Global e-commerce selling and logistic platform provider Anchanto announced the appointment of Vishal Desai as Director of Marketing. The appointment is in line with the company’s plan to strengthen its leadership team and to further expand its services in Asia, strongly supported through marketing practices.

Commenting on the appointment, Vaibhav Dabhade, Founder & CEO, Anchanto said

It’s great to have Vishal on board as we are in the process of extending our product market reach. His rich experience and knowledge in commercial marketing globally will help us to leverage our scalable practice.

Vishal Desai, an Alliance Manchester Business School, UK alumnus, comes with over 11 years of experience in different marketing functions spanning key areas such as brand positioning, lead generation, Inbound and content marketing. Prior to his appointment at Anchanto, he was associated with RS Components, the global distributor of Electronic, Electrical & Industrial components in the UK. He also had a short stint at Indsutrybuying, one of the leading B2B e-commerce start-up based in India as Head of OEM marketing & Alliances.

As a Marketing Director, Vishal Desai will be responsible for expanding marketing team to streamline the marketing functions across 9 countries including Singapore, India, and others.

Commenting on the appointment, Vishal Desai said

I am excited to be working with an innovative company which has a unique and extensive product offering for multi-marketplace selling, warehouse management, cross-border fulfillment and order processing. It gives me much pleasure to be a part of this visionary team.

My experience at has helped me to understand the dynamics of marketing in India and I have been able to closely observe the pain-points of many brands in managing the e-commerce Supply chain. These customer insights will be of value at Anchanto as it looks to significantly expand, especially in India.

The company, backed by some of the leading global investors such as TSE-listed Transcosmos inc. Japan and Innosight Ventures, recently launched in India. Within the first month of its launch, it has acquired four big customers, including Alibaba-backed Paytm in India, Lazada, Bluebell Group and DKSH. Anchanto provides an open and the only platform that brings all the supply chain providers, sellers and 3Pl players under one roof. The company is planning to launch a product to help entrepreneurs and merchants to sell their products in multiple online marketplaces across Asia.

About Anchanto

Anchanto SaaS Technology and integration with ecosystem players makes online selling and e-commerce logistics simple for everyone. Anchanto builds an e-commerce ecosystem, enabling and connecting key players across the globe. Anchanto was established on 17 June 2011 in Singapore with the vision ‘to give customers an enchanting experience’ through software platform and associated services.

In 2016, Anchanto deployed e-commerce warehouse management system in 9 countries in Asia. Anchanto also launched in India and Singapore which lets thousands of merchants list and manage their inventory across marketplaces. For more information, please visit Anchanto, India’s largest Cashback and Coupons site today announced the results of its 2017 Valentine’s Day Survey-LOVEconomics. The national survey, which was conducted online and fielded more than 1,000 adults, revealed that 91% of the respondents preferred to shop online than offline for gifts.

The survey asked men and women about their Valentine’s Day gifting plans and revealed their spending behavior.

While it may be established in most minds that men ‘have’ to spend more on Valentine’s Day, CashKaro survey just threw all such assumptions right out the window. The main focus of the survey was to find out the spending behavior of men and woman on this love-filled occasion and it turns out both the expectations and reality of spending are quite in sync. When they asked respondents how much they would spend on their beloved this year, a majority of both men and women [56% & 53%] mentioned that they would spend anywhere between Rs 1000 – Rs 5000. Only 7% men and 8% women would shell over the Rs 10,000 mark.

To make things interesting, they asked them how much they expect their partners to spend on them and it turned out that both men and women [50% and 46%] expected their partners to spend approximately the same amount – Rs 1,000 ~ Rs 5,000 that they would spend on them. Only 5 % men and 10% women expected their love to spend over 10,000 on them., Flipkart and Ferns & Petals seems to have taken the cake when it comes to shopping online for gifts. It was closely followed by sites like Myntra, Shopclues and Nearbuy.

On the survey Swati Bhargava, Co-Founder, said

The survey shows that this Valentine’s Day is all about love, and the youth want to find the perfect gift for their significant other. The survey shines the light on the ideas, behavior and gifting patterns that are expected this Valentine’s Day. The survey is also an indication that online is the most preferred channel to buy gifts or book reservations. Attractive deals and cashback offers do impact the buying behavior. From now through Valentine’s Day, we at CashKaro are also offering Extra Cashback/Rewards on Valentine’s Day gifting across partner retailers including, Flipkart, Tata Cliq etc.

The survey also revealed that 91% of the respondents would shop online for gifts to save time and money. To make things, even more, budget friendly, 89% of them would look for deals, coupons, and cashback when they buy gifts or book reservations at a restaurant.

