Bengaluru-based CoinSwitch, a multiple cryptocurrency exchange platform has partnered with four leading crypto-assets exchanges, across the globe. The association will make available the offerings of Live Coin, Cryptopia, Hitbtc and KuCoin to the Indian users. By its extension, digital assets available at these platforms will be up for grabs for Indian crypto traders and investors.

Image Source – Coin Switch

As an exchange aggregator platform, CoinSwitch allows Indians to participate in the global phenomenon of cryptocurrencies and blockchain technology. Supporting over 100 cryptocurrencies in India and 300 across the globe, CoinSwitch hosts daily transactions worth more than USD 1 Million. With the entry of these four globally leading exchanges, the aggregator platform aims to offer further ease, convenience and choices to Indian crypto enthusiasts.

Commenting on the latest development, Ashish Singhal, Co-Founder & CEO of CoinSwitch said

We started CoinSwitch with a vision of making it easier for everyone to transact in crypto-currencies, bringing in transparency and trust in these transactions. To the same end, we are glad to partner with four of the global leaders crypto exchange platform and provide our Indian users with more investment alternatives. At CoinSwitch, our users can expect parity with the international standards and find easier alternatives to bank upon the growing wave of cryptocurrencies.

With the latest development, CoinSwitch users will enjoy a truly world-class experience. For instance, Live Coin is multi-cryptocurrency exchange supporting both, newcomers and experiences digital assets traders. Cryptopia is a powerful exchange supporting over 400 global crypto assets. HitBTC is a world-renowned exchange, allowing users to transact in Bitcoin, Ethereum, Monero, Zcash and others, while KuCoin supports Bitcoin, Ethereum, Litecoin, Monero, ZCash and more. With the addition of these exchanges, Indians at CoinSwitch will also be able to trade in Tron, EOS, Zilliqa and BAT [Basic attention Token], Request network, and a lot more.

About CoinSwitch

Headquartered in Bengaluru, CoinSwitch is a blockchain-based cryptocurrency exchange aggregator platform that supports transactions in over 100 cryptocurrencies in India and 300 across the globe like altcoins, tokens like Bitcoin [BTC], Ethereum [ETH], Ripple [XRP], Litecoin [LTC], etc. Given its diverse offering, has been driving daily sales volumes upwards of USD 1 Mn.

CoinSwitch aggregates multiple exchanges, facilitating transactions in all coins that are available with partner exchanges. Users can easily compare the price across multiple exchanges and opt for the best bargain. CoinSwitch further allows users to convert their existing crypto-assets into other pairs, supporting over 7,000 currency pairs in India and over 45,000 across the globe.

This year, Father’s Day falls on June 17. So be prepared to be pleasantly surprised when your little kid hands you a cute little gift and wishes you a Happy Father’s Day. Being a dad is one of the greatest joys in life. But this love and happiness come with a great deal of responsibility. Right from the moment of your child’s birth, there are a lot of expenses. Toys, clothes and visits to the hospital are some of them. But as your child grows, the list of bills only gets longer. In this article, let’s discuss how you can be a responsible father and secure your child’s future.

Image Source – Money Saving

Huge costs in the future

Did you know that an engineering degree from a top-tier government-aided college costs around Rs. 5-6 Lakh. The same degree costs Rs. 8-10 Lakh in a private college and in case of a college abroad, it would cost more than Rs 1 crore! The cost of education has risen exponentially in recent years. And if you include the cost of a wedding [the other major expense], it becomes pretty evident that you need to save a huge sum of money before your child grows up. In other words, you have roughly 18-20 years time to create a substantial fund to meet these huge expenses in your child’s life.

Financial planning to meet these expenses

Rs 1 crore! In 18 years!! How will I ever create such a large sum of money on my regular salary?

Well, don’t go into panic mode, yet. The amount might seem extraordinarily large. But guess what, it is possible. But for that, you need a proper financial plan. The first step is to list down all the expenses you may encounter in the future. You need to account for schooling, healthcare, clothing and those intermittent hobbies your child may get interested in all of a sudden.

Yep, between the 8th and 9th grade, your son’s only goal in life might be to become a drummer in a rock band. You relent and buy him a drum kit [that costs thousands of rupees]. But by the time school starts again, he has lost all interest in drumming. Now, he wants to become a cricketer. Sigh!

The point here is not to quash your child’s dreams and goals. Rather, it means that you need to be prepared financially to meet any of these unexpected costs.

Where can you invest?

