Dhirubhai Ambani is an example of one of the greatest Indian Entrepreneurs,who was responsible for a “NEW & CHANGED INDIA”.I think we can write one entire blog on Dhirubhai and still we could get new articles , day after day however, this article is about a book “Dhirubhaism by A G Krishnamurthy” , which is a must read for every Indian Entrepreneur.The book lists the 15 lessons from Dhirubhai’s life and straight from the author’s desk:”Dhirubhaism is an attempt to capture those unique insights that Dhirubhai shared with him in several interactions during their long association“

Note:
The lessons listed below are taken from the book itself and the credit goes to the author and hence, “I” in the article refers to Dhirubhai Ambani.

Dhirubhaism 1 – Roll up your sleeves and help.You and your team share the same DNA
I believe that the success of Reliance cannot be attributed to the qualities and achievements of one individual , or even a group of individuals, but has to be viewed as a triumph of a process, and a spirit that binds the entire Reliance family together – Dhirubhai Ambani.

Dhirubhaism 2 – Be a safety net for your team and they will perform wonders
Reliance’s success is a reflection of India’s capabilities,the talent of her people and the potential of her entrepreneurs, engineers, managers and workers.

Dhirubhaism 3 – Be a silent benefactor
I live the Gita – Dhirubhai Ambani

Dhirubhaism 4 – DREAM BIG BUT DREAM WITH YOUR EYES OPEN
A vision has to be within reach not in the air. It has to be achievable

Dhirubhaism 5 – The arm-around-the shoulder leader
We must learn to trust. For several centuries,Indians have been brainwashed to distrust other Indians. This saps national energy. Distrust kills initiative. Distrust compels people to maneuver and manipulate.Trust and transparency stimulates entrepreneurship.

Dhirubhaism 6 – Supply creates demand
Think big, think fast and think ahead.Idea’s are no one’s monopoly.

Dhirubhaism 7 – Money is not product by itself.It is a by-product, so don’t chase it
If you work with determination and with perfection, success will follow.

Dhirubhaism 8 – Leave the professional alone
Give (your people) the youth a proper environment. Motivate them.Extend them the support they need. Each one of them has infinite source of energy. They will deliver.

Dhirubhaism 9 – Change your orbit , constantly
Growth has no limit at Reliance.I keep revising my vision.Only when you dream it you can do it.

Dhirubhaism 10 – OPTIMISM, THE CORE OF DHIRUBHAISM
Pursue your goals even in the face of difficulties, and convert adversities into opportunities.

Dhirubhaism 11 – You can find a friend in every human being
I have trusted people and they have put the trust in me – Dhirubhai Ambani

Dhirubhaism 12 – Think Big
For those who dare to dream, there is a whole world to win….Dream and dare

Dhirubhaism 13 – Hold on to your dreams
Don’t give up, courage is my conviction – Dhirubhai Ambani

Dhirubhaism 14 – Bet on your people
People in Reliance are our core strength and it is very important to bet on them.

Dhirubhaism 15 – BE POSITIVE
My advice to the young Entrepreneurs is not to accept defeat in the face of the odds, and challenge negative forces with hope, self-confidence and conviction.I believe that ambition and initiative will ultimately triumph.The success of the young entrepreneur will be the key to India’s transformation in the new millennium – Dhirubhai Ambani.

My target is to complete this 100 page book by 21st August,2007(Tuesday) end of the day and put a review of the book on 22nd August,2007 (Wednesday)…Time now to take a small step to achieve this small milestone