Event : SMW,Bangalore is back with a new theme “Upwardly Mobile”- the rise of the connected class

Bengaluru goes social again with the fourth edition of Social Media Week [SMW] with the theme being Upwardly Mobile: The Rise of The Connected Class. Multiple sessions through the week will explore the dynamic ways of how social media strategy is converging in multicultural market & how mobility devices like laptops, tablets and smartphones along with social technology have transformed the way we work. This international festival is hosted twice a year, in India by R SQUARE Consulting, an integrated marketing services firm.


About Social Media Week

The five-day event hosted at various venues in the city such as The Leela Palace, News CafeBig Pitcher among others; will bring together brands, agencies, influencers, practitioners, academic thinkers, entrepreneurs, public officials, celebrities & international experts, who will provide a blend of information and ideas through panel discussions, debates, master classes & more.

The event is scheduled from Feb,23rd ~ Feb,27th 2015. Registrations are already open & you can register for SMW, Bengaluru here

Key Highlights

Some interesting events in this edition of SMW include the following:

  1. Social Media Strategy Challenge
  2. ‘App’athon
  3. Tweetathon
  4. Blogging Challenge

SMW’15 February edition is scheduled simultaneously across the world in seven cities– Bangalore, Copenhagen, Hamburg, Jakarta, Lagos, Milan & New York.

Speaking on the initiative, P. Krishnakumar, Executive Director & General Manager, Consumer & Small Business, Dell India said

The marketplace today constitutes of a dynamic set of consumers who are constantly evolving the manner in which they engage with brands and with each other. Social media has been one of the pillars of this evolution and Dell has embraced it as a key medium for outreach to keep in step with them. A consumer brand must recognize the value in being able to reach out to its audience in the manner that they prefer to connect.

We believe that SMW is a platform which explores the dynamic nature of social media. We also see it as the right platform to demonstrate that technological innovation is imperative in this context; and that a successful experience comprises of both the right technology as well as the right medium.

Rohit Varma, Founder R SQUARE Consulting & Director – Social Media Week Bangalore said

The aim of SMW 2015 is to understand how technology will impact the way we Live, Work and Create in a connected world and also how new ideas, innovations and technology will change our lives. The change is happening quite fast and platform like Social Media Week becomes very important to discuss, understand and implement social strategies for the connected class.

SMW mobile App can be downloaded from here

About R SQUARE Consulting

R SQUARE Consulting is one of the fastest growing marketing firms focusing on building Communities through Brand Properties and executing Marketing Communication strategies for Clients through Events & Activations, Digital Marketing & Technology and Creative Services. For more visit their website

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HYSEA Annual Summit Awards 2015 [March 11,12 – Hyderabad]

Hyderabad Software Enterprises Association [HYSEA]’s Annual Summit is back. This edition of it’s “Software Product Competition & Showcase 2015″ is scheduled on 11th & 12th March 2015 at Hyderabad International Convention Centre [HICC] Novotel, Hyderabad. The mantra of the awards is “Promoting Entrepreneurship & Innovation to Fuel Growth”.

Key Focus Areas of the summit

  1. Software Products / Startups Conclave
  2. Software Product Competition
  3. Design Summit
  4. SME Conclave
  5. Annual awards

What’s in it for startups

If you are a Hyderabad-based startup, than there is lot’s in store at the summit !!! There would be a jury of several investors & successful entrepreneurs who would judge the best startups in various categories. All finalists [early stage startups] will be recognized through the new category titled HY-10: Hyderabad’s hot 10 startups award.

Shortlisted award finalists will be invited to the Expo to showcase their products, with an opportunity to interact with CIOs, VCs, Angel investors and other industry/e-government decision makers.

Award Categories

  1. HY10 – Hyderabad’s hot 10 startups
  2. Consumer Startup [Early Stage, Late Stage]
  3. Enterprise Startup [Early Stage, Late Stage]
  4. Established Products [MNC/Indian]
  5. Best Technology Innovation [Non Product]
  6. Social Impact

How to nominate your startup ?

Nominations are now open & last date for nominating your startup is 15th February,2015. For nominating your startup, please visit the following link.

For further information please shoot a mail to Mrs. Aruna Joshi at infohysea@gmail.com / info@hysea.in or visit the HYSEA website

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Smart Online-Shopping with “Good Karma”

With the growth of online-commerce in India, there are many businesses that have been built to cater to that explosive growth. With growing demand, there have been more startups emerging in the space of Customer Support, Last Mile Delivery/Logistics, Automation [e.g. Grey Orange Robotics]. This article in Economic Times points out that e-commerce firms are the new drivers for the BPO industry & with more startups emerging in that space, this number would surely see an upward-trend !!!