Putting money in your bank account might sound like a good idea. However, at 3.5-5%, the returns are not very high. There are different investment avenues that can help you reach your financial goals at a much faster rate.

Consider mutual funds through a Systematic Investment Plan [SIP], it is possible to meet your financial goals at a smooth and steady rate. For example, by investing Rs 10,000 per month in a mutual fund [at an interest rate of 13% per annum], you can create a corpus of Rs 1.14 crore in 20 years!

Similarly, you can invest in stocks for long-term financial goals provided you are comfortable with the associated risk. For short-term goals, you can consider debt funds or liquid funds to meet your goals.

To sum up, in the eyes of a child, a dad is a superhero. He can do anything. The good news is, you can keep up this image by providing for your child in the right way. So, get out the cape and mask, invest money and become a super-dad!

Delhi-based Nysaa Retail Pvt. Ltd, which operates a chain of ‘Value Retail’ stores under the brand name ‘1-India Family Mart’ across Eastern and Northern India has stepped up its expansion plans. The fastest growing value retail chain in India plans to invest Rs. 200 crore and open around 100 stores in the next two fiscal.

Image Source – One India Family Mart

1-India Family Mart has been consistently proving its mettle as one of the fastest growing value retail chains by providing affordable fresh fashion and general merchandise to its large customer base in Tier 2 & Tier 3 cities. With its inception in 2013 and a vision to address the need of 75% of the population that resides in the small towns and cities of India, Nysaa Retail Pvt. Ltd backed 1-India Family Mart looks to expand and accumulate around 12 Lakh square foot of retail space by 2020.

Jay Prakash Shukla, a retail veteran and the founder & Chief Executive Office of 1-India Family Mart, said

Value retail has long been associated with consumers having to compromise in terms of the shopping experience, ambiance and customer service. 1-India Family Mart wants to change this perception and provide a value retail experience akin to the experience of walking into a supermarket in a Tier I city. The understanding of business for this segment was scarce but there was an innate enthusiasm about the possibility of business that could be extracted from these towns.

The plan is to expand and accumulate about 12 lakh sq. ft. of retail space by 2020 from the present 4.25 lakh sq. ft. Following the opening of the new stores, we expect to record net revenue of about Rs 750 crore in 2019, which will further increase to Rs 900 – 1,000 crore by 2020.

About 50% of the total investment required would be raked in through internal accruals and the remaining through debt. Nysaa Retail Pvt. Ltd has recorded more than 60% growth over the previous fiscal, with net sales rising to Rs 235 crore as against Rs 147.5 the previous fiscal year. Earlier this year, Nysaa raised Rs. 42.5 crore from private equity firm Carpediem Advisors Private Limited in the company’s first and only external funding round since it was founded in 2012.

Currently the company has established 56 stores across Uttar Pradesh, Bihar, Jharkhand, Chhattisgarh and the North East and will touch a top line of Rs. 750 Crore in net revenue by 2019. More stores have translated into significantly higher revenue, which has grown at a steady clip and 1-India Family Mart has been profitable for three years running.

The retail sector in India contributes to 10% of the GDP. However, lack of innovation and new-age infrastructure has hindered the rise of organized retail in rural areas. To combat this, 1-India Family Mart analyses big data insights accumulated from their customer’s buying habits and trends. These insights then give way to their unique growth strategy by anticipating the fashion and lifestyle changes required by their consumers.

So far, the company has already implemented this in 35 stores and aims to further gain competitive insights regarding their customers’ frequency of visits, buying behavior, instant preferences and repetitions via big data. The concept of Value Retail has been successfully cracked by 1-India Family Mart by catering to the aspirational and pocket-friendly requirement of the buyers, bringing high street designs at affordable prices for the multitude.

Value retail stores have pioneered the concept of meeting their profits by virtue of large scale reach and unique target audience segmentation. What is noteworthy here is that 1-India Family Mart manages to maintain quality products in a brick and mortar presence at extremely competitive and affordable prices.

About 1-India Family Mart

Nysaa Retail Private Limited, the holding company of 1-India Family Mart was established in 2012 with a vision of providing Fresh and Affordable Fashion and General Merchandise to its customers. The Value Retail Chain began operations in 2013. The company established its first store in UP and soon expanded operations to Bihar, Jharkhand, Chhattisgarh, and North East. Today, 1-India Family Mart has 56 stores across East and North of India. Being a customer focused Value Retail chain; 1-India Family Mart is committed to providing the latest range of affordable fresh fashion apparels, lifestyle products and general merchandise to its customer across India.