It looks like both men and women are pretty much on the same page while choosing gifts for their partner. 23% men and 28% women would shop for clothing & accessories for their valentine.  Men [20%] and women [26%] both admit that a date night out for dinner at a nice restaurant is the gift they’d most like to receive. Chocolates & cakes and Jewellery were among the other preferred gifting choices.

CashKaro Valentine’s Day survey

The respondents were majorly between 18 ~ 30 years of age with 70% male participation. This mostly included residents of Delhi-NCR, Mumbai, Bangalore, and Hyderabad.

It seems like there will be no lover’s squabbles this Valentine’s Day. According to this survey, everyone’s getting what they want.


Snapdeal, India’s largest online marketplace reported that the deployment of its in-house hybrid cloud solution Snapdeal Cirrus, has led to a massive impact on cost and business optimization – the headline being a whopping 75% drop in its monthly infrastructure costs.

Snapdeal Cirrus is built entirely using open source platforms like Openstack with a home grown layer of infrastructure-as-code built on top of it, making it not just an industry-first in India, but also one of the largest deployments of a hybrid cloud anywhere in the world.

Since its launch in last September, Snapdeal has migrated over 300 micro-services and 200 data-stores onto Cirrus, without any downtime required. During this massive live migration, it built the capabilities to orchestrate any micro-service at will on their own private cloud or any of the public clouds like AWS, Azure or Google Cloud Platform.

Rajiv Mangla, Chief Technology Officer, Snapdeal said

Since the launch of Snapdeal Cirrus our monthly burn on public cloud has been cut down to one-fourth. When we decided to build a hybrid solution, our infrastructure needs were growing exponentially and in a short span of 10 months we have built an extremely reliable and scalable platform, with a small but extremely talented team.

The addition of Snapdeal Cirrus to Snapdeal’s innovative technology platform, has led to massive cost savings, but has also lead to exponential performance gains across its applications, providing a consistently more reliable and frictionless experience to customers across India.

About Snapdeal

Snapdeal’s vision is to create India’s most reliable and frictionless commerce ecosystem that creates life-changing experiences for buyers and sellers. In February 2010, Kunal Bahl along with Rohit Bansal, started Snapdeal. Today Snapdeal is India’s largest online marketplace, with the widest assortment of 50 million plus products across 800 plus diverse categories from over 125,000 regional, national, and international brands and retailers. In its journey till now, Snapdeal has partnered with several global marquee investors and individuals such as SoftBank, BlackRock, Temasek, Foxconn, Alibaba, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, Mr. Ratan Tata, among others. For further information, please visit Snapdeal

MoneyTap, India’s first app-based credit line have announced the launch of ZeroPaper technology, which enables 100% paperless processing of its customer applications.

The MoneyTap and RBL Bank ZeroPaper technology introduces the new e-Sign feature, which eliminates the use of paper for various steps in the customer application and overall credit underwriting process. Eligible customers can download the MoneyTap app to apply and avail their line of credit without ever submitting a single piece of paper or meeting an RBL Bank representative. They can digitally sign relevant documents via an Aadhaar-based e-Sign that is fast, secure & simple.

While a few banks have optimized some parts of their credit application processes, they retain paper KYC formalities with the requirement of wet signatures for loan applications. Coordinating a visit to the customer’s house or office is not only expensive for banks but also one of the biggest sources of hassle and delay in processing the application. Now, customers can comfortably complete the whole process on the app at any time including paperless KYC.

This enables them to go from start to finish in the same day (instead of days or weeks), as compared to manual forms where there are hassles of collection, submission and verification of applicant data. With the help of Aadhaar, ZeroPaper also reduces the chances of fraudsters, which helps to keep a check on counterfeit documents, forged ink signatures and fake identity papers.

Going paperless also means empowering financial institutions with ZeroPaper technology that enables them to drastically cut operating costs. In addition to the app, MoneyTap’s technology includes a cloud-based back-end platform that is 100% compliant with Aadhaar and Bank security regulations while facilitating an efficient, fast and completely paperless processing of customer applications.

ZeroPaper facility is available to all eligible customers of MoneyTap who have their mobile numbers updated on Aadhaar. The MoneyTap app is available on Android Playstore to all salaried employees, living in Pune, Ahmedabad, Vadodara, Gandhinagar, Anand, Bharuch, Delhi NCR, Mumbai, Bangalore, Hyderabad and Chennai. The company is planning to expand to other cities as well in the next few months. There are no extra charges for ZeroPaper.

Kunal Varma, Co-founder, MoneyTap said

This is a huge moment for financial services in India and we are totally excited to be the first to launch ZeroPaper along with the RBL Bank. This will result in a delightful and unparalleled experience for MoneyTap customers that is not yet offered elsewhere in the industry.

