such as Houzz, Polyvore, Motoroso who had great success and are aligned towards conversational

Chirag Taneja, co-founder of Ketchupp said

With AI starting to interpret images, we are not far from wherein technology would be interpreting that you are on your way home or what is available in your kitchen. With all that info available readily, one would need to map consumer food behavior to suggest/recommend ‘What to EAT’ basis your food preferences and people who have similar tastes/profiles. On enterprise front, we are doing initial testing/pilot runs with large companies in developing capabilities around sales forecasting, cross sell analytics, etc.

More than 50% of the consumers come from ‘super’ metros of Delhi, Mumbai and Bengaluru and remaining comes from other metros of the country.  Ketchupp [mobile first, website only food discovery platform] in India is solving the consumer’s problem of ‘What to Eat’ by focusing on 3 micro moments in the consumer’s journey i.e. a) Consumer wants to know about food b) Consumer wants to plan around food c) Consumer wants to buy/order food. The company leverages AI driven data mining algorithms to enable a consumer discover awesome food that he/she will love to eat.

Ketchupp had earlier raised seed round funding led by India Quotient. The team is investing this fund to make a robust product through analytics, big data and enabling tech solutions.

Ketchupp works on a very differentiated, efficient and tech-driven business model wherein mined consumer insights are mapped with Ketchupp’s in house food IP data, thereby solving consumer’s pain point in a meaningful way.

The small team based out of New Delhi has impressively scaled to 9 cities with a monthly [April 17] user base of 1.04 million Ketchupp has turned out to be a boon not only for the consumer but also for the food brands. As India’s biggest food discovery platform, it has enabled brands to communicate to their relevant audiences in a cost effective manner.

The need gap for a food discovery player in market can be gauged by not only the search volume of food related keywords searched on Google but also by increasing number of users seeking food recommendations on social media from their trusted friend network.

Ketchupp is actually an instant answer to three micro moments in food a) User wants to know about food – What is a gluten free diet? b) User wants to plan around food – What should be the menu for next week’s House party at my home and c) User wants to buy/order food – I want to have cheese burst pizza in office right now.

Ketchupp’s new feature – Meal Finder is also getting substantial traction from users other than the already popular National Foodie Calendar [Celebration of 365 days of 2017 around food].

Ketchupp founded 1.5 years ago by Narender Kumar [Civil Engineer from IIT Delhi], Abdul Khalid [Computer Science Engineer from IIT Delhi] and Chirag Taneja [MBA from FMS, Delhi] intends to be the one stop destination for food lovers in the country.

NiYO Solutions Inc., a leading employee benefits cards company, has  introduced NiYO canteen solution for their corporate customers. Through this solution, employees can use their meal coupons digitally at their canteens through their NiYO cards and Niyo app. To enable this, NiYO has installed POS machines, NFC tags and QR codes at canteen counters of corporates which are their customers.

Image Source – NiYO

NiYO expects this solution to reach 1 million employees in next 2 years. At present, the solution is up and running in various IT parks and Tech villages in Bengaluru like- Global Tech Village, RMZ Eco Space and Manyata Tech Park.

Mentioned below are the benefits of the NiYO Canteen Solution:

Benefits for employers

  • Easy to customize food allowance for tax benefits
  • Easy to distribute food allowance
  • Complete coverage (accepted at all POS/Online)
  • Single point solution for all employee benefits

 Benefits for employees

  • Complete flexibility of usage with tax benefits
  • Acceptability at office canteen
  • Complete coverage (accepted at all POS/Online)
  • Ease and convenience of usage
  • Option to pay from desk and collect food when in hurry- helps avoid long queues

 Benefits for vendors

  • Choice of accepting payments by machine/QR code
  • No installation fees- POS machines installed by NiYO
  • No monthly charges
  • Better queue management

NiYO is a multiple wallet card which acts as a one stop solution for food, medical, fuel, travel, phone and various other tax exempt benefits. NiYO aims to revolutionize the payroll market with a new age banking-grade solution that will effectively give salaried Indians a pay raise of up to 10%. With the support of disruptive platforms such as Aadhaar and the Unified Payment Interface [UPI], NiYO will enable its customers to control their finances in real-time, on their fingertips. All this while ensuring a transparent, compliant and efficient process for employers. NiYO has also filed multiple product and process patents in this space.

Vinay Bagri, Co-founder and CEO, NiYO Solutions said

Food vouchers, canteen solutions & employee benefits have been treated as silos by most solution providers. We have brought all the three together to give world class experience for employers and employees by aligning and combining the best of fintech payment systems like cards, QR codes and NFC. This provides a never before flexibility for employees to choose medium of payment they are most comfortable with and still enjoy tax benefits and helps employer to ensure no time is wasted in canteen queues.