Last year in March, Truecaller had announced its foray into the digital payments segment, incorporating UPI-based transfers in its app. Truecaller has announced a strategic investment into the payment space in India by acquiring Chillr, India’s first multi-bank payments app launched in 2014.

Image Source – Chillr

The founders of Chillr, Sony Joy, Anoop Sankar, Mohamed Galib and Lishoy Bhaskaran and the rest of the organization will be joining Truecaller, and Sony Joy will be the Vice President of Truecaller Pay. Chillr’s team of engineers and designers have a profound understanding of mobile payments, and a deep passion for products that they will now bring to Truecaller. The company plans to leverage its full reach of over 150 million users in India as well as its 300+ existing partnerships in India to enable Truecaller Pay as a platform.

Nami Zarringhalam, CSO – Truecaller

Nami Zarringhalam, Truecaller Co-founder & Chief Strategy Officer, said

Since launching Truecaller Pay in 2017, we have seen an increasing number of use cases to make the lives of our users in India easier. By acquiring Chillr, we are reaffirming our commitment to mobile payments and strengthening our plans to increase its adoption amongst our user base. We will, together, have a far bigger impact in this space through the foundation of the team’s expertise and a strong user base that trust our platform and use it on a daily basis.

Sony Joy, Co-founder & CEO – Chillr

Sony Joy, Co-founder, Chillr, said

After spending time with the founders and the Truecaller team, we have realized that we share a lot of synergies; values; culture; and a sharp focus on user experience. Our roadmap on payments and financial services which when combined with the scale and resources of Truecaller, can create amazing experiences and solve genuine problems at an accelerated pace.

About Truecaller

People use Truecaller to stay ahead. It helps them know who’s getting in touch, filter out unwanted calls and SMS, and focus on what really matters. The company provides a suite of unique services such as a dialer that offers caller ID, spam detection, messaging and more. Truecaller’s mission is to build trust everywhere by making communication safe and efficient. Headquartered in Stockholm, Sweden, the company was founded in 2009 by Alan Mamedi and Nami Zarringhalam. Investors include Sequoia Capital, Atomico and Kleiner Perkins Caufield Byers.

With the launch of Truecaller Pay 2.0, the company has brought banking and payments features to the forefront of its app, and in the coming months Truecaller is planning on rolling out credit and other financial services to users in Indiain a mobile-first way.

India is moving to a golden age of philanthropy that hasn’t been seen since the middle of the last century. Whereas the last period of giving led to the setting up of many of the trusts, hospitals, universities and similar institutions, modern givers are looking to find new ways to invest. Running alongside the new spirit of giving, charities are employing marketing techniques such as viral videos to help promote their causes.

Image Source – Marketing

The Modern Givers

Philanthropists such as Erik Gordon plan whole campaigns looking to building sustainable futures and to tackle the causes of the issues they are addressing. Brands such as Siyaram have started campaigns to encourage their customers to carry out good acts every day. Charities and other non-profits are more reliant on partnering with brands, or appealing to a wider audience in a kick-starter fashion.

Marketing Techniques To Bring In More Engagement

Digital marketing techniques have a lot to teach those who wish to do good deeds. Marketing has become a science over the years, which allows it to be cost effective. For big businesses this can help with profitability but for those wanting to help other it is vital to ensure as little as possible is spent on administrative costs. Before starting any plan to do good you need to know who your audience will be. By understanding your audience you will be able to plan your campaign to suit them. Data harvesting will tell you more about their likes, dislikes and where to best engage them. The best way to reach out to this audience has been proven to be storytelling. YouTube provides services for non profits that can help enormously with campaigns.

The Future Of Giving

The future for those wanting to do good works online will be a far more professional one. Our world is expanding and it is increasingly becoming difficult to be heard in the crowd. It is vital that to get your message heard that you employ all the techniques available. Storytelling, social media, networking and data mining are all tools that will be necessary to succeed. Only by taking these professional attitudes and approaches will charities be able to stand out and be seen.

With the college admission season just around the corner, Stanza Living, a unique co-living student housing platform has expanded its offering spanning over 2,000 beds across multiple educational hubs such as Delhi University – South Campus, Delhi University – North Campus, Noida, Greater Noida and Dehradun.  The company is also looking at increasing its portfolio to over 10,000 beds in the next 12~18 months.