The following presentation from Accel Partners gives the complete outlook on “online commerce in India”

With the growth of e-commerce & “hefty” discounts being the major driver for sales, what if the consumer gets some more discount than what the e-commerce website is already offering. Yes, We are talking about “Coupon Websites” !!! Coupon/Deal websites are “by-products” of online-commerce.

In the past, we have reviewed multiple “Coupon Websites” but very few provide “Human Touch” to the overall “online shopping experience”. PriceBurp, an online coupon & deals website offers consumers with great deals across different categories [e.g. clothing, stationery etc.] on e-commerce sites like Flipkart, Amazon etc. & site that we recommend for another reason as well.

It has tied up with Akshay Patra Foundation & every time consumer shops with PriceBurp, the startup would contribute to “Akshaya Patra” [Read more about it here]. Definitely bring social angle to the overall shopping experience J

If you are looking for some great deals for your valentine, do give PriceBurp a shot !!!

With the increase of online frauds in India, it becomes necessary that “Shopper becomes Smart” & along with discounts also checks the authenticity of the e-commerce website. Some of the smart shopping tips are:

  1. Shop from “known” websites e.g. Flipkart, Jabong, Shopclues, High5Store etc.
  2. Ensure that “Digital Payment” happens over secure [SSL] channel
  3. Ensure “not to save” the Credit Card is not saved. Since, no matter how renowned, the website is; better to keep CC information to yourself !!!
  4. Compare prices of “existing products” on price-comparison engines
  5. Get additional discounts on products by grabbing coupons from coupon/deal websites
  6. Untrusted app stores will continue to be a major source of mobile malware. Traffic to these stores will be driven by “malvertising,” which has grown quickly on mobile platforms [Source – McAfee]

We hope that these tips help  not only make your online shopping more “secure”, “delightful” but also brings-in good “karma” :)

If you want to share any tips, please leave them in the comments section !!!

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Doctor Search Engine “Practo” raises $30 million from Sequoia Capital & Matrix Partners

Practo, the #1 doctor search engine in Asia, announced it’s expansion plans to 35 Indian cities and 6+ international locations by March 2016. Practo is already present in India, Singapore & Phillipines and growing rapidly in each of these markets.

The $30M series B funding is one of the largest investments into Digital Health globally and the largest for any Indian healthcare technology company. Existing investor Sequoia Capital led the round with participation from Matrix Partners. Avnish Bajaj, Managing Director at Matrix India will join Practo’s Board of Directors.


Every month, over 1M users book 120,000 appointments via Practo Search. Practo Search volume has grown more than 10x in the last 1 year.

 Speaking at the occasion, Shashank ND, Founder & CEO, Practo said

We are on a mission to improve human longevity by simplifying healthcare. Over the next 12 months we will expand to 35 cities in India & several more international locations to help hundreds of millions of consumers around the world find the best doctors and make better healthcare decisions.

Speaking at the occasion, Avnish Bajaj, Co-Founder & Managing Director, Matrix India said

Practo is revolutionizing healthcare by enabling consumers to find the best doctors, book instant appointments & make better, more informed health decisions. It is our privilege to work with Shashank ND and Abhinav Lal, the founders of Practo, to scale & bring Practo to millions of consumers around the globe.

Shailendra Singh, Managing Director at Sequoia Capital mentioned

From our first seed investment in Practo in 2011, the company has come a very long way, thanks to the hard work of an incredibly committed entrepreneurial team. The company has now scaled to being the market leader in online healthcare in India, a category that has created multiple multi-billion dollar companies around the world. We are deeply committed to Practo’s goals & aspirations to transform access to healthcare and positively impact society

About Practo

Practo’s mission is to help improve human longevity by simplifying healthcare. They are leading the way with Practo Search – Asia’s #1 doctor search engine used by over 1M patients every month & Practo Ray – the practice management solution of choice for thousands of doctors managing millions of appointments and digital healthcare records every year.

More information is available on www.practo.com

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[Infographic] Cleartrip’s Quarterly Accommodation Insight : Higher preference to book 4*/5* hotels on Mobile as compared to Desktop

Mobile data useage has shown tremendous growth due to which more & more consumers are now using it for various things like online purchase, banking, hotel & flight booking etc. With data becoming more & more cheaper, this number is sure to explode with many companies [namely e-comm, travel etc.] giving preference to smaller screen !!!

