Himanshu's Blog - Technology, Entrepreneurship & Business » Customer Evangelism

Himanshu's Blog - Technology, Entrepreneurship & Business » Customer Evangelism http://blog.himanshusheth.net Sat, 31 Mar 2012 23:57:52 +0000 en hourly 1 Case Study : Customer Evangelism http://blog.himanshusheth.net/2008/10/30/case-study-customer-evangelism/ http://blog.himanshusheth.net/2008/10/30/case-study-customer-evangelism/#comments Wed, 29 Oct 2008 18:45:00 +0000 Himanshu http://blog.himanshusheth.net/index.php/2008/10/case-study-customer-evangelism/

There is an interesting e-book “Testify-How remarkable companies are creating customer evangelists” which focuses on how companies are winning customers and effectively making each one their evangelist !!!

It is a very interesting compilation, the companies about which I enjoyed reading the most are:

Uconference – CEO as the feedback machine [Page 23]
Sesame Communications – Turning customers into rock stars [Page 44]
Techsmith – Concept of “Corporation Evangelist of the Week” [Page 46]

You can download the ebook from here

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