Image Source – Stanza Living

With a ‘student’s first’ approach, the company currently operates in Delhi University’s North Campus and South Campus. Apart from offering high-quality accommodation services to students, the company also offers additional services like career enhancement opportunities as part of their Stanza Springboard programme. Additionally, Stanza Social is another unique program which the company runs under which it organizes a range of community events throughout the year and provides exclusive, discounted access to a curated list of restaurants, events, coaching classes along with goodies and rewards to Stanza’s community of student residents.

With safety and security being a huge concern for parents, Stanza residences are equipped with advanced, high-tech security systems that provide a safe and secure environment to students. A technology enabled 24-hour central command center, an on-ground rapid response team, perimeter tagging, geo-fencing and motion sensors attached to all residences are some of the unique measures used by the company to prevent unauthorized entry into its resident facilities and ensure a safe and secure environment while offering students the flexibility of enjoying their college.

Commenting on the expansion plans, Sandeep Dalmia, Co-founder, Stanza Living said

Stanza Living is not just another hostel or paying guest accommodation, but a unique community living concept created for students moving to a new place to pursue their dreams. We go beyond accommodation in what we have to offer – we see ourselves as a ‘students first’ brand and hence Stanza Social and Stanza Springboard are uniquely designed keeping the interests of the student in mind.

We recently hired 50 interns across 10-12 colleges across India and are providing them with once-in a lifetime opportunity to work in a fast-paced, constantly evolving start-up ecosystem, helping us understand and solve student problems and allowing us to train them for various skill sets such as marketing, content, sales, using digital and social media platforms.

Anindya Dutta, Co-founder, Stanza Living further added saying

We are re-imagining co-living in India with our student-first approach by providing best of living experiences with our world-class accommodation offerings. In terms of revenue, we clocked 2~3 crore in 2017-18 with all units profitable. We are currently aggressively expanding and have witnessed 20x growth since our inception.

Stanza Living, a young start-up has grown exponentially, with the numbers of beds we are managing rising from 100 to 2,000 in the last 12 months. We are excited at this pace of growth which makes us one of the fastest growing start-ups in the Indian eco-system with a strong focus on high quality delivery and execution.

About Stanza Living

Stanza Living is a technology-enabled, high-quality student accommodation concept which is seeking to disrupt the multi-billion-dollar student housing market by putting the student, as a consumer, at the heart of the product and service design, development and execution. From smart space planning in rooms to gamifying food, from creating common areas for engagement and community living to delivering reliable, predictable and standardized services to residents through back-end cutting-edge technology integration, Stanza is challenging the status quo when it comes to student community living. For more information, please visit Stanza Living

APUS, world’s leading technology company specializing in Android development and information services announced plans to bring the next phase of disruption in India’s gaming industry through its unique live quiz game ‘Go Millionaire‘, launched on its flagship product APUS Launcher. The company plans to give away over Rs. 4 crores as cash prize to the winners of the game, typically millennials, working professionals or non-working individuals aged between 17 to 35 years of age. The quiz game aims to bring together a seamless integration of entertainment, knowledge and surprise.

Image Source – Go Millionaire

The quiz game starts every day at 10:00 PM IST with cash prize of Rs. 1,00,000/- daily and Rs. 2,00,000/- on Sundays being given out to the winners. Over 80% of the questions are related to the local culture with 12 questions from diversified topics such as entertainment, politics, history, culture, nature, sports and technology. In the last two months, the game has resonated well with the fun, cool young Indian minds who are always in a quest to re-invent their mundane lifestyle.

Speaking about the upswing in India’s gaming industry and overall reaction to APUS’ ‘Go Millionaire’ quiz game, Raymond Chen, APUS India, said

Go Millionaire has managed to open opportunities for young Indian minds to stay connected with the outside world and serve as a window for the world to understand Indian culture and delve into the lives, thoughts and dreams of the millennials.

We, at APUS, are betting big on the potential of India’s digital gaming industry which is growing rapidly. This country’s mobile games market is expected to touch a whopping figure of $1.1 billion by 2020. And, the number of smartphone users is projected to become 628 million by then. There is no doubt that it is a very interesting time to be in India – where the rising interest in mobile gaming is running in parallel to the rise in smartphone adoption as well.

Go Millionaire is not just a unique platform that elevates the knowledge quotient of India’s young minds but also renders a sense of financial independence combined with elements of surprise thereby providing a fascinating user experience. The APUS users, the players of the game, who typically earn nearly Rs. 4000 everyday, have unique stories to tell.

