All of us know that something that is visual carries more appeal and also sends the right message with less effort. Though pictures are very effective, many a times; videos have an upper hand over them.Take the example of Google Chrome, instead of numerous cartoons giving insight into Chrome, if Google would have created a small video[or a series of videos] indirectly demonstrating Chrome’s capabilities over other browsers-high CPU usage by Firefox, V8 etc., it would have been much more appealing.Since, Google being a brand in itself, such things may not have a negative impact on it’s business.

This podcast focuses on why online videos are becoming a crucial part for promoting the business.The best example to demonstrate effectiveness of online videos is the following clip:

If you find found this clip interesting, you can check out the actual video live in action on my test blog, definitely worth a watch !!! It really interested me[like many of you] how this video was made; after looking into the source code, I came across this Google Gadget which is the heart of the video.Debug version of Flash Player & addons like FireBug were also quite helpful to find it’s details.

Keeping the technical brilliance apart, the shake-it up video resulted in 500% increase[from 5000 to 25000] in it’s total number of page views/day.

This article provides the complete insight into “How Wario Land’s shake it video broke the Viral Marketing mould !!!” Though there are lot’s of Viral Marketing videos around, if you come across any video that has created such a high impact; do drop-in your comments & it would be added to the article.

With changing times, we have seen PC’s and Laptops becoming sleeker and more & more sexier.But though the outer looks or configuration changes, the Desktop still remains the same/boring; this is the thought that gave rise to BumpTop.As the founder Anand Agarawala claims that “He wanted his desktop to be an exact reflection of his office desk and hence, he started BumpTop”.

As BumpTop website states:

BumpTop is a fresh and engaging new way to interact with your computer desktop. You can pile and toss documents like on a real desk. Break free from the rigid and mechanical style of standard point-and-click desktops. Interact by pushing, pulling and piling documents with elegant, self revealing gestures.

You can check out the interesting demonstration of BumpTop below:

As seen from the video,the usage of BumpTop makes the desktop more lively just like your working desk, but it would be very interesting to see the statistics wrt CPU consumption,memory uage etc. for the same.

You can sign up for a Beta invite here and if you are very curious to see BumpTop in action, check it out here.You can also follow BumpTop on Twitter.

The unanswered question:
Apart from making the desktop look real & cool, which real life problem is BumpTop trying to solve[since, no one wants the desktop to be as cluttered like his/her work desk] ?..Any thoughts…

PS: Thanks @ArunRam for the tip on BumpTop

All of us know about Larry Page and Sergey Brin but what if , after ten years of incorporation of Google ; a guy comes out and claims to be the third co-founder A guy named Hubert Chang claims to be the third co-founder of Google. Thanks to Guy Kawasaki’s tweet for this information. Check out the shocking videos below where Chang explains how the Google journey began…

You can check out this article [which has an interesting tag:"If you liked this post please spread it"] for the shocking information.It would be interesting to keep a watch on Washington Post for updated information where they claim to have mailed Professor Rajeev Motwani of Stanford University for more details.

On the lighter side , this makes me wonder :
Q. What might be Google’s immediate move ???
A. Ban Hubert Chang from Google search , just like John Chow [check out here]

To start with, it has been close to 20 days that I have been out from the Blogosphere and blame it on my bad health condition [a serious problem ] that was the root cause of it all !!! With things looking somewhat better , I decided to again get back on track

Many times when we project our service/product, it becomes very important that we convey the PAIN-POINT and how ONLY after using YOUR service/product , it might be solved !!! This would make the other person realize that “If I am not using THIS product, I am missing something”.

In this age of Web 2.0 Marketing, we see lot’s of videos that demonstrate the useage of a product/service, customer interviews etc but how about a small animated movie [based on an all time hit movie] that would handsomely demonstrate everything !!!

Have a look at this interesting remake of the Bollywood blockbuster Sholay , which has the Problem answered in a Funny and Interesting way !!!