Harjeet Toor, Business Head-Microbanking, Cards, Retail and MSME Lending, RBL Bank said

RBL Bank is delighted to collaborate with MoneyTap to bring ZeroPaper into the banking arena, as it makes processes faster and smoother. It will result in significant operational efficiencies and cost savings. More importantly, it will provide customers with a secure and superior banking experience.

Pramod Varma, Chief Architect, Aadhaar said

We firmly believe that in a country with more than 1 billion people on Aadhaar, 220 million SmartPhones and 254 million Jan Dhan Accounts, improvisation in paperless banking and particularly consumer lending is essential to create truly inclusive systems.  MoneyTap’s ZeroPaper can change the way customers access credit in India and make technology ubiquitous with banking.

About MoneyTap

MoneyTap is a Bengaluru-based fintech startup, founded by serial entrepreneurs Bala Parthasarathy, Anuj Kacker & Kunal Varma, who are IIT/ISB alumni. Bala has co-founded multiple startups in Silicon Valley including Snapfish (sold to Hewlett Packard), which he helped grow to 100M users and $300M in revenue. After moving to India in 2007, he volunteered for UIDAI under Mr. Nandan Nilekani before starting AngelPrime in 2011 (now Prime Venture Partners) where he helped create companies like ZipDial (sold to Twitter), EZETap, Happay, etc. Kunal (ex Texas Instruments) & Anuj (ex Airtel & JWT) co-founded Tapstart that grew to 300K users and turned profitable in 2 years. MoneyTap works in very close partnerships with various banks and other financial institutions to make the process painless and on-app. For more details, please visit MoneyTap

Trust Chemists and Druggists Ltd., Karnataka’s fastest growing retail pharmacy chain, has partnered with ToneTag, a proximity communication company to integrate and deploy its sound-based, contactless payment technology  in 70 outlets across Karnataka. ToneTag technology will allow Trust customers to make ‘cardless’ and ‘cashless’ payments using their mobile phones.

Trust’s mission of maintaining excellent standards of pharmaceutical care, has led them to innovate and adopt various technologies such as ToneTag, which enables contactless payments over any mobile device, including feature phones. Although cash was the most commonly used form of payment, post demonetisation, it became essential to enable cashless payments specially in pharmaceutical stores that provide emergency and round the clock services to customers.

Now, customers can download any of ToneTag’s  partner apps including YesPay, Airtel  Money and ICICI Pockets and can select the ToneTag option to make fast, secure and cashless payments.

ToneTag uses sound signals to establish communication between devices. Their Software Development Kit [SDK] only requires a speaker and a microphone to work. It can utilize the in-built mic or speaker of any device to enable data transfer through sound-waves and hence it supports most existing devices such as PCs, POS, EDC devices feature phones and wearables. Since this technology supports any hardware, the only prerequisite is the integration of the ToneTag SDK at both merchant [POS or Mobile devices] and customer interaction points (Mobile apps). The SDK contains features such as patented noise filters, three levels of encryption, tokenization, white box cryptography and multi-factor authentication to ensure security and reliability.

C P Bothra – Chairman, Trust Pharmacy said

I am delighted that Trust is tying up with ToneTag for contactless payments in our retail stores.  Having served the customers for last 15 years, this is a value addition for Trust and its customers with no extra cost.  Trust will carry this service forward with ToneTag to connect the loyalty program and many such value added services in future

Kumar Abhishek, CEO, ToneTag said

With ToneTag, Trust customers can now experience fast and secure payments from their mobile phones by downloading our partner wallets. ToneTag delivers unparalleled convenience to the customer as one can pay in-app at physical stores with just the click of a button.

Mohandas Pai, Vice chairman of Manipal group & a ToneTag Investor said

The ToneTag team have combined their deep insights of the banking systems in India with core technology innovations to solve a long-standing challenge of cashless payments. Technology like ToneTag’s will be a natural enabler of India’s shift into a new information infrastructure. I am delighted to see that the chain of Trust pharmacies has decided to adopt ToneTag’s solution. By accounting for the multiple use cases of contactless proximity payments, Trust will be radically improving the customer experience.

Payments through ToneTag are higly secure and allow businesses to streamline their checkout process by providing a seamless transaction experience for both the customer and the retailers. The technology is currently available to Airtel  Money, ICICI Pockets and Yes Pay wallet users. It further advances ToneTag’s drive to reduce cash usage and promote a better payment experience for all.

About ToneTag

ToneTag is a product first company driven to realize mobile payments and revolutionize the proximity communication ecosystem with their innovations. It’s technology uses sound waves to enable contactless, offline, proximity communication on any device. It is transforming the way devices will communicate with each other in the near future. For more information, please visit ToneTag