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	<title>Himanshu&#039;s Blog  - Technology, Entrepreneurship &#38; Business &#187; JustDial</title>
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		<title>JustDial &#8211; Where it went WRONG &#8230;</title>
		<link>http://blog.himanshusheth.net/2009/07/08/justdial-where-it-went-wrong/</link>
		<comments>http://blog.himanshusheth.net/2009/07/08/justdial-where-it-went-wrong/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 18:34:00 +0000</pubDate>
		<dc:creator>Himanshu</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[JustDial]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[SocialMedia]]></category>
		<category><![CDATA[Web 2.0]]></category>

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		<description><![CDATA[Few weeks back when I started blogging, there was mention about my old online lifeline &#8211; JustDial. Most of us who are online more than half the time always rely on mediums like Wikipedia, Google Maps, JustDial etc for information. The advantage is you have ready-made information which comes free of cost &#38; MOST of [...]]]></description>
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<div style="text-align: justify;">
<div style="text-align: justify;">Few weeks back when I started  <a href="http://thoughtsprevail.blogspot.com/2009/06/evangelize-yourself.html">blogging</a>, there was mention about my <strike>old</strike> online lifeline &#8211; <a href="http://www.justdial.com/">JustDial</a>. Most of us who are online more than half the time always rely on mediums like <a href="http://www.wikipedia.org/">Wikipedia</a>, <a href="http://maps.google.com/">Google Maps</a>, <a href="http://www.justdial.com/">JustDial</a> etc for information. The advantage is you have ready-made information which comes free of cost &amp; <span style="font-weight: bold;">MOST</span> of the times it is proven and  might be <span style="font-weight: bold;">CORRECT</span>.</p>
<p>Let me start off with a terrible incident with JustDial which made a repeat customer like me to walk away from the service !!!</div>
<p>
<div style="text-align: justify;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_45R1xOye4y4/Slh_dmXI6-I/AAAAAAAABFY/RH8NJornqdc/s1600-h/moverspackers.jpg" rel="lightbox[1938]"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 240px;" src="http://1.bp.blogspot.com/_45R1xOye4y4/Slh_dmXI6-I/AAAAAAAABFY/RH8NJornqdc/s320/moverspackers.jpg" alt="" id="BLOGGER_PHOTO_ID_5357171903247739874" /></a><span style="font-weight: bold; color: rgb(102, 0, 0);"><u>Before the delivery</u></span><br />The episode started when I called up JustDial for Packers &amp; Movers [M&amp;P] in Hyderabad. As soon as I hung-up the call, there was a series of  calls from different small to big M&amp;P. I got a good deal with a P&amp;M named <a href="http://hyderabad.justdial.com/d-g-packers-and-movers_bahadurpurpally_Hyderabad_kfnkdDHPYDJPhaq.htm">DG P&amp;M, Hyderabad</a>. Though it is a small M&amp;P, they gave a great deal as well as promised an on-time delivery[i.e within two working days the luggage would reach Bangalore]. After I reached Bangalore, there was no trace of the luggage for more than 4 days. I spoke to close to around 4-5 guys from DG P&amp;M &amp; 2-3 drivers who told me that the luggage is very close to my place and it would reach in few hours.This continued for more than 5 days and finally I received the luggage[though it was not in the state in which I gave to them].</p>
<p><span style="font-weight: bold; color: rgb(102, 0, 0);"><u>After the delivery</u></span><br />Once my fearful moments were over, I immediately called up JustDial and there were number of lessons learnt about JustDial[and in general the mis-information floating on the internet]</p>
<p><span style="font-weight: bold; color: rgb(0, 0, 153);"><u>Authenticity of information</u></span><br />When I asked the customer care executive about the authenticity of their huge database, she had no clue about the same.<span style="font-weight: bold;">In fact, even as an anonymous user, I was able to change the mobile number of the DG P&amp;M which was a complete security breach in JustDial !!!</span> JustDial has an interesting <a href="http://www.justdial.com/terms_of_use.php">Terms Of Use</a> with a special mention to it&#8217;s authentication &#8211; <span style="font-style: italic; color: rgb(0, 0, 0);">While every attempt <span style="font-weight: bold;">has been made</span> to ascertain the authenticity of the site content</span><span style="color: rgb(0, 0, 0);"> &#8230;</span></p>
<p><span style="font-weight: bold; color: rgb(0, 0, 153);"><u>Customer is NOT the king</u></span><br />JustDial would be definitely serving lot&#8217;s of people daily[considering it is a <a href="http://ibnlive.in.com/news/he-just-dialed-to-earn-rs-500-cr/40755-7.html">Rs 500 cr enterprise</a>] so it would not bother about every single customer but what if the customer has called back with a grievance.Even on my narration of the complete  incident, the executive completely denied to transfer the call to the right person. <span style="font-weight: bold;">In fact, she told me to read the Terms of JustDial &amp; further added that they cannot remove any company listed in  their database [even if the customer says that  they had a horrible experience after using their service]</span>.</p>
<p><span style="font-weight: bold; color: rgb(0, 0, 153);"><u>Why care about Media/Social Media</u></span><br />After I got a bad response from one executive, I called back again after some time. <span style="font-weight: bold;">After completing my narration, I informed the executive that I have decided to share this message on TV through </span><a style="font-weight: bold;" href="mailto:pehredar@moneycontrol.com">CNBC Pahredar</a><span style="font-weight: bold;"> , she was least bothered &amp; argued with me for a long time</span>. Not to mention that social media tools like <a href="http://en.wikipedia.org/wiki/Blog">blogs</a>, <a href="http://www.facebook.com/">Facebook</a> were not new to her but she never  cared how much it would affect JustDial&#8217;s online reputation.</p>
<p><span style="font-weight: bold; color: rgb(0, 0, 153);"><u>Is Internet just for FUN ?</u></span><br />Like me , many people rely heavily on the information available on the internet but this incident made me wonder &#8211; Can we trust this information [even if it comes through a reputed service like JustDial]. Or should we say- <span style="font-weight: bold;">Information can be used as long as there is no serious motive attached with it</span> [ i.e we can use it to find Theaters, Pizza corners but not if you are looking out for something which may turn your life upside-down&#8230;.</p>
<p><span style="color: rgb(0, 0, 153);">If you have any such mis-incident to share, please leave them in the comments section and it would be added to the main article</span>.</p>
<p><span style="font-weight: bold;"><u>Photo Credit</u></span><br /><a href="http://movers-packers-cleaners.com/sphoto/moverspackers.jpg" rel="lightbox[1938]">Movers and Packers</a></p>
<p><span style="font-weight: bold;"><u>Important Update</u></span> -<br /><a href="http://www.consumercomplaints.in/complaints/dgpackers-and-movers-c203597.html">A similar complaint raised against DG Movers and Packers</a></div>
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