Priyanka Wagh, a homemaker from Dhule, Maharashtra, an avid player of the game said

My friends introduced me to the game on social media and I have been playing it ever since. I love the concept of the game as it enhances my knowledge, makes me financially independent and is fun too. Last week, while playing on ‘Go Millionaire’, question after question, I crossed all hurdles and to my complete surprise that day I earned Rs.4264/-. I used the money to pay off the loan amount for that month. Now, I play the game at least 3-4 times a week.

Another ‘Go Millionaire’ enthusiast Satya Srivastava who works at an education focused firm in Mumbai said

I have been playing ‘Go Millionaire’ for a while now as I see a great combination of learning and fun in this. I also thought it would be a good idea to use this platform to re-invent the work culture in our company. And now all my team members play this game. I have introduced it to the students’ community too that liaisons with us daily as it is a brilliant opportunity for them to improve their learning curve and earn decent money as well.

Currently, the quiz game is seamlessly integrated into APUS Browser, which is best known for its boosted speed and privacy protection features.  In the next phase, the game will move to a continuous live quiz show format and will be made available in all APUS products. Additionally, the game is in English at this stage and will be launched in multi-lingual version to cater to the larger segment of India’s young audience very soon.

About APUS Group

Beijing Headquartered APUS Group is one of the world’s leading technology company specializing in Android development and information services. Founded in June 2014 by APUS Group CEO Tao Li, the former vice president of Qihoo 360, APUS Group’s mission is to deliver the world’s most intuitive user experience to Android smartphone users worldwide.

The leading mobile marketing platform, CleverTap, has announced their powerful suite of Discovery Tools, based on automated user segmentation. These tools enable mobile marketers to quickly unearth customer insights and accelerate ROI on their marketing strategies. CleverTap’s Discovery Tools are already being leveraged by enterprise customers to build long term customer value and to create impactful customer experiences.

Today’s customers expect brands to respond to their needs immediately. Businesses that are able to predict and respond to their user’s behaviors in a timely manner are the ones that will win. While progressive marketers have been using manual means of segmenting their users into micro-segments, this is a time consuming and expensive effort. Automated segmentation goes through users behavior data, running different machine learning algorithms and models on this data and is finally able to present interesting segment of users to marketers.

This set of advanced tools will instantly identify champion users, loyal customers differentiated from hibernating users and about to churn users. Automatically exposing these user segments allows marketers to focus their creativity on finding the best ways to engage with these segments – run a loyalty program for champion users and possibly run some win back campaigns on users likely to churn to get their interest back. With automated user segments at their fingertips, marketers can optimize their mobile strategies to drive higher conversions while reducing friction points.

CleverTap’s Discovery Tools Suite includes automated segmentation using the following models

  • RFM [Recency, Frequency and Monetary]

How recently a user has visited your app in combination with how frequently a user visits are valuable insights into how marketers can engage with them. Treating someone whom you’ve seen yesterday or a week ago differently from someone you’ve not seen for a year is critical. CleverTap’s RFM model automatically segments your entire user base into 10 automatic segments [from champions to hibernating users] so that you can see what you are doing right with one group, and what you can do more effectively to connect with others.

  • Flows

Users traverse through your apps via a thousand different paths. Some sophisticated users navigate it optimally, but many others get stuck and need help at different steps along their paths to conversion. CleverTap’s Flows lets you instantly visualize all possible paths of all your user segments. Using conversion percentages, you can identify the most optimal paths in your app. Provide an improved customer experience to user segments that are getting stuck and help them reach their destinations within your app.

  • Pivots

With a few clicks, breakdown your users into weekend vs. weekday warriors; users who consume content in the afternoons vs. nightowls. CleverTap’s Pivots give you unlimited combinations of data visualizations to make your data actionable by providing the ability to pinpoint each cell as a segment of users. Easily discover your best customer segments without needing a data scientist to try hundreds of permutations and combinations to get to the same answer.

Sunil Thomas, Chief Executive Officer at CleverTap, said

Today’s users don’t have the time and patience to visit your app and dig for the information they need. Brands almost need to anticipate and dynamically react to their users’ needs. With the launch of Discovery Tools, we aim to automate a large part of how marketers discover their valuable customer segments. These tools will significantly improve marketing efficiency and help marketers spend their marketing dollars effectively.

About CleverTap

CleverTap helps consumer brands retain their users for life. It? is a powerful mobile marketing solution that brings together user data from online and offline channels on one centralized platform. Everyday, thousands of brands leverage CleverTap’s machine learning models to orchestrate differentiated customer engagement strategies that help marketers drive omni-channel growth. For more information, please visit CleverTap