NiYO has recently introduced the NiYO Payroll Solution for employees working in SMBs. The solution comprises of a corporate portal for salary disbursal, payroll card to receive salary and spend on ATM/POS/Online and a mobile app to track transactions and do basic banking functions like fund transfer etc. The Payroll solution has been launched by NiYO to curb the problem of distributing cash to daily and monthly wage earners in these industries. Since demonetisation, NiYO has seen a 500% increase in demand for the solution and has already signed up more than 100 SMBs.

NiYO has also partnered with  H&R Block the biggest consumer tax filing company in India to revolutionise the tax planning experience for salaried individuals. Under this partnership, H&R Block along with NiYO provide the ‘HRB-NiYO Employee Benefits Solution‘ that makes it easy for organizations to help employees through the complete tax cycle. The partnership brings forth a first-of-its-kind technology that makes tax saving and filing completely digital. It starts from the moment the employees receive tax-free allowances as part of their monthly salary.

NiYO has raised USD 1 Million in funding till date, from Prime Venture Partners.

About NiYO

Founded in 2015 by Vinay Bagri and Virender Bisht, NiYO’s mission is to increase cash flow for all salaried individuals by leveraging technology in areas of payroll & benefits. NiYo features an integrated solution comprising of a Multi-Pocket Card, a Mobile App and a digital account with multiple wallets.

Vinay has spent more than 18 years working with diverse organisations like Parle, 3M, ICICI Bank, SCB, ING and Kotak Mahindra Bank. He combines deep understanding of distribution and retail banking having spent over a decade in leadership roles across unsecured lending, retail liabilities, corporate salary and retail banking strategy.

Virender is a seasoned technology professional with 16 years of experience in creating world-class software products for companies like MobiKwik, Makemytrip,, Exponential Inc, GE Medical Systems and Tata Consultancy Services. Virender is a hands-on technologist and has a reputation for building scalable solutions for e-commerce and payments domain. For more information, please visit NiYO

On Day 1 at Google I/O at the Shoreline Amphitheater at their Mountain View headquarters, Google celebrated a big milestone of reaching two billion monthly active Android devices globally. At the event, Google showcased a number of ways they are working on to make Android even more useful, including a beta release of Android O and a new initiative to help bring Android to the next billion users.

Image Source – Google I/O

Android O: fluid experiences to help you do more

Android O, coming later this year, will bring more fluid experiences to your smaller screen, as well as improvements to areas of the phone called ‘vitals’ like battery life and security. With picture-in-picture, you can seamlessly do two tasks simultaneously, like checking your calendar while planning a party on a Duo video call.

And Smart Text Selection improves copy and paste-because who enjoys fumbling with text selection handles? By using machine learning to recognize entities on the screen-like a complete address-you can easily select text you want with a double tap, and even bring up an app like Maps to help navigate you there.

Under the hood, Android O aims to make your phone startup quicker and your apps faster, with added optimizations for developers to help prevent your battery from draining. Because with all of Android O’s new features, you are going to want a device that can last all day. Android O will begin rolling out later this year, but developers can try the preview at now. Read more on the Android Developer Blog.

Reaching the next billions of users with a new initiative: Android Go

This is a new configuration of Android – an initiative for entry-level Android devices. The goal of Android Go is to get computing into the hands of more people by creating a great smartphone experience on all Android devices with 1GB or less of memory.

Android Go is designed with features relevant for people who have limited data connectivity and speak multiple languages, and comes to life through three key areas: the Android OS, Google apps, and the Google Play Store. It is an optimization of the latest release of Android, starting with Android O, to run smoothly on entry-level devices.

It will also consist of specially designed Google apps-like YouTube Go, Chrome and Gboard-to use less memory, storage space and mobile data. And there will be a version of the Play Store that highlights apps specifically designed for the next billion users coming online, while still offering the entire app catalog.

All three of these things will ship together, as a single experience, starting in 2018.

Keeping you safe with Google Play Protect

Today Google introduced Google Play Protect-a comprehensive set of security services for Android, providing powerful new protections and greater visibility into your device security.

Play Protect is built into every device with Google Play, is always updating, and automatically takes action to keep your data and device safe, so you don’t have to lift a finger. Play Protect detects and removes apps that might be harmful. And with more than 50 billion apps scanned every day, Google’s machine learning systems are always on the lookout for new risks. Also being launched is ‘Find My Device’ as part of Google Play Protect, allowing you to locate, ring, lock and erase your Android devices-phones, tablets, and even watches. Google Play Protect is available out-of-the-box on every Android device with Google Play.

For more information and images, visit the Android blog.

Ever since the unprecedented malware named Wannacry wreaked havoc around the globe, IT security experts world-wide are listing-out preventive measures to protect computers from the ransomware attack.

Image Source – Malware

In a most severe malware attack so far, WannaCry is believed to have attacked more than 150 countries and 200,000 systems around the world between Friday to Monday, demanding ransom in crypto currency bitcoin in 28 languages. It has already affected many multi-national companies and Microsoft has also released the patch for windows platform.

Sannttosh S Ahuja, Managing Director of BigMotions Technologies Pvt. Ltd, a leading  website designing company and a subsidiary of Global Ocean Logistics Pvt. Ltd, alerts computer users to read application polices, terms & conditions before they click to ‘Agree’- an imperative step towards securing PCs against virus threats and risking security.