Cleartrip has come up with their report titled Cleartrip’s Quarterly Accommodation Insight” which has interesting insights into changing consumer behaviour & preferences, some of the staggering facts below:

Note We in the article refers to Cleartrip

  • As per Amit Taneja [Chief Revenue Officer, Cleartrip] : 2014 was a great year for travel – customers were presented with a more customised range of products & offers to plan holidays. And the response was phenomenal, as visible in a 165% growth [YoY, Q3’14 v/s Q3’13] in traffic & 100% growth in transaction volumes.
  • The growth was uniform across destinations & all categories of hotels, though there was a visible trend towards more short, weekend breaks.
  • This festive quarter [Q3′ 14] also had two long-weekends : Gandhi Jayanti & Christmas and both these saw a 500% growth in check-ins, compared to a normal day. Goa, Mysore & Jaipur led the pack in bookings for these weekends.
  • To solve the weekend getaway travellers’ decision-making problem, Cleartrip also launched “Weekend Getaways” on Cleartrip’s iOS & Android apps to help customers plan their breaks, on the go.

Cleartrip's Quarterly Accommodation Insight (Q3'14)

Insights from “Weekend Getaways on Cleartrip’s mobile App”

  • Although Mumbai has a much higher proportion of destinations in the vicinity of the city, destinations around Delhi & Bangalore contributed to more than double the transactions, as compared to destinations around Mumbai.
  • Mobile [bookings], while initially were biased towards Last Minute, are now being used even for Advance Bookings – almost a third of Cleartrip’s Hotel bookings on Mobile are 15-days out.
  • Higher preference to book 4*/5* hotels on Mobile as compared to its Desktop counterpart.
  • As economic activity picks up in the coming quarter, along with the better-than-ever consumer sentiment, growth in the Accommodations segment is likely to sustain for the next many quarters & the channel shift of consumers from booking accommodation, from traditional offline channels to online and mobile channels, will accelerate further in the coming quarters.
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ResellerClub offers upto 50% Discounts on Servers, Web Hosting & Domains to celebrate its birthday

Web services provider ResellerClub has launched a slew of promotions across all its hosting products and security add-ons all through February to mark its birthday. According to the terms of the offer, both existing and new resellers of ResellerClub can take advantage of fantastic discounts across a wide array of products like servers, shared hosting, website security & backup, website builder as well as popular gTLDs, emerging new gTLDs and ccTLDs.


Shridhar Luthria, General Manager & Business Head of ResellerClub said

We’ve come a long way from where we started and over the past couple of years have focused aggressively on providing our resellers with a comprehensive product portfolio of hosting and domains as well as consistently rolling out new feature upgrades.

These discounts are our gesture of thanks, a salute to the dedication and acumen of our Resellers who have made it big in the domains and hosting business and helped us complete yet another fruitful year. We welcome each one of you to be a part of our big birthday bash! We hope resellers make the most of these promotions and grow their businesses even further.

Well, if you are a startup or SMB, there are some deals up for grabs:

  • Servers : Upto 30% off, starting at Rs. 600/month
  • Shared Hosting : Upto 50% off, starting at Rs. 160 per month
  • Codeguard & Sitelock Website Security : Upto 33% off, starting at Rs. 45/month
  • Comodo SSL Certificates : Upto 40% off, starting at Rs. 750/year
  • Website Builder : Upto 20% off, starting at Rs. 100/month

In addition to these products, the company is also offering fantastic discounts on popular gTLDs and New gTLDs such as .PW, .HOST, .CO, .GLOBAL and more.

About ResellerClub

The ResellerClub platform powers some of the world’s most popular web hosts, domain resellers, web designers and technology consultants. ResellerClub provides scalable and secure shared hosting, reseller hosting, VPS solutions, dedicated servers, managed servers as well a host of website security products, in addition to a comprehensive suite of gTLDs, ccTLDs, new gTLDs & other essential web presence and website security products.

