Category Archives: Guerrilla Marketing

Traditional Marketing : Advertiser – Consumer breakup

Time has changed and gone are the days where you had to spend huge money to advertise on televisions, radios or any such medium.With the advent of Web 2.0, companies especially startups have found a better, easier and faster method of spreading their ideas.You can find interesting thoughts on Traditional Marketing in my previous articles [...]

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Also posted in MarkCamp, Marketing, Unconference | 8 Comments

“Traditional Marketing” v/s “Guerrilla Marketing” – Part II

This is in continuation to my earlier article , which listed the 9 differentiators between traditional marketing from guerrilla marketing.Below are the other 9 differentiators between the two sides of marketing: Note: Guerrilla Marketing is referred as GM in the article. Traditional Marketing v/s Guerrilla Marketing: Strategy #10 – Use “You” Marketing:Traditional marketing is “Me” [...]

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Also posted in Books, Marketing, Personal | 1 Comments

“Traditional Marketing” v/s “Guerrilla Marketing” – Part I

What is Guerrilla Marketing?Guerrilla Marketing is pursuing conventional goals using unconventional means.It begins with an idea for how to generate profits for a business and become a circle when that business has the blessed patronage of repeat & referral customers. More about “What is Guerrilla Marketing” as described by it’s so called father Jay Conrad [...]

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Also posted in Books, Marketing, Personal | 3 Comments

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Hey, Welcome to Himanshu's blog. Himanshu is a engineer, blogger, startupper & an aspiring entrepreneur from Bangalore, India. To know more about him, please visit this page.

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