Sannttosh S Ahuja, Managing Director of BigMotions Technologies Pvt. Ltd said

It doesn’t get triggered without clicking on it. A computer is an input and output device, thus nothing enters your system unless permitted to, whether knowingly or unknowingly, either from an external device such as router or Wi-Fi networks or through internal downloads. Therefore, safety of your computer lies in your hands. Without reading what is mentioned, when one agrees to terms & conditions, unwanted crypt can get into your system.

Ignorance among most computer users as the key reason behind the success of such malwares. Technology today is easy; everybody wants to go digitized without concerning about how their safety is getting compromised. Along with learning and using computer, the focus should also be on being safe and securing your privacy on the internet.

Today, an internet user is intimidated with excessive advertising to the extent one feels stalked. Sannttosh urges Indian government to establish a regulatory body to monitor websites. He suggests hosting companies can create policies for websites. Lastly, as a measure against virus threats, he strongly recommends companies to keep their network secure and not to make it public.

Ransomware such as Wanncrypt attacks vulnerable systems and encrypts the data with its own algorithm and to decrypt the data back to its original form it prompts user to pay ransom of USD 300 within 3 days, after which amount doubles to USD 600, however if not paid within 7 days all data is lost and permanently deleted from the device.

A lot of anti-virus companies are working hard to decrypt the files to control the malware as most of the formats it’s affecting is used commonly by the systems like .mpeg, docs, .iso, .JAVA, .jpg, .jpeg, .mp4 and various other extensions.

There is no solution as of now available to this malware however if one is lucky enough and the PC is not attacked yet, experts suggests to install critical updates from windows and install anti-malware on the PC.

Jhakaas Technologies, a technology-driven platform that Enables local businesses launched a new store for merchants on their app to update their inventory and replenish stocks on a timely basis. The USP of the platform is that merchants will be able to browse and make transactions in multiple languages including all local languages.

Image Source – Jhakaas

The next generation mobile app caters to the day-to-day needs of the consumer entailing services such as grocery shopping, restaurant hunting, ordering medicines, on call cakes and sweet delivery, vegetable shopping, wine shops and much more and helps cater to the un-organized market. Currently, the app includes more than 35 categories in their offering and are targeting to cover 80 categories in the upcoming months. It is currently available in Mumbai, New Delhi, and Bangalore and soon will be launched in tier II and tier III cities by end of next quarter.

Jhakaas Technologies has introduced additional features on their user interface called Store MangementThe merchants or the offline business operators have access to the online portal to list their products, run promotions and manage relationship with customers and many more tasks for business growth. Currently, the app is available in English but since the company is targeting tier II and III cities, regional languages such as Gujarati, Marathi, Bengali, Tamil, and Telugu will be introduced by next month.

The expansion plan includes targeting various cities such as Haryana, Karnataka, Madhya Pradesh, Maharashtra, Punjab, Rajasthan and Uttar Pradesh. All in all, roughly 20 new cities will be covered in their expansion strategy. Another feature that the app offers to all its merchants is of sending across pop-up notifications to their present customers about various updates regarding discount offers, new products available & reminder options like replenishment of stocks based on the inventory level which is a USP which other competitors are not offering currently. Besides this, the merchants can select the radius and serve customers near their vicinity.

Commenting on this introduction of features Bharat Mandot, Co-Founder, Jhakaas Technologies stated

Jhakaas, as its name suggests, will provide you the best possible options for all your daily needs.  With the launch of this unique platform, we aim to serve the unorganized market by use of our technology. Through this feature, while creating their own store, merchants would be able to switch their visibility options on the app.

With the launch of this store, we aim to cater to 2 lakh merchants in the next six months. Jhakaas stands out vis-a-vis the other competitors as the company works on a fixed fee model and provides businesses with a simple way to create and manage their mini-app within minutes at a minimal cost starting at just Rs. 10/day.

Currently, the company has tied up with 50,000 merchants across Mumbai, New Delhi, and Bangalore and is expected to grow its network to more than one lakh merchants in the next six months. The company is aiming to close at least 800 merchants every single day. More than 5000 merchants tie up with Jhakaas every week. The application is available on both Android and iOS versions. The company has positioned itself as a technological support platform to commit to the betterment of the unorganized sector.

About Jhakaas Technologies

Jhakaas – a way to easy living is a technology-driven platform that aims to enable local business. The next generation mobile app provides for the day-to-day needs of the consumer entailing services such as ease in grocery shopping, restaurant hunting, on call cakes and sweet delivery, vegetable shopping, wine shops, ordering medicines and much more. Jhakaas works on a minimum maintenance and fixed reasonable charges model with merchants so as to provide affordable and profitable deals to the vendors. The process of merchant enrollment is easy and contains no additional charges. The app was developed to provide ease in business through advanced competitive technology and also give the small & medium level merchants a competitive edge.