Current Partners : Over 200,000
Domains Served : Over 5 Million
Server Locations : US, United Kingdom, India, Hong Kong, Turkey

For more information about these and other promotions that ResellerClub is currently offering, please visit http://india.resellerclub.com/promos?hosting

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Sokrati wins Google India’s SMB Partner Award’s in “Best Quality Accounts” & “Largest increase in Absolute Revenue” categories

Sokrati, India’s leading Ad technology and Analytics Company, was felicitated at the Google “India Premier SMB Partner Awards”. Out of the eighteen Google partner contenders, Sokrati has been announced as the winner in the ‘Best Quality Accounts’ & ‘Largest increase in Absolute Revenue [Ad Spends]’.

The SMB Partner programme by Google, provides small businesses with the most effective AdWords advertising solutions. Sokrati won the award for ‘Best? Quality Accounts’ consecutively for the second time.



Delighted at the felicitation, Santosh Gannavarapu, SMB Head, Sokrati said

Winning two major awards from Google is a validation of our product as premium ad technology in India.

We are excited to extend our award winning platform to the SMB space and grow their business multi-fold by getting them qualified & exclusive leads through online traffic. We gear SMB’s to leave the worries of gaining more business to our proprietary platform & encourage them to focus on the nuts and bolts of their trade instead.

Also commenting on this, Ashish Mehta, CEO, Sokrati said

We are very excited to see our association with Google growing manifold with Sokrati as one their largest partners within 5 years of operations. These awards further validate our resolve to provide our clients with the best possible efficiencies from their marketing spends. Our investments in technology & analytics platform has been instrumental in delivering unparalleled value to our clients and we are eager to making 2015 our best year yet !!!

About Sokrati

The concept of Sokrati, India’s leading Ad technology and Analytics Company was founded in 2009 out of a desire to make digital marketing an intelligent exercise. Co-founded by three friends and former colleagues from Amazon.com, Ashish Mehta, Anubhav Sonthalia and Santosh Gannavarapu, Sokrati today, is Google’s largest preferred partner in India.

In 5 years’ time since its inception, Sokrati has fabricated proprietary algorithms to manage performance driven marketing spends on paid search, social and display networks. Sokrati services around 3,000 clients currently from various fields like E-Commerce, travel, finance, baking and technology to name a few among 280 categories.

About the Google AdWords Premier SMB Partner Program

The Google AdWords Premier SMB Partner Program [PSP] connects Google’s trusted & experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support & broad marketing guidance to help advertisers make the most of their campaigns.

For more information on PSP, pleas visit the PSP official page here

Image CreditSokrati.com

Posted in Business, Google, Small Business | Tagged , , , | Leave a comment

Mindtree to Manage Kellogg’s Digital Marketing Operations

Mindtree, a global technology services company, announced that it is working with the Kellogg Company, the world’s leading cereal company & second largest producer of cookies, crackers and savoy snacks, to manage its global digital marketing platform. Mindtree will manage and support the marketing IT infrastructure to execute Kellogg’s brand efforts and digital marketing innovation across 400+ digital properties.


As the sole managed services partner for all of Kellogg’s digital marketing properties, Mindtree will support Kellogg’s industry leading digital initiatives with more than 100 monthly production deployments. While managing a diverse pipeline of projects & technologies, Mindtree will leverage the latest in security technologies & cloud infrastructure to support global efforts across more than 50 brands.

Special attention will focus on quick turnarounds and increasing speed to market, all while partnering with 10 creative and digital agencies, as well as many other specialists.

This partnership will take advantage of Mindtree’s Gainesville Delivery Center, providing Kellogg a U.S. based team that will be augmented by other global offices for round-the-clock service.

Speaking on the engagement with Mindtree, Erik Kamman, Senior IT Director, Kellogg Company mentioned

I’m excited about the new partnership between Mindtree and Kellogg’s.  They have brought a metrics driven approach to supporting our digital marketing platform, which is speeding up our ability to deliver, allowing us to focus on delivering superior Marketing capabilities.  This is a big win for both our Marketing & IT organizations.

Radha R, Executive Vice President & Head of Retail, Consumer Products & Manufacturing, Mindtree said

Today’s consumers demand near real-time engagement with their favourite brands and our goal is to help take Kellogg’s to the next level of speed, efficiency and customer engagement.

To manage Kellogg’s dynamic digital marketing IT infrastructure, Mindtree will use the Mindtree MWatch, infrastructure management platform ensuring uptime for all their consumer-facing properties globally.

Additional Resource

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About the author

Hey, Welcome to Himanshu's blog. Himanshu is a engineer, blogger, startupper & an aspiring entrepreneur from Bangalore, India. To know more about him, please visit this page.

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